Bear Brand
Powdered Milk
Drink
Phase I:
BEAR BRAND POWDERED MILK DRINK
BEAR BRAND continues to strengthen generations of Filipinofamilies with an affordable range of beverage solutions that highlight the resistance building nutrients of Iron, Zinc and Vitamin C.
TARGET MARKET
: Family
AGE
:
(Children from 7-17 years old; Adult from 18-20)GENDER
:
Male and FemaleOCCUPATION
:
AnyIDENTIFYING
:
Market C – E
(Philippine Community)TARGET MARKET
:
Average Consumers; Below-AverageConsumers;
Consumers that doesn’t have permanent source of income
EXG / HYP
:
Existing Product
PERSONALITY
:
Flexible and Affordable
The goodness of Bear Brand Milk has been loved by Filipinos throughout the years. Its rich creamy taste is well known. Bear Brand Milk is an item that is always present in moms’ shopping lists. Bear Brand Milk is a product of Nestle Philippines and has been a constant companion of Filipinos growing up.
Bear Brand Milk is dominating the market in sales and production. It is a leading brand of milk in the Philippines and is actually sought by many Filipinos abroad. They are still looking for the good old taste Bear Brand gives along with its many vitamins and minerals.
PRODUCT BRANDING
Bear Brand is a product produced and created by the Nestle which is a trusted brand not only here in the Philippines but also in other parts of the world. Nearly a hundred years after it first started operations in the country, Nestlé Philippines, Inc. (NPI)
today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives.
Full name
Nestle Philippines Inc.
Headquarters
Barrio Niugan, Cabuyao, Laguna; 4025
Status: Non-Listed
Legal Form: Limited Liability Company Operational Status: Operational CIBI: 0000018846
Financial Auditors: Sycip Gorres Velayo And
Company (2012)
PRODUCT FEATURES
AND PACKAGING
The Bear Brand powdered milk
comes in the following varieties and sizes:
Bear Brand powdered milk 80 g
Bear Brand powdered milk 330 g
Bear Brand powdered milk 180 g
Bear Brand powdered milk 700 g
Bear Brand powdered milk 900g Bear Brand powdered milk - 1800g
HEALTH BENEFITS
Prepared from non-fat milk powder and blended with refined vegetable oils, enriched with Vitamins A, B-Complex, E and Iodine. It provides all the essential nutrients the family needs to stay healthy and strong. The finest quality filled milk, rich in health-giving nutrients, ideal for the whole family.
High in Calcium
Builds healthy bones and teeth; maintains bone mass.
High in Phosphorus
Helps strengthen bones and generate energy.
High in Vitamin B1 (Thiamine)
Essential for heart function and healthy nerve cells.
High in Vitamin B6 (Pyridoxine)
Helps form red blood cells and maintain brain function.
Bear Brand Powdered Milk Drink is rich in calcium, which is important in building strong bones and teeth. It is
recommended for children to be consistent in drinking milk as bone growth is at its highest during childhood up to the teenage years. It also has protein, which is needed in building and repairing tissues.
Phase III:
Competitors
ALASKA POWDERED MILK DRINK
Alaska Powdered Milk Drink is highly nutritious powdered milk. It is rich in vitamins and minerals for growth, energy and mental alertness.
The critical period in a child’s growth happens after the toddler years. It is the stage where the weight and height gained during infancy progressively lessen over the years until the child reaches puberty. This is physically evident in changes of the child’s body proportion: “the head looks smaller in relation to the rest of the body, the fingers and toes grow longer and the limbs straighten out.” Increase in height is also slow, picking up only when the child enters his adolescent years.
Different Pack Sizes:
• Alaska Instant Powdered Milk Drink (Pouch) 33g • Alaska Instant Powdered Milk Drink (Pouch) 80g • Alaska Instant Powdered Milk Drink (Box) 150g
• Alaska Instant Powdered Milk Drink (Pouch) 300g • Alaska Instant Powdered Milk Drink (Box) 450g • Alaska Instant Powdered Milk Drink (Box) 700g • Alaska Instant Powdered Milk Drink (Pouch) 900g • Alaska Instant Powdered Milk Drink (Tin) 1000g • Alaska Instant Powdered Milk Drink (Tin) 1800g
L a c t u m
As your child develops, he begins to have favorites, choosing what to eat and what not to eat. And because he's at that stage when he is most curious about his surroundings, anything can distract him from his meal; his attention maybe stolen by objects he finds more interesting than food. Sometimes, because of either of these, he won't even touch the food you serve, making you worry that he may not be getting all the nutrients he needs to be completely nourished.
And did you know that Zinc, Iron, Folic Acid, Thiamin and Vitamin B12 deficiencies are associated with poor appetite?
New Vitaminized Lactum 3+ is formulated by Mead Johnson for children aged over 3 years old to 6 years old. It has high source of Appetite Support nutrients like Zinc, Iron, Folic Acid, Thiamin and Vitamin B12 for children with poor appetite caused by the deficiency of these nutrients. Give him new Lactum 3+ that has essential nutrients found in the food groups from the food pyramid, plus DHA and prebiotics.
History
Over a hundred years after it first started operations in the country, Nestlé Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs 3,700 men and women all over the country, and is among the Philippines’ top corporations. Its products are No. 1 or strong No. 2 brands in their respective categories.
Nestlé Philippines, Inc., A Short History
The Early Years. Although Nestlé products were already available
in the Philippines as far back as 1895, it was not until 1911 when The Nestlé and Anglo Swiss Condensed Milk Company was established in the country, with its first sales office in Calle Renta, Binondo. The Company was forced to suspend its operations during World War II, but soon made a comeback after Liberation, under a new name: Filipro, Inc. It continued to import products such as MILO, NIDO powder milk, MILKMAID and NESCAFÉ from other countries. In the early 1950’s, Filipro encountered difficulties when the Philippine government imposed import control. Due to lack of imported products to sell, it was forced to become a distributor of peanut butter, napkins, fruit preserves, and patis (fish sauce) just to keep its operations going.
Local Production. In 1960, Nestlé S.A.and San Miguel Corporation entered into a partnership resulting in the
formation of Nutritional Products, Inc. (Nutripro). In 1962, Nutripro’s first factory started operations in Alabang, Muntinlupa to manufacture NESCAFÉ. In 1977, Filipro, Inc. and Nutripro Inc. merged under the name Filipro, Inc. In 1986, Filipro, Inc. changed to its present name as Nestlé Philippines, Inc.
Nestlé now has manufacturing facilities in Cabuyao (Laguna), Cagayan de Oro, Lipa (Batangas), Pulilan (Bulacan) and Tanauan (Batangas) to meet the growing demand for Nestlé products in the country.
Growth and Diversification. In 1991, Nestlé pioneered the AIJV
(ASEAN Industrial Joint Venture), a regional complementation program. The Company participated in this program with the production of breakfast cereals at the Nestlé Lipa Factory, for export to ASEAN markets. Today, three of the Nestlé factories in the Philippines – Lipa, Cabuyao, and Cagayan de Oro -- serve as ASEAN Supply Centers to meet the requirements of Nestlé markets in the region.
In late 1998, Nestlé Philippines became a wholly owned subsidiary of Nestlé S.A., following the latter’s purchase of all of San Miguel Corporation’s equity shareholding in the Company.
Driven by its mission to nurture generations of Filipino families, Nestlé today produces and markets products under some of the country’s well known brands such as NESCAFÉ, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLÉ, and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery, and pet-care.
Product Name: Bear Brand Powdered
Milk
powdered milk prepared from non-fat milk powder and blended with refined vegetable oils, enriched with vitamins a, b-complex, e and iodine.it provides all the essential nutrients the family needs to stay healthy and strong.The finest quality filled milk, rich in health-giving nutrients, ideal for the whole family.
product type: milk powder packaging: box place of origin:
