fun

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Our philosophy is

fun

www.sausalitos.de

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Company ...

Restaurants ...

Brand ...

Target group ...

Prospects ...

4 – 5 6 – 7 8 – 11 12 – 13 14 – 15

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Inhalt . Unternehmen . Restaurants . Marke . Zielgruppe . Ausblick S. 2

Time ouT from everyday life,

CommuniTy and „good vibraTionS“.

SauSaliToS is the place to meet friends, to party, to eat, enjoy cocktails or just to share the moment with the community.

As a successful company in the field of

„leisure gastronomy“,, SAUSALITOS is on a course of expansion. Its previous

growth is based on a successful and believable concept that goes right to the target group‘s fun centre.

The middle-term goal is to become number one of the german leisure gastronomy scene.

Out of one single store developed

a concept with locations all over germany and nearly 4 million patrons per year within a very short time.

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Every SAUSALITOS has four separate ar eas:

bar, bistro, restaurant and terrace or beer gar den, cleverly distinguished by walls painted in dif

ferent colours.

The patrons are spoiled for choice by the consistently

high-class californian-mexican cuisine and the wide range of international beverages and cocktails.

Here our barkeepers suprise continually with their

own tasty creations which they can present at the annual cocktail contests. Y ou still find the most popular pr oducts in our menu.

Two of the absolute highlights on the menu ar

e the Tequila beer brewed exclusively for S auSaliToS

and the beer & fresh lemon, which both add an original flair and a holiday feeling.

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S. 6 Contents. Company. restaurants. Brand. Target group. Prospects Inhalt . Unternehmen . restaurants . Marke . Zielgruppe . Ausblick S. 7

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On www.sausalitos.de, fans and inter

ested parties can find useful information and emotional insights into the world

of the SAUSALITOS experience. Numer

ous promotions, raffles, videos, party pictur es, and other innovative featur es

bring the fun to German households.

always up to date, entertaining, and extremely close to the target gr

oup.

1994 found as one of the still most successfull system catering companys, the patr ons enjoy the wide range of constantly high-quality Califor

nian-Mexican kitchen as well as the br oad offer of inter national food and drinks.

The success of the SAUSALITOS brand is generated by consistently networked marketing. SAUSALITOS

is the leading innovator among gastr

onomes in all kinds of online and offline media and is constantly r

eaping

the rewards of its marketing decisions.

Internet

SAUSALITOS patr ons become friends, and the company strives to r eflect this in

its marketing choices, too: the brand‘s image is successfully boosted by ef

fective coverage of all social media platforms.

With its Facebook pr ofile, SAUSALITOS wins customer loyalty the laid-back way , constantly maintaining r eal-time contact

with its friends via pr omotions and customer feedback.

Social Media

events

The wild parties are the highlight of every SAUSALITOS. A never

-ending stream of new ideas brings out the party animal in patr

ons and raises the roof. The heat gets turned up whenever the patr

ons share their knock off work together at the After work styles in one of the selected cities. Special Djs and the accostumed SAUSALITOS highlights pr

ovide for a lively atmospher e.

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The „Sound of SAUSALITOS“ does not sound like anything, but is mixed up

exklusively and r egularly according to latest highlights by our central music

management, consisting of popular DJs and music artists and is pr ovided to every stor e.

The playlists constitute the genr

es charts, Dance Electro, House, R´n´B and Pop.

Music

The varied video-podcast „BarT

otal“ on youtube grants the SAUSALITOS community a glimpse behind the scenes:

They can find out everything about spirits and be inspir ed by the simple cocktail tips. The lifestyle of the brand SAUSALITOS gets perceptible with funny stories about guests and voices from the community

. There´s a „Podcast-Specialdrink“

presented in every video, which is available in every stor during the current periode. e

Sausalitos podcast

SAUSALITOS SAUSALITOS Cocktail Contest

At this annual event for inter

ns the most cr eative barkeepers can pr oof their skills and pr esent some exklusive pr oduct innovations.

www.sausalitos.de

SAUSALITOS hosts a 1-day-course with facts about bartending history

, product knowledge, cocktails, shaking and life-experience behind the bar several times a year

. Besides the participants learn some basics in flairtending, the eye-catching way of mixing cocktails.

SAUSALITOS Barmix Session

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SAUSALITOS patrons are people between ages 18 and 39 who are keen to consume and to go out at night, with a core target group of 20-29-year-olds.

The patrons have an above-average education level and a net

household income between 1,500 und 3,000 euros. They are trend- and lifestyle-conscious people.

They pay SAUSALITOS more than one visit per month on average.

21,9

%

Realschule

(type of secondary school)

22,1

%

Elementary/

1 Online Panel 2011

2 market research, awareness Sausalitos (n=600, people between 14-39 years who go out at least once a month)

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Switzerland Belgium

Austria

Netherlands Denmark

Poland

Czech Republic

The realistic goal is to open 50 branches in Germany in the medium term and to expand to neighbouring European countries.

This makes SAUSALITOS the market leader in the field of leisure gastronomy.

Cities with a population of at least 80,000 are target locations.

SAUSALITOS conquers Germany - and Europe

CurrenT branCheS:

Aachen // Augsburg // Berlin // Bochum // Brunswick // Darmstadt //

Dortmund // Düsseldorf // Essen // Frankfurt // Garmisch // Göttingen // Hamburg // Hanover //

Ingolstadt // Cologne // Landshut // Mainz // Munich Schwabing // Munich im Tal // Munich Pasing //

Munich Sommerbar // Nuremberg // Osnabrück // Stuttgart // Wolfsburg // Wuppertal

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