2
Growth in both the energy and retail trade sectors has accelerated in the northern Ohio Valley, making the region an extremely attractive place to do business - and to pursue a career and raise a family.
Challenges such as those facing many areas are present, but are outweighed by new opportunities in our region (Brooke, Hancock, Ohio, Marshall, Wetzel and Tyler counties of West Virginia and Belmont, Jefferson, Harrison and Monroe counties of Ohio). During the past year, the unemployment rate in the two local Metropolitan Statistical Areas monitored by the Bureau of Labor Statistics has dropped dramatically. According to the BLS, the number of unemployed people in the two MSAs has plunged by more than 1,600 during the past year.
Much of the economic focus has been on the energy industry, where expansion has been by leaps and bounds. Among accomplishments during the past year have been announcement of a new power plant in Marshall County, and construction of new natural gas processing facilities throughout our 10-county area. A vote of confidence in the coal industry’s future came when Murray Energy purchased Northern Panhandle mines formerly owned by Consol Energy.
What continues to happen behind the scenes in energy already has been a boon for many area residents. Thousands have signed mineral rights leases for gas under their property, pumping millions of dollars into the economy.
Part of the local economy’s foundation, retailing, also grew. Several new businesses opened at The Highlands retail center in Ohio County. In Belmont County, the Ohio Valley Mall welcomed a major new firm, Boscov’s department stores.
Late in the year, more growth in the business service sector occurred when Williams Lea, which handles various document processing tasks for businesses, announced plans to hire 100 new workers at its Wheeling office.
One factor making the area attractive for business and industry is our location. The northern Ohio Valley is served by Interstate 70, putting us within a day’s driving distance for most of the nation’s population. A good rail network and the Ohio River also are part of our transportation network.
According to the Census Bureau, the region has 323,155 residents in 135,810 households. A total of 22,167 businesses, including small enterprises operated by individuals, serve the local economy.
Among the region’s strengths are education, with excellent public and private schools sometimes honored at the national level. Several colleges and universities serve the area.
Health care is another highlight, with several excellent - also nationally recognized for some services - hospitals in the area.
Tourism, driven primarily by Oglebay Park in Wheeling, is important to the economy. Retail outlets such as The Highlands, featuring a large Cabela’s store and distribution center, draw thousands of visitors each week. State and local parks, as well as historical attractions such as West Virginia Independence Hall in Wheeling, also bring people to the area.
For generations, as high quality of life has been attractive to nearly a third of a million local residents. With the economy trending steadily upward, the region offers excellent marketing opportunities.
www.theintelligencer.net
The Intelligencer and Wheeling News-Register serves five cities and ten counties
in the Ohio Valley and has been the area’s leading news source for more than 160 years.
Opportunities
The newspaper provides readers with a rich editorial environment and various sections suited to
their individual interests. Advertisers
can place their messages in sections that
have the highest likelihood of being read and
acted upon by their target audience.
We strive to provide our readers with superior news,
commentary, and information, while creating
a marketplace for area businesses to sell
their goods and services.
Total Average Paid Circulation
Sunday 25,102
Daily 20,322
The Wheeling Newspapers &
our Web sites reach more than
60,000 readers each day.
www.theintelligencer.net
TARGETED OPPORTUNITIES
READERSHIP FACTS
Why Newspapers?
Consider the facts...
1
Extensive coverage delivers you the largest potential customer base. In a fragmented world of media and advertising options, newspapers - print and digital - still deliver a large, reliable and desirable shopping audience.2
Newspapers deliver you more affluent and educated customers. Buying power generally rises among consumers with higher household incomes, higher levels of education and more job responsibility.Values of local newspapers to
local residents
4
To examine the importance of local newspapers to local residents in small towns and cities in the United States. A 2012 survey asked readers about the values of community newspaper in informing and providing them with local shopping and advertising information.
The majority of local readers continue to regard community newspapers as highly valuable and important sources of information about their communities.
92%
of readers thought local
newspapers were informative.
83%
agreed that they and their families
relied on local newspapers for local
news and information.
69%
of readers thought the newspapers
provided valuable local shopping &
advertising information.
2012 Community Newspaper Readership Survey (National Newspaper Association) Center for Advanced Social Research The Donald W. Reynolds Journalism Institute
School of Journalism University of Missouri-Columbia
December 2012
Highlights
70%
of adults read a newspaper or visit a newspaper website on in an average week.79%
of adults with a household incomegreater than $100,000 a year read a printed newspaper or visited a newspaper website in the past week.
81%
of adults with a college degreeread a printed newspaper or visited a newspaper website in the past week.
Newspaper Audience by
Occupation
Management, Business 54% 50% 78%
and Financial Operations
Professional and related 52% 48% 78%
Sales and Office 44% 45% 72%
Source: Scarborough USA+ 2010 Release 2 (12 months)
Any Daily Newspaper or Newspaper Website Any Sunday Newspaper Past Week- Newspaper Print or Newspaper Website
3
Targeted opportunities offer advertising placements with the highest likelihood of being read and acted upon by your best consumers. All groups, despite racial or sociocultural factors, seek newspapers for advertising circulars, inserts and fliers - strengthening a preference for newspapers as a shopping source.Weekday Section Readership
by Household Income
Advertising circulars/ 55% 55% 51% inserts/flyers Business/finance 48% 53% 58% Classified advertising 56% 52% 47% Comics 57% 55% 52% Editorial/opinion 51% 53% 53% Entertainment/lifestyle 56% 59% 59% Fashion 45% 44% 44% Food/cooking 54% 54% 53%Home and garden 50% 50% 50%
International/national 54% 56% 58% news
Local news 77% 79% 79%
Main news/front page 81% 85% 87% Movie listings and reviews 50% 50% 49% Science and technology 45% 47% 48%
Sports 55% 60% 62%
TV listings 49% 46% 44%
Source: Scarborough USA+ 2010 Release 2 (12 months) Base: read any past 5 weekdays
Less than $50,000 $99,999
READERSHIP FACTS
5
$100,000+ www.theintelligencer.net6
2015 CLASSIFIED ADVERTISING RATES
12 Month Contracts, Non-Recruitment
GENERAL
Daily Daily Sunday Sunday
Lines per year Line rate Inch rate Line rate Inch rate
1150 $1.71 $20.52 $1.92 $23.04 5250 $1.70 $20.40 $1.91 $22.92 10500 $1.65 $19.80 $1.84 $22.08 21000 $1.61 $19.32 $1.81 $21.72 42000 $1.59 $19.08 $1.80 $21.60 73500 $1.57 $18.84 $1.74 $20.88 131250 $1.56 $18.72 $1.71 $20.50 185000 $1.52 $18.24 $1.69 $20.28 246750 $1.40 $16.80 $1.59 $19.08 315000 $1.38 $16.56 $1.55 $18.60
*Requires daily 3 line minimum
Open Space, Non-Recruitment
Number Daily Daily Sunday Sunday
of Days Line rate Inch rate Line rate Inch rate
1 to 6 days $3.18 $38.16 $3.49 $41.90
7 to 14 days $2.94 $35.28 $3.18 $38.16
15+ $2.89 $34.68 $3.09 $37.08
*Minimum Charge $47.70
Color Rates
OPEN 13 PER 26 PER 52 PER
SPACE YEAR YEAR YEAR
One Color $250 $230 $210 $195
Two Color $340 $315 $280 $250
Three Colors $385 $360 $315 $270
Classified Column Widths
COLUMN INCHES COLUMN INCHES
1 Column 1.163” 5 Column 6.215” 2 Column 2.426” 6 Column 7.478” 3 Column 3.689” 7 Column 8.741”
4 Column 4.952” 8 Column 10”
Deadlines
Publication Day Line Ads Display Ads
Sunday Friday Thursday
Monday Friday Thursday
Tuesday Monday Friday
Wednesday Tuesday Monday
Thursday Wednesday Tuesday
Friday Thursday Wednesday
Saturday Friday Thursday
Special Advertising
Opportunites
Ohio Valley Real Estate Today
Monthly Publication Full Page $227 Half Page $122 Frequency Discounts Six Months - 10% Twelve Months - 15%
Auto Dealer Directory
Publishes Tues., Wed., & Sat. 1st. Listing $159.65/mo. Additional Listing $42.20/mo.
Best On The Lot
Five Vehicles in this full color strip. Excellent value at $110.00.
Publishes every Friday.
Hot Ads
Place your non-recruitment newspaper ad online
Extra Neighbors
Distributed to non-subscribers in Brooke, Ohio & Marshall Conties Open Space - $17.72 per inch Pick-up Rate - $5.25 per inch Line Ad Rate - 44¢ per line
Frequency Discount
25% applies to any ad 10 inches or larger which is published for a second run and 50% to any ad 10 inches or larger which is published a third time within 6 days of the original publication.
12 Month Contracts, Recruitment
Daily Daily Sunday Sunday
Lines per year Line rate Inch rate Line rate Inch rate
1150 $1.81 $21.72 $1.98 $23.76 5250 $1.80 $21.60 $1.97 $23.64 10500 $1.74 $20.88 $1.92 $23.04 21000 $1.71 $20.52 $1.91 $22.92 42000 $1.70 $20.40 $1.90 $22.80 73500 $1.65 $19.80 $1.86 $22.32 131250 $1.64 $19.68 $1.85 $22.20 185000 $1.60 $19.20 $1.81 $21.72 246750 $1.55 $18.60 $1.69 $20.28 315000 $1.49 $17.88 $1.63 $19.56
Open Space, Recruitment
Number Daily Daily Sunday Sunday
of Days Line Rate Inch Rate Line Rate Inch Rate
1 to 6 days $4.17 $50.04 $4.55 $54.60
7 to 14 days $3.54 $42.48 $3.90 $46.80
15+ $3.02 $36.24 $3.33 $39.96
*Minimum Charge $62.55
Recruitment Advertising Online
The Intelligencer and Wheeling News-Register have partnered with Monster.com, providing the best possible tools to employers and job seekers as well as those seeking better positions. Jobs.theintelligencer.net offers the most locally centered job site in the Wheeling, WV area.
Online Pricing*
7 days 14 days 30 days
Line Ads: $55.00 $85.00 $105.00
Display Ads: $75.00 $130.00 $195.00 *In combination with a print ad in the newspaper
Recruiter Package includes*:
30 days online
Career ad Network - 30 Days Top Job
Auto Refresh Line Ad - $280.00 Display Ad - $336.00
*In combination with a print ad in the newspaper
Effective Recruitment Advertising
Finding the right candidate for your job openings can dramatically affect your company’s bottom line. When hiring staff members, you will look through dozens of resumes hoping to hire the right person. It is important to properly utilize the services available when placing recruitment advertising.
You can reach thousands of readers when you place your ad in The Intelligencer and Wheeling Register and now partnering with Monster.com, you can reach thousands more.
We can help you find the right candidate using two very popular mediums. You can place your print and online ad with our sales representatives who will guide you through this very simple process. Questions regarding both print and online can be answered by our knowledgeable staff.
In addition to your print ad, the following online products can help you find the right candidate, for the right job, right now.
Top Job: Your job posting appears in a rotating spot
on The Intelligencer and Wheeling News-Register homepage as well as the landing page for Monster.com from our website.
Monster Match: Receive the resumes of up to five
job seekers who match your required criteria 100%. Those potential employees will be sent directly to you.
Diversity: Diversify your workforce and seek new
talent from career sites of numerous associations when you use this unique product.
Career Ad Network: Find qualified job seekers on the
sites they frequent online! Transform your posting into a highly targeted, high performance campaign.
Military.com Posting: Looking to hire veterans? Reach 370,000 unique visitors* per month on this highly targeted page.
Increase your visibility by choosing Bold and Auto Refresh with your online ad.
Combine the best of print and online recruitment resources to reach your target
candidate.
7
2015 CLASSIFIED ADVERTISING RATES
30-days online Military.com Bold
Diversity
Career ad Network - 30 Days Auto Refesh
Line Ad: $410.00 Display Ad: $485.00
Online Gold Package
*
:
OPEN RATE 7,500 to 29,999 Monthly Impressions BRONZE 30,000 to 59,999 Monthly Impressions SILVER 60,000 TO 119,999 Monthly Impressions GOLD 120,000 & Up Monthly Impressions Home Page T op Leaderboard (a) $17 $21 $14 $18 $11 $15 $10 $14 Leaderboard expanding $19 $23 $16 $20 $13 $17 $12 $16 Leaderboard auto-exp $21 $25 $18 $22 $15 $19 $14 $18
Left Small Button 1 (a) $9 $13 $7 $11 $6 $10 $5 $9
Small Button 2 (a) $9 $13 $7 $11 $6 $10 $5 $9
Skyscraper (a) $17 $21 $14 $18 $11 $15 $10 $14
Right Rectangle (b) $16 $20 $14 $18 $13 $17 $11 $15
Lower Banner (b) $11 $15 $10 $14 $8 $12 $6 $10
Run of
Site Targeted Run of Site Targeted Run of Site Targeted Run of Site Targeted
a) Above Scroll b) Below Scroll Rates are based on a cpm impression rate
INTERNET MARKETING
Digital: The New Newspaper
In recent years, the tremendous growth of newspaper websites has attracted a diverse, new user to enhance the established print audience. Online newspapers offer relevant, meaningful local news and information in a 24/7 environment. Supplemented with video, audio,
blogs, photography, archives, community forums and now mobile communication features, online newspapers are constantly developing new technologies to connect with readers.
Combined with print editions, online newspapers extend audience reach, bringing you new customers.
8
2015 ONLINE RATES
www.theintelligencer.net Along with the rise in unique visitors, the proportion of the total
online audience reached by newspaper digital platforms has grown. Eight in 10 adults engaged with newspaper digital content in August 2014.
The reach of newspaper digital content was highest among those ages 25-34 (85%). More than eight in 10 are also reached among those in the 35-44 and 45-54 age segments. Both the oldest group (55+) and the youngest group (18-24) have lower reach levels, at 77% and 72%, respectively.
Source: ComScore Media Measurement Firm. Media Metrix Multi-Platform & Mobile Metrix Services. Published October 23, 2014.
2015 PREPRINT RATES
To best serve our readers and clients The Wheeling Newspapers accepts only full run pre-print quanti ties for Sunday insertions as well as Thanksgiving and Christmas. However, we do accept zoned quantities Tues day through Friday.
Improperly packed inserts can cause misses or multiples. We offer these important guidelines: • Stack inserts on non-returnable 4-way wooden pallets designed
for use with forklift trucks. • Standard Pallet should be 40 x 48
inches with two runners 4 inches off the floor.
• Add a protective cover to the bottom of pallet to protect inserts from green lumber and another on top to protect from the weather.
• Do not double stack pallets. • Skids must be tagged with insert
name, date of insertion, and quantity.
• Small quantities can be delivered in boxes identified on the outside with insert name and quantity in each box.
Tabloid Non 6 13 26 46 52
Size Contract Per Year Per Year Per Year Per Year Per Year
2 Page $38.00 $36.50 $35.00 $33.50 $32.50 $31.50 4 Page $48.75 $47.75 $46.75 $44.75 $43.75 $42.75 8 Page $51.50 $50.00 $48.75 $47.75 $46.75 $45.00 12 Page $54.00 $52.50 $51.50 $50.00 $48.75 $47.75 16 Page $56.25 $55.25 $54.25 $52.50 $51.50 $50.00 20 Page $56.75 $55.75 $54.75 $53.50 $52.50 $51.00 24 Page $64.25 $63.25 $62.00 $60.75 $59.75 $58.75 28 Page $68.25 $67.00 $66.00 $64.25 $63.25 $62.00 32 Page $71.50 $70.50 $69.25 $68.25 $67.00 $66.00 36 Page $75.25 $74.25 $73.25 $71.75 $70.50 $69.50 40 Page $78.75 $77.75 $76.75 $75.25 $74.25 $72.75 ZONED RATES* 21,000 - 22,999 Add $3.00 16,000 - 20,999 Add $5.50
*Daily only by zones.
Monday-Friday 7am - 3pm
No Deliveries on Saturday or Sunday 240-20th Street Wheeling, WV, 26003 Delivery Hours Delivery Address: TMC PRE-PRINT RATES 10,000 - 20,080 Tabloid Non 6 13 26 46 52
Size Contract Per Year Per Year Per Year Per Year Per Year
Single Sheet $36.00 $35.00 $33.50 $32.50 $31.50 $30.50 4-8 Page $48.00 $47.00 $46.00 $45.00 $43.50 $42.50 12-16 Page $52.00 $51.00 $50.00 $48.75 $47.75 $46.75 20-24 Page $58.75 $57.25 $56.25 $55.25 $54.25 $53.00 28-32 Page $68.00 $67.00 $66.00 $65.00 $64.00 $63.00 36 + Page $74.25 $73.25 $72.25 $71.25 $70.00 $69.00
Zoned Rates 10,000 - 17,999 - Add $5.50
Packaging Your Preprints
11,000 - 15,999 Add $10.50 5,000 - 10,999 Add $12.50
9
SPECIAL SECTIONS
10
The Intelligencer and Wheeling News-Register offers a wide variety of features and sections, which gives advertisers the chance to effectively target your message to potential customers. The followin g is a list of a few of our 2014 Special Sections to help you plan your marketing efforts for 2015.
JANUARY • Money Matters FEBRUARY • Progress Edition • Personal Finance • OV Parent/Baby Guide • 2015 NASCAR Preview MARCH
• WV Spring Sports Preview • Everyday People
APRIL
• Home Makeover • Spring Car Care • On Road Off Road • Brides 2015
MAY
• Ogden Newspapers Half Marathon • OV Parent Summer Survival Guide • Get Up & Go/100 Things To Do JULY • College Bound AUGUST • Football Preview • Back To School SEPTEMBER
• Readers Choice Ballot • Fall Car Care
• Medical Directory OCTOBER
• Fall Home Makeover • New Car Edition • Fall Brides NOVEMBER • Basketball Preview • Readers’ Choice Awards Edition • Fantasy In Lights DECEMBER • Holiday Traditions • Holiday Flavors • Super Six
General Information
Published by Wheeling Newspapers Inc.
• The Intelligencer - Mornings Monday through Saturday • Wheeling News-Register - Evenings Monday through Friday
• Sunday News-Register - Sunday Morning • Member of the Audit Bureau of Circulation 1500 Main Street
Wheeling, West Virginia 26003 304-233-0100
Fax: 304-233-0327 www.theintelligencer.net www.news-register.net
Advertising Director: Pam Bennett
Classified & Inside Sales Manager: Shellie Higgins
Mechanical Requirements
8 Column Format - 22” Web Full Page: 8 Columns x 21” Tabloid: 6 Columns x 10” Line Screen = 100
Double Trucks
Double truck advertising is accepted in 13, 15 and 17 columns only; copy must be balanced on each page.
Publisher’s Liability
The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors is strictly limited to publication of advertisement in any subsequent issue or the refund of any monies paid for advertisement. Claims for errors in advertisements must be received by The Intelligencer and Wheeling Register within 48 hours of the publication date if the credit is to be issued.
The publisher reserves the right to reject or cancel any advertisement at any time.
THE INTELLIGENCER is published mornings Monday through Saturday. THE WHEELING NEWS-REGISTER is published evenings Monday through Friday and Sunday Mornings. CLASSIFIED ADS are published in all editions.
CLASSIFIED ADS START in The Intelligencer and run in combination with the News-Register on the same day, except Saturdays, Sundays, and Holidays. On Saturdays, Sundays, and Holidays one paper is published for the entire circulation and an insertion counts as one day.
• POLICY: Publisher reserves the right to classify, edit, reject, or cancel any or all copy at any time, and to omit all late copy when not submitted in time to conform with deadlines. It is understood that the mere taking of an ad order by a clerk or other newspaper personnel does not constitute acceptance of the material for publication. Rates may be revised on thirty days written notice to contract advertisers. Ads in regular Classifications may not break columns. Logos are permitted to run in column and must occupy at least one-half inch of space.
ALL ADVERTISING shall be truthful without creating a misleading impression, in compliance with local, state, and federal laws; not derogatory or detrimental to any individual, group, or business. Advertisements by dealers and businesses shall advertise only the specific business and shall not disguise themselves as individuals. The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising form claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisements.
CREDIT: Advertising is sold for cash in advance unless arrangements for credit have been made with the business office.
• ADS, CANCELLATIONS and/or CORRECTIONS accepted during regular business hours.
• DEADLINES: All classified ads start in The Intelligencer, Monday through Saturday or the Sunday News-Register. Ads received by four (4) p.m. Monday through Friday may start in the next morning paper or the Sunday Register, except classified display ads which must be in our office 48 business hours preceding publication.
• MEASUREMENT: No classified advertising accepted less than 3 lines. Display style advertisement containing capital letter lines and white spaces will be computed on the basis of 12 lines to the inch. Minimum space not less than one (1) inch. Where depth of an advertisement is over 19 inches, a charge will be made for the full depth (21 inches). Ads must be as many inches deep as columns wide except 8 columns and 4 column ads.
8 column ads may be a minimum of 3 inches in depth. No advertisement will be run upside down.
• BOX NUMBERS: We charge $16.00 for replies to be mailed.
• ERRORS: Notify us of any error in your ad. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors is strictly limited to the publication of the advertisement in any subsequent issue or the refund of monies paid for the advertisement.
Errors in transmitting advertisements over the telephone are at the advertiser’s risk.
The Intelligencer and Wheeling News-Register does not accept brokered advertising.
The Intelligencer and Wheeling News-Register will not extend credit for advertising orders or space reservations that claim sequential liability. All advertising credit balances must be taken in-kind
(i.e., through additional advertising) and must be taken in one year.
General Terms
11
TERMS & CONDITIONS
THE OHIO VALLEY. DELIVERED. LIKE NO OTHER MEDIA.
www.theintelligencer.net
304.233.0100 1500 Main St., Wheeling, WV 26003 www.theintelligencer.net TO SUBSCRIBE: 304.233.0701 FOR RETAILPam Bennett - Advertising Director, Ext. 311
[email protected] FOR CLASSIFIED
Shellie Higgins - Classified Manager, Ext. 238
Pam Bennett - Advertising Director, Ext. 311 [email protected]
FOR NATIONAL ADVERTISING Pam Bennett - Advertising Director, Ext. 311
Shellie Higgins - Classified Manager, Ext. 238
FOR INSIDE ADVERTISING SALES Shellie Higgins - Classified Manager, Ext. 238 [email protected]
Crystal Coffield - Inside Sales Coordinator, Ext. 364 [email protected]
