Marketing INDIVIDUAL PROGRAM INFORMATION Macomb1 ( )

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INDIVIDUAL PROGRAM INFORMATION 2015–2016

866.Macomb1 (866.622.6621) www.macomb.edu

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Based on MCC 2015–2016 Catalog, 2015, continually updated, 1271_15 (REV: 05_15)

Marketing

PROGRAM OPTIONS

CREDENTIAL TITLE CREDIT HOURS

REQUIRED NOTES

Associate of Business

Administration Marketing 62

Designed for transferring into a Bachelor of Business Administration program or entry into the field of Entrepreneurship.

Certificate Marketing 42‑43 Designed for entry‑level positions or furthering one’s career. Certificate Advertising 33 Designed for entry‑level positions or furthering one’s career. Skill Specific Certificate Professional Selling _{E‑Marketing} 14 ₁₇ Designed for entry‑level positions or furthering one’s career.

CONTACT INFORMATION

CONTACT TITLE NAME _Phone E‑MAIL LOCATION

Professor Monique Doll 586.445.7008 [email protected] South Campus

Professor Joseph Rice 586.286.2040 [email protected] Center Campus

Program Description:

A business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about—providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics—changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it. Certificate options are offered in Marketing, Advertising, Professional Selling, and E‑Marketing.

Requirements & Specific Information:

Students choosing to complete ACCT‑1070 will need at least one additional credit hour—taking an additional MKTG class and/or CRER‑1510 (Workplace Success Strategies) is recommended.

Career Opportunities:

Marketing– Associate of Business Administration–Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.

Marketing–Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.

Marketing –Advertising—Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.

Marketing–E‑Marketing—Skill Specific Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.

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Marketing–Professional Selling—Skill Specific Certificate: Job titles such as Supervisors of Retail Sales Workers, Market Research Analysts & Marketing Specialists, Sales Representative (Wholesale & Manufacturing), Advertising Sales Agents, Wholesale & Retail Buyers, Demonstrators & Product Promoters, Sales Managers, and Merchandise Displayer are attainable upon completion of this course of study. To learn more from a career specialist, visit the Office of Career Services at either campus or explore online at www.onetonline.org.

Transfer Pathways:

Students intending to transfer and complete a bachelor’s degree need to make early decisions concerning an academic major and a transfer destination. Statistics show that students who make these decisions early are more likely to persist to graduation than their undecided counterparts. Students planning to transfer credits earned at Macomb are strongly urged to see a counselor or academic advisor as early as possible in their college careers.

8 Transfer Resource Guide

ASSOCIATE OF BUSINESS ADMINISTRATION IN MARKETING

Career preparation and related courses

(require successful completion of a minimum of 62 credit hours)

SUGGESTED SEQUENCE BASED ON FULL-TIME ENROLLMENT.

MAY ALSO BE COMPLETED BASED ON PART-TIME ENROLLMENT.

CORE COURSES: COMMON DEGREE CORE REQUIREMENTS FOR ASSOCIATE OF BUSINESS ADMINISTRATION IN MARKETING

COURSE COURSE TITLE PREREQUISITE CREDIT _HOURS

SEMESTER 1

BUSN‑1010 Business Enterprise – 3.0

BCOM‑2050 Business Communications – 4.0

ITCS‑1010 Computer & Information Processing Principles – 4.0

Group I Course: ENGL‑1180 –OR– ENGL‑1210 Communications 1 –OR– Composition 1

Placement, or ENGL‑0050 or EAPP‑1500 with grade

C‑ or better 3.0‑4.0

SEMESTER 2

ACCT‑1070 –OR– ACCT‑1080

Accounting for Entrepreneurs –OR–

Principles of Accounting 1 – 3.0‑4.0

MKTG‑1010 Principles of Marketing – 3.0

MGMT‑1010 Principles of Management – 3.0

Group III Course: ECON‑1160 –OR– PSYC‑1010 Principles of Economics 1 –OR– Introductory Psychology – 3.0‑4.0

Group V Course Any PHED Wellness course—2000 or above – 2.0‑3.0

SEMESTER 3

BLAW‑1080 Business Law 1 – 4.0

Group II Course Any ASTR, BIOL, CHEM, ENVS, GEOL, MATH, NATS, PHSA, _PHYS – 2.0‑4.0

SEMESTER 4

MKTG‑2060 Consumer Behavior MKTG‑1010 3.0

MKTG‑2080 Marketing Research MKTG‑1010 3.0

MKTG‑2150 Global Marketing MKTG‑1010 3.0

Group IV Course (CREATIVE WRITING OR LITERATURE ONLY), FREN, GRMN, Any ARAB, ARTT, CHIN, ENGL‑2###

HUMN, ITAL, INTL‑2000, INTL‑2300, MUSC, PHIL, & SPAN – 3.0‑4.0

And 3 courses from the following: –

MKTG‑1020 Dynamics of Retailing – 3.0

MKTG‑1050 E‑Marketing – 3.0

MKTG‑1210 Small Business Marketing MKTG‑1010 3.0

MKTG‑2010 Professional Selling – 3.0

MKTG‑2020 Advertising & Promotion Management – 3.0

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NOTES:

• A minimum of 18 credit hours of Arts & Sciences courses (Groups I–V) are needed as well as a minimum of 62 total credit hours for the associate degree. Arts & Sciences Group I–V can be taken in any

semester.

• It is strongly encouraged that you work with a counselor, advisor or faculty/department coordinator to plan your schedule.

CERTIFICATE IN MARKETING

Career preparation and related courses

REQUIREMENTS FOR CERTIFICATE IN MARKETING

SEMESTER 1

BUSN‑1010 Business Enterprise – 3.0

SEMESTER 2

MGMT‑1010 Principles of Management – 3.0

ACCT‑1070 –OR– ACCT‑1080

Accounting for Entrepreneurs –OR–

Principles of Accounting 1 – 3.0‑4.0

SEMESTER 3

BLAW‑1080 Business Law 1 – 4.0

MKTG‑2080 Marketing Research MKTG‑1010 3.0

MKTG‑2150 Global Marketing MKTG‑1010 3.0

And 3 courses from the following: –

MKTG‑1020 Dynamics of Retailing – 3.0

MKTG‑1210 Small Business Marketing MKTG‑1010 3.0

BUSN‑2060 Corporate Responsibility – 3.0

Gainful Employment Disclosure: http://www.macomb.edu/ge/MKTGCT/ See page 21 for Gainful Employment Information

CERTIFICATE IN ADVERTISING

Career preparation and related courses

REQUIREMENTS FOR CERTIFICATE IN ADVERTISING

SEMESTER 1

SEMESTER 2

MACA‑1020 Fundamentals of Design – 4.0

MACA‑1055 Digital Layout: Adobe – 4.0

SEMESTER 3

MACA‑1130 Advertising Art MACA‑1020 , and MACA‑1050 or MACA‑1055 4.0

MACA‑1200 –OR– MACA‑1320

Digital Illustration –OR–

Introduction to Photoshop MACA‑1050 or MACA‑1055 4.0

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SKILL SPECIFIC CERTIFICATE IN MARKETING—E‑MARKETING

Career preparation and related courses

REQUIREMENTS FOR SKILL SPECIFIC CERTIFICATE IN MARKETING—E–MARKETING

ITWP‑1000 Introduction to Web Programming ITCS‑1010 or ITCS‑2335 3.0

ITWP‑1400 SEO (Search Engine Optimization) for the Web ITWP‑1000 4.0

SKILL SPECIFIC CERTIFICATE IN MARKETING—PROFESSIONAL SELLING

Career preparation and related courses

REQUIREMENTS FOR SKILL SPECIFIC CERTIFICATE IN MARKETING—PROFESSIONAL SELLING

SPCH‑2100 Interpersonal Communication Relationships – 4.0

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Associate of Business Administration (ABA) Degree

The Associate of Business Administration (ABA) degree is intended to provide a basic foundation for transfer to a Bachelor of Business Administration program, or entry‑level positions in the business field.

Requirements

● Minimum cumulative grade point average of 2.0

● Minimum 15 semester hours of credit earned at Macomb ● Minimum 62 semester hours of credit

• Part A–Minimum 18 semester hours of credit in Arts and Sciences courses numbered 1000 or above (see table)

• Part B – Completion of the Business Administration Common Core Requirements (see table)

AND

• Completion of the requirements for the specific business program selected • Part C–Completion of elective courses if required in the program

See Academic Placement Procedures for information on course placement in chemistry, English, English for Academic Purposes, mathematics, and reading.

Arts and Sciences Courses Required for the Associate of Business Administration (ABA) Degree

Part A: Arts and Sciences Group Concentrations for Associate of Business Administration Degree Requirements

GROUP GROUP AREA/COURSES INCLUDE MINIMUM DEGREE REQUIREMENTS 18 SEMESTER HOURS

I.A. ENGL‑1180 or ENGL‑1210 1 Course

I.B. Other English Composition, Reading, or Speech See Note

II. Astronomy, Biology, Chemistry, Environmental Science, Geology, Mathematics, _{Natural Science, Physical Science, Physics} 1 Course III. Anthropology, Economics, Geography, History, INTL‑2010, INTL‑2500, _{INTL‑2700, Political Science, Psychology, Sociology, Social Science} 1 Course IV. Art, Creative Writing, Foreign Language, Humanities, INTL‑2000, INTL‑2300, _{INTL‑2800, Literature, Music, Philosophy} 1 Course

V. PHED Wellness courses – 2000 or above 1 Course

Part B: Associate of Business Administration Common Core Requirements

COURSE COURSE TITLE SEMESTER HOURS

ITCS‑1010 Computer & Information Processing Principles 4

BUSN‑1010 Business Enterprise 3

BLAW‑1080 Business Law 1 4

BCOM‑2050 Business Communications 4

– AND –    

ACCT‑1050 Financial Record Keeping 4

– OR –    

ACCT‑1070 Accounting for Entrepreneurs 3

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ACCT‑1080 Principles of Accounting 1 4

– AND –    

MGMT‑1010 Principles of Management 3

MKTG‑1010 Principles of Marketing 3

  24‑25

Students selecting an ABA degree in must take

Accounting ACCT‑1080

Business Management ACCT‑1050 or ACCT‑1070 or ACCT‑1080

Entrepreneurship—Innovation ACCT‑1070 or ACCT‑1080

Entrepreneurship—Small Business ACCT‑1050 or ACCT‑1070 or ACCT‑1080

Finance ACCT‑1080

General Business ACCT‑1050 or ACCT‑1070 or ACCT‑1080

Hospitality Management ACCT‑1050 or ACCT‑1070 or ACCT‑1080

Legal Assistant ACCT‑1070 or ACCT‑1080

Marketing ACCT‑1070 or ACCT‑1080

Project Management ACCT‑1050 or ACCT‑1070 or ACCT‑1080

Restaurant Management ACCT‑1050 or ACCT 1080

Note: If students take one course from each of Groups I.A, II, III, IV, and V and still have taken less than the minimum of 18 semester hours of Arts and Sciences courses required for the ABA degree, they may elect additional hours from Groups I.B, II, III, IV, or V to satisfy minimum degree requirements.

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Course Descriptions

ACCT‑1070—Accounting for Entrepreneurs—3.00 credit hours

´ Prerequisite: None

(formerly ACC 107) This course will focus on reading and understanding financial statements. Students will learn how to analyze financial statements and how financial information can be effectively used to properly plan, control operations, and to make the right business decisions. (3 contact hrs)

ACCT‑1080—Principles of Accounting 1—4.00 credit hours

(formerly ACC 108) Introduction to accounting techniques and theories as they relate to business organizations. Transaction analysis and information processing for a service and merchandising concern. Measurement and reporting of assets, liabilities, and equity. The emphasis is on financial accounting. (4 contact hrs)

BCOM‑2050—Business Communications—4.00 credit hours

(formerly BCO 205) BCOM‑2050 focuses on developing both written and verbal communication skills required in business and industry. Students conduct primary and secondary research, analyze the results, compile findings, and compose a formal business report. They also develop effective verbal and nonverbal communication skills, understand team dynamics, and enhance presentation skills. Students create an employment package using current strategies as well as formulate a variety of business messages using the latest social media technologies. (4 contact hrs)

BUSN‑1010—Business Enterprise—3.00 credit hours

(formerly BUS 101) A fundamentals course designed to provide a comprehensive overview of American business enterprise, an exposure to business operations (business ownership, management, finance, marketing, accounting, information management), a basis upon which to establish a realistic business‑related career objective, and a stepping stone to advanced business courses. (3 contact hrs)

BUSN‑2060—Corporate Responsibility—3.00 credit hours

BUSN‑2060 provides students with a comprehensive overview of the roles and responsibilities of business in society. The topics covered include corporate social responsibility, legal and regulatory compliance, corporate governance, business ethics, and stakeholder relationships. (3 contact hrs)

ITCS‑1010—Computer & Information Processing Principles—4.00 credit hours

(formerly CIS 101) ITCS‑1010 introduces Information Technology concepts and methods that knowledge workers use to organize and manage information resources. Computer concept topic areas include up‑to‑date information about hardware, software, the Internet, telecommunications and network systems, databases, commerce and transaction processing, and information and decision support systems. Students develop or enhance basic skills in using computer applications software (word processing, database management systems, spreadsheet, and presentation packages) to effectively communicate for the benefit of an organization. Methods of instruction include lecture and lab. (4 contact hrs)

ITWP‑1000—Introduction to Web Programming—3.00 credit hours

´ Prerequisite: ITCS‑1010 or ITCS‑2335

(formerly ITCS‑1340) This course introduces Web Programming using HTML, current web technologies, and website development tools. It emphasizes the fundamental understanding of HTML for web page development, the utilization of CSS for web page layout and formatting, and the use of JavaScript for interactivity and covers current industry standards, processes and techniques. (3 contact hrs)

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MACA‑1010—Introduction to Photography—4.00 credit hours

This course is an introduction to today’s photography. Camera operations, exposure control, composition theory, image processing, and printing using current software applications are covered. Students must have a digital camera with manual exposure capabilities. (6 contact hrs) South Campus.

MACA‑1020—Fundamentals of Design—4.00 credit hours

(formerly MCA 102, GCA 102) (3 credit hrs prior to Fall 2005) Introduction to design concept. Problems in two‑dimensional design using lines and planes in black and white and color. (6 contact hrs) South Campus.

MACA‑1040—Illustration Fundamentals—4.00 credit hours

(formerly MCA 104, GCA 104) (3 credit hrs prior to Fall 2005) Freehand and conceptual drawing dealing with perspective, composition, layout and rendering techniques used by the technical and commercial artist. (6 contact hrs) South Campus.

MACA‑1050—Digital Layout—4.00 credit hours

(formerly MCA 105, PRT 145) (3 credit hrs prior to Fall 2005) Introduction to the Macintosh operating system and Digital Page Layout with QuarkXpress to create composite page layouts as B/W or color images. (6 contact hrs) South Campus.

MACA‑1055—Digital Layout: Adobe—4.00 credit hours

(3 credit hrs prior to Fall 2005) Design and layout problems using the software applications Adobe InDesign and Adobe Acrobat. Students will utilize contemporary design fundamentals to create a variety of single and multi‑page publications in black and white, spot and process color. (6 contact hrs) South Campus.

MACA‑1065—Black & White Photography—4.00 credit hours

(formerly MACA‑1060) This course is an introduction to black and white photography. Basic camera operations, exposure control, composition, film processing, and print enlargement will be covered. Students must have a 35mm single lens camera with manual controls. (6 contact hrs) South Campus.

MACA‑1070—Rendering—4.00 credit hours

(formerly MCA 107, GCA 107) (3 credit hrs prior to Fall 2005) MACA‑1070 covers final art rendering techniques in black and white and some color. It familiarizes students with a variety of media and mixed media including markers, prisma pencils, and ink. Problems include analyzing the pattern of reflections, light and shade, and the description of surface development on a variety of materials including chrome, sheetmetal, plastic and glass. (6 contact hrs) South Campus.

MACA‑1090—Figure Illustration 1—4.00 credit hours

(formerly MCA 109, GCA 109) (3 credit hrs prior to Fall 2005) Introduction to drawing the human form from life, photographs, and imagination using a variety of media and techniques; a comprehensive study and application of draftsmanship as it relates to the surface anatomy, body movements and relationships, and their systematic application to commercial illustration. (6 contact hrs)

MACA‑1130—Advertising Art—4.00 credit hours

´ Prerequisite: MACA‑1020, and MACA‑1050 or MACA‑1055

(formerly MCA 113, GCA 103) (3 credit hrs prior to Fall 2005) Advertising for newspaper, magazine, and other communication forms. Application of a variety of media to assigned problems. (6 contact hrs)

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MACA‑1160—Previsualization—4.00 credit hours

(formerly MACA‑1150) Student projects examine a variety of concept and storytelling processes through visual communication. From print to film to animation to interactive media, the class focuses on the creative aspects of previsualization for industry and storyboarding in the communicative arts. (6 contact hrs)

MACA‑1200—Digital Illustration—4.00 credit hours

´ Prerequisite: MACA‑1050 or MACA‑1055

(formerly MCA 120, GCA 120) (3 credit hrs prior to Fall 2005) An introduction to vector based software applications Adobe Illustrator and Macromedia Freehand. Students create industry related illustrations including technical renderings, editorial and promotional illustrations. (6 contact hrs) South Campus.

MACA‑1310—Typography & Spacial Development—4.00 credit hours

´ Prerequisite: MACA‑1200 and MACA‑1320, and either MACA‑1050 or MACA‑1055

(formerly MACA‑2912) This course presents an introduction to typography. Topics include type evolution, attributes of type, and type family classification. The course explores creative use of type with regard to legibility and readability in design layouts utilizing grids and type in a digital environment. (6 contact hrs) South Campus.

MACA‑1320—Introduction to Photoshop—4.00 credit hours

(formerly MACA‑1300) MACA‑1320 presents an introduction to Adobe Photoshop. Topics include file formats, resolutions, tools, and theories of image creation and manipulation. (6 contact hrs) South Campus.

MACA‑1400—Introduction to Digital Video—4.00 credit hours

(formerly MCA 140, GCS 292X) (3 credit hrs prior to Fall 2005) A practical hands‑on course introducing the use of digital video equipment for studio and location applications. Pre‑production planning, camera operations, lighting, audio acquisition, and editing techniques are covered. Emphasizing teamwork, students will work in each position of a production crew. Students use college provided digital video equipment and non‑linear editing suites to produce effective video programming. (6 contact hrs) South Campus.

MACA‑1410—Television/Video Studio Production—4.00 credit hours

Lecture and hands‑on experience in live to tape studio programming for television and video productions. Technical principles of studio recording of audio and video programs will be emphasized. Students will perform duties of each position in a studio production team. (6 contact hrs) South Campus.

MACA‑1420—Film Production 1—4.00 credit hours

´ Prerequisite: MACA‑1400

Students will gain hands‑on experience in the responsibilities of production crew members in the film industry. MACA‑1420 emphasizes the roles of producer, director, script supervisor, production assistant, camera operator, sound mixer, lighting technician, and editor. (6 contact hrs)

MACA‑1720—Web Page Design: Dreamweaver—4.00 credit hours

´ Prerequisite: MACA‑1320

(formerly MCA 172, GCA 172) (3 credit hrs prior to Fall 2005) (Effective Fall 2007: course description changed; course title changed from Macromedia to Dreamweaver) Dreamweaver, the industry standard for creating web sites, is used in this web page design course. Students learn the basic theory and practical experience of web design and web site development in the areas of creating and planning a web site project; designing graphics needed for a web page and site; applying industry standard software needed to create, breakdown, compress, preview, and export HTML pages; applying industry standard software used to organize, manage, maintain, link, test, and publish a completed web site; and applying industry standard software used to add complex web code and behaviors to create interactivity on the page. (6 contact hrs) South Campus.

MACA‑2020—Design for Advertising—4.00 credit hours

´ Prerequisite: MACA‑1020, and MACA‑1050 or MACA‑1055, and MACA‑1200 or MACA‑1320

(formerly MCA 202) (3 credit hrs prior to Fall 2005) Students design three‑dimensional design concepts for various forms of communication using a variety of media, computer programs, materials, and techniques in black and white and color. May be taken twice for credit. (6 contact hrs) South Campus.

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MGMT‑1180—Human Relations—3.00 credit hours

(formerly MGT 118) This course focuses on the forces influencing behavior at work and the factors that contribute to successful interpersonal relations in business. Topics include building a positive self‑concept, understanding your communication and leadership style, the Jo‑Hari model of self understanding, conflict management, the power of positive reinforcement, and stress management. (3 contact hrs)

MKTG‑1010—Principles of Marketing—3.00 credit hours

(formerly MKT 101) An overview of the full range of activities involved in marketing, including determining which consumers should be targeted, evaluating key competitors, and using information technology to effectively price, promote, distribute, and design quality products and services. (3 contact hrs)

MKTG‑1020—Dynamics of Retailing—3.00 credit hours

(formerly MKT 102) This course provides students with a comprehensive view of the changing world of retailing. The elements of retail management covered include inventory control, markup and pricing, merchandising, retail promotion, human resource management, store location, design and layout, legal and ethical issues, and information systems. (3 contact hrs)

MKTG‑1050—E‑Marketing—3.00 credit hours

This course provides students with a broad understanding of concepts related to E‑Marketing and how to incorporate technology into a marketing strategy. Some of the topics covered in the class include e‑mail marketing, online advertising, social media, search engine marketing, and viral marketing. MKTG‑1010 is recommended prior to taking this class. (3 contact hrs)

MKTG‑1210—Small Business Marketing—3.00 credit hours

This course introduces key marketing concepts and then focuses on how entrepreneurs and small businesses with limited budgets can apply these concepts. Topics include taking a product/service from the idea stage through product testing, promotion, pricing, and finally commercialization. Student entrepreneurs will develop a practical marketing plan that includes budget‑appropriate marketing strategies built on analysis of customer needs, business opportunities, competitors, and implementation requirements. (3 contact hrs)

MKTG‑2010—Professional Selling—3.00 credit hours

(formerly MKT 201) Principles and techniques used by successful salespeople. Students learn to prepare well‑organized, creative, professional sales presentations. Emphasis is placed on developing a consultative relationship with the customer. Students complete each step in the sales process: prospecting, sales call planning, making effective demonstrations, tailoring sales presentations to customer needs, and servicing accounts after the sale. (3 contact hrs)

MKTG‑2020—Advertising & Promotion Management—3.00 credit hours

(formerly MKT 202) The development of the promotional blend of the marketing function is examined from the manager’s viewpoint. Special emphasis will be placed on using information technology to develop a target market. Topics include advertising, sales promotion and public relations. MKTG‑1010 is recommended prior to taking this class. (3 contact hrs)

MKTG‑2060—Consumer Behavior—3.00 credit hours

´ Prerequisite: MKTG‑1010

This class explores the process through which consumers make buying decisions. Students develop a deeper understanding of the factors influencing consumer behavior—from individual influences like personality, motivation, and perception—to broad socio‑cultural considerations like economics, ethics, and multiculturalism. After exploring concepts of consumer behavior, the class focuses on practical marketing applications such as creating promotion strategies and retail environments that build loyal relationships with a defined target audience. (3 contact hrs)

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MKTG‑2080—Marketing Research—3.00 credit hours

´ Prerequisite: MKTG‑1010

MKTG‑2080 provides students with an understanding of how to use marketing research to make business decisions. It emphasizes how to determine what information is needed and how to use market research as a tool in decision making. (3 contact hrs)

MKTG‑2200—Global Marketing—4.00 credit hours

(formerly MKTG‑2100) MKTG‑2200 explores the many facets of marketing in an increasingly global society. Students will build on basic marketing skills and knowledge to analyze the global environment and design a global marketing program focused on targeting consumers and identifying opportunities to develop business in an era of heightened multiculturalism. (4 contact hrs)

SPCH‑2100—Interpersonal Communication—4.00 credit hours

(formerly SPCH 1100) One‑to‑one communication combined with experiences in verbal and non‑verbal interaction. The focus is on message preparation, theories of interaction, the role of body language, current issues in relational communication dynamics, expressing emotions, understanding self‑disclosure, and developing positive interpersonal relationships. (4 contact hours)

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