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© RapidValue Solutions

Internet, Smartphone & Social Media

Usage Statistics

Presented by: RapidValue Solutions Date: 1stDecember 2014

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© RapidValue Solutions 2

Internet

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Number of Internet Users in the world

Source: internetlivestats.com

3,016,000,000

Total number of internet users as of 26thNovember 2014

41%

Percentage world population with internet

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Internet Users by Region

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Source: internetlivestats.com

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Smartphone

Usage

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2.1 Billion

Smartphone Users in the world

29.5%

Of the global population use Smartphones

Source: mobiforge.com

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Smartphone Users and Worldwide Penetration

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Smartphone

Usage China

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Mobile Phone Users in China

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Smartphone Market in China

Mobile Market in China Values

Number of Mobile phone users in China 1273 million

Forecasted mobile phone penetration in 2016 (% of population) 86.9%

Share of smartphones in total cell phone sales in China 85.7%

Number of smartphone users in China 944 million

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Smartphone

Usage India

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Smartphone Market in India

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Smartphone Users in India

Mobile Market in India Values

Number of Mobile phone users in China 349 million

Mobile penetration (unique users as a percentage of Total Population) 28%

Total number of active mobile subscription 886 million

Total number of Active mobile internet users 185 million Smartphone penetration as a percentage of the total population 20%

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Smartphone

Usage in the

United States

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Number of Smartphone Users in USA

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© RapidValue Solutions 17 98% 61% 53% 47% 0% 100% $75,000+ $50,000-$74,999 $30,000-$49,999 Less than $30,000 /yr

Mobile phone usage by Income Group

83% 74% 49% 19% 0% 100% 18-29 30-49 50-64 65+

Mobile phone usage by Age Group

Smartphone in the United States

Men

Women High School

grad or less Some College

College +

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Smartphone

Usage in Europe

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196.6 Million

Smartphone users in 2014

40%

Social Media penetration in Europe

68.6%

use Android

18.5%

Use Apple iOS

60%

Norway has the highest smartphone penetration rate within Europe

58%

Of the population have smartphones in the Nordic region

Smartphone in the European Region

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Smartphone

Usage in Latin

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Smartphone users in Brazil

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374 Million

mobile phone users in Latin America by 2017

33 Million

Smartphone Users in Mexico

112 Million

Mobile users in Brazil

97.6 Million

Mobile Users in Mexico

41.2 Million

Smartphone users in Brazil

114 Million

Smartphone users in Latin America

Smartphone use in Latin America

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Smartphone

Usage in

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33 million

Vietnamese owns a smartphone

49%

Smartphone Penetration rate in Thailand

32 Million

Smartphone owners in Thailand

57.5 Million

Smartphone users in Indonesia

36%

Smartphone penetration in Vietnam

23%

Smartphone penetration in Indonesia

Smartphone use in Southeast Asia

Source: techinasia.com

Top 3 Players in Southeast Asia: • Indonesia

• Vietnam • Thailand

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Social Web

Demographics

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Who Uses Social Networking Sites?

% of internet users within each group who use social networking sites

Source: Pew Research Center’s Omnibus survey, January 2014

Men Women 78% 70% 73% 79% 0% 100% $75,000+ $50,000-$74,999 $30,000-$49,999 Less than $30,000 /yr

Social network usage by Income Group

High School grad or less Some College College + 89% 82% 65% 49% 0% 100% 18-29 30-49 50-64 65+

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71%

users access social media from a mobile

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1.5 Billion

Facebook Users

Facebook Usage Stats

47%

Americans say Facebook is their #1 influencer of purchases

1 Million

Webpages accessed using ‘login with

Facebook’

23%

Facebook Users login at least 5

times per day

70%

Marketers used Facebook to gain

new customers

71%

Online adults use Facebook

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Top 10 Facebook User Countries

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500 Million

Facebook Users

Twitter Usage Stats

215 Million

Monthly active users

44%

Growth from 2012 -2014. The fastest growing network

34%

Marketers used Twitter to gain new

customers

19%

Online adults use Twitter

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Top 10 Twitter User Countries

Source: therealtimereport.com 2014

 Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern University. The Netherlands ranks #2, while the UK and the US fall behind in 4th and 5th place,

respectively.

It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was sentenced to five years in prison after making ‘religiously offensive’ comments on Twitter and Twitter is not even legal in China.

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1 Billion

Google+ enabled accounts

Google+ Usage Stats

359 Million

Monthly active users

33%

Growth of Google+ per annum

25 Million

Number of Google+ unique mobile monthly users

53%

Increase in Traffic to Google+ during Q1 2014 Source: Jeffbullas.com

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© RapidValue Solutions 36 38740761 2216178 3489507 4889484 12323340 28340730 0 5000000 10000000 15000000 20000000 25000000 30000000 35000000 40000000 Others Canada UK Brazil India USA Number of Users C ou n try

Top 5 Google+ User Countries

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Source: Statista 2014

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1 Billion

YouTube accounts

YouTube Usage Stats

6 Billion

Hours of Video watched per month

1 Billion

Average YouTube mobile video views

per day

4 Billion

Video views on YouTube per day

100 Hours

Of videos uploaded on YouTube per

minute

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Top 10 YouTube Viewing Countries

Rank Country Total views for top 100

channels 1 United Kingdom 33,560,918,510 2 India 14,810,049,945 3 Germany 14,524,140,584 4 Canada 13,700,391,417 5 France 12,721,544,257 6 South Korea 11,809,710,084 7 Russia 11,492,620,275 8 Japan 11,451,261,074 9 Brazil 10,856,237,321 10 Mexico 10,442,991,181 Source: countryxpedia.com

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20 Million

Pinterest active monthly users

Other Social network Usage Stats

150 Million

Instagram active monthly users

300 Million

LinkedIn members

500 Million

Whatsapp users Source: Jeffbullas.com

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About RapidValue

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and mobile engineering, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.

www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog

+1-877-643-1850 [email protected]

This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.

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