©2016 AKAMAI | FASTER FORWARDTM
Una Piattaforma Intelligente al servizio della User Experience
Any Experience. Any Device. Anywhere.
©2016 AKAMAI | FASTER FORWARDTM
Product
Place
Price
Promotion
And…?
©2016 AKAMAI | FASTER FORWARDTM
Performance is now
the fifth P
©2016 AKAMAI | FASTER FORWARDTM
Source: Torbit
Yahoo
- 400 milliseconds slowdown resulted in a 5-9% drop in full-
page traffic
Bing
- 2 second slowdown resulted in 4.3% reduction in revenue/user
Amazon
- every 100ms of latency cost them 1% in sales
©2016 AKAMAI | FASTER FORWARDTM
0.1 s
– Instantaneous
1 s
– Responsive
5 s
– Slow – max for attention
> 10 s
– Too Slow
Robert B Miller 1968
©2016 AKAMAI | FASTER FORWARDTM
Mobile Experience Impacts Retention
©2016 AKAMAI | FASTER FORWARDTM
Mobile Experience Impacts Retention
©2016 AKAMAI | FASTER FORWARDTM $1.96B Ricavi > 1,800 Networks ~5,000 Clienti ~5,000 Dipendenti 2015 CORPORATE STATS:
Accellerazione di 250,000+ domini
• 6 dei 10 più grandi banche Europee
• 5 dei 7 più grandi gruppi auto Europei
• 21 delle 25 più grandi compagnie Europee
Una piattaforma globale
• 200,000+ servers
• 1,300+ reti
• 2,800+ località
• 100+ stati
Accelleriamo:
• 30+ milioni di hits al secondo
• 2+ trilioni di download al giorno
• 10+ milioni di flussi video cont.
• 24+ terabits al secondo
Consegna fino al
30%+
di tutto il traffico web mondiale
Akamai Intelligent Platform
©2016 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
COMMERCIO
IMPRESE HIGH-TECH DIVERTIMENTOMEDIA & PUBBLICOSETTORE
10 delle Top 10 banche mondiali
96 dei Top 100
rivenditori Tutte le Top 30 Società Media 10 delle Top 12 società
di sicurezza software
Tutti i reparti militari U.S.
©2016 AKAMAI | FASTER FORWARDTM
Customer Origin Users
Akamai Edge Server ottimale per connettersi all'origin
Akamai Intelligent Platform ottimizza e controlla lo stato
della rete
Rete globale ad alte prestazioni su Internet
Edge Server in prossimità dell'utente
Web Server
Sicurezza Akamai negli Edge Servers
L’Akamai Intelligent Platform
©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Scale, Intelligence and People
….and Security!!
Downtime │ Data Theft │ Defacement
©2016 AKAMAI | FASTER FORWARDTM
Getting Slower
More Complex to Develop & Operate
Web Experiences are:
©2016 AKAMAI | FASTER FORWARDTM
Getting Slower
More Complex to Develop & Operate
Web Experiences are:
©2016 AKAMAI | FASTER FORWARDTM
Average page load time
Users willingness to wait
Source: httparchive.org, Akamai, Radware
Slower Web = Abandoned Users = Lost Revenue
Web Experiences are Getting Slower
0 5 10 15 20 25 30 0- 0. 5 1. 5- 2 3- 3. 5 4. 5- 5 6- 6. 5 7. 5- 8 9- 9. 5 10. 5- 11 12 -12. 5 13. 5- 14 Ab a n d o n me n t Ra te (%)
Page Load Time Band (sec) iPhone 0 2 4 6 8 10 12 14 16 18 Ab a n d o n me n t Ra te (%)
Page Load Time Band (sec)
i
Sourc e: Gomez UEM
Slower pages = higher abandonment
©2016 AKAMAI | FASTER FORWARDTM
Getting Slower
More Complex to Develop & Operate
Web Experiences are:
©2016 AKAMAI | FASTER FORWARDTM
Cost of development
for multiple devices
“19K Android devices accessed Facebook daily in 2015”
Opensignal
“RWD sites cost 20% to 30% more”
executionist.com
Need for shorter
development cycles
with emerging protocols
Mobile traffic now makes up 1/2 of all traffic over the Akamai Intelligent Platform” Akamai
“55.69% of all browsers already
adapted HTTP/2 as of May 2015”
Costly + Time Consuming Development = Missed Opportunity
Web Experiences are more Complex to Develop & Operate
©2016 AKAMAI | FASTER FORWARDTM
Industry Trends / Complexity
83%
YoY GROWTH IN # OF WEBSITES USING HTTPS Source: httparchive.org
22%
YoY AVERAGE INCREASE IN # OF JSFILES PER PAGE
Source: httparchive.org
30%
YoY INCREASE IN # OF IMAGES
Source: Akamai
©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
34 Tbps
X 10
340 Tbps
BY 2020Peak traffic on
the Akamai platform
could grow
10X
©2016 AKAMAI | FASTER FORWARDTM
Getting Slower
More Complex to Develop & Operate
Web Experiences are:
The fastest web experiences on any screen
The best solution for simplifying development & operations
©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast,
personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
[1]
Be recognized as Mobile & Cellular
©2016 AKAMAI | FASTER FORWARDTM
©2016 AKAMAI | FASTER FORWARDTM ANNUAL SPENDING PER DEVICE
€
2,450
€
2,170
€
1,460
TABLET MOBILE DESKTOPMOBILE & TABLET SHOPPERS
TO MAKE PURCHASES
€
230+
©2016 AKAMAI | FASTER FORWARDTM
Mobile is considered the least
satisfying e-commerce experience
SHOPPING
PREFERENCE ON
MOBILE VS DESKTOP
76%
PREFER TO SHOP ON DESKTOP & 85% CONSIDER IT FASTER ONLY9%
PREFER TO SHOP ON MOBILE & 76% CONSIDER IT SLOWER©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast,
personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast,
personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
©2016 AKAMAI | FASTER FORWARDTM
Industry Trends / APIs
212 BILLION
# OF API AND WEB SERVICES TRANSACTIONS ON AKAMAI PER DAY
Source: Akamai
YoY Request Growth, HTML vs. API
HTML API
69%
©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast,
personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
[3]
Increase customer engagement with
©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast,
personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
Every day @
Akamai…
1.5+ TRILLION
Images
served
30% YoY Growth Source: Akamai60 TB
in downloading
savings
54% avg Image size reduction Source: Akamai Source: Akamai1.2+ BILLION
Images
processed
by Image Converter SUCA©2016 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
Images are becoming the
TOP OBSTACLE
to Delivering
High Performance, Responsive Sites
©2016 AKAMAI | FASTER FORWARDTM
The Image story: new paradigm in web images
5
anglesx
3
art versions (promo, watermark) x3
categories (main, zoom, thumbnail) x4
formats (jpeg, WebP, GIF) X2
aspect ratio x3
qualities _____________1,080
image versions (files) of each product©2016 AKAMAI | FASTER FORWARDTM
©2016 AKAMAI | FASTER FORWARDTM
50% of consumers experience
problems at peak times
©2016 AKAMAI | FASTER FORWARDTM
©2016 AKAMAI | FASTER FORWARDTM
SECURITY
Cyber attacks cost companies up to $100,000/min4CLOUD
Cloud services market will grow >3x by
2015 to $177B1
MEDIA
More than 90% of Internet traffic will be
video in 2 years2
MOBILE
10:1 ratio of connected devices to Internet
users by 20203
1 Gartner, 2 Cisco, 3 Akamai 4 McAfee
©2016 AKAMAI | FASTER FORWARDTM
Performance
à
User Experience
Gestione dei picchi di traffico
Riduzione della complessità & Controllo
Offload
Security & Brand Integrity
Scalabilità
©2016 AKAMAI | FASTER FORWARDTM
PEOPLE + SOLUTIONS + PLATFORM
Proven solutions designed around the way you do
business—offering unparalleled performance and security.
The Intelligent Platform, a ubiquitous cloud platform that instantly adapts to Internet conditions and optimizes the online experience.
Internet experts to extend your IT team and inspire
innovation as your online strategies evolve.
