Howard College / SWCID Official Design Set
It is not our intent to stifle creativity with these guidelines, but it is our intent to brand Howard College by conveying consistent messages and visual images to our various audiences. We wish to outline a consistent set of colors, logos and symbols to be used across all media, including print, web, video, and any promotional materials used by or representing Howard College.
I. Approved Colors, Logos, and Artwork
This section lists and explains the proper visual style and use of Howard College’s visual identifiers. We outline the proper colors to use, officially rendered and designed logos, including the official college seal, and provide suggested fonts for logos and documents. Though creation of customized symbols is permissible in some cases, there is typically no need to create your own artwork, as most of the work has already been produced for you. Approved color swatches, PDFs, vector, or raster image files of the school’s logos, marks and symbols, as well as fonts typically used are available for download in the Media Relations section of the Howard College website.
If you have questions about proper usage of materials, proper application of color, or need assistance, please contact the Office of Information and Marketing at (432) 264-5034.
A. Colors
This section lists and explains the proper colors and the style in which they should be used for all Howard College and SWCID materials. Pantone colors are provided for professional color matching and should be used if at all possible in the reproduction process. Some suppliers for items such as T-shirts, specialty items and paint don’t reference Pantone colors. Regardless, colors should match the approved selections as closely as possible.
Howard College: The primary colors on all Howard College materials (print, web, video and promotional) should be red, grey, and black, with red and grey being the official school colors, and black being used as a base, outline, or accent color.
All colors below are presented in PMS (Pantone Matching System) for either coated (C) or uncoated (U) stock material. In printer’s language, the official Howard College colors are:
• Red: PMS 1797C or PMS 1797U • Grey: PMS 424C or PMS 424U • Black: PMS Black 2 C 2X
Disclaimer: Color swatches are shown here as examples only. Only professional printers can match PMS colors accurately.
Other colors may be used in conjunction with the red, grey and/or black as “attention grabbers” in very limited quantities.
SWCID: The primary colors on all SWCID (SouthWest Collegiate Institute for the Deaf) materials should be green, yellow, and black with green and yellow being the official colors, and black being used as a base, outline, or accent color.
All colors below are presented in PMS (Pantone Matching System) for either coated (C) or uncoated (U) stock material. In printer’s language, the official SWCID colors are:
• Green: PMS 356C or PMS 355U • Yellow: PMS 109C or PMS 108U • Black: PMS Black 2 C 2X
Disclaimer: Color swatches are shown here as examples only. Only professional printers can match PMS colors accurately.
Other colors may be used in conjunction with the green, yellow and/or black as “attention grabbers” in very limited quantities.
B. Seals and Logos
Howard County Junior College District Seal
The Howard County Junior College (HCJC) district seal (Sample A) is restricted to formal
applications, such as official documents, diplomas, certificates, flags and ceremonial materials. The district seal should never be used in such a manner that it gives the impression that it is the seal of any division, department or entity that is a subset of the college district. It may not be distorted, disassembled, or altered in any way without permission from the college or Department of
Information and Marketing. When at all possible, it should be reproduced in black outline form and should never appear smaller than 1 inch in diameter for the sake of clarity and readability.
Sample A
Howard College Seal
The Howard College seal is largely restricted to formal applications, such as official documents, diplomas, certificates, flags and ceremonial materials. The seal should never be used in such a manner that it gives the impression that it is the seal of any division, department or entity that is a subset of the college. It may not be distorted, disassembled, or altered in any way without
permission from the college or Department of Information and Marketing. When at all possible, it should be reproduced in the official school colors: red, grey, black or in black outline form in single color situations (Sample B) and should never appear smaller than 1 inch in diameter for the sake of clarity and readability.
Sample B
Primary Logo Set (Academic)
When a Howard College logo is required for any type of school related print, web, video, and any promotional materials, use the basic octagonal HC logo (Sample C) with or without the additional markups available. Markups are defined as additions, overlays, or color modifications made to the basic octagonal HC logo, and only official markups and styles should be used. Official markups / variations include:
• “Howard College” above and below the octagonal HC, presented in “Perpetua Titling MT Light” font and set to the width of the HC logo (Sample D).
• For San Angelo, we center and overlay a rounded corner rectangular black shape with “San Angelo” lettering centered horizontally and vertically. The rounded shape should not be so large as to intersect with the outer portions of the H and C in the basic octagonal HC logo for clarity of reading (Sample E).
• For SWCID, we center and overlay a rounded corner rectangular black shape with “SWCID” lettering centered horizontally and vertically. The rounded shape should not be so large as to intersect with the outer portions of H and C in the basic octagonal HC logo for clarity of reading (Sample F).
Sample C Sample D Sample E Sample F
• Color modifications are varied but include the use of vertical color gradients between the official school colors: red, grey, and black for most applications, or green, yellow, and black for SWCID materials as well as applying an outline or stroke to the octagonal HC. Color variations (using official colors) can be explored to best fit the situation most appropriately. For the purpose of visual clarity, variations include, but are not limited to, the examples given below (Sample G)
Sample G
Secondary Logo Set (Academic)
This document sets out to define a standardized set of colors, logos, and marks that can be used consistently with Howard College official and promotional materials. As this document is designed to define these media items, respect should be paid to previous logos and ideas which have been commonly used in the past. Due to the expense and time involved, existing promotional materials will be used and honored until which time they can be replaced or redesigned using the standards set forth in this document.
Due to the volume of existing materials, in the section below we show academic logos commonly used in previous materials (Sample H). These logos should be used sparingly or may be replaced entirely by the Primary Logo Set, as appropriate.
Sample H
Primary Logo Set (Athletics)
When a Howard College logo is required for any type of athletics related print, web, video, and any promotional materials, use the basic athletic HC logo. The athletics logo should be reproduced in official Howard College colors with variations available in color as needed by the application. Color variations (using official colors) can be explored to best fit the situation most appropriately (Sample I).
Sample I
When a SWCID logo is required for any type of athletics related print, web, video, and any
promotional materials, use the basic athletic SWCID logo. The athletics logo should be reproduced in official SWCID colors with variations available in color as needed by the application. Color
variations (using official colors) can be explored to best fit the situation most appropriately (Sample J).
SWCID Athletics Logo Currently In Development
Sample J
Mascot Imagery
When a Howard College mascot logo is required for any type of athletics related print, web, video, or any promotional materials, use the Hawk logo for Howard College (Sample K), or the Rattlesnake logo for SWCID (Sample L). The mascot logo should be reproduced in official Howard College colors
(as shown below) with variations available in color as needed by the application. Color variations (using official colors) can be explored to best fit the situation most appropriately.
Sample K
SWCID Mascot Logo Currently In Development
Sample L
Secondary Logo Set (Athletics)
This document sets out to define a standardized set of colors, logos, and marks that can be used consistently with Howard College official and promotional materials. As this document is designed to define these media items, respect should be paid to previous logos and ideas which have been commonly used in the past. Due to the expense and time involved, existing promotional materials will be used and honored until which time they can be replaced or redesigned using the standards set forth in this document.
Due to the volume of existing materials, in the section below we show athletic logos commonly used in previous materials (Sample M). These logos should be used sparingly or may be replaced entirely by the Primary Athletic Logo Set, as appropriate.
II. Howard College Business Cards, Letterheads, and Print Items
This section defines and gives examples of Howard College’s official style for business cards, letterheads, and other print items. This standardization removes the need for individuals or departments to spend time designing official Howard College materials. These items are based on set template guidelines and should be ordered through the Information and Marketing Department. For these items, provide marketing with your personalized information, and they will take care of the rest.A. Business Cards
To order official Howard College business cards, please provide the following information. Please be sure the information is provided as you wish it to appear on the item being printed, including proper spelling and correct appearance.
• Full Name (including prefix and credentials if requested) • Title or Department (if requested)
• Phone Number (on campus or main phone contact number) • Fax Number (if requested)
• Cell Phone Number (if requested)
• Email address (on campus or main email address) • Office Number or Office Location (if requested)
Please note that your primary internet address will be included by default on the business card: • www.howardcollege.edu (standard Howard College web address)
• swcid.howardcollege.edu (standard SWCID web address)
• www.hchawk.com (standard athletics web address) - (athletics only if requested)
Please note that your primary campus address will be included by default on the business card:
• 1001 Birdwell Lane, Big Spring, TX 79720 Big Spring Campus
• 702 E. Broadway, Eden, TX 76837 Eden Detention Center
• 1900 Simler Avenue, Big Spring, TX 79720 Federal Correction Institute (FCI)
• 1810 Lubbock Highway, Lamesa, TX 79331 Lamesa Campus
• 3501 N. US Highway 67, San Angelo, TX 76905 San Angelo Campus (WTTC)
• 3200 Ave. C, Big Spring, TX 79720 SWCID Campus
Personalized information will be entered into the following example templates (Sample A) for printing. Business cards should be requested through the Office of Information and Marketing at (432) 264-5034.
Sample A
B. Letterheads
When selecting or requesting an official Howard College letterhead, there are two options provided below for any Howard College employee. Please select the option that best fits your documentation needs.
Option 1: Basic Letterhead (No Customization)
Basic pre-designed letterheads have been created for each campus, Big Spring, Lamesa, San
Angelo, and SWCID (Sample Page “Basic Letterhead”) as well as each Athletic department, Baseball, Basketball (Men’s, Women’s), Rodeo, and Softball (Sample Page “Basic Athletics Letterhead”). These letterheads can be used for any official document or general need. These documents can be downloaded as Microsoft Word Template (.dot) files from the Media Relations section of the Howard College website.
If you have questions about proper usage of materials or need assistance, please contact the Office of Information and Marketing at (432) 264-5034.
Option 2: Customized Letterhead
Custom designed and personalized letterheads are available for any Howard College individual, office, department or entity as requested. To order official customized Howard College letterheads, please provide the following information. Please be sure the information is provided as you wish it to appear on the item being printed, including proper spelling and correct appearance.
• Full Name (including prefix and credentials if requested) • Title or Department (if requested)
• Phone Number (on campus or main phone contact number) • Fax Number (if requested)
• Cell Phone Number (if requested)
• Email address (on campus or main email address) • Office Number or Office Location (if requested)
Please note that your primary campus address will be included by default in the letterhead:
• 1001 Birdwell Lane, Big Spring, TX 79720 Big Spring Campus
• 702 E. Broadway, Eden, TX 76837 Eden Detention Center
• 1900 Simler Avenue, Big Spring, TX 79720 Federal Correction Institute (FCI)
• 1810 Lubbock Highway, Lamesa, TX 79331 Lamesa Campus
• 3501 N. US Highway 67, San Angelo, TX 76905 San Angelo Campus (WTTC)
• 3200 Ave. C, Big Spring, TX 79720 SWCID Campus
Please note that a school motto or name (accordingly) and primary internet address will be included by default centered in the footer section of the letterhead:
• “Education … for Learning, for Earning, for Life!” (Howard College motto) www.howardcollege.edu (standard Howard College web address) • Southwest Collegiate Institute for the Deaf (SWCID Name)
Personalized information will be entered into the following example templates (Sample B) and a personalized Microsoft Word Template (.dot) file will be delivered to the individual. Custom designed and personalized letterheads should be requested through the Office of Information and Marketing at (432) 264-5034.
Sample B
If you have questions about proper usage of materials or need assistance, please contact the Office of Information and Marketing at (432) 264-5034.
C. Other Print Items
Other custom designed and personalized print items are available for any Howard College individual, office, department or entity as requested. Items will be designed to official Howard College
specifications using templates and logos defined in this document.
To order a design for any of the official customized Howard College items listed below, please contact the Office of Information and Marketing at (432) 264-5034. Please provide specifications and as many details as possible for the item requested. Please be sure any information provided is as you wish it to appear on the item being designed, including proper spelling and correct
appearance. Large or complex orders may be outsourced to external printing companies and may influence pricing, availability, and product delivery time. Items to be ordered include (but are not limited to):
• Print Labels / Mailing Labels • Envelopes (All Sizes)
• Note pads
• Decals, Stickers or Adhesive items • Greeting / Thank You Cards
• Single or Partial-Page Flyers
If you have questions about proper usage of materials, pricing, availability or need assistance, please contact the Office of Information and Marketing at (432) 264-5034.
