Sharp Innovations, Inc., having both 17+ years of industry tenure yet the pliability to embrace inevitable change, is uniquely
positioned to offer an impressive range of services. These
marketing, technology and creative services are aimed at helping our clients address real world problems they are facing. We are an Internet Marketing firm with a strong reputation for offering high value services for small to medium sized businesses in a wide range of industries. We are known by our competition as an organization that attracts and consistently employs a talented team that helps clients reach their goals.
Since 2008, our leadership team has been offering executive coaching and strategic consulting both to corporations and small businesses. In 2014 we purchased our new facility complex named Kingdom Crossroads and began attracting strategic partnerships both onsite and offsite. Our collaborative efforts have brought a myriad of extended talent in the areas of consulting, digital marketing, technology, creative, and public relations, to name a few. Collectively we offer top-notch insight, direction, and integration to help clients maximize their ROI on their digital marketing efforts. Feel free to come visit our new facilities and engage our team in their capabilities or visit our full sized client/team arcade that is available to build
relationships with our clients during each visit. We find that really getting to know the people that will direct your digital marketing ship is very important.
After a member of our strategic consulting team takes a client through the free consultation, we can determine which of these 3 client solution tiers are best for you and your business:
A Unique Strategic Solution for Clients
TIER #1
Core Internet Marketing Programs
TIER #2 Digital Marketing ROI Performance Programs
TIER #3 Internet Marketing Consulting Programs
3-Tier Programs for Sharp Innovations’ Strategic Marketing Services
How many new content updates (site update posts, blogs, white papers, etc.) per week are you comfortable with tasking to your dedicated internet marketing team?
How often would you value having access to our creative/programming team to be able to make design changes to your website(s) to do A/B testing and to focus on maximizing conversions, as well as ensuring visual appeal and general freshness of your online brand? (We have 5-star plans to match)
How often would you value producing custom marketing video and/or audio content (30 seconds – 2 minutes typically) for your business to bolster online marketing results and brand positioning?
Do you have any goals for creating landing pages to promote individual areas of your business or new offerings that you are wanting to push or test?
What specific conversions are most important to your business?
What ROI expectations would you have for our team comparable to the money you invest with us?
Do you have any other comments, questions or goals you want to communicate to our team so that we can best understand your company’s needs today?
How much are you willing and able to invest monthly in your Internet Marketing (range ok): $
How much social media exposure are you comfortable with tasking to your dedicated internet marketing team? 1 4 3 5 6 7 9 8 2
A Unique Strategic Solution for Clients
1/week
Annual update
1/year
12/year
1/week
3/week
Quarterly update
3/year
5/week
2/week
Bi-annual update
2/year
Specify if interested in both Audio content marketing (podcasts) or Video (vlogs) or both:If yes, specify all that apply:
3/week
4/week
Monthly updates (typically 1-5 hours+)
4/year
5/week
6/yearWe understand that many businesses have a sometimes indefinite ability to invest monthly in their digital marketing budget. That is why we have 3 tiers of service! We seek to offer impact and value to all businesses. We desire to meet you where you are and come alongside of you to help you reach the goals that you have for the future of your company!
Many well-known sources including Google and HubSpot have noted that websites engaging in
proactive digital marketing to reach optimal results are posting fresh content/updates to websites and ensuring that blog entries are posted several times per week, not just one or a couple per month. Those companies are bolstering traffic and SEO rankings. We also have seen increased following and results with our internet marketing strategies for clients who post daily or several times a week to social media instead of just a few times per month or even weekly. Clients that invest in Tier 2 or 3 programs will enjoy the benefits of having a dedicated, digital marketing department working for their business at a fraction of what it would cost to staff even one internal hire with benefits. Many of our Tier 2 and 3 clients have internal marketing staff (or teams) who collaborate with our team because they value our knowledge that they may lack in our industry.
Our Tier 2 and 3 clients are typically focused on and interested in
the following:
1. Maximizing Conversions and Conversion Rate Tracking
2. On-going Analysis of ROI and KPI’s (Key Performance Indicators) 3. Accelerating Content Marketing to Maximize Rankings and Lead Flow 4. On-going Focus on Inbound Marketing Strategies Tailored to their Business
5. Website Call Lead Tracking, Near-User Marketing and Accelerated Mobile Marketing 6. Marketing Budget Development, On-going Consulting and Implementation Management
3 Tier Solution Comparison Graph
TIER 1 CLIENTSCore Internet Marketing Programs
Typical Investment: $250-1,000/month Typical Solutions: 1. Blogging 1-2 times/month
(if applicable)
2. Social media posting weekly (if applicable)
3. SEO - Initial efforts to get organic search engine rankings (if applicable)
4. Fresh content updates to website quarterly or less frequently
5. If doing a Paid Ad Campaign like Google Adwords or Pay Per Click – typically spending $500/month or less
Typical Solutions: 1. Proactive Blogging 1-5 times/week 2. Proactive Social Media Posting daily 3. SEO –Most comprehensive SEO
offerings we have to maximize ROI and conversions from organic search engine rankings (if applicable)
4. Proactive with having fresh content updates initiated to website monthly or more frequently (content, info-graphics, or other design/programming features) 5. Video/Audio - Development of fresh
video and/or audio content quarterly or more frequently by our team
6. If doing a Paid Ad Campaign like Google Adwords or Pay Per Click – typically spending $1,000/month or more 7. Tier 2 clients many times desire to
have paid marketing consultant input annually
Typical Solutions: 1. The same solutions as you see in the
typical investments of Tier 2 clients
Common additional attributes:
2. Development of the company’s overall marketing budget and authority to make spending decisions between internal teams and approved client vendors
3. Client typically hires our consulting team for billable consulting projects in HR, systems, process, sales, marketing or other key areas of the business 4. These clients are typically on one of
our 5-star hosting and maintenance programs because of the amount of monthly development requests that come into our creative and tech teams (5 hours+ month)
5. If doing a Paid Ad Campaign like Google Adwords or Pay Per Click – typically spending $3,000/month or more Typical Investment:
$1,500-3,000/month+ Typical Investment:$5,000/month+ TIER 2 CLIENTS
Sharp Innovations’ internal team of digital marketing professionals is strategically aligned with the best in the region to help deliver in-touch, local collaborative solutions for our Sharp Consulting clients. Our commitment is to transparently offer the best deliverable solutions to our clients, while keeping their account management simplified with the team they have grown to love. Our team is focused on ensuring that our clients reach their absolute pinnacle in terms of measurable marketing results. That is why our team is comprised of an internal group of skilled professionals as well as on-site synergistic partners that reside at our same complex: Kingdom Crossroads. For any other niche solution that is needed for Tier 2 or Tier 3 clients we ensure that they understand in a straightforward way the individuals that are on their local team that we custom-build for them. They meet them early on and yet our internal team most times will help to steam-line and simplify client communication.
Tier 3 Client Solutions – Sharp Consulting Programs
All Sharp Consulting work is billed at $125/hour or offered with a fixed cost that is custom quoted.
Here is a list of client objectives that we consider for each of our Tier 3 clients when they hire us:
• Maximizing Conversions and Conversion Rate Tracking • On-going Analysis of ROI and KPI’s (Key Performance Indicators) • Accelerating Content Marketing to Maximize Rankings and Lead Flow • On-going Focus on Inbound Marketing Strategies Tailored to their
Business
• Website Call Lead Tracking, Near-User Marketing and Accelerated Mobile Marketing
• Marketing Budget Development, On-going Consulting and Implementation Management
• Marketing Response Automation with Web Visitors • ID Website Visitors
• Lead Scoring • Near-User Marketing
• Monthly Email Coupon Marketing • Inbound Marketing Strategy
• Advanced Content Marketing Strategy
• MOFU & BOFU Content (Middle of Funnel & Bottom of Funnel) Services • Advanced Mobile Marketing
• Reputation Management
• Link Building Re-invented (Off-line Marketing) • Conversion Rate Optimization
• Website Call Lead Tracking Services • Shopping Feed Promotion
• Online Community Development • Website Security Analysis
