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Internet, Smartphone & Social Media
Usage Statistics
Presented by: RapidValue Solutions Date: 1stDecember 2014
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Internet
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Number of Internet Users in the world
Source: internetlivestats.com
3,016,000,000
Total number of internet users as of 26thNovember 2014
41%
Percentage world population with internet
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Internet Users by Region
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Source: internetlivestats.com
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Smartphone
Usage
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2.1 Billion
Smartphone Users in the world29.5%
Of the global population use SmartphonesSource: mobiforge.com
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Smartphone Users and Worldwide Penetration
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Smartphone
Usage China
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Mobile Phone Users in China
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Smartphone Market in China
Mobile Market in China Values
Number of Mobile phone users in China 1273 million
Forecasted mobile phone penetration in 2016 (% of population) 86.9%
Share of smartphones in total cell phone sales in China 85.7%
Number of smartphone users in China 944 million
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Smartphone
Usage India
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Smartphone Market in India
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Smartphone Users in India
Mobile Market in India Values
Number of Mobile phone users in China 349 million
Mobile penetration (unique users as a percentage of Total Population) 28%
Total number of active mobile subscription 886 million
Total number of Active mobile internet users 185 million Smartphone penetration as a percentage of the total population 20%
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Smartphone
Usage in the
United States
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Number of Smartphone Users in USA
© RapidValue Solutions 17 98% 61% 53% 47% 0% 100% $75,000+ $50,000-$74,999 $30,000-$49,999 Less than $30,000 /yr
Mobile phone usage by Income Group
83% 74% 49% 19% 0% 100% 18-29 30-49 50-64 65+
Mobile phone usage by Age Group
Smartphone in the United States
Men
Women High School
grad or less Some College
College +
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Smartphone
Usage in Europe
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196.6 Million
Smartphone users in 201440%
Social Media penetration in Europe68.6%
use Android18.5%
Use Apple iOS
60%
Norway has the highest smartphone penetration rate within Europe
58%
Of the population have smartphones in the Nordic regionSmartphone in the European Region
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Smartphone
Usage in Latin
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Smartphone users in Brazil
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374 Million
mobile phone users in Latin America by 2017
33 Million
Smartphone Users in Mexico112 Million
Mobile users in Brazil97.6 Million
Mobile Users in Mexico41.2 Million
Smartphone users in Brazil114 Million
Smartphone users in Latin AmericaSmartphone use in Latin America
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Smartphone
Usage in
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33 million
Vietnamese owns a smartphone49%
Smartphone Penetration rate in Thailand32 Million
Smartphone owners in Thailand57.5 Million
Smartphone users in Indonesia36%
Smartphone penetration in Vietnam23%
Smartphone penetration in IndonesiaSmartphone use in Southeast Asia
Source: techinasia.com
Top 3 Players in Southeast Asia: • Indonesia
• Vietnam • Thailand
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Social Web
Demographics
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Who Uses Social Networking Sites?
• % of internet users within each group who use social networking sites
Source: Pew Research Center’s Omnibus survey, January 2014
Men Women 78% 70% 73% 79% 0% 100% $75,000+ $50,000-$74,999 $30,000-$49,999 Less than $30,000 /yr
Social network usage by Income Group
High School grad or less Some College College + 89% 82% 65% 49% 0% 100% 18-29 30-49 50-64 65+
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71%
users access social media from a mobile
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1.5 Billion
Facebook Users
Facebook Usage Stats
47%
Americans say Facebook is their #1 influencer of purchases1 Million
Webpages accessed using ‘login withFacebook’
23%
Facebook Users login at least 5
times per day
70%
Marketers used Facebook to gain
new customers
71%
Online adults use Facebook
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Top 10 Facebook User Countries
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500 Million
Facebook Users
Twitter Usage Stats
215 Million
Monthly active users44%
Growth from 2012 -2014. The fastest growing network34%
Marketers used Twitter to gain newcustomers
19%
Online adults use Twitter
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Top 10 Twitter User Countries
Source: therealtimereport.com 2014
Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern University. The Netherlands ranks #2, while the UK and the US fall behind in 4th and 5th place,
respectively.
It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was sentenced to five years in prison after making ‘religiously offensive’ comments on Twitter and Twitter is not even legal in China.
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1 Billion
Google+ enabled accounts
Google+ Usage Stats
359 Million
Monthly active users33%
Growth of Google+ per annum25 Million
Number of Google+ unique mobile monthly users53%
Increase in Traffic to Google+ during Q1 2014 Source: Jeffbullas.com© RapidValue Solutions 36 38740761 2216178 3489507 4889484 12323340 28340730 0 5000000 10000000 15000000 20000000 25000000 30000000 35000000 40000000 Others Canada UK Brazil India USA Number of Users C ou n try
Top 5 Google+ User Countries
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Source: Statista 2014
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1 Billion
YouTube accounts
YouTube Usage Stats
6 Billion
Hours of Video watched per month
1 Billion
Average YouTube mobile video views
per day
4 Billion
Video views on YouTube per day
100 Hours
Of videos uploaded on YouTube per
minute
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Top 10 YouTube Viewing Countries
Rank Country Total views for top 100
channels 1 United Kingdom 33,560,918,510 2 India 14,810,049,945 3 Germany 14,524,140,584 4 Canada 13,700,391,417 5 France 12,721,544,257 6 South Korea 11,809,710,084 7 Russia 11,492,620,275 8 Japan 11,451,261,074 9 Brazil 10,856,237,321 10 Mexico 10,442,991,181 Source: countryxpedia.com
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20 Million
Pinterest active monthly users
Other Social network Usage Stats
150 Million
Instagram active monthly users
300 Million
LinkedIn members500 Million
Whatsapp users Source: Jeffbullas.com© RapidValue Solutions 43
About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and mobile engineering, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.
www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog
+1-877-643-1850 [email protected]
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