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DK Eyewitness Travel discover more at traveldk.com
In just 15 years DK Eyewitness
Travel has become the world’s
biggest guidebook publisher.
Every day, more people consult an Eyewitness or Top 10 Travel Guide than any other
guidebook brand. I think that’s because our books are useful and beautiful in equal
proportion. Our editors and designers do their best to provide the information travellers
need in a form which is simply a joy to use - information is clearly and consistently
structured, and the gorgeous illustrations bring the destination to life.
People don’t just like our books - they absolutely love them.
DOUGLAS AMRINE, TRAVEL PUBLISHER
THE GUIDES THAT SHOW YOU WHAT OTHERS ONLY TELL YOU
IL DUOMO, FLORENCE from DK Eyewitness Travel Guides
can be licensed for electronic and print reproduction
+ 44 (0)20 70
10 4500
enquiries@d
kimages.com
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DK Eyewitness Travel discover more at traveldk.com
Our story
1993
The first DK Eyewitness Travel Guide (EWTG) is published. The four launch titles include: London, Paris, New York and Rome. DK is voted Publisher of the Year at the British
Book Awards.
1994
The first of many foreign language editions is published; EWTG Rome in Polish.
The first country guide in the series is published; EWTG France – a perennial bestseller today.
1998
5 years on, DK Eyewitness Travel publishes 34 destination guides.
1999
DK wins the Wanderlust Magazine Readers’ Award for Top Guidebook and The Daily Telegraph Readers’ Travel Award for the
Best Guidebook Series.
2002
DK launch Top 10 series with 22 titles including: New York, Rome and Paris. DK grow to become the UK’s
leading city-guide publisher.
2003
The EWTG series is re-launched with a new look to celebrate the 10th anniversary.
2005
The series wins both the Wanderlust Silver Award and Guardian/Observer Award for
Best Guidebook Series for the second
year running.
2006
DK launch Pocket Map & Guide series with 10 titles.The EWTG series wins the Wanderlust Silver Award for Best Guidebook
Series for the 3rd year running.
2007
DK launch traveldk.com - a unique website that allows users to create and download their very own travel guide. The website wins Best Website in the Holiday/Travel Extras category in the annual TravelMole Awards. DK publish the 100th EWTG Beijing & Shanghai. DK publish its first coffee table book with Craig Doyle as the UK consultant editor and Joseph Rosendo in the US. A calendar based inspirational guide, Travel: Where to Go
When, is an immediate success.
2008
DK Travel celebrates its 15 year anniversary.
traveldk.com wins the Travolution Award for Best Use
of Technology in a Travel Information Website.
DK Top 10s relaunch with free pull out map & guide.
Day or night, s
omeone, some
where
is working on
a travel guide
Using a DK Travel Guide, with its genius blend of words and pictures, is an effortless experience. So effortless, in fact, that it’s easy to overlook the creative exertion poured into every book. Technology has come a long way, but travel guide
publishing is still labour-intensive, with a cast of, if not thousands, then at least hundreds. Authors, photographers, cartographers, picture researchers, illustrators, artworkers, editors, editorial assistants, proofreaders, indexers,
fact-checkers, designers, design assistants and DTP operators all play a part in getting the words, pictures, maps and illustrations onto the page. And that’s before we even get to colour repro, printing, shipping, sales and distribution.
Appropriately, we’re very much an international operation –
working across continents and between time zones. With authors and photographers on location, creative teams in Delhi, Mumbai and London, repro houses in Singapore and printers in China, you can be certain that day or night, someone, somewhere is working on a travel guide.
The content of every title will have been around the globe in electronic or proof form many times before its print incarnation goes travelling with its reader.
With so many people involved in so many places, the process takes formidable organisation. Activity is always frenetic, and in many ways we are a well-oiled machine, but whilst we work against the clock, it’s not a production line. Every detail, every picture, word and full stop is hand-crafted and carefully considered, each book is an artisan creation,
an international collaboration that brings together the ideas and perspectives of a hugely diverse team.
Experiencing what goes on behind the scenes and seeing how much determination and passion is poured into creating the best guides we can, I always get an overwhelming flutter of excitement when I see someone reading a DK
guide. Because knowing that our readers share our enthusiasm is what makes it all worthwhile.
Clare Currie... enjoys outlandishly giant vegetable competitions.
Our team
DK Travel employ over 85 full time staff and has offices
in the UK, US, Australia, Canada, India and Germany
Known for its stylish design, it’s not surprising that DK was the
first publisher to put an Apple computer on the desk of
every editor and designer
Douglas Amrine
DK Travel Publisher
Born 1958 in Washington, DC Lives in the Barbican in London Completed a Post Graduate Diploma inJournalism at City University, London
Recorded a CD of Bach’s organ music played
on the pedal harpsichord, for Priory Records When DK started the Eyewitness Travel Guides in 1991 he was appointed Managing Editor, and became Publisher in 1998
Would love to... visit the Registan in Samarkand
Douglas Amrine... plays the
harpsichord really rather w
ell
DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel
POCKET MAP & GUIDES (28 titles) Perfect
for a city break or stopover and slip easily into your pocket or bag for on-the-go navigation. Each full-colour guide is packed with the best restaurant and hotel recommendations and includes a detailed pull-out map to help you plan your itinerary.
15-MINUTE LANGUAGE PACKS (5 titles)
Learn a language in just 15 minutes. No writing or homework – just use the book to test yourself. The unique combination of visual guide and CD makes learning quick, easy and fun. You can perfect your pronunciation by listening to the native speakers on the CDs.
Our guides
EYEWITNESS TRAVEL GUIDES (109 titles) Contain more
photographs, colour illustrations and maps than any other guide, making them truly ‘the guides that show you what others only tell you’. Covering countries, cities and regions, each guide is packed with stunning photographs, detailed illustrations, 3D maps, specially designed cutaways and floorplans of all the major sights, and details of unique walks, scenic routes and thematic tours. There is a huge selection of hotels and restaurant listings within each guide making them the perfect companion for travellers who want to visualise their destination before they arrive.
A DK Eyewitness
Travel Guide is
purchased on
average every
4 seconds
TOP 10 CITY-BREAK GUIDES (66 titles) The UK’s No.1
city guide series. Perfect for travellers taking a short trip or weekend break, these pocket-sized guides highlight the very best of every destination with the help of dozens of Top 10 lists. From the Top 10 shops to the Top 10 things to do with the kids, Top 10s save you time and money as there’s even a list of the Top 10 Things to Avoid. In 2008, all new titles and editions published will contain a handy pull-out map and guide, highlighting transport, street maps and more Top 10 ideas.
PHRASEBOOKS (16 titles) The essential
pocket language guides for every type of traveller. Organised by subject: everyday phrases, transport, shopping, hotels and more, these phrasebooks are easy to follow and the unique system of imitated pronunciation ensures that you are always understood. Each phrasebook includes a menu guide and mini dictionary.
Global bestsellers
*
1. Italy EWTG
2. Paris EWTG
3. Travel: Where to Go When
4. New York Top 10
5. New York EWTG
6. Ireland EWTG
7. Paris Top 10
8. Rome EWTG
9. China EWTG
10. London Top 10
Did you
know?
Producing a DK Eyewitness Travel Guide from scratch is a true labour of love, taking up to two years from start tofinish, and costing a six-figure
sum.
Street-by-street illustrations
are created in pencil and
watercolour, not by computer.
The artists refer to aerial pho-tography and photographs of every building.
75% of our photographs
have been taken especially for our guides; the remainder are sourced from museums, archives and occasionally picture agencies.
Our guides have appeared on
EastEnders, CoronationStreet
and Emmerdale, and on the
big screen in The Bourne Supremacy.
Page-by-page, the illustrations and photographs within each guide are equal to the copy.
Our best-selling guides are
the perennial bestsellers
you’d expect: Italy, Rome, Paris and New York.
We have a Content
Management System that
updates as and when we edit each guide, which means we can put our information online as soon as it is edited.
DK Eyewitness Travel
Guides are published
in
30 languages
,
from Portuguese
and Slovenian, to
Chinese and Hebrew.
The first foreign
language guide was
Rome, published in
Polish
.
INSPIRATIONAL TRAVEL (2 titles)
Combining inspirational narrative with sumptuous photography. These stunning travel books are designed to inspire and encourage every type of traveller to go out and see the world.
BILINGUAL VISUAL DICTIONARIES (7 titles) Look and learn - the quick and
intuitive way to learn and recall everyday vocabulary. Scenes and items from everyday life are clearly labelled in the local language, making it easy to find the words you want whatever the situation.
DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com
What makes a DK guide?
* historical buildings dissected to reveal their interiors
... and innumerable points of interest!
Specially
commissioned
photographers
Carefully selected
walks & scenic
routes
Expert authors
& contributors
Unique
floorplans
Hand-drawn
cutaways*
Top 10
lists
Detailed
maps
Accommodation
& restaurant
listings
Stunning
photographs &
illustrations
DK Eyewitness TravelDon’t just take OUR word for it
Thomas Cook Guidebook of the Year
✹
Wanderlust Magazine Readers’ Award for Top Guidebook Series✹
Daily Telegraph Readers’ Travel Award for Best Guidebook Series
✹
Wanderlust Magazine’s Silver Award for the Best Guidebook Series (‘04, ‘05, ‘06 & ‘07)✹
Guardian/Observer Award for Best Guidebook series (‘04 & ‘05)✹
Best Website in the Holiday/Travel Extras category in the annual TravelMole Awards✹
traveldk.com wins Travolution Award for Best Use of Technology in a Travel Information Website
✹
DK is the biggest travel publisher
in the world, selling over 45 million
copies in over 30 languages.
10 DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel 11
Reader’s comments
Our readers: 25 to 44 yrs - 26%; 45 to 64 yrs - 54%*
*Source: DK Travel data
Our brand
DK Eyewitness readers
want to
see
everything
Features
of a DK Guide
Emotional
benefits
> See everything: more photographs, colour illustrations & maps than any other travel guide
> Unique feature: 3D aerial views, cutaways & floor plans
> Reliable & trustworthy travel companions > Guided walks
Benefits to
a DK reader
What it
says about
the user
> Easy to understand and follow
> I trust Eyewitness Travel Guides to show me everything
> Opinionated facts
> Know before you go: feel like I know everything
and will have a great holiday
> Cultured
> Informed
> Like to plan before trip and ‘see’ their holiday destination/key sights
> Stylish > I’ll have everything I need
to plan my holiday before I go and enjoy it when I’m there
> I saw everything – the moment I opened the guide I was on holiday
> I won’t miss any of the major sites or get lost!
Showing you
what others
only tell you
“Packed to bursting with all the information
you could ever need”
“Yet another glorious DK Eyewitness guide”
Amazon.co.uk reader reviewAmazon.co.uk reader review on DK Venice
“Thank goodness for Top 10 guides”
Mail on Sunday, UK“Fantastic”
Amazon.co.uk reader review“I applaud Dorling Kindersley
for its fantastic imagery”
Launched in 2007 traveldk.com gives travellers the unique opportunity to create, customise and print their own travel guide using content from DK Top 10s, alongside their own recommendations or User Generated Content on the site.
Once created, bespoke guides can be shared online with other travellers or with a unique Print on Demand facility, travellers can have their guide bound, printed and delivered right to their door.
traveldk.com
1 DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel 1
DK Travel content is now available to millions of mobile customers across the US. We have recently partnered with A&E Television Network (The History Channel) offering DK Eyewitness Travel content to its subscribers. Users can access information on local ‘points of interest’ and have it sent direct to their mobile phones. To find out more about digital content opportunities or to discuss new ideas contact [email protected]
Since 2007, DK Eyewitness has been in partnership with
Travelscope, on air across the US. Presented by travel
writer and DK editor Joseph Rosendo, the show has played over 26,000 times and has reached more than 70 million US homes.
To find out more about television opportunities contact
A customised DK Travel Guide is the perfect way to promote your brand. Whether you want to create a unique regional version of one of our best-selling travel guides or a branded Top 10 city guide for your company; using content and photographs from all of our travel series’ we can create bespoke travel guides to suit your needs.
For more details on bespoke DK Travel Guides or to discuss new ideas contact [email protected]
Brand Partnerships
On TV
DK Specials
Bespoke Guides
Uniquely, traveldk.com can create customised PDF guides for partners to print or host on their website. We have recently produced guides for Mumsnet - ‘Family Fun in Orlando’ and EyeforTravel - ‘Berlin’ for
conference delegates.
To discuss customised guide opportunities for your company contact [email protected]
traveldk.com can also offer travel content solutions for 3rd party websites. We have recently partnered with FT.com and Global Radio’s Heart and LBC brands to create travel pages for their websites.
If you would like to find out more about digital content opportunities contact [email protected]
personal guides powered by traveldk.com
EYEFORTRAVEL
GUIDE TO
BERLIN
Made by dk. 10. September 2007On Mobile
Explore, rate and review 1000’s
of destination attractions
Create, customise and
share travel guides
Share attractions with
fellow travellers
Make hotel, flight and
car hire bookings
Join monthly
newsletter
“We identified DK as a relevant brand to provide interesting travel content for Heart listeners, creating a truly engaging social network. Both their online and paper travel guides illustrate DK’s innovation to adapt to consumer demands and offer consumers
access to travel guides across different platforms.”
Asha Chandegra, Global Radio
Choose your destination Add photos & front cover Select content Maps are automatically included!
Download
your guide as a PDF to print out
Winner
Best Use of Technology in a Travel Information Website
personal guides powered by www.travel.dk.com
FAMILY FUN IN
ORLANDO
Made by dk for Mumsnet
17. July 2007
discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel 1 1 DK Eyewitness Travel
Contact us
UK DK Eyewitness Travel 80 Strand London WC2R 0RL T +44 (0)20 7010 3701 F +44 (0)20 7010 6768 E [email protected]For press copies, extracts, author interviews and reader giveaways
T +44 (0)20 7010 3701
Marketing and Promotions
T +44 (0)20 7010 3701
Digital Content Licensing
T +44 (0)20 7010 4269
UK Custom and Special Sales
T +44 (0)20 7010 3053
International Licensing
T +44 (0)20 7010 3536
Advertising
Advertising in a DK Travel Guide is a
great way to promote your company.
We have a variety of options available
including full, quarter and half page
ads.
For further information contact
[email protected]; or
telephone +44 (0)208 962 3020
*Prices are subject to change without notice. All fares and timetables are subject to change withoNo. TTA 164 190. GSR11258/einstein ut notice. Conditions apply. Travel Agent license Book now to cross a land you’ll never get
over on The Ghan or Indian Pacifi c in 2008. Indulge yourself with the spectacular scenery, impeccable service and life changing experience you can only get on one of these great train journeys. Live your dreams and see this spectacular country on your own amazing journey.
Speak to your Australian specialist agent or visit www.gsr.com.au
AUSTRALIA’S GREAT TRAIN JOURNEYS
SEE AUSTRALIA LIKE NEVER BEFORE
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Publicity
With hundreds of thousands of images, maps and illustrations, DK’s
wealth of travel content is often requested for press use. From bespoke
travel guides to Top 10 lists and expert travel content, media partners can
benefit from DK’s digitalised content and strong consumer fan base.
If you would like to receive our press releases, request a review copy
or discuss a feature, contact the Press Office at
[email protected]
Marketing
DK Eyewitness Travel’s marketing team regularly produce
point-of-sale material and can create bespoke promotions for
retailers to use in-store. From brand posters and postcards
to counterpacks and spinners, we have a solution for all your
display needs.
To find out more about bespoke promotions please
[email protected]
9H7?=:EOB;8DCHJAI6CI:9>IDG
“Free your mind, clear your diary and get ready to travel”
DK_postcards2008.indd 3 15/1/08 12:29:16 pm
Showing you what others only tell you
DK_postcards2008.indd 5
15/1/08 12:29:18 pm
1 DK Eyewitness Travel
US
DK Eyewitness Travel 4th Floor, 345 Hudson Street New York
NY 10014
Marketing and Promotions
T 001 212 414 3631
For review copies, excerpts, author interviews and book giveaways
T 001 212 414 3712
US Custom and Special Sales
T 001 646 674 4050
DK Travel Guides are distributed worldwide by The Penguin Group.
www.penguin.co.uk CHRYSLER BUILDING, NEW YORK CITY
