HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.

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GOOGLE ANALYTICS

universal

analytics

HOW TO USE

(for beginners)

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Part 1.

Part 2. How to set up a basic Google Analytics account... 2

Part 3. Upgrading to Universal Analytics.. ... 4

Part 4. Analytics Data – The Basics... 5

Digging Deeper Into Google Analytics... 8

Real Time... 8

Audience ... 9

Acquisition... 14

Behaviour... 20

Part 5. Special Universal Analytics Features... 29

Part 6. Questions? Contact Me... 31

Part 7. Event Flow... 24

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1 Universal Analytics is a FREE service that provides

comprehensive statistics regarding the visitors to a

website. Universal Analytics is the new Google Analytics

standard featuring additional ways to customize your

website data and reports. Data available through Universal

Analytics includes all of the previous data within Google

Analytics: site visits, page views, bounce rate, average time

on site, pages per visit and percentage of new visits plus

additional features. Google Analytics tracks referral traffic

including search engine, direct visits, website referrals and

marketing campaigns (Pay Per Click (PPC), banner

advertising, e-mail marketing etc.).

What is google analytics?

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2 Follow the instructions and pictures (below) to learn how

to set up a basic Google Analytics account. These

in-data. Advanced Google Analytics configurations will be

covered later on.

1.

To set up your own FREE Google Analytics account you must start by visiting the Google Analytics

website at http://www.google.com/analytics

2.

Click on the ‘Access Analytics’ blue button in the upper right corner of the page.

3.

If you already have a Google account, log in. If you do not have a Google account or wish to create a new one for your website then choose ‘Create an account.’

4.

[Note: We recommend having all of your Google account information under one account: YouTube, Gmail, Analytics, Google Webmaster Tools, Google AdWords, Google+, etc. So, keep that in mind if you’re creating a new account.]

5.

Choose your tracking type – Website or Mobile App. Choose

Universal Analytics (all Classic accounts will be upgraded eventually). Complete the verification process and click ‘Back to Google

Analytics’ and then ‘Sign Up.’

how to set up a

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6.

Set up your account. Fill out the information required on the following page (site URL, account name, time zone or territory, and time zone). Click the ‘Continue’ button

when finished.

7.

Click ‘Get Tracking ID’. Accept Terms & Conditions.

8.

Copy and paste your code onto every page on your website.

9.

Congratulations! You have successfully created and implemented a basic Google Analytics account.

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4 Eventually all Classic Analytics accounts will be phased

out and rolled into a Universal Analytics (UA) account;

however, the new Universal tracking code must be in

place before Google stops supporting the Classic version

or else you won’t receive any website data.

To upgrade and take advantage of the new UA features,

visit the Universal Analytics Upgrade Center

and

follow instructions.

To see your Analytics type, log into Google Analytics.

Navigate to the Admin section by clicking ‘Admin’ in the

upper right-hand corner of Analytics.

Under the ‘Property’ column, you will be able to see the

status of your UA upgrade.

Click into that section (UA Upgrade) and click the ‘Transfer’

button. The transfer takes 24-48 hours to be completed and

to ensure a full, high-quality transfer – you are not to make

any changes to your tracking code during that time.

After the transfer, your website data (through using the old

tracking code) will be processed using the new UA

technology. However, to get all of the benefits from the

new tracking code – you should implement the UA code on

your website which is Step 2 of the process.

UPGRADING FROM BASIC ANALYTICS TO

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5 Now that you’ve successfully registered your Google Analytics account and added the tracking code to every page on

your site, it’s time to take a look at your data. When you enter into your website profile through Google Analytics, you

will land on the Audience Overview tab.

The image below will help you navigate the site usage aspect of Google Analytics.

-ANALYTICS DATA

THE BASICS

A: DASHBOARD DATA

By clicking on the arrow button next to the date you can sort what dates you want to see data for. The default setting is the last 30 days, but it can be changed to incorporate several months or even a single day. All data is pulled from that date range. In this section, you can also compare to previous periods (and years).

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-B: DATA OPTIONS

In this section of the screen, you can email or export the data within the date specified. You can also create a shortcut of this section to easily reference, or add it to your Google

Analytics Dashboard.

C: CUSTOM / ADVANCED SEGMENTS

Apply segments to you data. Default segment is “All Visits” but you can apply additional pre-made segments: referral traffic, non-paid search traffic, traffic with conversions and more. Each segment you add will be added in addition to “All Visits” for easy side-by-side comparison.

D: VISITS

Previously called Visits. A session is a count of users engaged on your website for a period of time. All usage data (events, goals, pages per session, time on site, etc.) is associated with a session.

E: USERS

Previously called Unique Visitors. Users have had at least one session within the selected date range (See (A)). This number includes both new and returning visitors.

F: PAGEVIEWS

Total number of page views (combined from all visitors). Repeated views of a single page by a user is counted.

G: PAGES / SESSION

Previously Pages per Visit. The average amount of pages a single visitor has viewed during a session. Remember, this is an average, some visitors view many pages and some view less. Repeated views of a single page are included.

H: AVG. VISIT DURATION

The average time spent on the website by visitors. Similar to Pages/Visit, some users spend a lot of time, and some spend a short time on your site.

I: BOUNCE RATE %

Percentage of people who visit your site but leave after only viewing one page. Bounce Rate can be determined by this mathematical formula:

Bounce Rate = total # of visits only viewing one page / total number of visits.

J: % NEW SESSIONS

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-J: % NEW VISITS

New visits are classified by sessions (where unique visitors are classified by visitors). New visits are sessions in which the user

hasn’t browsed your site previously. Google places a unique ‘cookie’ within your browser for every website you visit. When you visit a site and Google doesn’t find the cookie they report your visit as a

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8 By clicking on some of the left hand navigation links we really start to dig into some of the more involved data that Google

Analytics offers. Google divides your web data into five categories: Real-Time, Audience, Acquisition, Behavior and

Conversions. Let’s walk through each of these categories and identify ways you can utilize your data.

DIGGING DEEPER INTO GOOGLE ANALYTICS DATA

STANDARD REPORTS

A: OVERVIEW

See the general real-time data overview. This section is a short summary of the more detailed reports within this section.

B: LOCATION

Locations of the active visitors are highlighted in this report. Click into each country to narrow down into data divided into Cities.

REAL-TIME

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C: TRAFFIC SOURCES

Traffic sources broken out into medium and source for the current active visitors on your website.

D: CONTENT

Pages in which your current active visitors are on. You can view the Active Page and Page Title (SEO meta tag) of the page. Click on the Page URL to dive deeper: see the Active Page, Medium and Source.

E: EVENTS

If you have any website elements in which you have added

additional event tracking code (ie: submission form)– you’re able to see the real time event tracking data in this section. Click on the event to dive deeper into the event action and event label.

F: CONVERSIONS

Real-time conversion data! In order to see real-time data in this section, you must set up goals in Analytics.

A: OVERVIEW

The default landing screen when logging into analytics. Covered on page 5,

“Analytics Data: The Basics.”

B: DEMOGRAPHICS

To see this data in your account, you must modify your tracking code to support display advertising.

C: INTERESTS

To see this data in your account, you must modify your tracking code to support display advertising

AUDIENCE

Within the audience tab we can get a better understanding of our audience or website visitors. We can process

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D: GEO - Language

This tab will allow displays what ‘default’ language visitors have shown to them on their browser. This data could be a fantastic indicator of whether you should offer your website in multiple languages.

- Location

Scroll over any country and Google Analytics will tell you how many visits came from that country within the time you specified.

Tip: Add a second dimension of data by adding in the source in which the language came from. Next to “Secondary dimension:” Click on “Select” and what additional faucets of information you’d like to receive.

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E: BEHAVIOR F: TECHNOLOGY

- New vs. Returning

How many ‘regulars’ does your website have? This sub-section will show how many visitors are returning, how many are unique and the way they use your website and convert.

- Frequency & Recency

Data showing the frequency (count) and recency (days since last visit) of your website visitors.

- Engagement

The visit duration is displayed. You’re able to see how engaged people are on your site and how long they’re staying by a percentage total.

- Browser & OS

This data shows how many visits are coming from a particular browser and in-depth information on the operating system. By switching tabs, you can discover the most common operating systems for your website visitors, screen resolutions, screen colors and more. This data allows you to better develop your site to provide a positive experience for all your web visitors.

Tip: Websites look and sometimes operate differently in different browsers. Browser-test your site within the top browsers your visitors are using. Add a secondary dimension to your visitor-browser data by seeing which version your visitors are using. It’s not uncommon to have cart or conversion errors in

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G: MOBILE - Network

Do you want to know what network providers your visitors use? How about hostnames or even their connection speeds? This data can help when completing future development for your site.

- Overview

Offers mobile data with side-by-side comparison to tablet and desktop data.

- Devices

This tab allows you to see the mobile carriers of your visitors, along with usage-metrics specific to each carrier.

Tip: Use this information to optimize your site for the mobile devices that most frequent your site. Apple phones operate differently that Android, so if you have a strong mixture, create a

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H: CUSTOM I: CUSTOM

- Custom Variables

This section of the report provides site-usage information and impact on revenue (ecommerce) distributed by custom variables that you have added to your code.

One example of a custom variable is session-level custom variables. If visitors can log into your website, you can use custom variables tied to the session level for that user-login status. You can then segment visits from those that are logged in from those that are anonymous. Learn more, here.

Another example is adding custom variables based on user type: members vs. guests. You can see and drill into site usage and conversion data based on the user types you’ve identified.

J: VISITORS FLOW

Similar to custom variables, you can add custom visitor segments to your tracking code. Custom visitor segments allow you to track information from a visitor input.

For example, if a visitor fills out a form in which they provide their role in their company as “manager” you can capture & store that information, segment and view data for “managers” separately. More information.

Visitors flow report details how visitors move through your site. Google defaults to country/territory and pages of your website, but you can choose different categories and level of detail.

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A: OVERVIEW

This tab contains all of the online channels that are leading visitors to your website. Each channel holds the user and conversion data.

Click on ‘Default Channel Grouping’ in order to edit or create a new channel. You can specific paid search campaigns, specific keywords and search queries, social source referrals and so much more!

B: CHANNELS

Similar to the overview tab, this section allows you to drill deeper into each channel. You can also switch between source/medium, source, medium or “other.”

C: ALL TRAFFIC

An older version of the newer Overview and Channels tabs. In this view, you can compare data to previous time periods; whereas, in the newer tabs you are unable to do so because the channel and overview data was not available prior to July 25, 2013.

D: ALL REFERRALS

Reporting for only the online sources that are referring traffic to your website.

ACQUISITION

The acquisition tab is all about how your visitors have found and landed on your website. Whether they came from a paid search or display campaign, organically searching in Google or Bing and what keywords your visitors are using.

Tip: In this view, you have the option to edit your channel groupings within your analytics property.

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E: CAMPAIGNS

Data from campaigns from your AdWords account. In this report, you can view the source of your campaigns (for example, if

you’re doing display advertising on websites) and the traffic medium (cost-per-click, images, email campaigns and more).

F: KEYWORDS

Segmented into paid and organic categories, view which keywords are top-performers for your website.

G: COST ANALYSIS

If you’re running a lot of paid campaigns, this section is particularly helpful to see all of them at a glance with a side-by-side

comparison among conversion metrics. Revenue Per Click (RPC), Return On Investment (ROI) and Margin are helpful metrics if you have conversion values or ecommerce tracking in your

analytics account.

H: ADWORDS - Campaigns

acquisition, behavior and conversion reports broken down by AdWords campaign name.

- Bid Adjustments

adjustments (made in AdWords) based on device type are broken down in this section under each specific campaign. Click the

arrow next to the campaign name to see your bid adjustments.

Tip: (not provided) in your organic keyword report are keywords in which a user who is searching Google while logged into a Google account (YouTube, Gmail, Google+, etc.). Whenever a user is logged in and searching the internet, they are “securely”

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- AdWords Keywords

acquisition, behavior and conversion reports broken down by targeted keyword.

- Matched Search Queries

Let’s clear up any confusion about keywords and search queries. Keywords are words or phrases that you have chosen to show your ads. Search queries are what the user searches for, and depending on the ‘match-type’ of your keyword, you may have a lot of search queries that aren’t relevant. Use this data to monitor what your ads are showing for, add more keywords, or delete some.

- Day Parts

Look at your campaign data (clicks, page visits, etc) in a 24 hour period, by days of the week or ‘other.’ This data is helpful to see if your ads aren’t running in the afternoon because of an

exhausted budget, or maybe they are getting high bounce rates at a particular time.

- Destination URLs

Destination URLs are the URLs that your ads are landing on.

Tip: If you see a lot of search queries that don’t apply to your

products or services, add them as negative keywords in AdWords. For example, if you’re running an AdWords campaign for a cloud hosting or server product, and choose to use ‘online desktop’ as a broad-match type, then a lot of your search queries might be completely irrelevant and contain words such as: girls, puppies, free, etc. Add those words as negative keywords into AdWords to prevent those queries from showing your ads. Make

adjustments as you go.

Tip: Around the hours from 11-1 are highly competitive hours. If your keywords are highly competitive, and are competing against big brands, consider pausing keywords during those hours to avoid precious budget spend.

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- Placements

Use this data to compare automatic and managed placements on the Google Display Network, the domains on which your ads are place and specific URLs on which your ads are placed. This data is only available for campaigns using the Google Display Network, and no data will show for those using Search Network.

- Keyword Positions

This data lets you see what positions (on Google search results) those ads appeared (and what keywords triggered your ads, and number of visitors brought to your site).

I: SOCIAL

In this section of analytics, you’re able to gauge the

impact your social efforts have on your website, conversions and more.

- Overview

The general breakdown of referral traffic and conversion metrics from social sources.

- Data Hub Activity

Google Analytics has a huge list of “social data hub” partners in which they monitor to see if any content from your website or blog was shared on those sites. Some of their data hub partners include: Reddit, Google+, Disqus and more.

- Landing Pages

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- Trackbacks

Trackbacks are links to your website from social sources like Google + or other blogs around the web.

- Conversions

Conversions and conversion value are broken down by network in this report.

- Plugins

The default report tab for this section is ‘Social Entity’ which provides information on what pages from your website are associated with social actions (likes and shares).

Flip over to the ‘Social Source and Action’ tab if you’re using a social plugin like “Add This” (social share plugin) to see the source (plugin) and action taken by the visitor (Facebook like).

- Visitors Flow

In a flowchart view, see which networks are bringing in the most visitors and what other pages (or drop offs) they are going to within your website.

Tip: The key to social media is to be social. Use this section to talk with others that are talking about your brand. If someone links to your website from their blog, go to that post, read it and make a meaning comment. This is the networking and relationship building aspect of social media.

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J: SEARCH ENGINE OPTIMIZATION

To utilize this section of Analytics, your Google Webmaster Tools account and Google Analytics account must be linked. For information on how to link your accounts, click here.

- Queries

See the top search queries in which visitors are searching for and landing on your website.

In this section, you’re able to see the Click-Through-Rate (CTR) of organic search keywords – which is valuable information to have in your SEO arsenal.

- Landing Pages

Top impressions and clicks from organic search users and which landing page they clicked on from the search results page.

- Geographical Summary

Impression and click data based on country.

Tip: Keyword positions are dependent upon the user and the user’s location. Someone

searching for “educational toys” in Minnesota will likely have different results than someone searching for “educational toys” in California. Search is now more personal (more than ever!), especially with a focus on social and local.

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A: OVERVIEW

The overview tab gives a snapshot of the number of page views, how long people are staying on a page and the percentage of people would leave after one page.

B: BEHAVIOR FLOW

See the top landing pages and the most popular paths users take within your website.

The default behavior flow is landing page; however, you can choose event interactions, advertising categories and more.

C: SITE CONTENT - All Pages

See behavior site metrics for all pages on your website. The “All Pages” section is organized by the amount of page views. - Content Drilldown

The content drilldown section is organized by the first page path. Common path types:

• /pr/ or /product/ for product pages • /cr/ or /category/ for categories • /blog/ for blog post pages

• /checkout/ for checkout process pages

BEHAVIOR

What is the behavior of your visitors? What pages and websites do they interact with? In this section learn more about the

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- Exit Pages

The top exit pages for your website.

D: SITE SPEED - Overview

See the general site speed metrics for your website.

- Page Timings

See how fast or slow pages load for your users. Each page

(sorted by the most page views) is compared to the site average by default. If you see green, that means the specific page is that much faster than the average.

- Landing Pages

The top landing pages from your website.

See which landing pages are bringing in the most conversions or revenue. Then, look at those pages and see if there is any trust, social or content elements that could be helping visitors convert. Apply those opportunities to other popular landing pages.

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D: SITE SEARCH - Overview

Site Search overview provides basic site usage information for your visitors that used a search functionality within your website (if you have one).

- Queries

View search queries that people using, the amount of impressions each query has and the number of clicks per search query.

- Speed Suggestions

based off Google’s Page Speed Insights Tool (for desktop and mobile websites), you can get the same suggestions on a page-by-page basis. Google also gives you a PageSpeed score for each page so you can see how specific pages rank based upon the speed potential of your own website.

- User Timings

User timings on certain elements on your website need to be set up in order to see data in this section. If you want to track the time it takes for particular resources to load, view instructions on

how to set up user timings.

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D: EVENTS - Overview

If your site has any event tracking code added to specific ‘events’ such as a ‘Subscribe’ button, etc. then your metrics will appear in this section. - Landing Pages

Following the same concept as search queries, you can also

view the top landing pages (URLs) and the amount of impressions and clicks each landing page receives.

- Geographical Summary

This data breaks down which countries your organic search traffic is coming from. You can see the amount of impressions, clicks and the CTR of each country

Tip: Website elements like videos,

downloads, clicks on links that leave your website and more can be tracked

with additional tracking code called event tracking. If you have not implemented event tracking code on your website, you will not see any data in this section.

Recently, Google created Google Tag Manager in which you can add a code to your website and non-developers (like marketers or web managers) can add and update website tags including analytics, remarketing and more. Sign up here.

Tip: View the average position for each landing page and use that knowledge to better optimize specific landing pages if you want to see specific pages higher in the SERPs (Search Engine Results Page).

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I: IN-PAGE ANALYTICS

In-page analytics allows you to see where people are clicking on your site.

- Top Events

View data for your top events under this tab sorted by the number of events that occurred.

- Pages

View events that occurred on your website and which pages the most events occurred.

Tip: If you’re logged into analytics, and visit a URL within your website (in the same browser)- you will see in-page analytics for that page. Note that if you have multiple links to the same URL on one page, the click metrics are combined. For example, we have links to “About DKS” in our top navigation and in our footer navigation. Each link shows the same percentage of clicks because the data is combined.

Tip: If you are offering a free e-book, and place that offer on multiple pages, add event tracking and see which pages are converting the most visitors. Some pages may be more effective than you think. Once your trial is over, keep that offer on the highest converting pages.

EVENT FLOW

Report on how visitors that partake in events flow through your website and web pages.

G: ADSENSE

If you use AdSense on your website, you can view that data in this category. Before viewing data, you must enable analytics for AdSense.

G: EXPERIMENTS

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Tip: Set up goals in the Admin area of your

Analytics account under the ‘View’ column.

CONVERSIONS

This tab contains all data on conversions and goal tracking. When you set up goal values and funnels, you can view that report under this tab.

A: GOALS - Overview

Chances are, you have something on your website that you want your visitors to do. Is it filling out a contact us form, or visiting a particular page? Set up that goal and monitor its success in this area.

- Goal URLs

This report provides information about the number of goal completions and the cumulative value of each goal completion on a page-by-page basis.

- Reverse Goal Path

This section gives you the navigation path used to reach the selected goal.

- Funnel Visualization

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Tip: Use goal flow for social media campaigns. If you’re running a

campaign through Facebook, check this section to see if any of your visitors from Facebook are actually converting and

accomplishing the goal you have defined.

- Goal Flow

Goal flow is a visual representation of the paths your visitors took to successfully complete a goal. This path starts from the source, through your funnel pages to the end goal. You can also see where your visitor drops off. Read more, here.

B: ECOMMERCE - Overview

If your site is registered as an ecommerce site, when setting up your analytics, you will see all your ecommerce data in this section.

- Product Performance

This section provides information about the top performing products within your website. View the quantity sold, product revenue per product, average quantity people purchase and more. You can also view information by the product name, category and SKU number.

- Sales Performance

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Tip: Include a secondary dimension and add the keyword that the user

typed in to find your website and make a purchase.

- Transactions

View information about all transactions on your website. This information includes the transaction number, revenue, tax, shipping and quantity. Click on the transaction number to view the products.

- Time to Purchase

View data about number of days and visits it took for a customer to complete a purchase after the initial visit.

C: MULTI-CHANNEL FUNNELS - Overview

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Tip: This area is perfect for social networks! See how many assisted

conversions your website is getting from your social efforts. Finally, a way to see data in reports!

- Assisted Conversions

Assisted conversions are conversions that required two or more visits to your site before the visitor converted.

- Top Conversion Paths

View your top conversion paths in this section.

- Time Lag

This report gives you the information as to how many conversions resulted from conversion paths that were 0, 1, 2, etc. days.

- Path Length

This section shows how many conversions resulted from conversion paths that contained a set amount of interactions. For example, view the difference in data from one interaction and those that had 12 or more interactions.

- Model Comparison Tool

Compare last interaction conversion with other models with Google’s tool.

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29 Universal Analytics is the new operating "standard" for

Google Analytics. The new analytics has several

technological innovations that improve the way data is

collected and displayed in your analytics account

(dependent on customizations).

SPECIAL UNIVERSAL ANALYTICS

CONFIGURATION & OPTIONS

1. ORGANIC SEARCH SOURCES

add, delete and reorder the list of recognized search engines (Google, Yahoo, Bing, Ask and more) that appear in organic search data so you can really drill down to the search and referral traffic you're interested in.

For example, images.google.com and google.com are lumped together in the classic version; however with UA, you can seperate that traffic for your reports.

3. REFERRAL EXCLUSIONS

this new feature allows specific domains from being excluded in the referral traffic reports. This feature is particularly helpful for websites using a third party shopping cart.

4. SEARCH TERM EXCLUSIONS

exclude specific search terms from showing up as organic search traffic. These terms will show up as direct traffic instead. An example would be to exclude brand terms or site name from appearing in organic search traffic.

2. SESSION & CAMPAIGN TIMEOUT

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6. MOBILE APP DATA

mobile app analytics reports app usage metrics including:

• number of installations, devices and networkes used to access the app

• geographic location and language of visitors • in-app purchase totals

• customized tracking of special content (ex: videos) • number of screens per visit

Data can be sent from pretty much any device, which means you can track conversions that occur everywhere.

7. CUSTOM DIMENSIONS & METRICS

similar to the default dimensions and metrics in classic, but now you can track more specific demographic information.

5. CUSTOMER TRACKING INTEGRATION & OFFLINE CONVERSIONS

with UA, you have the ability to associate a customer ID across many different systems (CRM, customer database, etc). With this association, you can link website data (visitor ID) with phone calls (phone number), email marketing information (email

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HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.

GOOGLE ANALYTICS

universal

analytics

HOW TO USE

(for beginners)

TABLE OF CONTENTS

Part 1.

Part 2.

How to set up a basic Google Analytics account... 2

Part 3.

Upgrading to Universal Analytics.. ... 4

Part 4.

Analytics Data – The Basics... 5

Digging Deeper Into Google Analytics... 8

Real Time... 8

Audience ... 9

Acquisition... 14

Behaviour... 20

Part 5.

Special Universal Analytics Features... 29

Part 6.

Questions? Contact Me... 31

Part 7.

Event Flow... 24

1

Universal Analytics is a FREE service that provides

comprehensive statistics regarding the visitors to a

website. Universal Analytics is the new Google Analytics

standard featuring additional ways to customize your

website data and reports. Data available through Universal

Analytics includes all of the previous data within Google

Analytics: site visits, page views, bounce rate, average time

on site, pages per visit and percentage of new visits plus

additional features. Google Analytics tracks referral traffic

including search engine, direct visits, website referrals and

marketing campaigns (Pay Per Click (PPC), banner

advertising, e-mail marketing etc.).

What is google analytics?

2

Follow the instructions and pictures (below) to learn how

to set up a basic Google Analytics account. These

in-data. Advanced Google Analytics configurations will be

covered later on.

1.

2.

3.

4.

5.

how to set up a

3

6.

7.

8.

9.

4

Eventually all Classic Analytics accounts will be phased

out and rolled into a Universal Analytics (UA) account;

however, the new Universal tracking code must be in

place before Google stops supporting the Classic version

or else you won’t receive any website data.

To upgrade and take advantage of the new UA features,

visit the Universal Analytics Upgrade Center

and

follow instructions.

To see your Analytics type, log into Google Analytics.

Navigate to the Admin section by clicking ‘Admin’ in the

upper right-hand corner of Analytics.

Under the ‘Property’ column, you will be able to see the

status of your UA upgrade.

Click into that section (UA Upgrade) and click the ‘Transfer’

button. The transfer takes 24-48 hours to be completed and

to ensure a full, high-quality transfer – you are not to make

any changes to your tracking code during that time.

After the transfer, your website data (through using the old

tracking code) will be processed using the new UA

technology. However, to get all of the benefits from the

new tracking code – you should implement the UA code on

your website which is Step 2 of the process.

UPGRADING FROM BASIC ANALYTICS TO