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(1)

American Hospital Association (AHA)/

Health Research & Educational Trust (HRET)

Hospital Engagement Network (HEN)

Nebraska

National Improvement Leader Fellowship (ILF)

(2)

Objectives

Today you will learn how to

Engage the hearts and minds of patients,

family and staff

Differentiate numeric data from experiential

data

Leverage patient experience for improvement

Deepen understanding of how experience

(3)

Nebraska ILF Achievements

Number of Improvement Leader Fellows: 23

Number of HAB Templates*: 29

Number of IHI Open School Registrants: 12

Hospitals with highest number of OS modules

completed:

Saint Francis Memorial Hospital (3)

Harlan County Health System (3)

(4)

What is IHI Open School?

Online courses focused on

Improvement capability

Patient safety

Tripe aim for populations

Person- and family-centered care

Leadership

Quality, cost and value

12 month subscription

(5)
(6)

ENGAGING HEARTS AND MINDS OF

PATIENTS, FAMILY AND STAFF

Presented by:

Jane Taylor, Ed.D.

Improvement Advisor (IA)

Institute for Healthcare Improvement (IHI)

September 2014

(7)

Years 1 and 2, Fellows learned about:

• Deming’s System of Profound

Knowledge

• The Model for Improvement (three

fundamental questions) and PDSA cycles

• The Sequence of Improvement (from

testing to implementation to spread)

• Run and Control Charts (e.g. using

data to guide improvement)

• Designing Reliable Systems

Refreshers available through Open School and On-Demand Videos on IHI.org.

Month Topic March HAB April Leadership May PFE June HAB 2.0 July Teamwork August Coaching and

Capability Building September Experience Data October Always

Events/Reliability November Engaging the Front

Lines

Looking

(8)

How Can We Integrate Qualitative Data to

Deepen Our Understanding of Success in

Reducing HAB?

How have you used patient and family

feedback as it relates to reducing harm across

the board?

(9)

Fellowship Participation: Themes for

Using Qualitative Data

Junior Fellows Senior Fellows Champion Fellows

What are you

curious about?

Where might

you find

qualitative

data?

What are your

opportunities to

use qualitative

data to tell a

more complete

story when

combined with

quantitative

data?

What are your next

steps for

systematically

gathering qualitative

data for your HAB

projects and using

that data to guide

improvement?

(10)

Open School Module

(11)

Chat at Your Table

If you have taken any of the Open School

modules, share one thing you found useful.

Which module did you find most useful and

why?

(12)

Model for Improvement

13

Improvement Guide. 2nd Edition, 2009

(13)

The Approach

1. What is qualitative data?

2. Why collect it?

3. How to use it?

4. Practice application

(14)

Definitions

Field

Uses

Social

Sciences

Understand cultures: ethnography,

anthropology, sociology.

Business

Marketing research and product or service

evaluation.

Healthcare

Person and family experience. Make

improvements, evaluate service; understand

safety culture, etc.

Research

and

Evaluation

Add to numeric data to evaluate and

understand effects, results, experiences.

Mixed methods emerge as useful model.

(15)

Turn and Talk…3 minutes

Take turns

How does your hospital use these?

Patient and family stories to promote safety

Seek input from family and patients that come

from more than survey data

Observation

If you do not use these now, how might they be

useful to HAB work?

(16)

USING QUALITATIVE DATA

17

Wednesday, September 3, 2014

Bev Johnson

(17)

The meaning of care.

TM

(18)

About Us

8303 Campus 320 Beds

Emergency, Medical, Surgical and Rehabilitation

1

st

Hospital in Nebraska to Obtain Magnet Status

Perform more surgeries than any other hospital in the area

707 N 190

th

Plaza 116 beds

Opened in June 2010

Provide Women’s Services (Obstetrical/Surgery)

Emergency & Neonatal Intensive Care Unit (NICU)

(19)

Qualitative Data Use

Prior to the Building of Women’s Hospital

Steering committee

Operations Committee

Women’s Advisory Council - Community Women

Patient/Family one on one interviews

Mock Up Rooms

Staff review of Plans

Since Opening –

Performed NICU Focus Groups

(20)

Qualitative Data Use

Include in the daily staffing meeting, daily

administrative report, monthly leadership

meetings with patient safety concerns

Example from a daily staffing

meeting/administrative report:

Need to reinforce use of ETHOL protocol with

scale. Some providers not familiar with scale

(21)

Qualitative Data Use

Patient Safety Case presentation by key personal

at the Performance Improvement Meeting (which

includes board members)

Example: 97 year old female cared for by family

Admitted for medical care – on Fall precautions

Assisted to bathroom by staff member

Lowered to the floor

Fractured pelvis

(22)

Qualitative Data Use

Patient/Family Involvement of Hospital Committees

Member on

Patient Rights & Ethics Committee

NICHE (Nurses Improving Care for Healthsystem Elders)

Palliative Care

Began the process coordinated thru Volunteer Services

Recruitment

Orientation

Expectations

(23)

Qualitative Data Use

Monthly leadership forum meetings conclude

with patient stories

Managers read letters that they have received

from patients on exceptional care –

Energizes the group to hear about success

stories & what can they take back to their

units

(24)

Learnings

Staff Remember Stories

Using patient specifics makes the data real -

having a description of the patient with what

occurs has a larger impact than giving a rate

Gives the data a Name to relate too

Patient/Family provide valuable input to the

process

Sharing the positive stories confirms the mission

of the organization

(25)

Planning

Organization Core Value –

Patient Centered, Patient Driven – Patients are our first

priority.

1. Developing a patient/family advisory council for the

cancer center patients goal first meeting in November

Coordinating thru volunteer services

Application process - have 20 applicants & plan for 10

2. Add members to other hospital committees

By November add a member to the Pain Management

Committee

(26)

Summary

Qualitative Data emphasis the importance of

Human Input

(27)

“Qualitative inquiry cultivates the most

useful of all human capacities – the

capacity to learn from others.”

There is no burden of proof. There is only

the world to experience and understand.

Shed the burden of proof to lighten the

load for the journey of experience.”

(28)

Purpose of Experience Based

Data or Information

Qualitative data provides insight into:

Experiences

Perspectives

Feelings

Understanding from the inside-out

In order to improve understanding, to develop

changes for testing and finally, to take action.

(29)

Practical Applications for

HEN Work

Use feedback from patients, family and staff to

enhance improvement.

Convert this data into actionable change

Inform better action

(30)

Purpose

Qualitative

Develop hypothesis

Seeks to explains how

and why

Looks for meaning

Quantitative

Develop hypothesis

Test hypothesis

Seek to understand

what happened

The “Study” of PDSA is

reflective

(31)

Qualitative Data Sources

Observation

Interviews

Documents

Autobiography

Focus groups

Stories

(32)

Data Collection

Audio and video recordings

Transcriptions

Field notes

Researcher journal: insights,

questions, notes

Documents: feedback cards, letters,

(33)

Lovelace Medical Center

Video

(34)

Through the Patient’s Eyes

The Eight Picker Principles of Patient-Centered

Care originated with the Seven Dimensions of

Patient-Centered Care, whose development was traced in the

1993 groundbreaking book Through the Patient’s Eyes.

Using a wide range of focus groups—recently

discharged patients, family members, physicians and

non-physician hospital staff—combined with a review

of pertinent literature, researchers from Harvard

Medical School, on behalf of Picker Institute and The

Commonwealth Fund, defined seven primary

(35)

The Eight Principles of Patient

Centered Care - Picker Institute

Respect for patients’ values, preferences and

expressed needs

Coordination and integration of care

Information, communication and education

Physical comfort

Emotional support and alleviation of fear and

anxiety

Involvement of family and friends

Access

(36)

My nurse of the moment (R.N.) came in at about one o’clock to wrap my leg from the knee down in a hot towel and insulator. As a first step, she turned on the hot water in the sink, as she needed hot water for the towel (some nurses uses the microwave for this purpose). She then departed, saying “I’ll be right back”. A social worker dropped in about a half-hour later. I asked her if she would mind turning off the hot water. She did. In another half-hour, the nurse came back to put on the hot towel, turned on the hot water, and completed the job.

Dr. X ordered from the pharmacy (in the hospital) a paste for the itch

caused by the sore leg. The pharmacy was out of one of the ingredients: must order it from the wholesaler, and can not make up the paste until Monday. I need it tonight. On prodding from Dr. X, the pharmacy sent someone out to a drug store to fetch the missing ingredient. The paste came up that evening.

It may seem unbelievable, but the same thing took place some days later. My nurse of the afternoon ordered from the pharmacy a refill for the paste. No problem, except that there would be a delay, as (again) the pharmacy would have to order from the wholesaler one of the ingredients. Tomorrow will be Saturday, next day Sunday, Monday a holiday. They would send up a substitute, which would be in the form of a lotion, not paste.

(37)

Lets try together

• Dr. X ordered from the pharmacy (in the hospital) a paste for the itch caused by the sore leg. The pharmacy was out of one of the ingredients: must order it from the

wholesaler, and can not make up the paste until Monday. I need it tonight. On prodding from Dr. X, the pharmacy sent someone out to a drug store to fetch the missing

ingredient. The paste came up that evening. • It may seem unbelievable, but the

same thing took place some days later. My nurse of the afternoon ordered from the pharmacy a refill for the paste. No problem, except that there would be a delay, as (again) the pharmacy would have to order from the wholesaler one of the ingredients.

Tomorrow will be Saturday, next day Sunday, Monday a holiday. They would send up a substitute, which would be in the form of a lotion, not paste.

Coordination and

integration of clinical care

Coordination and

integration of ancillary and

support services

Coordination and

integration of front-line

patient care

_______________________

And if we continued

reading . . . How would

you categorize, the sheet

changing item?

(38)

Exercise: Let’s Analyze

Some Data

Review Picker themes – your handouts

Sort data handout into themes

Use the margins of the page to assign a theme

Use handouts – clinical office practice

(39)
(40)

Now What?

Sort into categories

Select a particularly illustrative quote or two to

represent the theme when you share your

findings

Use quantitative data to augment and support

Assess problem

Assign improvements

Continue to collect and sort data: note

whether and how the “piles” change

(41)

Group Reflection

How can you make this a practical part of your

improvement work?

How can you use qualitative data to

understand if you are improving?

(42)

How to Use Patient Stories and Experiences

Fillmore County Hospital

Shari Michl RN

Director of Quality

(43)

About Us

20 bed CAH in Geneva, Nebraska

Fillmore County population approximately 6,000

Full range of services, including ER, OB, Skilled Care

Very active specialty clinic with over 20 different

specialists serving our patients

Employ a full time orthopedic surgeon whose

primary focus is total joint replacement

Active integration of behavioral health services

throughout the hospital

(44)

How We Use Qualitative Data

Patient safety data is presented as a narrative, not just in

numbers.

Comments from our Patient Experience surveys are shared in

our quarterly newsletter “Quality Matters.”

All staff are encouraged to share stories of patient

experiences at our morning huddle.

We use stories to give life to the data- and to help us see

things through our patient’s eyes.

(45)

The Power of Storytelling

What we have learned---

Numbers, graphs and pie charts are

meaningless to most staff

If you can tell a story about a specific patient, it

connects with caregivers

To make change happen, we have to start with their

hearts and the minds will follow.

(46)

Next Steps??

Patient and Family Advisory Council. . .

Looking forward to using what I have learned

today!

“If we are to engage with them — that is, make an emotional commitment to them — we might start by listening to them more and judging them, and the choices they have made, less. We need to build a health care system that meets their needs and values, not one that just reflects our own.”

quote from article by Alan Weil

(47)

Use of Stories

Other applications of experience data

Staff

Patients

Family

Visitors

(48)

Planning Connecting Technology Education Media Research Learning Inspire

Patient

Narrative

Collection Application

(49)

Planning

Finding the stories Framing the questions

Holding the interview Storage and retrieval

Connecting

Content areas Hearts and minds Healthcare improvement

Local feedback

Technology

Written, audio, video Editing Photography Determining Uses

Patient

Narrative

Collection

(50)

Education Media

Research

Learning

Inspire

Purpose: To improve care

How: Generating dialogue within

teams; identifying needs; creating improvements, feedback outcomes (from discovery)

Campaign: Learning sessions, how

to guides, intranet dialogue.

(51)

Education Media

Research Learning

Inspire

Purpose: To provide motivational

reminders to frontline staff of ‘Why they do what they do’

How: Distribute for use on trust

intranets, newsletters and in team meetings and conferences

Campaign: Newsletters, e-bulletins,

intranet/websites.

(52)

Education

Media

Research Learning

Inspire Purpose: To see the patient as equal

to the treatment; enabling a focus on the patient and not just the outcomes.

How: to follow patients, to offer

education services

Campaign: Learning session, how to

guides, intranet dialogue

(53)

Education

Media

Research Learning

Inspire Purpose: To validate the Campaign;

Change a public mindset;

Endorse good work and draw attention to flaws in the system

How: Features in press/tv/web

Campaign: Press Releases, Case

Studies, Feature articles

(54)

Education Media Research Learning Inspire Application

(55)

1 story – 4 applications

One patient story has the potential to provide:

Learning – to improve care

Inspiration – to provide motivational reminders to

frontline staff

Education – enabling a focus on the patient, as

well as the outcomes

A media resource – drawing attention to good

work, including the lessons that are being learned

and implemented

(56)

Group Reflection

How can you make this a practical part of your

improvement work?

How can you use qualitative data to

understand if you are improving?

(57)

When You Do This Type of Work

Consider you are the data collection

instrument and how the following

influence what you pay attention to:

Your assumptions

Point of view

Relationship to the topic and people

When you share findings or create a story,

be as transparent as you can about your

perspective.

(58)

Next Steps: Pick One

1. “

Discovery Shopping”

• Observe a patient or family

member using a service.

• Shadow

• Take notes, photos without people

• What do you hear, feel, smell

• What is the flow of events?

• Where is it easy, difficult?

• Where are waits, delays, not knowing?

3. Conduct interview

of staff around HAC

improvement

2. Conduct interview

with patient or family

member

4. Conduct focus group

with a group of

patients or family; or

with staff

5. Develop a story and

practice telling it

(59)

Resources

Denzin, N. K., & Lincoln, Y. S. Handbook of qualitative

research (2nd ed.). Thousand Oaks, CA: Sage Publications,

(2005).

Glaser, B. & Strauss, A. The Discovery of Grounded Theory,

1967, 1999.

ISBN 1-884156-13-4

Glasser, B. Doing Grounded Theory, Sociology Press, 2008.

Morgan, D. Krueger, R. Focus Groups Kits, Sage, 1998.

Patton, M. Q.. Qualitative Evaluation and Research

Methods, Sage, 1990.

Van Maanen, J. (1988) Tales of the field: on writing

ethnography, Chicago: University of Chicago Press.

(60)

Resources

Video Intervention/Prevention Assessment (VIA),

a research method where child and adolescent patients

make video illness narratives to show and tell their

clinicians about their experience of illness.

To date, VIA has been used with children and

adolescents to study chronic health conditions ranging

from asthma and obesity to spina bifida and HIV.

www.viaproject.org

Getting Started in Video Ethnography: A Catalyst for Guiding.

www.innovations.ahrq.gov/...Agency for Healthcare Research

and Quality. Nov 6, 2013 - Getting Started in Video

Ethnography: A Catalyst for Guiding and Motivating. Kaiser

Permanente.

(61)

(R) J Taylor and V Crowe 63

Further Learning

Interviewing

Interview Guide: Using the Interview as a Source of Data,

Information, and Learning IHI Tool created by J Taylor

http://www.ihi.org/resources/Pages/Tools/InterviewGuideUsing

theinterviewasasourceofdatainformationandlearning.aspx

• Remember avoid GIGO!

Focus Groups

Focus Groups or The Focus Groups Kit

• R. Krueger and MA Casey

Wales Story Framework

Sarah Puntoni

(62)

(R) J Taylor and V Crowe 64

Further Learning

Qualitative Journals or Articles

Qualitative Health Research

– http://qhr.sagepub.com/

Grounded Theory Review

http://www.groundedtheoryreview.com/

Crowe & Bitterman (2009)

– Unprivatizing: A bridge to learning. The Grounded Theory Review, vol.8, no.1, pp. 31-52

(63)

(R) J Taylor and V Crowe 65

Further Learning

Ground Theory

– http://www.groundedtheory.com/

Experience Based Co-design

– Paul Bates (UK )

• Vermont Oxford Network • Article

– http://eprints.ucl.ac.uk/7150/

• Example

– Luton and Dunstable Hospital

– http://www.ldh.nhs.uk/Service_Development_03.htm

Research and Evaluation

– Qualitative Research and Evaluation Methods

(64)

FIELDWORK ACTION ITEMS

AND CLOSING

Presented by: Sarah Bender, MSPH

Program Manager, AHA/HRET HEN

(65)

Today’s Fieldwork and Action

Items

Mini Collaborative:

Make sure you turned in your action planning

document to Kristin Bailey!

(66)

Today’s Fieldwork and

Action Items

ILF:

By September 10:

Go “discovery shopping.”

By September 17:

Compile the information and observations you

gathered and develop a story to share.

For the virtual October 15 ILF:

Share your lessons learned and reflections from

discovery shopping or patient feedback.

(67)

1. Wednesday, March 19: Eliminating HAB

2. Wednesday, April 16: Senior Leadership and Governance

3. Thursday, May 29: Engaging Patients and Families

4. Wednesday, June 25: Eliminating HAB 2.0

5. Wednesday, July 30: Teamwork

6. Wednesday, August 20: Communication

7. Wednesday, September 17: Qualitative Data

8. Wednesday, October 15: Always Events

9. Wednesday, November 19: Celebration

Coming Next: Virtual ILF Meetings

(68)

Materials and Resources

Visit the Fellowship section on the

private side of the AHA/HRET HEN

website

hret-hen.org

IHI Open School:

www.ihi.org/hretilf

(69)

Reminders

Evaluations

We want to hear from you. Please drop your

evaluation of today’s meeting in the brown box at the

registration table

Continuing Education Units

Complete the sign-in sheet

Pick up the CE instructions handout at the registration

table

Name badges

We recycle! Drop your badge off at the registration

table

(70)

Thank You!

Join us for the next virtual

Improvement Leader Fellowship on

Wednesday, October 15 at

1:00 – 3:00 PM CT!

References

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