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2015 Enterprise Mobile
Application Report
Research Overview
The Enterprise Mobile Application Report evaluated the level of demand for mobile applications in the enterprise and the challenges that companies face to meet the demand.
The survey captured responses from more than 480 participants that represent IT management, IT development and line of business across a range of industries in North America, Europe and Asia Pacific regions. The global survey analysis was completed by 451 Research in March 2015.
Global Survey of 484 Interviews
Executive Summary
The demand for new mobile apps (for customers, partners and employees) is still very strong. And interestingly, companies are broadening their focus beyond core processes and application silos. IT is being expected to step up across the lifecycle, extending traditional support and performance monitoring to new mobile projects alongside input on supporting architectures and GRC (governance, risk management and compliance).
However, given budget and resourcing limitations, skills gaps, legacy infrastructure, overall technology fragmentation and immature lifecycle workflows, IT departments are ill-equipped to meet the demand for mobile apps. There is also still a disconnect between the intention for the majority of internal development to be done by professional developers and the
availability of those skills to enterprises.
The challenge is many companies are faced with little workflow automation across the lifecycle, with too high a proportion of budgets assigned to development over post-production optimization to support the volume of apps that companies
are planning.
Key Takeaways
There were several interesting takeaways from the survey revealing challenges that companies are facing in meeting the increased demand for mobile applications and obstacles to success mobile app development and deployment.
There is a disconnect between aspirations
and capabilities.
• Of companies planning 20+ employee apps, around 60% are also planning 20+ customer and partner apps
• 34% currently custom-build their back-end integrations; 10% rely on their application provider
• 71% expect IT to be managing those app projects
Lots of apps
Custom
infrastructure
Scarce developers
38%
30% 16%
15%
USA UK Germany Australia
A growing proportion of companies will
look to IT for the bulk of their internal apps
development.
It’s not just development where IT is expected
to step up to the plate.
Two-thirds of apps over the next two years will
be externally developed. Anticipated developers
of planned apps over the next two years:
Key Findings
Following are key findings from the research report around the quantity and types of mobile apps that companies have deployed and will be deploying in the next two years. In addition, who typically takes the lead in project managing mobile app initiatives.
Q1:
What is your company’s revenue size?
Q2:
How many people are employed in your
organization?
Q3:
What is your organization’s primary industry?
0% 0%
22%
45% 34%
0% 10% 20% 30% 40% 50% 1-‐100
101-‐500 501-‐1000 1001-‐5000 More than 5000
Role of IT in Mobile Apps Projects
1. Suppor9ng deployed apps
2. Performance monitoring
3. Pre-‐produc9on tes9ng 4. Providing the architecture
5. Governance, risk, compliance 6. Back-‐end development
7. Front-‐end development 8. Designing UIs
Now (6-‐10) Should Be (6-‐10)
70% 73% 70% 79% 69% 71% 67% 70% 65% 72% 64% 73% 64% 69% 65% 69%
14%
Externally by a digital agency partner
16%
Externally by a systems integrator
14% Externally by a developer partner
21%
Externally by a business applica;on vendor
35% Internal development
3%
16%
24% 30% 27%
0% 5% 10% 15% 20% 25% 30% 35% Less than $200M
$200M to < $300M $300M to < $500M $500M to < $1B More than $1B
1% 4%
16% 10%
68%
10% 13%
19% 15%
43%
0% 10% 20% 30% 40% 50% 60% 70% 80% Other employees outside IT
Business analysts outside IT Professional devs outside of IT Non professional devs in IT Professional developers in IT
% of Dme spent now on specific internal app dev projects Bulk of development on internal apps in two years
% of time spent now on specific internal app dev projects
Bulk of development on internal apps in two years
9% 9%
10%
19%
25% 28%
0% 5% 10% 15% 20% 25% 30% Insurance
Healthcare Energy/ U;li;es Retail Financial Services Manufacturing
Q4:
What is your primary job function?
Q5:
How may
{Customer}
mobile apps is your
department planning to deploy over the next
two years?
27% increase in companies planning to have 10 to 50+ customer mobile apps in two years
Q6:
How many
{Employee}
mobile
applications in total is your department
planning to deploy over the next two years?
18% increase in companies planning to have 10 to 50+ employee mobile apps in two years
Q7:
How many
{Partner}
mobile applications
in total is your department planing to deploy
over the next two years?
24% increase in companies planning to have 10 to 50+ partner mobile apps in two years
33% 22%
8%
17% 20%
0% 5% 10% 15% 20% 25% 30% 35% Manager
Director VP Level General Manager C-‐Level
49%
23% 15%
13%
Chart Title
less than 10 10 to 19 20 to 49 50+
Less than 10 10 to 19 20 to 49 50+
Less than 10 10 to 19 20 to 49 50+
43%
24% 19%
16%
Chart Title
less than 10 10 to 19 20 to 49 50+
Less than 10 10 to 19 20 to 49 50+
57% 16%
16% 10%
Chart Title
Q8:
Which of the following NEW mobile
applications types does your company plan
to deploy over the next two years?
Q9:
Does your company currently use any
of the following third-party vendor tools?
Q10:
Do you think it is preferable to use an
integrated platform from a single vendor,
as opposed to a variety of services from
different vendors?
Conclusion and
Recommendation
Although the demand is strong for mobile apps, for many companies, it’s still in the early stages for mobile application strategies. To meet the demands, companies are still heavily reliant on external partners for the bulk of planned development. While an even greater proportion sees professional IT developers doing the majority of internal development, others outside of IT are taking up the slack. Enterprises are consequently falling unplanned into the ‘citizen developer’ model. As a result, a
burdened IT is beginning to look at other infrastructure strategies; however they are typically looking to existing web middleware and application vendors.
While IT is still in the driver’s seat when it comes to both the bulk of internal mobile app development and project management, Line of Business (LoBs) want input and greater collaboration, but only selective empowerment – not sole responsibility for projects and budgets. It is critical that IT facilitate this to prevent fragmentation of tools and projects.
There is a heterogeneous landscape of overlapping technologies at play in the enterprise, into which an accretive – rather than a ‘divide and conquer’ – strategy is more likely to gain traction. The majority of companies unsurprisingly want their main tools to be able to
integrate, but stop short of wanting deeply vertically integrated sole-vendor mobile stacks. Furthermore, enterprises are looking for greater architectural flexibility and ecosystem interoperability.
There is a danger that a burdened IT is caught between the ‘rock’ of suboptimal existing middleware and the ‘hard place’ of new mobile solutions lacking extensibility – and with this choice, will look to stretch existing investments.
Companies using mobile-specific tooling are
ahead of the pack.
Companies with the higher numbers of deployed apps are significantly less likely to opt for custom back-end integrations and more likely to be using mobile tools like mobile application platforms and mobile back-end as a service.
23% 27%
30% 33%
34% 36% 36% 39%
40% 41%
50%
0% 10% 20% 30% 40% 50% 60% MAM service
MBaaS API Gateway Applica?on container Open source build frameworks MAP MDM service SOA plaJorm CRM App virtualiza?on Na?ve mobile OS tools
1% 2%
14%
53% 31%
0% 10% 20% 30% 40% 50% 60% Not preferable at all
Not preferable at all Neither nor Somewhat preferable Highly preferable
1%
36% 38% 38% 39%
41% 43%
44% 47%
49% 54%
0% 10% 20% 30% 40% 50% 60% None of the above.
Ver:cal specific industry applica:ons Task-‐based employee applica:ons Partner applica:ons Supply-‐chain applica:ons Field-‐service applica:ons CRM -‐ Service / Support General produc:vity apps A customer-‐facing website or applica:on CRM -‐ Marke:ng CRM -‐ Sales
Kony is the fastest-growing, cloud-based enterprise mobility solutions company and an industry leader among mobile application development platform (MADP) providers. Kony empowers today’s leading organizations to compete in mobile time by rapidly delivering multi-edge mobile apps across the broadest array of devices and systems, today and in the future. Kony offers ready-to-run business mobile apps to help organizations better engage with customers and partners, as well as increase employee productivity through mobile device access to company systems and information. Powered by Kony’s industry-leading Mobility Platform, enterprises can design, build, configure, and manage mobile apps across the entire software development lifecycle, and get to market faster with a lower total cost of ownership.
For two years in a row (2013 and 2014), Gartner has named Kony a Leader in its Magic Quadrant for Mobile Application Development Platforms. Gartner also gave Kony the highest scores in 3 of 4 enterprise mobility use cases in their latest Mobile Application Development Platform Critical Capabilities Report, released December 2014. In additional to these recognitions, Kony was also honored in the Mobile Star Awards for achievements in enterprise application development; named the first place winner in CTIA’s MobITs Awards in the Mobile Applications, Development & Platforms category, and included on the Inc. 500|5000 list of fastest growing private companies in America.
For more information, please visit www.kony.com. Connect with Kony on Twitter, Facebook, and LinkedIn.
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