Association-Related Programs
genrmedia.com
As innovators in digital media and marketing, GenR Media offers a suite of programs designed to educate, captivate, and stimulate audiences in the health care community. Clients include pharmaceutical companies, medical education agencies, and associations/institutions. GenR specializes in various programs including websites, social media, video captures, e-details, mobile apps, CD-ROMs and DVDs, CMS, and general interactive strategy. More information regarding the company can be found on our website – genrmedia.com. Engage digital. Generate response.
The following are brief examples of the programs that we suggest as partnership opportunities with associations, as well as examples of available enduring materials.
Association-Related Programs
Website Enhancements
CE/CME Portal
The CE/CME area of an association’s website can be updated, making it similar to a CME portal, with various activities (live and online) separated by specialty, therapeutic category, etc.
Physician, Patient and Corporate Websites
Websites for public viewing that include disease and patient information can be added to an association’s website. The site can serve as both a stand-alone and a linked area from the existing site.
Regional Discussion Forums/Web Conferences Regional discussion forums and web conferences regarding hot topics in the medical community can be added and advertised on the association’s website. These can be done using webcasts or online discussion forums
Web Inventories
Web inventories include extensive research on marketing opportunities and the competitive arena surrounding a certain therapeutic area. Included in the inventory are areas such as associations, societies, online resources, social media, journals, blogs, and products.
Adherence Initiatives
Case study programs to educate patients on how to stay on therapy and to teach doctors to better detect adherence during office visits.
Doctor-Patient Communication
Videos and documents to increase effective
communication strategies between doctors and patients. Strategies to improve patient care through discussion, understanding and knowledge exchange.
Abstract CD-ROM
An Abstract CD-ROM can be produced from the
conference. All available abstracts will be searchable on the disk, and the disk can be given out at an exhibit booth for increased traffic.
Animation/MOAs/MODs
Medical animations depicting mechanism of disease (MOD) and mechanism of action (MOA) can be created. The animations can be educational and visually appealing. Case Studies and Vignettes
Case studies and vignettes can be created in print or video format. Video formats can include reenactments of patient/physician interaction in a medical office setting to simulate actual case scenarios and best practices. Conference Program Guide
(App Meeting Guide and Itinerary Planner)
The app meeting guide and itinerary planner can be made available at sponsored kiosks at the meeting. GenR can also develop a similar system using flash drives that would include sponsorship and additional information.
E-details/Lunch & Learns
E-details and Lunch & Learns are short promotional
presentations that also include a marketing research survey and, if possible, an incentive for participating, such as additional drug samples. These are important
communication platforms for sales representatives and medical professionals.
Email Blasts/Invitations
E-mail invitations, which include attendee registration for a conference or specific sponsored programs, can be designed with rich media including graphics, audio, and video.
Faculty Extranet
An Extranet can be created to include a slide library, blog, calendar of events, contact lists/agendas/documentation, curriculum review and development, and surveys.
Flash Drive Programs
Multimedia programs can be customized to work on USB flash drives that run once plugged into a computer. Flash drive programs make them easily accessible for personal use.
Interactive Meeting Calendar
An interactive meeting calendar can be designed to include all of the various congress activities and programs. Medical professionals can plan their schedule and then print it out or download it to their calendar programs (eg, Outlook).
In-Hotel Educational TV
Custom broadcasts on a dedicated channel in guest rooms and throughout the congress headquarters can be created and produced.
Live Webcasts or Satellite Broadcasts
Any program at the meeting can be turned into a webcast or satellite broadcast to increase the audience reach. Successful programs have been broadcast to restaurants and hotels or through specific web portals.
Group Audience Response
A Group Audience Response system can be added to any of the symposia at a conference. Group Audience Response systems include placing a computer or iPad on each meeting table for the attendees to use. The speaker is able to view the answers per table and for the aggregate group. Differences among attendees become points of discussion during the presentations.
Congress Booth Programs
Congress booth programs are used to attract attendees and assist in the discussion between booth attendees and onsite staff. Digital activities include booth attract loops, interactive games, touchscreens, animations, poster mazes, and iPad trivia.
Mobile Applications
Professional education and patient-centric applications can be designed for iPhone, iPad, Android devices, BlackBerry, and other smart phones/tablets for ease of use and convenient viewing.
Morning/End-of-Day Video Wrap-Ups (E-Convention Daily)
Many associations print a Convention Daily newsletter with information regarding congress activities. GenR can produce a morning and end-of-day video wrap-up that could play throughout the day on plasma screens during the congress.
On Demand Digital Poster Hall Booth
Companies can sponsor a booth or have an area of their booth set up as an On Demand Digital Poster Hall. Prerecorded interactive poster sessions with KOL video commentary can be available to booth visitors through touch screens and video monitors.
Online Market Research
Market research can be designed to gain feedback and information prior to, during, and after the conference. Social Media
To increase audience reach, program advertising canbe utilized in various social networks such as LinkedIn,Facebook, YouTube, Twitter, and Google+. Virtual Speakers Theater
Companies can sponsor a specific speakers theater booth or add a speakers theater area to their booth. Pre-recorded video with Key Opinion Leaders can play at the theater throughout the day, increasing booth traffic.
Training Programs
Training programs with audio and video can be designed for speakers; progress can be tracked and resources, such as quizzes, can be included. Slide decks can also be created. Training programs can be created for CD-ROM, flash drives, or web distribution.
Transportation Video Presentations
Video programs can be created and produced for viewing on buses used for transportation during the congress. Augmented Reality
A new interactive experience for booth attendees.
A way to enhance print pieces through digital connectivity. Anyone with a smart phone or tablet can view videos, websites, and animations all triggered by print materials. Virtual content integrated into the physical world.
Association Enduring Materials
Conference Captures
A conference capture can be recorded at a live meeting, a studio, or a conference room. Conference captures are completed a few weeks after the program and distributed to a mailing list and/or placed on the web. The conference capture format gives the user the same feeling as being at the conference, but with additional materials such as transcripts, slide bookmarking, and note taking. If the program is CME, certificates are available immediately. Presentation Training/Management
Presentation Training/Management can be developed for slide management and Speaker Training Programs. The slides and audio/video are timed and user progress is tracked. Inclusion of quizzes and other resources is also possible. Content Management Systems
Content Management Systems or Digital Depots contain all of the information about a product in one cloud-based website. Information includes publications, slides, websites, etc. organized into various categories for easy searching. E-insert in Association-Related Journal
CD-ROM activities (eg, see Highlights Disc, Digital Poster Hall, etc) can be included in an association-related journal, either as an insert or polybagged with the journal.
Highlights Program
Companies can sponsor a Highlights Disc from the
conference with various program synopses from the entire congress. The disk can be cross-specialty and made available to a wide audience via CD-ROM and the Internet.
Podcasts/Vodcasts
GenR can record programs, interviews with Key Opinion Leaders, and other materials, and make them available as downloadable podcasts/vodcasts on iTunes. Links from sponsored websites and the association website can take users to the available downloads for their specialty. Post-meeting E-newsletter
Companies sponsor a post-meeting e-newsletter with highlights from the congress. The newsletter would be sent out in HTML format and also available as a downloadable and printable PDF file.
Print-to-Digital Conversion
Print collateral, such as monographs or info packs, can be converted to a digital “flipbook” version and either accessed online via a web browser or launched from a user’s desktop. Functionality of the digital version can include audio and visual call outs, zoom in/out, and questions/surveys.
Websites
Websites can be created to leverage various project materials and create a digital home for your target audience. Websites help clinicians broaden their
understanding of disease etiology, diagnosis, progression, and treatment approaches.
Digital Poster Hall
A small green screen “studio” can be set up at the meeting where speakers record their poster presentations. An interactive CD-ROM using the video and a digital version of the poster could then be produced.
