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The Future of E-commerce

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Disclaimer

This presentation contains forward-looking statements that involve risks and uncertainties, including statements based on our current expectations, assumptions, estimates and projections about us, our industry and the regulatory environment in which we and companies integral to our ecosystem operate. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements, including those risks, uncertainties and other factors identified in the prospectus under the sections titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations”. In some cases, these forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. The forward-looking statements included in this presentation may relate to, among others: (a) our growth strategies; (b) our future business development, financial condition and results of operations; (c) trends in online and mobile commerce, both globally and in the People’s Republic of China (“PRC”); (d) competition in our industry; (e) fluctuations in general economic and business conditions in China; (f) expected changes in our revenues and certain cost and expense items and our operating margins; (g) the regulatory

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Dr. Ming ZENG

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11.11 Shopping Festival : 2013 vs 2014

2014

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2013

Total GMV

(1)

:

vs

RMB 57.1Bn

(US$9.3Bn)

RMB 36.2Bn

(US$5.8Bn)

Time-spending to achieve:

(RMB Bn) YoY Growth (%)

57.7%

GMV Growth

4

~ 3mins

~ 6mins

~ 14mins

~ 38mins

~ 38mins

> 5 hrs

RMB 1Bn GMV

Time-spending to achieve:

Note:

(1) All 11.11 GMV settled through Alipay

(2) All 2014 11.11 GMV and other figures are subject to final auditing following conclusion of the event.

36.2

57.1

2013 2014

RMB 5Bn GMV

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36.20

57.11

GMV on 11.11 Shopping Festival (RMB Bn)

11.11 Shopping Festival : GMV

(1)

0.05

0.94

3.36

19.10

2009

2010

2011

2012

2013

2014

5 Note:

(1) All 11.11 GMV settled through Alipay

(2) The above 11.11 GMV for 2009 – 2012 are unaudited.

(6)

What’s going on?

Internet is fundamentally

Internet is fundamentally

transforming business in China

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China and U.S. E-commerce Comparison

$297

$339

$298

$395

$488

E-commerce Market (2009A -2015E)

(US$ Bn)

$157

$176

$195

$225

$259

$297

$39

$68

$121

$207

$298

2009A 2010A 2011A 2012A 2013E 2014E 2015E

US

China

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28.9%

34.3%

38.3%

42.1%

45.8%

46.9%

China’s Rapid Internet Growth

China’s Internet population grew

>600%

over past ten years

China Internet Population and Penetration

(Million) (%)

80

94

111

137

210

298

384

457

513

564

618

632

6.2%

7.2%

8.5%

10.5%

16.0%

22.6%

28.9%

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Internet User Population Internet Penetration

Source: CNNIC

(9)

Rapid Growth in China’s Online Shoppers

28.1%

35.1%

37.9%

42.9%

48.9%

52.5%

China Online Shopper Population and Penetration

(Million) %

China’s online shoppers population has grown tremendously

9

34

46

74

108

161

194

242

302

332

24.5%

22.2%

24.8%

28.1%

2006 2007 2008 2009 2010 2011 2012 2013 2014

No. of Online Shoppers Online Shopper Penetration Source: CNNIC

Note: (1) 2014 Internet population and penetration rate are as of June 30, 2014

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China’s Retail Infrastructure is Weak…

3,810

3,222

23.9

Shopping Mall Penetration

2013

Population

65.8MM

317.3MM

50.2MM

1,361MM

Shopping malls in China are much less prevalent than in developed countries

Vast China’s population is greatly underserved!

1,570

368

12.0

7.3

2.4

France

U.S.

South Korea

China

No. of Shopping Malls Malls per Million People

10

Source:

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…but Internet Infrastructure is Strong

China’s Internet penetration rate

(46%) approaches that of

developed countries…

…but the scale of retailer

concentration lags far behind.

UK France Germany South Korea USA

E-commerce steps in to fill the gap!

0% 20% 40% 60% 80% 100% USA Japan Brazil China (Urban) India

Retailer Concentration Internet Penetration (%/Population)

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The Big Bang of Taobao

(RMB Bn)

Taobao’s GMV growth in a decade

663

1,077

1,678

1,678

GMV (Taobao Marketplace + Tmall)

(13)

With Taobao growing so fast, many third-party services flourished (e.g.

logistics providers, IT services)

Instead of converting Taobao to a traditional B2C model, we

A New Model: E-commerce Ecosystem

Instead of converting Taobao to a traditional B2C model, we

recognized the power of an eco-system approach and made that our

strategy in 2008

The core of the eco-system is a dynamic market built on Internet and

(14)

Eventually, every step of the business process will be transformed,

from advertising, to sales, to distribution, to logistics, to supply chain.

This will not merely be the “digitization” of each piece, but rather an

And it keeps evolving…

This will not merely be the “digitization” of each piece, but rather an

(15)

The Future: C2B

Mass Customization /

Mass Customization /

Personalization

Personalization

Consumer Centric/Driven

Consumer Centric/Driven

Consumers are much more empowered

Direct links between consumer-business

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C2B

Customization

Differentiation

Value

Industry versus information Economy

Industry Economy

Information Economy

B2C

Standardization

Mass production

Low Cost

vs

Value

Network

Social Collaboration

Self Organizing

Low Cost

Assembly Line

Supply Chain

Hierarchy

vs

Web

Web ‧

‧ Ecological

Ecological‧

‧ Enable

Enable

Linear

(17)

The Future of Business

A Paradigm

A Paradigm Shift

Shift

B2C

C2B

Industry

Information

Emerging

China

Model

Emerging

Markets

Model

(18)

References

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