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Blockers to upgrade

ISV Application compatibility

Lack of business reason for upgrade

Time and resources required to upgrade

Risk: “When we upgrade we break stuff”

Licensing cost

Top Blockers to upgrade

Reasons to upgrade

1) End of extended support

2) Enhanced SQL Server 2014 features and

performance

3) Impact on security and compliance

4) Cloud strategy

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¹Total Economic Impact™ Of Microsoft SQL Server, July 2014

A new standard for mission critical databases & end-to-end business intelligence with cloud-ready technologies & solutions.

“SQL Server 2012 delivers an ROI of up to 189% with a 1 year payback period“

Forrester TEI Study 2012

Solid offering for departmental IT & enhanced enterprise data platform.

“Microsoft has made considerable strides in automating SQL Servers

management tasks & improving performance tuning & uptime”

eWeek 2005

Comprehensive data platform solution with massive strides in mission critical & business intelligence capabilities

“Upgrading to Microsoft’s SQL Server 2008 delivered an anticipated ROI of between 162% & 181%.”

Forrester TEI Study 2008

Comprehensive, integrated data management & business intelligence with

award-winning analytics.

PowerPivot: Named one of eWeek’s Top 10 Technologies of 2010

eWeek

Build mission-critical apps using high-performance, in-memory technology across OLTP, data warehousing, BI and analytics workloads without having to buy expensive add-ons or high-end appliances. Up to 30x faster transactions 100x query performance gains Enhanced high availability with up to 8 readable secondaries Enhanced security and scalability

Hybrid backup and disaster recovery

According to Forrester, the payback period for SQL Server 2014 is only 9.5 months.

Forrester TEI Study 2014

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*National Institute of Standards and Technology Comprehensive Vulnerability Database 4/17/2013

Mission critical

performance with

SQL Server 2014

Breakthrough performance

13x performance from 2005, 5.5x from 2008 with up to 30x additional gains from in-memory OLTP

High availability

The 9’s you need with readable secondaries using AlwaysOn

Security

Least vulnerable database six years in a row*, with encryption, key management, auditing, and separation of duties

Scalability

Scale across compute, networking and storage with Windows Server

Manageability

Improved manageability with policy-based management, distributed replay, improved performance tuning and Windows PowerShell support

Programmability

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Easy access to data,

big and small

Search, access, and shape internal and external data, and combine with unstructured data

Scale and manage data across

the enterprise

Scale your BI models and enrich your data with tools like master data services, data quality services and enhanced integration services

Powerful insights with familiar tools

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Virtualize and consolidate

Scale up on-premises or scale-out via private cloud with Windows Server for maximum performance and low TCO

Hybrid cloud solutions

Enable new hybrid scenarios like cloud backup and

cloud DR to reduce costs and improve business continuity

Easy on-ramp to cloud

Easy to use built-in tools to deploy to the cloud

Complete and consistent

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There will be no access to critical security updates, opening

the potential for business interruptions

Maintaining legacy servers, firewalls, intrusion systems,

etc. gets expensive quickly

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Achieve mission critical

performance

Get up to 30x faster

transactions and more than

100x query performance gains

with in-Memory

Experience the 9’s you need—

greater HA and DR with

AlwaysOn

Scale across compute,

networking and storage with

Windows Server 2012 R2 and

up to 640 logical processors

Maintain security

and compliance

The least vulnerable database

platform six years in a row*,

engineered for security from

the ground-up

Manage compliance audit

requirements

Keep receiving support,

security updates and hotfixes

Optimize data

infrastructure

Virtualize and consolidate

your data platform for

maximum performance at

low TCO

Choose the best of

on-premises and Azure with

hybrid cloud

Migrate web applications to

Azure SQL Database to

reduce administrative needs

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There will be no access to critical security updates, opening the potential for business interruptions

• Many critical security updates were released for SQL Server 2005 while under

extended support

• No further updates will be developed or released after end of support on April 12,

2016

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Maintaining legacy servers, firewalls, intrusion systems, etc. gets expensive quickly

• Retaining old software will likely cost more in the end

• Maintaining legacy servers, firewalls, guarding against potential intrusions, and

preparing for the potential liability created by out of date software can prove to

be very costly

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As support ends, organizations will likely fail to meet regulatory standards compliance

• Lack of compliance with many standards and regulations can have serious

consequences.

• The cost of doing business could substantially increase due to penalties and

higher transaction fees. In worst case scenarios, a lack of compliance can also

result in lost business.

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Take advantage of key

milestones

More than half of SQL Server 2005 runs on Windows Server 2003.

Windows Server 2003 reached End of Support on July 15, 2015.

By upgrading both together, customers can avoid the added cost that comes from doing so separately.

Maintain a supported

OS configuration

SQL Server 2005 is not

supported on Windows Server

2012 or Windows Server 2012 R2. Running SQL Server 2005 on a new version of Windows Server may result in errors or

performance issues.

Help customers take advantage of the breakthrough performance gains offered by SQL Server 2014 and Windows Server R2 2012.

Keep ISV software under

support

Many packaged software providers will not support their application on out-of-date operating systems or databases.

Customers who need to keep

receiving support, security updates and hotfixes from your ISV –

upgrade now.

*National Institute of Standards and Technology Comprehensive Vulnerability Database 4/2014

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Azure SQL Database Version 12 capabilities enable

customers to deploy SQL Server 2005 web-based

software workloads with high compatibility while reducing database administration.

SQL Server 2014 on Azure Virtual Machines

(IaaS) enables customers to upgrade database, OS

and hardware at the same time with no CAPEX. VMs can be stopped when not in use. Use VM sizing plus Azure Premium storage to support up to tier 1 workloads.

SQL Server 2014 on Windows Server 2012 R2 with Hyper-V helps organizations minimize costs by

enabling consolidation of multiple SS 2005 Standard Edition instances into one Enterprise

Edition machine, plus business continuity through Live Migration

SQL Server 2014 on Windows Server 2012 R2 (on

iron) provides high performance for Tier 1 SQL Server 2005 workloads. Use physical hardware when extreme low latency is required on large dedicated servers with a high number of cores and RAM.

Shared Lower cost

Dedicated Higher cost

Higher administration Lower administration

Hybrid Cloud

SQL

SQL

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Proof of Concept

Assessment

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http://aka.ms/sql_server_2005_eos

Check out SQL Server EOS Partner and

Customer resources

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MySQL pitch It is good enough It’s free It works on all operating systems It is now supported by Oracle It is open source It is the most used open-source

database

In reality

Not good for complex, Tier-1 Online Transaction Processing (OLTP) workloads (for example, Enterprise Resource Planning (ERP) applications)

No built-in reporting and analysis

Significant number of known bugs, not always fixed rapidly

Is Oracle really committed to the Open

Source community? Look at what happened to OpenSolaris

More companies are moving away from MySQL to MariaDB or PostgreSQL

Positioning to win

1. SQL Server has more capabilities including db engine functionality, security features, tools, data warehouse, business intelligence, in-memory, cloud, and all-around enterprise readiness.

2. We offer a growth path for applications and customers, with higher-level editions.

3. Cost of management is a differentiator with both native SQL Server management and our System Center product lines.

If customer insists on MySQL, pitch running the workload on Azure. Preconfigured virtual machine templates are available.

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References

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