A
PROJECT REPORT
ONRecruitment And Selection
Recruitment And Selection
at
SUBMITTED IN PARTIAL FULLFILMENT FOR
THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
(2008-2011) SUBMITTED TO Ms. Gunjan Lecturer Management Department SUBMITTED BYVikas Giri
BBA VI Sem. Roll No. 9392559GAUTAM BUDH TECHNICAL UNIVERSITY, LUCKNOW
STUDENT DECLARATION
I Vikas Giri student of BBA hereby declared that the Project report titled "Recruitment & Selection” is completed and submitted is my original work.
The imperial finding in this report is based on the data collected by me. I have not submitted this Project report to C.C.S. University, Meerut or any other university for the purpose of compliance of any requirement of any examination or degree.
DATE
VIKAS GIRIACKNOWLEDGEMENT
This project report and the learning process behind it would not have been possible without the guidance of my company guide Mr. Sushant Jain and Mr.
Sanjeev Sharma at Dabur India Ltd., who was able to introduce me to the idea
of Recruitment and Selection and what goes behind it.
I am also indebted to Mr. Puneet (HOD) & Mr. Siddhant (Faculty) for their valuable guidance. These past two months were of utmost importance as they added value towards my path of knowledge. I would like to end this acknowledgement by thanking the staff, clients, and people at large with whom I have interacted during the course of my training.
Better understanding I am grateful for each and every valuable interaction that brought me to a of the workings of the Recruitment and Selection Process in an organization forming the crux of my report.
Vikas Giri BBA II Sem
PREFACE
The purpose of my project was to learn the practical application of Recruitment and Selection Process and its importance in Dabur along with the HR policies of Dabur which prides itself to be the market leader.
While carrying out the study I have gained a good amount of knowledge and insights of how HR department works but I have touched the tip of iceberg. There was more to learn but due to constraint of time it was not possible. The HRD manager has to work with the missionary spirit. Unlike many roles in an organization where tangible short- term benefits can be obtained, it is difficult for HRD functionary to demonstrate any tangible short- term accomplishment. Yet HRD managers are tempted to show to the top management, line manager and themselves that they are making things happen through training program, performance appraisal, reward systems and the like.
In Dabur a meticulously natural team stands at the very heart of the group. 4,000 Personnel evince perfect camaraderie. A steadfast dedication to qualify an attainment of maximum team potential are the touchstones of the company.
The company is engaged in constant learning process through intensive selection and training program. Indeed, the aspiration is to shape a winning team of self motivated, empowered, professionals with knowledge and confidence to take independent decision. Dabur recognizes each employee’s individuality, ability and efforts and also applauds for their contribution to the success of the group.
EXECUTIVE SUMMARY
As in case of any other functional area like marketing, production or finance, the work personnel department has also to be planned. Planning in the personnel area is mainly concerned with crystallizing from where the right type of people can be secured for future anticipated vacancies.
Manpower planning is the process by which management determines how the organization should move from its current manpower position to its desired manpower position. Through planning, management strives to have the right number and the right kinds of people, at the right places, at the right time, doing things, which result in the growth and success of both- the organization and the individual. The manpower planning is one of the basic steps in the recruitment and selection procedure.
Recruitment and Selection is the process wherein the organisation finds the best candidate among the vast array of candidates. The function that locates the sources where from the required human resources can be available and to attract them towards the organisation is known as recruitment.
Selection can be defined as the process wherein the organisation has to select a small lot of people who are useful to the organisation in terms of their capabilities and their qualifications. The main aim of organisation at this stage is to have a well-equipped manpower efficient enough to handle all the tasks gracefully.
This project entitled "Recruitment and Selection in Dabur India Ltd (DIL)" aims at studying the recruitment and selection procedure undertaken at this ever growing organisation. The project gives a brief idea as to how the whole process works. Every organisation has different policies, at times unique and it is very rare that the policy of one organisation matches to the policies of another organisation.
It is true that the success of any organisation depends upon the old dictum: right person for the right job. At the same time it is all the more important to have right and tested combination of recruitment and selection policies to attract, select and appoint a desired lot and replenish it from time to time. The transformation from a family concern to FMCG industry has tested the recruitment and selection policies and the organisation. The sustainability and success of this living legend over hundred years has proved that the strategies adopted by this multinational are true to its needs and requirement. DIL has a strong work force of 2,500 employees.
DIL has succeeded over hundred years because it still follows the basic dictum and is being guided by the vision and the age-old the principles which are followed religiously.
TABLE OF CONTENTS
PART - I
1. INTRODUCTION TO DABUR VISION
PRINCIPLES
OVER HUNDRED YEARS OF CARING CORPORATE PHILOSOPHY
LOCATION OF OPERATIONS
PART - II
2. COMPANY'S BUSINESS ACTIVITIES MANUFACTURING UNITS OF DABUR
JOINT VENTURES SUBSIDIARIES DABUR PRODUCTS QUALITY POLICY QUALITY OBJECTIVE
IMPORTANT STRATEGIES ADOPTED LEVEL STRUCTURE OF ORGANISATION LIST OF DIRECTORS
ECO-FRIENDLY DABUR DOMINANT BRANDS BRINGING UP DABUR
3. WELFARE ACTIVITIES AT DABUR 4. INTRODUCTION
RECRUITMENT SELECTION
5. RECRUITMENT AND SELECTION PROCEDURE IN DABUR INDIA Ltd.
6. STATEMENT OF OBJECTIVE 7. RESEARCH METHODOLOGY 8. DATA PRESENTATION
9. RECOMMENDATION AND SUGGESTIONS 10. CONCLUSION
11. ANNEXURE 12. BIBLIOGRAPHY
INTRODUCTION TO DABUR
Dabur India Limited came into existence over 100 years ago in 1884 at Calcutta. The founder, Dr. S.K. Burman, was a practicing allopathic doctor. At that time Malaria, Cholera and Plague were the common diseases. He was a physician who brought ayurvedic medicines to the masses of Bengal. Initially established as a proprietary firm for the manufacture of chemicals and ayurvedic drugs it was later on 19th November 1930 incorporated as private limited company. Late Shri C.L.Burman, son of late Dr S.K. Burman and his son late Shri P.C.Burman in the name of Dr S.K.Burman Pvt.Ltd. to expand the operations by setting up production facilities at Garia and Narendrapur, West Bengal and Daburgram, Bihar.
Dabur (Dr. S.K.Burman) Pvt. Ltd. was merged with Vidogum and Chemicals Ltd. w.e.f. 1st July1985 and the amalgamated company was renamed DABUR INDIA LIMITED and a fresh certificate of incorporation was issued to that effect. In 1970,the bulk of manufacturing facilities were shifted from West Bengal to Faridabad in Haryana.
In 1975,vidogum and chemicals were incorporated in technical collaboration with Unipekin AG (Switzerland) for the manufacture of edible grade and industrial grade Guargum powder at Alwar in Rajasthan.
In 1977,a modern automated plant was set up in Sahibabad (U.P.) for the manufacture of Chyawanprash, Asavrishthas, Hair oil, Tooth powders, Hajmola, and other Ayurvedic specialties. Certification for production of toiletries and food grade products was issued on 13th October 1986 by the registrar of Delhi and Haryana to the company, Dabur Private Limited, a closely held Public Limited Company.
It was incorporated as a Private Ltd. Company in the name of Dabur (Dr. S.K. Burman) Pvt. Ltd. From a humble beginning in 1884, a manufacture of traditional medicine in Calcutta, Dabur has come a long way to become a multifaceted multinational, multi-product, modern Indian corporation with a global presence. It now enjoys the distinction of being the 2nd largest FMCG Company and is praised to become a true Indian Multinational.
The main plant was set up in Sahibabad (U.P.) in 1977 for manufacturing of Chyawanprash, hair oil, tooth powder, hajmola and other ayurvedic medicines and food products etc. Dabur's main line of business is in the sphere of Health care, Personal care and Beauty care. Its strength lies in natural and herbal preparations.
Dabur's corporate philosophy has always been ahead of its time. The founder's initial success was mainly due to his direct main campaigns- a technique that became very popular nearly a century later. The company was one of the earlier Indian companies to have fully equipped R & D lab as early as in 1919. Today, the company has its own mainframes and computers are a way of life here.
Dabur is also an ISO 9002 certified company. The certification was obtained in 1995 by SGS YARSLEY international services Limited U.K. Dabur's revenue today exceed Rs.800 crores with plans to achieve Rs.2, 000 crores by year 2003. Dabur has 34,000 shareholders with market capitalization of over Rs.1, 400 crores.
Dabur has 11 manufacturing plants in India and Nepal and a licensee in the Middle East. It has manufacturing base in Egypt also. The company has over 4,000 employees with around 1,500 looking after sales and marketing functions.
The Indian market is being served through a transactional network of sales offices and carrying and forwarding agents. The company has its offices in London, New York and Moscow. Dabur products are being exported to around 50 countries. Dabur portfolio is exceeding 500 products of FMCG and health care products.
The Board of Directors of Dabur India Limited (DIL) met on July 23, 2003 to consider the unaudited financials of the company for the first quarter that ended on June 30, 2003. Company has recorded a growth of 36 per cent in its net profit per cent growth in its turnover during April-June 2003.
The turnover of DIL, during the three-month period, has increased to Rs 266 crore to Rs 300 crore while the net profit has increased 11.5 crore to Rs 16 crore during the same period.
The first quarter results should not be annualized as sales usually improve in subsequent quarters.
VISION
Dedicated to the health and well being of every house hold."
Dabur is a company with a set of established business values, which direct it's functioning as well as all its operations. The guiding forces for Dabur are the words of its founder, Dr.S. K. Burman, "what is that life worth that can not give comfort to others." The Company offers its customers, the products to suit their needs and give them good values for money. The company is committed to follow the ethical practices in doing business. At Dabur, nature acts as not only the source of raw materials but also an inspiration and the company is committed to product the ecological balance.
PRINCIPLES
OWNERSHIP
:
This is our company. We accept responsibility and accountability to meet business needs.
PASSION FOR WINNING
:
We all are leaders in our responsibility, with a deep commitment to deliver the results. We are determined to be the best at doing what matters the most.
PEOPLE DEVELOPMENT
:
People are our most important asset. We add value through result- driven training and we encourage rewards and excellence.
CONSUMER FOCUS
:
We have superior understanding of consumer needs and develop products to fulfill their demands.
TEAM WORK
:
We work together on the principle of mutual trust and transparency in a boundary less organization.
INNOVATION
:
Continuous innovation in products and processes and is the base of our success.
DABUR OVER THE YEARS
More than a century ago, a young doctor started with a vision to provide innovative and affordable health care products to Indian masses. Thus, was born an organisation today known as Dabur India Limited. The twelve hundred
crores corporate today started with a small dispensary at Calcutta, the noble
thoughts of Dr.S.K.Burman being the main source of inspiration behind the project. From that humble beginning, the company has grown into India’s leading manufacturer of consumer health care, personal care and food products. This phenomenal progress has seen many milestones, some of which are mentioned below:
o 1884: Dr.S.K.Burman lays the foundation of what is known as Dabur
India Limited. Started from a small shop at Calcutta, he began a direct mailing system to send his medicines to even the smallest of villages in Bengal. The brand name Dabur is derived from the words "DA" for Daktar or doctor and "BUR" from Burman.
o 1896: As the demand for Dabur products grows, Dr. Burman felt the need
for mass production for some of his medicines. He set up a small manufacturing plant at Garhai near Calcutta.
o Early 1900s: The next generation of Burman's take a conscious decision
to enter the Ayurvedic medicines market, as they believe that it is only through ayurveda that the healthcare needs of poor Indians can be met.
o 1919: The search for processes to suit mass production of ayurvedic
medicines without compromising on basic ayurvedic principles lead to the setting up of the first Research and Development laboratory at Dabur. This initiate a pain staking study of ayurvedic medicines as mentioned in age old scriptures, their manufacturing processes and how to utilize modern equipment to manufacture these medicines without reducing the efficacy to manufacture these medicines without reducing the efficacy of these drugs.
o 1920s:A-manufacturing facility for Ayurvedic Medicines is set up at
Narendrapur and Daburgram. Dabur expands its distribution network to Bihar and northeast.
o 1940: Dabur diversifiers into personal care products with the launch of its
Dabur Amla Hair Oil. This perfumed hair oil catches the imagination of the common man and film stars alike and becomes the largest hair oil brand in India.
o 1949: Dabur Chyawanprash is launched in a tin pack and becomes the
first branded Chyawanprash of India.
o 1956: Dabur buys its first computer. Accounts and stock keeping are one
of the first operations to be computerized.
o 1970: Dabur expands its personal care portfolio by adding oral care
products. Dabur Lal Dant Manjan is launched and captures the Indian rural market.
o 1972: Dabur shifts base to Delhi from Calcutta. Starts production from a
hired manufacturing facility at Faridabad.
o 1978: Dabur launches the Hajmola tablets. This is the first time that a
classical ayurvedic medicine is branded from Shudhabardhak bati to Hajmola tablets.
o 1979: The Dabur Research Foundation (DRF), an independent company
is set up to spearhead Dabur's multi-faceted research. Commercial production starts at Sahibabad. This is one of the largest and most modern production facilities for ayurvedic medicines in India at this time.
o 1984: The Dabur brand turns 100 but is still young enough to experiment
with new offerings in the market.
o 1986: Dabur becomes a public Limited company through reverse merger
with Vidogum Limited, and is re-christened Dabur India Limited.
o 1989: Hajmola Candy is launched and captures the imagination of
children and establishes a large market share.
o 1992: Dabur enters into a joint venture with Agrolimen of Spain far
manufacturing and marketing confectionery items such as bubble gums in India.
o 1993: Dabur set up the oncology formulation plant at Baddi, Himachal 8
Pradesh.
o 1994: Dabur India Limited comes out with its first public issued at a
premium of Rs.85 per share. The issue is subscribed over 21 times.
o 1994: Dabur enters the oncology (anti-cancer) market with the launch of
Intaxel (Pacitaxel). Dabur becomes only the second company in the world to launch this product. The Dabur Research Foundation develops the unique eco-friendly process of extracting the drug from the leaves of the Asian Yew Tree.
o 1995: Dabur enters into a joint venture with Osem of Israel for
food and Bongrain of France for cheese other dairy products.
o 1996: Dabur launches Real fruit juices, which heralds the company's
entry into the processed food market.
o 1997: The foods division is created, compromising of real fruit juices and
Homemade cooking paste to form the core of this division's product portfolio.
o 1998: Project STARS (Strive To Achieve Record Successes) is initiated
by the company to achieve accelerated growth in the coming years. The scope of this project is strategic, structural and operational changes to enables efficiencies and improves growth rates.
o 1998: The Burman family hands over the reins of the company to a
professional, Mr. Ninu Khanna joins Dabur, as the Chief Executive Officer.
o 1999-2000: Dabur achieves the Rs.1000 crores turnover mark.
o 2001-2002: Launched Amla Light, new flavors in Real Juices-grapes,
guava, apple active, orange active, homemade pappad, Vatika- an anti-dandruff shampoo.
o 2002: New launches homemade coconut milk (in south), Tang, Tomato
puree, Vatika light.
o 2003: Dabur achieves Rs.1,232 crores turnover mark with an increase of
6 per cent. Turnover of FMCG reaches to Rs l048.5crores, which shows a profit of Rs. 72 crores. Turnover of pharmaceuticals reaches to Rs 184
crores with a profit of Rs.13 crores.
KEY STRENGTHS OF DABUR:
o It has a very strong brand image. Dabur is synonymous with nature care
for more than hundred years.
o Its products portfolio, with products that are always in high demand.
o Distribution system that helps its products reach 47 stocking points, 10,000 stockists and 1.2 million retailers.
CORPORATE
PHILOSOPHY:-Knowledge is the key to growth in today’s world .Whatever the industry , it is the knowledge which provides cutting edge to individual and organizations. For more than a century nature has been a rich source of knowledge for Dabur. Nature has not only given us the ingredients for all our products but has also taught us how to create a harmony within and without the organization. Nature has inspired us in all our acts. Ayurveda the science of life is based on principles of nature. All Ayurvedic preparations have their ingredients derived from nature. Dabur has converted the healing properties of natural ingredients and the age old knowledge of Ayurveda into contemporary healthcare products to alleviate health problems of its consumers .
Dabur is committed to expand the reach of this age old knowledge of Ayurveda and nature through web. Through web, we aim to overcome the physical boundaries to take Ayurvedic way of life to global frontiers. Dabur India limited understands its responsibility as a corporate house. We have not only set our sight on increasing turnover and profitability of the company but also on propagating Ayurvedic - the India system of medicine.
VISION
“ Dedicated to the health and well being of every household.”
Dabur is a company with a set of established business values , which direct its functioning as well as all its operations . In this ,Dabur is guided by the words of its founder Dr. S.K.Burman “What is that life worth that cannot
give comfort to others.” The company offers its consumers , products to suit
their needs and give them good value for money .The company is committed to follow the ethical practices in doing business. At Dabur, nature acts as not only the source of raw material but also an inspiration and the company is committed to protect the ecological balance.
PRINCIPLES:-OWNERSHIP
This is our company .We accept personal responsibility and accountability to meet business needs.
PASSION FOR WINNING
We all are leaders in our area of responsibility , with a deep commitment to deliver the results .We are determined to be the best at doing what matters the most.
PEOPLE DEVELOPMENT
People are our most important asset .We add value through result driven training and we encourage and reward excellence .
CONSUMER FOCUS
We have superior understanding of consumer needs and develop products to fulfill them better .
TEAM WORK
We work together on the principle of mutual trust and transparency in a boundary less organization.
INNOVATION
Continuous innovation in the products and the processes is the basis of our success.
SOCIAL ISSUES :
“What is that life worth which cannot bring comfort to others.” These words of Dr.S.K.Burman have inspired generations of Dabur . Keeping these golden words in mind, Sundesh or the Sustainable Development Society was set up to carry out welfare activities aimed at improving the quality of life of the rural people in its area of operation. This society is given complete financial and managerial support by Dabur India limited.
Sundesh is engaged in providing health services , non-formal education and training in income generating activities. The society has a dedicated team
consisting of a doctor, a community organizer, a lady social worker, instructors for income generating activities , traditional birth attendants and village level worker .Sundesh organize regular OPDs , other health services rendered include training of traditional birth attendants. Immunization programmes for children, maintenance of family health records, anti-natal check ups, pulse polio programmes and health awareness meeting for women on topics such as family planning, ante-natal care, post-natal care , the importance of vaccination , baby care and AIDS prevention.
Restructuring moves
Despite its range, investors have been wary of investing in this company because of its unrelated diversifications and a family-run business. To counter this, Dabur undertook a massive restructuring exercise about a couple of years ago, based on McKinsey recommendations to meet the growing competition and to focus only on core competencies and to gear up as the leading FMCG player in the country.
As a result, it decided to spin off non-core businesses and conduct an all-new professional management team. Other positive actions include rejuvenating the sales and distribution set up, laying greater focus on brand extensions rather than on new brand creation and adding value to products.
It has discontinued its low margin businesses like merchant exports, generic drugs and herbal intermediates. The company has also exited from two JVs namely confectionery JV with General DE Confiteria India Limited and biscuits JV, Excelsia Foods Limited. The company has also hived off its foods business into a separate subsidiary, Dabur Foods Limited. During year 2000, the company exited from Ayurvet Herbal Veterinary drugs. It sold off its entire stake in Excelsia JV foods with Nestlé for manufacturing biscuits for a nominal value of Rs. 10. Dabur is also consolidating and rationalizing its brand portfolio. It has discontinued the number of small and marginal brands in personal care and healthcare products. It also decided to wind up its finance businesses. Though the company exited from beauty products business, with increasing market size and higher margins the company has revived its interests in re-entering the business. In the year 1999, Dabur India Ltd has started implementing a BaaN Enterprise Resource Planning (ERP) to cut the cost of inventory, which is a major component of its overall costs. Because of its high inventory levels, it has to bear high holding costs. It seems that all these initiatives are being paid off, and the analysts are optimistic about the current year.
Dabur has also restructured its board. Due to this, six directors, namely AC Burman, Sidharth Burman, Air Chief Marshal NC Suri (Retd.), SM Datta, Raja Vijay Karan, and Ashok Goenka have resigned from the directorship of the
company and the board has accepted the same with effect from April 1, 2002. Further, VC Burman and Pradip Burman have also resigned from the whole-time directorship of the company, which has also been accepted by the board;
however, they will continue as
non-executive directors of the company. The company has completed its restructuring process and has exited non-core businesses. With the homespun philosophy that drives Dabur, it is now gearing up to face the challenge to an MNC onslaught.
ORG figures put Dabur's pharmaceuticals division as the second largest growing pharmaceutical company in India with a secondary sales growth of 37.2 percent and a mind-boggling 29 New Chemical Entities (NCEs) in pipeline. Analysts say, its pharma division is full of potential. In oncology segment, it is No. 1 in India. It is working in close co-operation with DRDO, CSIR and top universities in R&D. It is the first company in India to have developed the anti-cancer intermediary DAB-10 and its associated drug paclitaxel (Taxol).
DABUR INDIA LTD
Dabur is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover of Rs.1163 crores with powerful brands like Amla, Vatika, Hajmola & Chyawanprash, Lal Dant Manjan,etc. Dabur India Limited has marked its presence with some very significant achievements and today commands a market leadership status. Their story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to their partners and stakeholders. The results of their policies and initiatives speak for themselves.
Based on the products manufactured by the company entire business can be divided into 5 divisions, namely Family Products Division, Health Care Division, Ayurvedic Specialties Division, Pharmaceutical division and Exports division. Each of these divisions performed well during FY00. The family products division grew by 16%yoy while Health Care products division recorded a growth of 12%. Ayurvedic specialties division grew by 27%yoy while pharmaceutical division grew by 20%yoy.
o Leading consumer goods company in India with 4th largest turnover of
Rs.1163.2 Crore (FY02)
o 3 major strategic business units (SBU) - Family Products Division
(FPD), Health Care Products Division (HCPD) and Dabur Ayurvedic
o 5 Subsidiary Group companies - Dabur Foods, Dabur Nepal, Dabur
Oncology, Dabur Pharma and Dabur Egypt
o 13 ultra-modern manufacturing units spread across 4 countries o Products marketed in over 50 countries
o Wide and deep market penetration with 47 C&F agents,
more than 5000 distributors and over 1.5 million retail outlets all over India
DABUR SUBSIDIARIES:
With a basket including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more efficiently. Given the vast range of products, sourcing, production and marketing have been divested to five leading group companies that conduct their operations independently:
DABUR FOODS LTD
Dabur foods ltd, 100% subsidiary of Dabur India ltd is spearheading Dabur’s foray into food processing industry. The company, set up in 1996 , is marketing a range of fruit juices under the brand name Real, Hommade cooking paste and sauces and Lemoneez lemon juice. Real is today the market leader in this category with more than 50% market share. Hommade cooking paste is the only national brand in this category. Lemoneez is the only product in its category available in unique drop and trickle pack and uniquely shaped tabletop pack.
DABUR NEPAL PVT LTD:
Dabur Nepal was the first manufacturing base overseas for Dabur group. The company is today the leading exporter in Nepal and the third largest and the most modern manufacturing base for Dabur. Dabur Nepal is today involved in promoting cultivation of herbs and apiculture activities in Nepal. The company has set up state of art greenhouse at Banepa for developing saplings for 20 medicinal plants. Dabur Nepal has also set up an apiculture center for promoting Bee-keeping activity in Nepal and developing queen bees and bee colonies for export.
DABUR EGYPT LTD
Dabur Egypt is groups gateway to Africa.This manufacturing base set up a couple of years back to cater to the demands of middle
east and Africans market dealing in hair care , skin care products and foods.
DABUR ONCOLOGY PVT LTD
This subsidiary of Dabur Ltd is manufacturing anti-cancer formulations for European market. The company has set up manufacturing base near London to operate in that market.
FAMILY PRODUCT DIVISION
It deals with personal care products which comprises of hair care, oral care, skin care and foods, is the largest SBU contributing to 45% sales of Dabur India ltd.
o 3 leading brands - Vatika, Amla Hair Oil and Lal Dant Manjan with Rs.100 crore turnover each
o Vatika Hair Oil & Shampoo the high growth brand
o Strategic positioning of Honey as food product, leading to market leadership (over 40%) in branded honey market
HEALTH CARE PRODUCT DIVISION:
It deals with daily health care products which comprises of health supplements, digestives, baby care and natural care, is the 2nd largest SBU with 28% share in sales.
o Leadership in Ayurvedic and herbal products market with highly popular brands
o Dabur Chyawanprash ,the largest selling Ayurvedic medicine with 65% (Rs.127 crore) market share.
o Charted high growth with 15% in 2001.
o Dabur Chyawanprash and Hajmola account for sales of over Rs.100 crore each
o Leader in herbal digestives with 90% market share
o Hajmola tablets in command with 75% market share of digestive tablets category .
o Dabur Lal Tail tops baby massage oil market with 35% of
total share
DABUR AYURVEDIC SPECIALITIES, deals with
classical Ayurvedic medicines
o Has more than 250 products sold through prescriptions as well as over the counter
o Major categories in traditional formulations include: -AsavArishtas,RasRasayanas,Churnas, Medicated Oils
o Proprietary Ayurvedic medicines developed by Dabur include:
-NatureCareIsabgol,Madhuvaani, Trifgol
o Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students
DABUR FAMILY PRODUCT DIVISION:
The family products division generated sales of Rs 526.61 crore which accouted for 45.3% of the company’s total sales. The division recorded growth of 5.7% over the previous year, which was higher than growth in overall sales of the company. This was on the account of its strong focus on top brands and consolidation of new products.
Hair care portfolio recorded steady performance. Dabur Amla Hair Oil maintained its market share in the face of stiff competition in the market. The brand’s advertising strategy was reformulated around true nourishment arising from the inherent features of ‘Amla’. This established a better value for money proposition for the brand.
Vatika brand continued its good performance with high growth coming from the Vatika shampoo consists of Vatika Henna cream conditioning shampoo and Vatika Anit-Dandruff shampoo.
In the oral care portfolio, Dabur Lal Dant Manjan performed well in spite of stagnant toothpowder market. Binaca Fresh Toothpowder which was introduced last year perfomed satisfactorily.
In skin care segment, Dabur Gulabari recorded another year of high
growth and crossed the Rs 10 crore mark.
The packaging of Dabur Honey was changed to a square glass bottle giving it a unique and contemporary appearance. Besides having better consumer appeal, this packaging is also expected to reduce the incidence of counterfeits for the brand.
PRODUCT RANGE:
Family product division comprises of :
o HAIR CARE o ORAL CARE o SKIN CARE
FOODS
HAIR CARE:
Strong presence in hair oils market with 27% market share with focus on value added categories.
Brand Range:
o Vatika hair oil
o Vatika henna cream conditioning shampoo o Vatika anti-dandruff shampoo
o Himsagar cooling oil o Amla hair oil
o Jasmine hair oil o Amla lite hair oil o Special hair oil
o Anmol pure coconut oil
ORAL CARE:
Strong presence in toothpowder category with 27% market share in powder segment.
Brand Range:
o Dabur Red tooth powder
o Binaca fresh tooth powder and tooth brushes o Dabur Herbal toothpaste
SKIN CARE:
Under skin care Dabur Gulabari is the only brand of rose water which is positioned as skin toner.
FOODS :
Strategic positioning of Honey as food product, leading to market leadership (over 40%) in branded honey market .
Brands under foods are –
o Dabur honey
o Sharbat-e-azam o Level edible oil o Dabur keora water
CORPORATE PHILOSOPHY
Knowledge is the key to growth in today's world. Whatever be the industry, it is the knowledge, which provides cutting edge to individual and organisations. For more than a century nature has been a rich source of knowledge for DABUR. Nature has not only gives it the ingredients for all its products but also has taught it how to create a harmony within and outside the organisation. Nature has inspired DABUR in all its acts. Ayurveda - the science of life is based on principles of nature. All ayurvedic preparation has their ingredients derived from nature. Dabur has converted the healing properties of natural ingredients and the age-old knowledge of ayurveda into contemporary health care to eliminate health problems of its consumers.
Dabur is committed to expand the reach of its age-old knowledge of ayurveda and Nature through web. Through web the aim is to overcome the physical boundaries to take ayurvedic way of life to global frontiers. Dabur India limited understands its responsibility as a corporate house. It has not only set a sight on increasing turnover and profitability of the company but also on propagating Ayurveda - The Indian System of Medicine.
LOCATION OF OPERATIONS
Head office : Sahibabad, Ghaziabad (U.P.)
Regd. Office : Asaf Ali Road, New Delhi
Corporate office : Kaushambi, Ghaziabad (U.P.)
Sales & Marketing: New Delhi
OFFICES:
Chandigarh (H.P.), New Delhi (Delhi), Jaipur (Rajasthan), Kanpur (U.P.), Patna (Bihar), Ahemadabad (Gujarat), Indore (M.P.), Cuttak (Orissa), Mumbai (Maharashtra), Hydrabad (A.P.), Chennai (TamilNadu), Bangalore (Kamatka), Kochi (Kerela), Guwahati (Assam), Kathmandu (Nepal), Russia, U.K.
FACTORY:
Baddi (H.P.), Ghaziabad (U.P.), Alwar (Rajasthan), Daburgram (Bihar), Kalyani&
Narendrapur (West Bengal), Katni (M.P), Birgunj (Nepal), Egypt.
C&Fa:
Jammu, Chandigarh (HP) Ambala (Punjab), New Delhi (Delhi), Ghaziabad (U.P.), Dehradun (U.P.), Lucknow (UP), Rachi, Patna (Bihar), Guwahati (Assam), Calcutta (West Bengal), Jaipur (Rajasthan), Ahemadabad (Gujarat), lndore (M.P.) Raipur (M.P.), Bhubaneshwar (Orissa), Cuttak (Orissa), Mumbai (Maharashtra), Hydrabad
THE COMPANY
BUSINESS
ACTIVITIES COMPRISES OF:
HEALTH CARE PRODUCTS: Markets a range of OTC health care: products based on ayurveda, some of its products like Chyawanprash, Hajmola, Hajmola Candy, Pudinhara are market leaders with over 65 per cent market share in their respective categories.
PERSONAL CARE PRODUCTS: It includes hair care, oral care and honey. Dabur Amla as a brand has made its mark beyond India; it is a leading hair oil brand in Middle East and Africa. Other well-known brands are Vatika, Dabur Lal Dant Manjan.
AYURVEDIC SPECIALITIES: There is a range of over 400 Ayurvedic medicines. It has vast range of classical ayurvedic drugs and priority ayurvedic medicines developed by own R&D.
PHARMACEUTICAL DIVISION: It includes a range of natural ethical products like Livfit, Lionitus, Legal etc, and angel of contract media and gynecological. This division has a major presence in thronbolytic, Anti-migrane therapy and radio opaque dyes.
ONCOLOGY: The formidable range includes brands such as Intel, Docetaxel
that were manufactured in India for the first time by Dabur. The company is a market leader in this category in India and plans to establish itself as a general Oncology player in selective global market.
semi-synthetic bulk pharmaceutical substances, bulk natural compounds and intermediaries. Isolation of pure natural compounds and custom synthetics are focus areas.
FOODS DIVISION: One of the youngest divisions of the company markets a range of sauces, ethnic pastes and foods. Real fruit juices gave Indian consumer for the first time, fruit juices with nothing artificial, no preservatives, no colour and no flavors added. Launched two years back, the range includes Real Juices and cooking pastes under the brand name Home Made.
NATURAL GUMS: This division manufactures and process Guar gums, Gum Karaya, tamarind based gums and psyllium husk. The division produces a range of industrial and grade natural gums to meet the customer specifications.
AYURVEDIC VETERINARY: It deals exclusively in animal hea1thcare. Markets safe and non-toxic herbal veterinary products for poultry.
MANUFACTURING UNITS OF DABUR
Dabur India Limited has 12 manufacturing plants in India, Nepal
and Egypt.
Sahibabad unit1:Group generating a turnover of over Rs.250 crores. The key product line of this unit includes Asavs, Hajmo1a, Hingoli, Oncology medicines, Dabur Amla hair oil, Chyawanprash and Ashokarisht. The unit operated on these shifts as well as a general shift, with product lines running for one, two or three shifts according to the market demand and supply chain requirell1ents.
Sahibabad unit 2: Recently established for manufacturing and packing Dabur hair oil in Pet Bottles.
Baddi unit 1: The most modern plant for manufacturing ayurvedic medicines
and honey, this unit was built following stringent guideline for pharmaceutical units.
Baddi unit 2: Manufacturing one of Dabur's most popular products-Dabur Chyawanprash, this unit also boasts of the most modern processing and packaging unit for the medicated oil Asavrishthas.
Baddi Injectibles: This unit manufactures Oncologicals, and is certified by OGYI of Hungary and South Africa.
Alwar: This unit manufactures food and print grade Natural gums, Psyllium Husk and Ayurvedic Veterinary products.
Honey.
Kalyani: This bulk drugs unit was bought from Pfizer and upgraded to manufacture oncology bu1k drugs of critical importance.
Katni: Set up in the heart of Amla producing belt of India. This unit manufactures Amla pishi, an essential ingredient in Dabur Chyawanprash.
Birgunj, Nepal:Dabur's first overseas manufacturing unit. It is one of the most important besides Sahibabad and Baddi. This modern manufacturing unit churns out Ayurvedic Medicines, Oral Care and Hair Care Products, Honey and Fruit Juices. It also has thefacility to process leaves of the Asian Yew Tree to extract Paclitaxel, an important part of all anti-cancer products.
Egypt: This part was established to serve Saudi Arabia and the fast growing African market. It manufactures Hair and Skin Care and Food products.
JOINT VENTURES
Dabur International Limited: Dabur has also collaborated with Bongrain of
France for the manufacture and marketing of speciality cheese and other Dairy Products. This joint venture company has already made its presence felt in the Indian cheese market through the launch of processed cheese under the brand name Lebon, and a specialty cheese under the brand name Delicieux.
SUBSIDIARIES
Dabur has six subsidiary units, which come under the umbrella of the Dabur India Organisation. These are:
Dabur Foods Limited
: Dabur Foods Limited, a 100 per cent subsidiary ofDabur India Limited, is spearheading Dabur's foray into food processing industry. The company, set up in April 1999,is marketing a range of fruits juices under the brand name Real, Homemade Cooking Paste and Sauces and Lemoneez -- lemon juice. Dabur was the first company in India to introduce fruit juices in packaged form without any artificial additive. Real is today the market leader in this category with more than 50 per cent market share. Homemade cooking paste is the only national brand in this category. Lemoneez is the only product in its category available in unique drop and trickle pack and uniquely shaped tabletop pack.
Dabur Nepal Private Limited
: Dabur Nepal was the first manufacturing base overseas for Dabur group. The company is today the leading exporter of Nepal and the third largest and most modern manufacturing base for Dabur. Dabur Nepal is today involved in promoting cultivation of herbs and apicultureactivities in Nepal. The Company has set up state of the art greenhouse at Banepa for developing sampling for 20 medicinal plants. Dabur Nepal has also set up an Apiculture center for promoting bee-keeping activity in Nepal and developing queen bee colonies for exports.
Dabur Egypt Limited
: Dabur Egypt is group's gateway to Africa. Thismanufacturing base set up a couple of years back to cater to the demands of Middle East and African market is producing Hair Care, Skin Care Products and foods.
Dabur oncology PIc
: Set up recently in UK, this subsidiary of Dabur IndiaLimited will be manufacturing anti-cancer formulations for European market. The company is in the process of setting up manufacturing base near London and is expected to start operation from year 2001.
Dabur Research Foundation (DRF):
Incorporated in 1979, is a premier research organisation recognized by Department of Scientific and Industrial Research, Government of India. It is situated at Sahibabad, Ghaziabad, Uttar Pradesh. DRF today is known for its path breaking research in the field of health care and personal care. The foundation is on the forefront of oncology research and is in the process of developing many new molecules to fight with a dreaded disease like Cancer. In fact DRF was the first organisation in the world to develop a process for extraction of Paclitaxel, a drug, for cancer without harming its source tree. This process has now become a universal one.Herbal health care is an area where Dabur Research Foundation has made immense contribution by doing research and development work using modern pharmaceutical protocols.
OTHER ASSOCIATE COMPANIES OF
DIL
o REROCK LIMITED.
o BRITISH HEALTH PRODUC'TS LIMITED. o NORTHERN AROMATICS LIMITED.
o BURMAN LABORATORIES LIMITED. o DABON INTERNATIONAL LIMITED. o MAXCARE INTERNATIONAL LIMITED. o PRECISE LABORATORIES LIMITED.
COLLABORATIONS
Dabur Foods Limited: 100% subsidiaries (taking care of all the food
products)
Dabur Nepal Limited: Wholly owned subsidiary in collaboration with
DRF
Dabur Egypt Limited: Wholly owned subsidiary.
Dabur Oncology Limited: Wholly owned subsidiary.
Dabur Overseas Limited: Owned subsidiary.
Dabur International Limited: Subsidiary (not yet commenced business)
D
ABUR PRODUCTS
A vast array of products touching the lives of almost every individual, from an infant to a grand old man, from poor to rich that's how the Dabur range of health personal care and food products could be best explained. Today Dabur trust has travelled beyond the boundaries of India and is available in more than 50 countries worldwide.
AYURVEDIC SPECIALITIES
Ayurvedic Specialties is a range of over 350 Ayurvedic drugs and proprietary Ayurvedic Medicines- developed by Dabur's own Research and Development department. Dabur has products for all the 16 categories as defined in the Ayurveda. Some of the leading products in this category are:
Asav Arishtas: These are medicated decoctions with self-generated alcohol
contents.
Churnas: These are finely ground medicinal powders used to treat a variety of
ailments ranging from digestive problems to cough and fever.
Ras Rasayanas: Preparations containing mineral drugs as main ingredients are
called Ras Rasayanas.
Medicated oil: The oils boiled along with certain prescribed drugs are known
as medicated oils. These oils retain the curative properties of herbs and are used for injunction and massage.
PHARMACEUTICALS
Branded Pharmaceuticals: It includes a range of natural ethical products like
New Livfit, Honitus, Uigeletc and a range of contrast media and gynecological.
Oncology: This wide and formidable range includes brands such as Intaxel,
Docetaxel and Topotecan, all of which were manufactured for the first time in India by Dabur. Little wonder then, that Dabur is the undisputed market leader in this category in India and has plans to establish itself as a generic oncology player in selected global market. Bulk drugs and Chemicals-this range consists primarily oncology category. Healthcare is one of the biggest and the oldest divisions of Dabur with a wide range of OTC healthcare products. It comprises of:
AYURVEDIC HEALTH TONICS
Chyawanprash: The leader in the Chyawanprash market in India, Dabur
Chyawanprash is one of the most well known Ayurvedic products in India & abroad. An effective herbal immunodulator, Dabur Chyawanprash has the essential goodness of amla & over 50 other herbs. Dabur has conducted several clinical trials on this product, which confirm its efficacy as a unique product that strengthens the body from within.
DIGESTIVES
Hajmola Tablets: Hajmola tablets are the first classical ayurvedic product to be
branded and positioned as fun-filled products with medicinal properties. It finds mention in ayurvedic scriptures as Kshudhavardhak bati & was branded as Hajmola, a name derived from Hajma, which means digestive in Urdu. It is available in regular & tamarind flavors.
Hajmola Candy: To cash in on the brand equity enjoyed by Hajmola, Dabur
launched Hajmola Candy in 1989. Since then, the company has added Mango & Tamarind flavors besides the regular one.
Pudin Hara: One of the oldest products in Dabur portfolio, Pudin Hara is
available in liquid as well as capsule form. It has a special combination of mint oils and cures gastric problems without any side effects. The company has added effervescent powder with goodness of mint for gas and acidity and named it Pudin Hara G.
Hingoli: Asafetida or Hing is mentioned in Ayurveda as an effective aid in digestion, and is used a lot in Indian cooking. Dabur's Hingoli has all the goodness of asafetida & other herbs.
CHILDCARE PRODUCT
Dabur Lal tail: The largest baby massage oil in India. It has the goodness of
herbs, which helps in strengthening the bones of infants.
Dabur Janam Ghutti: This Ayurvedic preparation helps in strengthening the
digestive system of new ones.
WOMEN CARE PRODUCTS
Efarelle comfort:
An herbal medicine in self-gel capsule form to overcome abdominal pain during PMS. A combination of natural oils this formulation gives immediate relief from pain without any side effects.
The largest division in terms of sales, the Family Product Division of Dabur has in its portfolio- hair care and skin care products, oral care and food product like Honey.
HAIR & SKIN CARE
Dabur is the leader in hair care products in India and has covered almost all the categories of hair oils.
Dabur Amla Hair Oil: As a brand has made its mark beyond India and is a
leading hair oil brand in middle East and Africa. A perfumed heavy hair oil, it is Dabur's largest brands.
Dabur Special Hair Oil: Itis light hair oil that combines the natural hair care
properties of lemon and hibiscus.
Vatika: The fastest growing brand in India, Vatika has single-handedly
created an altogether new category of herbal enriched natural oils. The Vatika range also includes an herbal shampoo, which has made its mark in the very fast year of its launch in the competitive shampoo market of India. The company has recently launched Vatika Anti-Dandruff Shampoo having herbal ingredients to fight the problem of Dandruff.
Gulabari: Rose water derived from best of Indian roses makes the skin supple
and glowing.
ORAL CARE
Dabur Lal Dant Manjan: It is the second largest brand of India and the largest
in coloured tooth powder category. This herbal tooth powder is very popular in rural parts of India.
Binaca Tooth Brushes: After having acquired this dormant brand a few years
back, Dabur launched toothbrushes under this umbrella. There are plans to launch other oral care products under the Binaca brand.
Dabur Honey: When repositioned in 1993, it totally changed the perception of
Indian consumers. Launched over two years back Dabur food range include juices under the brand name Real & cooking paste under the brand name Homemade.
DABUR FOODS Ltd.
Dabur Foods Ltd, a 100% subsidiary of Dabur India Ltd., is making foray into food processing industry. The company, setup in April 1999, is marketing a range of fruit juice under the brand name Real, home made cooking paste & sauces & Lemoneez- lemon juice.
Dabur was the first company India to introduced fruit juices in packaged form without any artificial additives. Real is today the market leader in this category with more than 50 per cent market share. Homemade cooking paste is the only national brand in this category. Lemoneez is the only product in its category available in unique pack & uniquely shaped tabletop pack.
QUALITY POLICY
At Dabur, quality is a relentless commitment to continuous improvement in products, process and systems to provide consistent quality products to meet customer's requirements worldwide.
The management is fully committed to quality and ensures all resources to accomplish this task. Dabur has been on steep path for few years. Its sales turnover has increased from Rs.530 crores in 1995 to Rs.1166 crores in 2000-01.
In 1999-2000, overall growth of 13.5 per cent was recorded in sales (Rs.1000 crores plus) with Family Product Division recording a growth of--15.85 per cent, Health Care Division- 12.3 per cent, Ayurvedic Specialties Division -27 per cent and Pharmaceuticals Division- 20 per cent. Exports recorded a growth of 11 per cent in 1999-2000,amounting to Rs.114.16 crores. The major contributions of growth were herbal products, bulk drugs & anti-cancer formulations. Gross margin showed an improvement of 4 per cent and net profit amounted to Rs.77 crores.
In 2000-01,sales turnover had recorded a growth of 12 per cent, amounting to 116.5 crores and net profit had soured by 39.2 per cent amounting to Rs.78.5 crores. Sales turnover in light of such growth path has been targeted for Rs 2000 crores in 2003-04.
The Board of Directors of Dabur India Limited (DIL) met on July 23, 2003 to consider the unaudited financials of the company for the first quarter that ended on June 30, 2003. Company has recorded a growth of 36 per cent in its net profit per cent growth in its turnover during April-June 2003.
The turnover of DIL, during the three-month period, has increased to Rs 266 crore to Rs 300 crore while the net profit has increased 11.5 crore to Rs 16 crore during the same period.
The first quarter results should not be annualized as sales usually improves in subsequent quarters.
QUALITY OBJECTIVES
o To focus on customers successfully and to strive to meet their needs and requirements.
o To manufacture effective health care products at competitive prices and to improver the Quality of Life of common masses.
o To implement and emphasise on systems to ensure prevention of errors rather than detection of errors.
o To ensure global competitiveness by striving to achieve Current Good Manufacturing Practices (CGMP).
o To ensure safety in all operations and to follow the systems in all areas of operations.
o To continually train people to build up and upgrade skills and expertise and to involve them to become committed to the quality process.
IMPORTANT STRATEGIES ADOPTED
o "Developing to built" philosophy for HR personnel.
o Shifting to zonal set up of sales and marketing to facilitate better distribution.
o Adopting contribution enhancement plan for performance management.
o Empowering employees through Employee Stock Purchase Option Plan.
o Backward integration strategy in Ayurvedic Products by engaging in plantation of herbs needed for the production of Ayurvedic Products.
o Continuous enhancement of automation.
o Continuous emphasis on Research & Development (DRF i.e. Dabur Research Foundation is a separate company working in collaboration with Dabur solely for the purpose of R&D).
LEVEL STRUCTURE OF ORGANISATION
Vice President
General Manager
Deputy General Manager
Senior Manager Manager Assistant Manager Officer Assistant Officer Supervisor/Chemist
Senior Mechanic/Senior Assistant
Mechanic/Junior Chemist
Junior Mechanic
MANAGEMENT, DIRECTORS AND
BANKERS
CEO Mr. Sunil Duggal
LIST OF DIRECTORS
DESIGNATION NAME
Chairman Mr.Vivek Chand Burman
Vice Chairman Dr.Anand Burman
Directors Mr.Ashok Chand Burman
Mr.Siddharth Burman Mr.Pradip Burman
Mr.Amit Burman Mr.S.M.Dutta Mr.Ashok Geonka
Air Chief Marshal Nirmal Chand Suri (Retd.)
Mr.Uday S.Kotak
His Highness Maharaja Gaj Singh Raja Vijay Karan
Mr.Pritam Das Narang Mr.Ajay Bahl
Mr.P.N.Vijay
BANKERS
Punjab National Bank, ANZ Grendlays Bank Ltd., American Express Bank Ltd, The Hong Kong &Shengai Banking Corp. Ltd., State Bank Of India, Deutsche Bank AG, ABN Amro Bank NV, Citibank NA, United Bank Of India.
ECO-FRIENDLY DABUR
Dabur is committed to maintaining the ecological balance. It understands the need for a healthy and eco-friendly environment for the existence living beings. The company's reforestation program aims at planting medicinal herbs, plants and trees in the Himalayan range extending in to Nepal. An in-house tissue culture program actively supports this exercise.
PERSONNEL DEVELOPMENT IN DABUR
o Personnel department is headed by Vice- President (HR) o Functions of Vice President (HR)
o Personnel administration o Recruitment and Promotion o Industrial Relations
o Human Resource Group
o Human Resource Development o General Administration and Welfare o Public Relations
o Security/Fire Vigilance o Medical Services
o Implementation Of Official Language Policy (Hindi) o Land Acquisition
The above functions are grouped under different General Managers/Deputy General Managers. These executives provide support to Vice President (HR) on different issues, which arise in Headquarter/regional offices and field. Vice President (HR) has the responsibility of keeping the Board of Directors informed on the above mentioned personnel activities and also on Industrial Relations. In addition to this, he is also expected up date senior officials in their respective areas.
DOMINANT BRANDS
o Amla Hair Oil o Vatika Hair Oil o Red Tooth Powder o Chyawanprash o Hajmola Tablets o Asavs
o Hajmola Candy o Real Fruit Juice o Honey
BRINGING UP DABUR
Dabur has made a mark and created a space for itself while catering to the needs of the Indian customers. It fulfills all their requirements while assuring the quality product. Asking about the name of the five largest FMCG companies in India one is likely to dash of one of that own desi -sounding brands like Chyawanprash, Vatika, Hajmola etc. This is the stand of Dabur that it has acquired over the years. Dabur India Ltd. is the India's fourth largest FMCG Company, having a turnover in fiscal 2000-01 at Rs.1,167 Crores, ahead of big and mighty multinationals such as Proctor & Gamble, Rickitt and Coloman, Johnson & Johnson.
The Board of Directors of Dabur India Limited (DIL) met on July 23, 2003 to consider the unaudited financials of the company for the first quarter that ended on June 30, 2003. Company has recorded a growth of 36 per cent in its net profit per cent growth in its turnover during April-June 2003.
The turnover of DIL, during the three-month period, has increased to Rs 266 crore to Rs 300 crore while the net profit has increased 11.5 crore to Rs 16 crore during the same period.
The first quarter results should not be annualized as sales usually improve in subsequent quarters.
However, most of its turnover comes from two divisions -Family Product Division (FPD), accounting for 40 percent, and secondly, Health Care Division (HCD), which accounts for 30 per cent. FPD is Dabur's biggest, having the biggest product -Dabur Amla Hair Oil, and a brand of Rs.160 Crores in fiscal
1999-2000.The strategies in the hair care market emphasis brand extension. It plans to launch two new products, Amla light and Vatika light over the next few months.
A separate company, Dabur Foods, looks after food products such as real fruit juice and homemade of pastes. Dabur sees a lot of potential in the "real" brand-currently Rs.30 crores brand, which claims 3 per cent market share.
Two another divisions of Dabur, Ayurvedic specialties, and Pharmaceuticals, constitute 8 per cent and 7 per cent respectively of its turnover.
The Pharmaceuticals division is internally considered of great promise with the potential of producing safe medicines much required by mankind. Its most promising product is anti-cancer drug, Intaxel, which is prepared of ingredients from the Himalayan Yew Tree.
Dabur Amla, which is derived from vegetables and minerals, has an 80 per cent market share in the heavy perfume hair oil segment. The other leading brand in the Hair Care Division, Dabur Vatika shampoo was launched at the end of 1998.In the
fiscal year 1999-2000,it was Rs.2 crores brand with a 30 per cent market share of Rs.75 crores herbal shampoo market.
All the products of Dabur are prepared from natural extracts; they are pure and nutrition. Dabur's brand offers products both for fun or health; Dabur has a brand to match to the demands of majority of cross-section of the people across various market segments, different cultures and also tries well to cater to the global demands.
BRAND PORTFOLIO STRENGTH
The products offered by Dabur are unique thus attracting many
consumers.
The brands are strongly enriched in traditional usage and habits.
The brands are prepared in active collaboration with the mother
nature and Dabur is also having right consideration that its products do not cause any harm to the environment thus takes necessary steps.
The products offer immense potential for growth and extension.
WELFARE ACTIVITIES AT DABUR
FESTIVAL CELEBRATIONS : Dabur celebrates the festivals with its
employees and sweets are distributed. This helps to maintain constant interaction with the employees and the employees in turn feel assured thus boosting their morale.
RECREATIONAL TOUR : An annual recreational tour is organized and
50 per cent of the expenses are borne by the organisation. This helps in enhancing togetherness among the employees.
IT'S NOT ALL WORK AND NO PLAY : Dabur does not expect its
employees to work all day long because the work gets monotonous, resulting decrease in the efficiency. Hence, Dabur has formed Dabur Cricket Club and also provides the facilities for indoor games like table tennis.
MEDICAL ATTENTION : At Sahibabad Factory, two part time doctors
and two full time nurses are available round the clock to ensure health and safety of workers.
UNIFORMS : To maintain uniformity in the factory premises the
uniforms are provided both for summer and winter with a pair of shoes.
STAFF BUSES : The organisation provides the facility of buses to its
MESS FACILITIES : The Company provides the facility of mess to its
workers as well as staff. A contractor manages it proper hygienic conditions are maintained. Employees of Grade V and above use the Executive Mess.
STAFF SALE : The Company provides products to its employees at a
concessional rate through the staff sales canteen.
HIRE/PURCHASE SCHEME : Sale of consumer items is organized for
the employees of Dabur on a yearly basis under the welfare scheme.
POST OFFICE SALARY SAVING SCHEME : Under this scheme,
employees and their family members can open a recurring deposit account with Bharat nagar Post Office.
BLOOD DONATION : Dabur organizes blood donation camps at
Sahibabad factory in association with the Lions Club Of Delhi Cosmopolitan, in the month of February/March every year.
CHUNNI LAL MEDICAL TRUST : Dabur rightly believes in
following the path of its founder-Dr.S.K.Burman-to serve the poor and the needy. The Chunni Lal Trust was established to achieve this goal.
Dr.S.K.BURMAN CHARITABLE TRUST : This trust provides
reimbursement for workers who cannot afford their medical expenses.
SUNDESH-HELPING PEOPLE THEMSELVES : Established in
Nov.1993, Sustainable Development Society (SUNDESH) is a registered
voluntary organisation. It aims at improving the Quality of Life of the rural people in its area of operation.
PARKING FACILITY : There are separate parking space for
cars/scooters and motor cycles/cycles and that too free of cost.
LONG SERVICE AWARDS : Employees belonging to grade I &IX,
who have put in 10 years of service with the company are given Meritorious Services Award Certificate along with a Titan wrist watch and on completion of 25 years of service, they are given 4 silver glasses along with the certificate.
JAPANESE CONCEPT FOLLOWED IN
DABUR 5s….
is a participation programme.
It is very effective approach to improving our work environment and total quality it
becomes a base for continuous in the improvement in
the organisation.
KAIZEN
Continuous improvement involving Kai-Change and Zen-for the
better.
Identification of problems, losses and wastage at work place. Rectification through small improvement.
HUMAN RESOURCE FUNCTIONS
Recruitment and selection. Performance Appraisal. Training and Development. Promotion, Transfer, Seperation. General administration & Welfare. Security.
Public Relations. Industrial Relations.
HUMAN RESOURCE PROCESS IN
ORGANISATIONS
52
Human Resource Recruitment
Socialization Training &
Development
Performance
