The only industry publication for building
costs to plan, budget, conceptualize, and
estimate what it will cost to build tomorrow.
DCD
Design Cost Data
™
2016 mEDIA PLANNER
DCD
Design Cost Data
™
The #1 Industry Source for Actual Square Foot Cost Data
September-October 2015 $17.00
The New Estimator Who Is Managing
Your Contract Risks
CREC International Magnet School for Global Citizenship South Windsor, Connecticut Architect: Perkins Eastman Architects DPC
Reaching the construction industry professional today with your marketing is harder than ever. What do you focus on? Print, e-mail, social media, web banners, or other means? How do you bring everything together in one cohesive plan? You are not alone. This has left many of today’s marketers scratching their head.
But there is an easy solution: DCD. DCD is here to help you harness all of these marketing avenues together with one plan that enables you to reach over 33,000 architects, more than 175,000 contractors, and thousands more construction professionals.
DCD is the only construction resource providing actual costs and the tools to know what it will cost to build a project today or tomorrow. You are in front of the industry as it plans, budgets and conceptualizes what they will build tomorrow.
These construction costs, published nowhere else in the industry, have made DCD magazine and DCD.COM the top industry magazine and website for construction costs. As a result, DCD has more ways for you to reach the industry than another other source.
By placing your marketing dollars with DCD in 2016, you combine all of today’s mediums into one package, one effort, and one affordable price — a highly regarded industry publication, a high-ranking website, and targeted e-mail blasts.
Please take a moment and go through our media planner. We think you will say, “Ah ha! DCD is my solution to incorporate ALL the available avenues reaching the construction industry TODAY!” Give us a call at 800-533-5680 if you have any questions. We look forward to working with you in 2016.
Barb Castelli Publisher
Now Reaching 33,000 Architects!
175,000 Contractors! And Thousands More
Construction Professionals!
How do you reach 33,000 architects,
175,000 contractors and a multitude of other
construction industry professionals? DCD.
Having been around since 1958, DCD has swagger in the industry. DCD is widely known for being the only resource for real, hard-to-find construction cost data. Fulfilling an industry need for building costs, DCD takes its role seriously and is a highly trusted industry resource. Each issue contains new project case studies, building costs, building cost trends and other valuable cost data needed by the industry.
Success in the industry is all about relationships and working with other resources to expand a company’s reach. DCD is now a par t of BNi Building News, a leader in pro-viding construction information since 1946. To bet ter serve their customers’ needs for construction cost data, DCD is now distributed in digital format to the customers of BNi. It is a win/win for both the customers of BNi and the adver tisers of DCD. With BNi’s ex tensive database of construction professionals, DCD now reaches over 33,000 architects, over 175,000 contractors, and includes estimators, facility managers, design/build, and other construction professionals.
DCD’s reach is now over 250,000 construction professionals!
You know your marketing message is reaching the industry with DCD. DCD magazine is available in print and digital format (print: 2,500; digital: 250,000). As a bi-monthly publication, DCD’s distributed digital several times per issue expanding its readability. Active counts as of 9/1/2015:
Architects/Engineers: 33,000 General Contractors: 50,000 Subcontractors: 125,000 Facility Managers: 30,000
Other Construction Professionals: 12,000
(Design/Build, Estimators, Construction Management, Subcontractors) • • • • •
DCD
Design Cost Data
™
The #1 Industry Source for Actual Square Foot Cost Data
March-April 2015 $17.00
Public Sector vs Private Sector Construction – “Apples to Apples?”
2015 Construction Material Cost Trends
Architects, contractors and others in the industry are constantly asked, “How much do you think this will cost to build?” It is not an easy question to answer. It takes time, knowledge of building costs, and some say ESP. DCD.COM is ESP for, “How much do you think this will cost to build?”
All about construction costs, DCD.COM is loaded with project cost data, trends and industry repor ts all focusing on what it will cost to build.
When the industry needs construction costs
it only needs to know 3 letters: DCD
DCD.COM generates over 70,000 impressions and more than 17,000 unique visitors per month.
Plus DCD.COM is a tool to answer what it will cost to build. DCD.COM brings project costs to life that appeared in DCD. Over 1,700 actual projects and their cost to build, cost factors through 2020 and over 600 regional modifiers are online on DCD.COM to answer “How much?” Subscribers simply select a project that is similar to what they are conceptualizing on DCD’s cost tool, the DCD Archives, move it to their bid date and location and press “Target”. A new square foot cost model is created instantly and answers, “How much will this cost?” It is easy, on target and what the industry uses. In June 2016 $154.84 In June 2017 $160.85 In June 2018 $167.43 In June 2019 $174.02 In June 2020 $179.45
Do you get tired of hearing, “Oh, that isn’t included” or “If you would like to add banners it will cost this much” or “You want to send our readers an e-mail blast – sure it will only cost…” We don’t like to hear it either – so we don’t do it – everything is included when you advertise with DCD. We want your message out there and we do everything we can to make sure it reaches its target.
Advertising Placement in DCD Equals:
Highly regarded industry publication distributed to 250,000 construction professionals High-ranking website with over 70,000 impressions per month
Targeted e-mail blasts for up to 10,000 DCD subscribers Monthly e-newsletter
Have you seen the price of e-mail marketing lately? It is pricey. But there is no better way to reach out quickly and get a response. DCD is all about response and not breaking the bank. Each advertisement includes an e-mail to DCD readers. The e-mail is designed by you and deployed by DCD. After deployment you receive a detailed report of those who opened and clicked through to your website with name, company, address and phone if available for further marketing. The number of e-mails corresponds with the size of your advertise-ment. For example a full page advertisement comes with a 10,000 e-mail blast. A 6x advertising commitment equals six 10,000 e-mail blasts or a total of 60,000 e-mails!
Add this to DCD’s industry coverage and web banners on DCD.COM you can’t go wrong! •
• • •
When the industry needs construction costs
it only needs to know 3 letters: DCD
Everything is included with DCD!
E-Mail Specifications:
Both HTML and text versions of e-mail offer copy must be provided.
Copy must include both the advertiser’s physical address and phone number and comply with all other Can/Spam Act* regulations. All copy is subject to the sender’s approval.
A subject line with 50 or fewer characters must be provided.
HTML version should include a table between 600 pixels and 850 pixels wide. CSS styles should be specified in the section or in-line. No Javascript is allowed.
Images should be 72 dpi and in .jpg, .gif, or .png format. 6. Hyperlinks must be to landing page(s) hosted by the advertiser. There must be at least one hyperlink.
After receiving approval, e-mails are scheduled with 14 days.
* For more information on the Can-Spam act, please go to: http://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003
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Sponsoring an issue of DCD rolls everything into one dynamic voice to the industry.
When you sponsor an issue of DCD you receive:
Back cover of print issue and the opening page of the digital issue
728 x 90 banner on each page of the digital issue of DCD – there is only one banner available on the digital issue
2 banners on DCD.COM – homepage and department pages
2 banners on the DCD Archives – homepage and a banner on every project (over 1,700 projects)
Top billing on the DCD E-News for 2 months 10,000 e-mail drop to DCD subscribers
Your brand is spread across the industry as a DCD Sponsor:
An average of 45,000 page views in the digital edition of DCD Your banners appear on over 70,000 impressions per month on DCD.COM and the DCD Archives
Distribution to over 250,000 monthly with the DCD E-News Distribution at top trade shows
You can sponsor an issue for much less than one advertisement in other trade publications: $3,500 for one issue
Save 5% 2 to 5 issues $3,325 per issue Save 8% for all 6 issues $3,220 per issue
* For issue month (example: Jan/Feb issue of DCD banners run January 1st through February 28th).
• • • • • • • • • •
Sponsor an Issue of DCD in 2016
DCD
Design Cost Data
™
The #1 Industry Source for Actual Square Foot Cost Data
January-February 2015 $17.00 Three Pillars of Conceptual BIM Handling Unexpected Issues on a Construction Project
New Dover High School — Dover, Delaware Construction Manager & Cost Estimator: EDiS Company
All advertisements placed in DCD — no matter the size — receive total market coverage in all venues of DCD! Advertise in DCD and receive banner coverage on DCD.COM, the DCD Archives and the monthly DCD
Spread Bleed: 16 1/2” x 11 3/4” Spread Trim: 16” x 10 3/4”
Live Area: keep live matter 1/2” from trim size.
Bleed &Trim Sizes:
Bleed size - 8 1/2” X 11 1/4” Trim size - 8” X 10 3/4”
Printing Method:
Offset Binding: Saddle-Stitched
Graphics:
Prefer Hi Resolution PDFs (embed all fonts) TIFs, JPEGs, or EPS files.
Photos must be Hi Resolution
minimum 300 dpi and built using CMYK.
Web Banner Specifications
Files Accepted: Rotating Banners JPG,
PNG, GIF, animated GIF
Stationary Banners JPG, PNG, GIF, animated GIF, SWF (flash)
Maximum file size: 150KB
2016 Rate Card #51
Advertising Rates — Includes 4/Color*
Advertising in DCD includes your advertising banners on DCD.COM and targeted e-mail drops.
Ad SIze: Full Page Jr. Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1x $2250 $1670 $1410 $1040 $820 $650 3x $2150 $1590 $1350 $995 $790 $620 6x $2050 $1540 $1300 $950 $750 $600 *Net Rate PeR Ad 10,000 e-mail 7,500 e-mail 5,000 e-mail 3,000 e-mail 2,000 e-mail 1,000 e-mail
2016 DCD Advertisement Specifications
Third Page Sq.: 4 3/4” x 4 3/4” Sixth Page Vert.: 2 1/4” x 4 3/4” Half Page Horz.: 7 1/4” x 4 3/4”1/3 Page Square 1/2 Page Horz. 1/6 Page Vert.
Third Page Horz: 7 1/4” x 3 1/16” Junior Page: 4 3/4” x 6 1/2” Quarter Pg. Vert. 2 1/4” x 6 1/2” 1/4 Page Vert. Junior Page 1/3 Page Horz. Page Bleed: 8 1/2” x 11 1/4” Trim: 8” x 10 3/4” Live Area: 7 1/8” x 9 3/4” Half Pg. Vert.: 3 1/2” x 9 13/16” Quarter Pg. Sq.: 3 1/2” x 4 3/4” Full Page 1/2 Page Vert. 1/4 Page Square Third Pg. Vert.: 2 1/4” x 9 13/16” Quarter Pg. Horz.: 4 3/4” x 4 1/2” Sixth Page Horz.: 4 3/4” x 2 3/16” Two Third Pg.: 4 1/2” x 9 13/16”
January/February 2016
Focus: Building Information Modeling
Bonus Distribution: World of Concrete Technology for Construction
Space Reservation: December 11, 2015
Material Deadline: December 18, 2015
March/April 2016
Focus: Project Delivery
Space Reservation: February 5, 2016
Material Deadline: February 12, 2016
May/June 2016
Focus: New Products; The Annual 2016 Building Cost Guide
Bonus Distribution: AIA Show & Expo
Space Reservation: April 1, 2016
Material Deadline: April 8, 2016
July/August 2016
Focus: Estimating
Bonus Distribution: American Society of Professional Estimators
Space Reservation: June 3, 2016
Material Deadline: June 10, 2016
September/October 2016
Focus: Sustainable Construction
Bonus Distribution: Metalcon, Construct, Greenbuild
Space Reservation: August 5, 2016
Material Deadline: August 12, 2016
November/December 2016
Focus: 2017 Outlook
Bonus Distribution: Texas AIA, ABX Boston
Space Reservation: October 7, 2016
Material Deadline: October 14, 2016
2016 DCD Editorial Calendar
DCD
Design Cost Data
™
The #1 Industry Source for Actual Square Foot Cost Data
January-February 2015 $17.00 Three Pillars of Conceptual BIM Handling Unexpected Issues on a Construction Project
New Dover High School — Dover, Delaware Construction Manager & Cost Estimator: EDiS Company