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Influence of cultural tightness looseness on causal and effectual decision making

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Figure

Figure 1, Causal and effectual marketing process (Sarasvathy, 2001b)
Figure 2, Dynamic model of effectuation (Sarasvathy, 2008)
Table 1, Principles of effectuation (Sarasvathy, 2001; 2008)
Figure 4, A systems model of tightness-looseness (Gelfand et al., 2011)
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