SDN For Fun and Profit. Prepared for TEC

24 

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SDN For Fun and Profit

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Quick Overview

SDN for Fun and Profit – or how we got here

SDN Details

»

Evolution

»

Landscape

»

Opportunities

»

Myths

Questions and Answers

Agenda For Tonight

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A. A bad situation in your

bathroom?

B. Geriatric medication for

constipated seniors?

C. The hottest new protocol

in networking that is a key

driver of the SDN movement

What is OpenFlow?

Copyright 2012. All Rights Reserved. 3

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Why is SDN needed?

»

Social, mobile, cloud drives requirement for

more compute, storage and networking

power, delivered more flexibly

»

Compute and storage virtualized and

automated

»

But the network lagged….

What does SDN address?

»

Inflexibility and inefficiencies of today’s

network

»

Difficulty in manually scaling networks

»

Lack of innovation

First, Why SDN?

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Our definition: an approach and framework that encompasses:

»

Centralization

of control of the network via the

»

Separation

of

control

logic to off-device compute, that

»

Enables

automation

and

orchestration

of network services via

»

Open

programmatic

interfaces

SDN Benefits

»

Efficiency:

optimize existing applications, services, and

infrastructure

»

Scale:

rapidly grow existing applications and services

»

Innovation:

create and deliver new types of applications and

services and business models

What is SDN and What are Its Benefits?

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Makes networking

cool

again

Promises

revamp

of

network – from on-device distributed

control to centralized command

and control

Potentially enables

commoditization

of networking gear and poses a

threat to incumbents

Opens up networking platforms to

new software

application players,

without requiring large capital investment

Why is SDN so Hot?

Copyright 2012. All Rights Reserved. 6

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SDN for Fun and Profit

www.sdncentral.com

www.wiretapventures.com

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And a bunch of kids to feed

Matt Palmer

» 

20+ years in cloud, networking and

security

» 

Co-Founder/CEO Pareto (cloud

networking company bought by

Aerohive)

» 

Managed $500M enterprise business

for Juniper

Roy Chua

» 

20+ years in networking and security

» 

Co-Founded Identity Engines (bought

by Avaya)

» 

Co-Founded Caw Networks (acquired

by Spirent Communications)

Who is SDNCentral/Wiretap

Two Guys and a Dog

Copyright 2012. All Rights Reserved. 8

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Custom

Solutions

Solutions

Tailored

Packaged

Software

Why Not Build SDN Products?

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In the first stage of the typical enterprise software market journey

Copyright 2012. All Rights Reserved.

Early Market

Mature Market

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Our 3 Businesses

Strategic and

Go-To-Market advisory

services to Vendors

SDN and network

virtualization

consultation,

integration and

custom solutions for

Enterprises and SPs

Independent

Community Site for

SDN and Network

Virtualization

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Demographics:

»

30%: Buyers

»

10%: Vendors

»

20%: Channels

»

40%: Integrators

Key Stats:

»

50k+ monthly page views

»

12k+ monthly unique visitors

»

120+ companies profiled

»

35+ open source project profiled

The Independent Community for Network Virtualization

and SDN

0

5

10

15

20

25

30

35

40

45

Thousands

Web

Linkedin

@SDN_Tech

@SDN_News

Community Participants

Wiretap & SDNCentral Confidential

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Featured Content:

»

Interviews

»

Products

»

Use Cases

»

Videos

»

Whitepapers

eNewsletter

»

Weekly Newsletter

Events

»

Webinars

»

Chats

»

Virtual Panels

Social Media

»

Tweets

»

Linkedin

SDNCentral

A platform for establishing and expanding SDN thought leadership

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SDN Details, Opportunities,

Myths

www.sdncentral.com

www.wiretapventures.com

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Evolution of OpenFlow

SANE

ETHANE

OpenFlow

NOX/

OpenFlow

1.0

OpenFlow

1.1

OpenFlow

1.2

OpenFlow

1.3

Stanford  Clean  Slate/Berkeley  

Mar0n  Casado  

Nick  McKeown  

ScoC  Shenker  

And  others…  

RouteFlow  

Beacon  

POX  

Trema  

FlowScale  

Frene0c  

Indigo  

FlowVisor  

Pantou  

Ryu  

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Contrail  

Plumgrid  

Plexxi  

Vello  

Pluribis  

Cisco  

Juniper  

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Packet-Forwarding Hardware Operating System L2/L3 L4-7 App App

Today’s Networks

Packet-Forwarding Hardware Operating System L2/L3 L4-7 App App Packet-Forwarding Hardware Operating System L2/L3 L4-7 App App

Routers

Switches

Remote-access devices

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Central Network Controller/ Network Operating System

App

App

App

App

OpenFlow  

Packet-Forwarding

Hardware

OpenFlow compliant OS

SDN-Powered Network

Packet-Forwarding

Hardware

OpenFlow compliant OS

Packet-Forwarding

Hardware

OpenFlow compliant OS

Well-­‐defined  

Open  API  

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History of SDN: Before OpenFlow (BO)

The Distributed Control Plane is not new…..

Separated  

Control  &  

Data  Planes  

Early  ‘90’s  

Distributed  

Control  Plane  w/

in  Switch  

Mid-­‐  ‘90’s  

All  Data  w/in  

Control  Plane  

Early  ‘00’s  

Separated  Control  

&  Data  Planes  

Late  ‘00’s  

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Past Experience to Draw On

Focused  on  centralized  management  &  

wireless  control-­‐plane  

Lack  of  northbound  APIs  

Control-­‐plane/Data-­‐plane  Separa0on  

Ethernet  communica0ons  channel  

In-­‐box  only,  proprietary  

Controller-­‐based  wireless  

switches  &  routers  

Chassis-­‐based    

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Opportunities for Market Disruptors

Merchant silicon, hardware commoditization

Virtual switches, routers, firewalls, etc

Orchestration platforms

Transition from hardware to software business

models

»

Pricing, support, marketing, sales

Network becomes a development

platform

»

Even if switches/controllers stay “linked”

Creates a new market for innovative software

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The controller is not strategic…

Myth #1:

Open-source will save you from vendor lock in…

Myth #2

We have reference-able customers for your use case

Or our SDN is ready to deploy at scale

Myth #3

We have revenue

…followed by “we are cash flow positive”

Myth #4

Only we have the best, most proven SDN engineering

talent

Myth #5

Commoditization will kill Cisco

Myth #6

SDN will lower your TCO

Myth #7

Common SDN Myths

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Limited developer communities / concentrated at few companies

Usually controlled by single commercial entity. Potentially risky

Lack of reference implementation slowing down OpenFlow

Open Source

Scrambling to claim everything new is ‘SDN’

Spotty and inconsistent support for SDN

Not one vendor / product fits all customers or specific problems.

Established

Vendors

Attempt to sell packaged products at a stage where value is created by custom

solutions

Few or no production customers

Start Ups

Early adopters looking to reap competitive advantage via SDN

Financials, Web 2.0, Service Providers

Most revenue is professional services driven

Customers

SDN Perspectives

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Our learnings from client engagements & operating SDNCentral

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1.

Attempting to Run before Crawling

»

Lack of clear business objective / problem statement

»

Failure to manage expectations

»

Failure to understand limitations of current software & hardware

2.

Believing people who say they know how to solve your problem

»

Usually set up to sell products

»

Product designed 2–3 years back before problems and use cases

are well understood

»

Forces you on a path with solution what was never designed for

the use case in mind

For End Customers, SDN Pitfalls to Avoid

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Mistakes we see others making and have provided advice on

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Questions and Answers

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Please Visit:

SDNCentral.com

The Independent Community for

SDN and Network Virtualization

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