©2015 IBM Corporation
What do Analytics, Tom Cruise and
Bob Dylan have in Common?
Presentation for Assimil8 September 2015
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Objectives
Analytics and Data in Context
Trends
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Economy
Competition
Customers
Regulation
Risk
Growth
Distribution
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A World of Increasing Complexity
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Mobile
Social
Cloud
Analytics
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Volume
Velocity
Variety
Veracity
Big Data: Fueling the Enterprise
The characteristics of big data: the 4V’s
Data at Rest Data in Motion Data in Many Forms
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Business
Value
Descriptive
Predictive
Prescriptive
Cognitive
ReportingLast quarter’s results Analysis Product profitability
Discovery
# security breaches this month vs. last
Alerts
Unusual activity
Forecasting
Trending analysis
Simulation
Impact of rising rates
Modeling Predicting elasticity of insurance rates Optimization Highest returning portfolio based on risk appetite Stochastic Optimization Managed exposure to Cat Risks Understands natural language, hypothesizes, adapts & learns
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Cognitive Computing?
Cognitive computing and cognitive based systems accelerate, enhance and scale human expertise by:
–
Learning
andbuilding knowledge
,–
Understanding natural language
and–
Interacting
more naturallywith humans
thantraditional programmable systems
käg-nə-tiv (adjective): of, relating to, or involving conscious mental
activities (such as thinking, understanding, learning, and remembering)
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2014 - Four Transformative Shifts
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1
2
3
4
A solid majority of organizations are now realizing a
return on
investments within a year
Customer centricity still dominates analytics, but organizations
are increasingly targeting
operational
challenges.Integrating
digital
capabilities into business processes isbeginning to transforming organizations
The value driver for big data has shifted from
volume to
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Shift 1:
Most organizations get a return on their
analytics investments within the first year
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Return on investment period
of surveyed organizations realize a positive return on their analytic investments
within one year
63
%
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Shift 2:
Customer centricity still dominates analytics
but operational improvement is closing
are using
data and analytics to improve customer
acquisition
are using
data and analytics to improve customer
experience
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Organizational objectives
for use of data and analytics
22
%
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Shift 3:
Integrating ‘digital’ into business processes
is transforming organizations
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Shift 4:
A shift from volume and variety, to velocity
and veracity
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Data in many forms
Variety
Data at speed Velocity Data at scale
Volume
Data as trustworthy Veracity
4 Vs of big data
2012
2014
Scalable / extensible infrastructure Scalable storage infrastructures enable larger workloads High-capacity warehouses support the variety of dataData integration topped the data priorities of most organizations
Agile and flexible infrastructure
Big data landing
platform expands the structured and
unstructured data available for usage Real-time analysis
processing enables ‘in the moment’ actions Trustworthiness is
now the top data
priority across majority of organizations
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The are 4 Types of Organisations
Using analytics to drive business processes within most business functions Using advanced analytics technologies to manage the volume, velocity and variety of data available with agility and speed.
Using analytics to drive or inform business processes within multiple business functions Still building an integrated enterprise foundation for analytics, Using analytics to automate and optimize operations Using real-time analysis, and integrated and shared operational data, while piloting a wide variety of advanced
components;
Using only the
bare minimum of
analytics within business
processes, yet have aspirations
Few have the technical capabilities to support analytic capabilities beyond basic reporting and compliance levels 10% 14% 45% 31%
Front Runners
Joggers
The Pack
Spectators
Descriptions of the speed-driven clusters
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Front Runners Outpace the Rest of the Field
of Front Runners created a
significant positive impact on business
outcomes using data
and analytics in the past 3 years
of Front Runners created a
significant positive impact on revenues
using data and analytics in the past three years
of Front Runners created a
significant competitive
advantage using data
and analytics
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69
%
60
%
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Successful Organizations have 3 key capabilities
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Acquire
a diverse dataset and manage it for speed
Analyze
a robust and unique dataset and rapidly createmeaningful insights
Act
on data insightsquickly to achieve targeted business outcomes
Note: Chart only shows percentage of respondents who indicated (4) Well or (5) Very Well
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Source and manage data in ways that create flexibility
and agility in how and when the data is used
Blend traditional data infrastructure components with newer big data sources
Use real-time data processing and analysis to act in the moment
Implement information governance to accelerate trust, integration and standardization within their data environments
Key capability characteristics
to acquire and manage data with speed
1
2
3
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Analyze diverse datasets to create more meaningful insights
Use advanced analysis tools
Develop talent which combines business knowledge with analytics
Create meaningful insights and quickly analyze
robust datasets
1
2
3
Key capability characteristics to accelerate the analysis of data
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Integrate digital and process transformations to quickly give insight that drives rapid business outcomes
Embed analytics within business processes to enable precise, quick actions
Use comprehensive visualisation to quickly understand and act on large or dynamic datasets
Acting on data-driven insights
to positively impact business outcomes
1
2
3
Key capability characteristics
in the ability act on data insights quickly
©2015 IBM Corporation | Quick start intuitive interface Key business driver insights Dashboard and storytelling authoring Natural language dialogue Easy data upload and search capabilities
Single Interface
… Explore > Predict > Assemble
Guided discovery & visualization
IBM Watson Analytics
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Can a business
focus on finding
differentiation
and just rent the rest ?
IBM Bluemix
‘
Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
Ref Bob Dylan