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PORTRAYAL OF WOMEN IN INDIAN TELEVISION ADVERTISING: A CASE STUDY OF THREE DECADES

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TRANS Asian Research Journals

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P u b l i s h e d b y : T R A N S A s i a n R e s e a r c h J o u r n a l s

AJMR:

A s i a n J o u r n a l o f

M u l t i d i m e n s i o n a l

R e s e a r c h

( A D o u b l e B l i n d R e f e r e e d & R e v i e we d I n t e r n a t i o n a l J o u r n a l )

SR.

NO. P A R T I C U L A R

PAGE NO.

1.

CONSEQUENCE OVERVIEW OF DEMONETIZATION MAJOR AFFECTED AND EFFECTED SEGMENTS IN INDIA - A STUDY

Dr. A n Radhika

[PDF] 4-14

2.

AGRICULTURE: A GATE OF INCLUSIVE GROWTH

Dr. satendra Kumar yadav, Mr.Yogesh Kumar &

Mr. R.K. Dwivedi

[PDF] 15-26

3.

PORTRAYAL OF WOMEN IN INDIAN TELEVISION ADVERTISING: A CASE STUDY OF THREE DECADES

Ankita Bharti

[PDF] 27-42

4.

PROSPECTS OF INDIA’S RELATIONS WITH THE GULF COOPERATION COUNCIL IN THE TWENTY FIRST CENTURY

Dr. Reji D. Nair

[PDF] 43-56

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CONSEQUENCE OVERVIEW OF DEMONETIZATION MAJOR

AFFECTED AND EFFECTED SEGMENTS IN INDIA - A STUDY

Dr. A n Radhika*

*Associate Professor,

Management & Research Department, PeeGee College of Arts & Science, Dharmapuri(D.T) Tamil Nadu, India. Email id: radhikasuresh.sap@gmail.com

______________________________________________________________________________

ABSTRACT

Demonetization is the act of stripping a currency unit of its status as legal tender. It occurs whenever there is a change of national currency. The current form or forms of money is pulledfrom circulation and retired, often to be replaced with new notes or coins. Sometimes, a country Completely replaces the old currency with new currency.On Nov. 8, 2016 Prime Minister Narendra Modi of India surprised investors and consumers by declaring that 86 percent of the nation‟s money stock would no longer be a medium of exchange or store of value. The move was intended to ferret out illegally garnered funds, and that the prime minister‟s action took aim at the national pastime of avoiding income taxes further this is a descriptive study bird eye view process. Money transaction process, positive and negative effects of demonization are taken for discussion.In this paper continually provideresearch frame work

along with suggestion and conclusions. The move was called a„death blow‟ to black marketers.

On January 1978, The Janata Dal demonetized high currencynotes of Rs 1000, Rs 5000 and Rs 10,000 in a second such historic move, again with a view tocurb black money transactions. It was termed as “an Act to provide in the public interest for theDemonetization of certain high denomination bank notes and for matters connected there with or Incidental thereto.”

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REFERENCE

1. www.hindunewspaper.com

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AGRICULTURE: A GATE OF INCLUSIVE GROWTH

Dr. satendra Kumar yadav*; Mr.Yogesh Kumar**; Mr. R.K. Dwivedi***

*Asst. Prof.,

IBM, GLA University Mathura, **Asst. Prof,

IBM, GLA University Mathura, ***Asst. Prof,

IBM, GLA University Mathura,

Email id:satendra.yadav@gla.ac.in

Mob: 9719337287

______________________________________________________________________________________

ABSTRACT

Agriculture plays a very important role in the life of an economy. It is the backbone of Indian economic system. Agriculture not only provides raw material and food but also employment opportunities to a very large proportion of population. Despite a strong growth linkage between agriculture and other economic sectors agriculture has not received the required attention during the five year plans period. The ignorance of agriculture and rapid growth of non-agriculture sectors has led to serious agrarian crisis and increased disparity between urban and rural incomes. There has been some revival in the recent period as agricultural GDP growth accelerated to about 3.6 per cent during 2007-08 to 2010-11 but is still below the 4.0 per cent target for the Eleventh Plan. Many factors have contributed to the slowdown in agricultural growth: inadequacies of outlay on agriculture, rural infrastructure (on which agricultural growth depends), increased competition for resources from other sectors/programmes such as rural development and poverty alleviation, and subsidies; lack of long-term government commitment required for agricultural development.

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REFERENCES:

 CSO (2010), “National Accounts Statistics, 2009-10 and earlier issues”, Central Statistics

Office (CSO), Ministry of Statistics and Programme Implementation, Govt. of India, New Delhi.

 Desai, Bhupat M. and N. V. Namboodiri (1997), “Government Expenditure on Agriculture

Under Planning Era”, in Bhupat M. Desai (Ed.), Agricultural Paradigm for the Ninth Plan under New Economic Environment, Oxford & IBH Publishing Co. Pvt. Ltd., New Delhi.

 Singh, Manmohan (1995), “Inaugural Address” Indian Journal of Agricultural Economics,

Vol. 50, No. 1, January-March, pp. 1-8.

 Vyas, V S (2003), “India‟s Agrarian Structure, Economic Policies and Sustainable

Development: Variations on a Theme”, Academic Foundation, New Delhi.

 G, Myrdal," The Trend Towards Economic Planning" The Manchester School of Economics

and Social studies vol. XIX 1951

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PORTRAYAL OF WOMEN IN INDIAN TELEVISION ADVERTISING: A

CASE STUDY OF THREE DECADES

Ankita Bharti*

*Assistant Professor,

Department of Journalism & Mass Communication, Faculty of Media Studies & Humanities, Manav Rachna International University,

Faridabad,India.

Email id:ankitamail13@gmail.com Mob:9540602122

______________________________________________________________________________________

ABSTRACT

The portrayal of women in media has been changing across the globe over the last few decades. Though women empowerment is one of the biggest challenges the nation is facing today, the way women are being presented in the media is an equally important issue that needs to be addressed. Television advertising is one of the powerful mediums that connect masses around the world. Portrayal of women impacts the mindsets and value system of the society, and has been gradually changing over the decades. This research paper presents an overview of women centric television commercials of different decades and traces the transformation in the portrayal of women in television advertisements. It also throws light on the varied perceptions of audiences, impact of such advertisements on their mindsets and the way media representation of

women influences the public opinion formation. Thus, representation and participation of women

in advertising is a significant concern. Over the years, there has been a shift in the roles played by women in advertisements. The representation has been shifted from being just the “perfect housewives” to career oriented modern women. This paper analyses the various roles played by women in Indian television advertisements over the decades and to what extent it impacts on the audience‟s perception.

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REFERENCES

1. Sharma, S. & Singh, R. 2010, Advertising: Planning and Implementation, PHI Learning

Private Limited, New Delhi

2. Gupta, O., Advertising in India: Trends and Impact, 2005, Kalpaz Publications, Delhi 3. Carilli, T. & Campbell, J., 2005, Women and the Media: Diverse Perspectives,

books.google.co.in, Viewed 1st December2016 from,

https://books.google.co.in/books?id=Vuiti0_PK6EC&printsec=frontcover

4. Frith, K. & Mueller, B.,2010, Advertising and Societies: Global Issues, books.google.co.in,

Second Edition, books.google.co.in, viewed 1st December 2016 from,

https://books.google.co.in/books?id=4HHg9wO0ivIC&printsec=frontcover

5. Leiss, W., Kline, S. & Jhally, S.,1997, Social Communication in Advertising: Persons,

Products and Images of Well-being, Second Edition, books.google.co.in, viewed 2nd December

from, https://books.google.co.in/books?id=tCFxM82-w10C&printsec=frontcover

6. Gorke, C., 2014, The Role of Advertising in Indian Women desire to be fair,

books.google.co.in, viewed 3rd December from,

https://books.google.co.in/books?id=zyIYBQAAQBAJ&printsec=frontcover

7. Cortese J, A., 2008, Provocateur: Images of Women and Minorities in Advertising, Third

Edition, books.google.co.in, viewed 3rd December 2016 from,

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PROSPECTS OF INDIA’S RELATIONS WITH THE GULF

COOPERATION COUNCIL IN THE TWENTY FIRST CENTURY

Dr. Reji D. Nair*

*Faculty Member, Business Department, Higher Colleges of Technology,

Al Ain, United Arab Emirates. Email id: rejidnair2000@gmail.com

______________________________________________________________________________________

ABSTRACT

The paper review the prospects and challenges of India- GCC relation in the context of recent developments in the international arena. Economic ties have been the backbone of India-GCC ties and it continues to flourish. Political differences over regional international issues have not been an impediment in the India-GCC economic ties. The paper conclude that it is necessary to develop political warmth to have cooperation in the development activities as well. The Gulf Cooperation Council (GCC) was formed in 1981 consisting of six Gulf monarchies Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE). The economic dimension of India's Gulf policy has become more pronounced in recent years. . Considering these facts into account, the present-day trade arrangement between India and the GCC on the basis of term contracts would increasingly have to give way to substantial relationships based on investments and joint ventures in each other‟s energy, industry, infrastructure and services sectors. The relations did not improve much due to India‟s reluctance to condemn the Soviet invasion of Afghanistan and its neutrality in the Arab-Persian conflict that started in 1979. The Arab-Persian conflict that led to the formation of GCC was primarily an economic cooperation.

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REFERENCES

Ahmad Talmiz (2013), The GCC-India Energy Equation: Changing Dynamics, Emirates Center for Strategic Studies and Research.

AtulAneja (2008), „India, UAE Consider Shoring up Military Ties‟, The Hindu, 14 May.

BinodKhadria (2002), „Skilled Labor Migration from Developing Countries: Study on India,‟International Migration Papers, Vol. 49, International Labor Office, Geneva.

Crockett, Benjamin D. (2013), India - Gulf Cooperation Council Relations: Raj Version 2.0, United States Army War College, 122 Forbes Avenue, Carlisle, PA 17013.

Economist Intelligence Unit (2009), The GCC in 2020: Outlook for the Gulf and the Global Economy, Economist Intelligence Unit, London.

Ginu Z. Oommen and Khurshid Imam (2010), „India's 'Look West' Policy and Its Impact on India-GCC Relations,‟International Politics 3, No. VI.

Harsh Pant (2009), „Looking Beyond Tehran, India's Rising Stakes in the Gulf,‟India's Growing Role in the Gulf, Gulf Research Center, Dubai, UAE.

Imran Khan (2015), „GCC investments in India,‟ IISS Voices, September 2.

Nader Habibi (2011), Growth in Economic Relations of China and India with the GCC Countries, Australian National University and Blackwell Publishing Asia Pty Ltd, Canberra. Prasanta Kumar Pradhan (2013), „India‟s Relationship with Saudi Arabia: Forging a Strategic partnership‟, Strategic Analysis, Vol. 37, No. 2.

PrashanthParameswaran (2015), „A New „Proactive‟ Indian Foreign Policy under Modi‟, The Diplomat, July 21.

Raja Mohan. C (2009), „India's Strategic Challenges in the Indian Ocean and the Gulf,‟India's Growing Role in the Gulf, Gulf Research Center, Dubai, UAE.

Rashid Hassan (2015), „GCC Relations with India Changing Dynamics beyond Traditional Links,‟ Arab News, December 8.

Samir Pradhan (2010), „Gulf South Asia Economic Relations: Realities and Prospects,‟ in Will Stabilization Limit Protectionism? The Fourth GTA Report, Center for Economic Policy Research, London.

SanjoyMajumder (2015), „Has NarendraModi's foreign policy bubble burst?‟ BBC News, October 4.

Shashwat Tiwari (2015), „The UAE: India‟s Key to West Asia‟, The Diplomat, October 01. Sreenivasan. T.P (2015), „Salesmanship as Statesmanship‟, The Hindu, October 28.

Talmiz Ahmad (2013), The GCC-India Energy Equation: Changing Dynamics, Emirates Center

for Strategic Studies and Research. 3rd February.

Zakir Hussain (2012), India and the United Arab Emirates: Growing Engagements, Indian Council of World Affairs, New Delhi.

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ISSN:2278-4853 Vol 6, Issue 3, March 2017 Impact Factor: SJIF 2013=4.708

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