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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
OUTLINE OF PRESS KIT AND TABLE OF CONTENTS
1. PRESS RELEASES (2)………..…… Current press releases for the company 2. FOUNDER’S BIOGRAPHY ………..…... Founder’s biography for Brian Pedone 3. FACT SHEET ……… Interesting facts and industry statistics 4. FREQUENTLY ASKED QUESTIONS ……….. Commonly asked questions 5. COMPANY HISTORY ……… Our company’s history and chronology 6. COMPANY PROFILE ………. Brief summary of our company (about us) 7. COMPANY LOGO ………. Company logos and photos 8. CLIP SHEETS ………. Other media coverage for our company 9. SAFETY MEASURES AND CERTIFICATIONS ……… Who monitors our safety measures 10. CONTACT INFORMATION ………. How, where, and who to contact
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
FOR IMMEDIATE RELEASE DATE: MARCH 5, 2008
CONTACT: BRIAN PEDONE TELEPHONE: (570) 242 - 6913 NEW WEB SITE FOR PASSWORD STORAGE
NEVER FORGET YOUR PASSWORD AGAIN
Ever lose a password? How about create a password that’s far too simple just so you can remember it? NeedMyPassword.com, a new Web site, launched March 2008, which promises to put an end to these security problems, brings together simplicity and security, by offering users a safe place to store confidential personal
information on just about anything, from passwords to credit cards.
“Identity theft now affects millions of people. I want to take
those little scraps of paper and yellow post-it notes with passwords scratched across them and protect them once and for all,” said Brian Pedone, the company’s founder and CEO. “A lot of people are storing their passwords in insecure places, and NeedMyPassword.com is so simple that it can help put an end to that sort of thing,” he noted.
Signing up is free and takes a little less than a minute. “People don’t need clunky software to store passwords anymore or insecure
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
FOR IMMEDIATE RELEASE DATE: MARCH 5, 2008
CONTACT: BRIAN PEDONE TELEPHONE: (570) 242 - 6913 IDENTITY THEFT SOLUTIONS
NEW WEB SITE FIGHTS IDENTITY THEFT BY KEEPING PASSWORDS SAFE In 2007, Javelin Strategy and Research released the 2007 Identity Fraud Survey Report, which shows that identity theft is alive and well in the U.S., with 2007 claiming 8.4 million identity fraud
victims and fraud totaling $56.6 billion dollars. With numbers this high, it’s easy to understand the need to protect passwords and
personal information, but for many of us, “protecting” our passwords means making sure no one else sits down at our computer or praying no one looks under our mattress for our “secret” notepad.
Brian Pedone, the CEO and founder of NeedMyPassword.com, is trying to do his part to fight identity theft in a new way. Launched in March 2008, NeedMyPassword.com gives users a simple, safe, and
secure place to store confidential personal information on virtually anything. “It takes about a minute to create an account, and you can have the peace of mind of knowing your passwords are safe. The whole thing is really simple to use,” said Pedone, excited as he spoke of how NeedMyPassword.com could sharply cut down on theft.
According to a July 30, 2003 survey by Privacy & American Business, a shocking 33.4 million Americans were victims of identity theft since 1990, with about 12 percent declaring that someone stole or improperly obtained a paper or computer record with their personal information on it and used that to forge their identity.
NeedMyPassword.com is trying to make that 12 percent go down. - MORE -
“Everyone says, ‘identity theft won’t happen to me,’ but
NeedMyPassword.com is as much about having easy and secure access to confidential information when you’re on the road, on a business
trip, or on vacation as it is about stopping a would-be identity thief,” Pedone said, adding, “You don’t even need a computer,
either. You can connect to NeedMyPassword.com for free right from your cell phone, which makes it really useful for travelers.”
“When you log in, you may be surprised how simple the interface is, and that’s entirely by design,” said Pedone. “Software can get overly complex, and by cutting back on features, you actually build a stronger product in the end. That’s what we did with Need My Password.”
When he isn’t fighting identity theft and security breaches, Pedone can be found duking it out inside a boxing ring, where he
professionally instructs and teaches students how to box in
Stroudsburg, Pennsylvania and where he earned himself the title, “Fists of Stone Pedone.” “I want to knock out identity theft, and NeedMyPassword.com is my fist,” he mused, chuckling quietly.
With identity theft criminals lurking in the offing,
NeedMyPassword.com brings a free, simple, and secure way for consumers to protect their personal information. For further information or to access the service, visit NeedMyPassword.com to sign up for a free account.
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
FOUNDER’S BIOGRAPHICAL INFORMATION
FOUNDER’S NAME: BRIAN PEDONE
TITLE: CHIEF EXECUTIVE OFFICER (CEO) Brian Pedone, the founder and CEO of NeedMyPassword.com, isn’t your
average CEO or your average
entrepreneur. Born in Manhattan in 1983 and raised in Queens, New York, he emigrated to the Poconos in
Pennsylvania at age 10, took up
boxing at age 13, and devoted himself to the sport, becoming the 2003
Pennsylvania Golden Gloves Central Champion and earning himself the title “Fists of Stone Pedone.”
Brian Pedone, as you might suspect, isn’t a stodgy, corporate executive or your stereotypical, nerdy
programmer but represents a new breed of entrepreneurs, a breed of “go-getters” and achievers who vow never to work for anyone else again and who plan to keep trying regardless of the challenges and problems they face.
Although he’s only 24, he already has some white hair. “It means I’m wise beyond my years,” he likes to joke. Perhaps it’s a sign of the stress of business, but as he reminds us, “It’s something I’ve noticed since I was about sixteen, so business might not be the culprit. Maybe it’s just the accomplice!”
He says one of his greatest dreams is to have the financial means to someday support his parents, and that, because of that dream, he poured all of his attention and his time into his grades and his studies, sacrificing parties and social outings in the process. “I’ve never really had a ‘full-time’ girlfriend just because I’ve always had my sights set on business,” Brian said, adding “I don’t have time to commit, but I keep my options open.”
Brian Pedone takes the energy he applies to boxing and directs it to business. He notes, “The best punches are down a straight line. I think people can apply that concept to business. Be direct, be focused, and make sure, when you strike, you make it count.”
QUICK FACTS AND HIGHLIGHTS ON BRIAN PEDONE: • Graduated Magna Cum Laude
with honors from East Stroudsburg University in 2005 with a Bachelor’s degree in Computer Science and a Minor in Mathematics • Started Grad Techs, LLC in
2005 and created a
Plagiarism Detection Tool. Won 1st Place in Great
Valley Technology Alliance Business Plan Competition. • Worked for Aetna Healthcare as an Application Developer
from 2002 through 2006. Started as an intern as a
sophomore and graduated to a Technical Development Program after graduation.
• Worked for My Choice Medical as a Microsoft SQL Server Database Administrator from 2006 – 2007.
• Started ABP Software, LLC and created NeedMyPassword.com • Developed a full featured Finance Management Software
Package for clients.
• In 2002, started the East Stroudsburg University Boxing Club which has now become Pedone’s Heavy Hitters, LLC with over 20 members and 1 PA Golden Gloves State Champion
• Worked as a CCD teacher for over 5 years to kindergarten and pre-school students.
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
FACT SHEET AND INDUSTRY STATISTICS
INDUSTRY: IDENTITY THEFT PREVENTION AND PASSWORD STORAGE COMPANY: NEEDMYPASSWORD.COM, http://www.needmypassword.com/
SURPRISING AND INTERESTING FACTS ABOUT THE COMPANY:
1. SIGN UP TIME: It takes less than 60 seconds for the average person to sign up for an account on
NeedMyPassword.com.
2. IT’S PRIVATE EVEN FROM THE SITE ADMINISTRATOR: If you lose your access information, the system is so secure that
there’s no going back; even the site administrator can’t recover your account without deleting it.
SURPRISING AND INTERESTING FACTS ABOUT THE INDUSTRY:
JAVELIN STRATEGY AND RESEARCH: 2007 IDENTITY FRAUD SURVEY REPORT: 1. One year fraud declined from $55.7 billion (2006) to $49.3
billion (2007).
2. Mean fraud per victim declined from $6,278 (2006) to $5,720 (2007).
3. Total U.S. adult victims of identity fraud was 8.4 million (2007), a decline from 9.3 million (2005) and from 10.1 million victims (2003).
BETTER BUSINESS BUREAU AND JAVELIN STRATEGY AND RESEARCH: JANUARY 2005: IDENTITY THEFT SURVEY:
1. During the twelve months studied, 9.3 million Americans fell victim to identity theft.
2. Where method of theft was known, 68.2% of information stolen or used by thieves was obtained off-line, whereas only 11.6% was obtained on-line. Traditional channels present the
greatest threat to potential victims. PRIVACY & AMERICAN BUSINESS SURVEY: JULY 2003:
1. Since 1990, 33.4 million Americans were victims of identity theft.
2. 12 percent of identity theft victims say someone stole or improperly obtained a paper or computer record with their personal information and used it illegally to falsify or forge their identity.
3. 16 percent of identity theft victims say a friend, relative, or co-worker stole their identity.
FEDERAL TRADE COMMISSION IDENTITY THEFT SURVEY REPORT: 2004: 1. The victims know or are related to the identity thief in
over 25 percent of all reported identity theft cases.
2. To resolve issues related to identity theft, Americans spent an average of 300 million hours during 2004.
SURPRISING AND INTERESTING FACTS ABOUT THE FOUNDER:
1. Brian Pedone was born in 1983 in Manhattan, New York, U.S.A. 2. Brian Pedone first faced white hair at the age of sixteen. 3. Brian Pedone has never had a girlfriend on a long-term basis. 4. Brian Pedone is the 2003 PA Golden Gloves Central Champion. 5. Brian Pedone trains and teaches boxing in Stroudsburg, PA.
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
FREQUENTLY ASKED QUESTIONS (FAQs)
1. DO THE FOUNDERS AND DEVELOPERS USE THE NEEDMYPASSWORD SYSTEM? Yes. Brian Pedone, the company’s founder and CEO, says he uses the system to store just about all of his passwords; as of
January 2008, he personally keeps 47 passwords in his NeedMyPassword.com account.
2. HOW MANY ACCOUNTS AND PASSWORDS ARE STORED USING NEEDMYPASSWORD.COM?
As of January 18, 2008, we have 524 users and 1,723 passwords stored using NeedMyPassword.com.
3. HAVE YOU EVER HAD A SECURITY BREACH? IS IT POSSIBLE?
We never had a security breach to date (that we know of, of course). We are certified by HackerSafe and AlertSite, as well as other organizations. We use 128-bit, one-way encryption to make sure that breaches don’t occur.
4. HOW MANY PASSWORDS CAN SOMEONE STORE IN THE SYSTEM? It’s unlimited. Although there might be theoretical limitations, you’ll probably never reach them!
5. CAN YOU STORE ANYTHING OTHER THAN PASSWORDS?
Yes. You can use NeedMyPassword.com to store confidential information of all kinds; many people use it to store data on their driver’s license numbers, their credit cards, and many other personal or confidential matters.
6. HOW MUCH DOES IT COST TO SIGN UP FOR AN ACCOUNT?
It’s totally free! Just go to NeedMyPassword.com and in just about a minute’s time, you can have an account of your own. 7. WHAT IF I LOSE MY PASSWORD TO NEEDMYPASSWORD.COM?
You’re out of luck if that happens. We don’t have access to your passwords or to your account; we want things secure, so if you lose your password, all we can do is reset your account.
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
COMPANY HISTORY AND CHRONOLOGY
INDUSTRY: IDENTITY THEFT PREVENTION AND PASSWORD STORAGE COMPANY: NEEDMYPASSWORD.COM, http://www.needmypassword.com/
Officially launched in March 2008, NeedMyPassword.com was created by Brian Pedone, its founder and CEO, when Pedone noticed that a lot of passwords were being stored in text files or on paper.
“It’s amazing how vulnerable some people really are,” said Pedone. “If the wrong someone gets his hands on a big list of all of your passwords, it could mean identity theft problems for years to come,” he added. NeedMyPassword.com is so secure that even the Web site’s own administrators can’t access the records of their customers
without deleting the entire account.
The company and its Web site were formed around a model of
simplicity and security, focusing more on getting rid of complex functions than on offering them. It’s 100 percent free of charge to sign up, and it takes less than sixty seconds.
Pedone hopes to see 50,000 new accounts by the end of 2008. Pedone, boasting about its functionality, noted, “The system can be accessed securely from a mobile phone or from just about anywhere in the
world, and that’s what makes it great for travelers, too.”
Pedone says that, in 2008, he wants to take aim at a middle-aged demographic, since they tend to have the greatest need for security and generally have a plentiful supply of passwords and codes.
NeedMyPassword.com provides a simple, secure, free, and easy way to store passwords and confidential information in a single place. For
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
COMPANY PROFILE: ABOUT NEEDMYPASSWORD.COM INDUSTRY: IDENTITY THEFT PREVENTION AND PASSWORD STORAGE COMPANY: NEEDMYPASSWORD.COM, http://www.needmypassword.com/
NeedMyPassword.com, officially launched in January of 2008, provides a simple, secure, free, and easy way to store passwords and
confidential information in a single place. It takes under 60 seconds to sign up, and it’s so secure that even the company’s own administrators can’t access your account. For more information, visit NeedMyPassword.com to sign up for a free account.
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
COMPANY LOGO(S) AND PHOTO(S) LOGO(S) FOR THE COMPANY:
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
OTHER MEDIA COVERAGE AND CLIP SHEET 1. SOURCE: PIKE COUNTY DISPATCH, DECEMBER 7, 2007:
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
CONTACT INFORMATION SHEET COMPANY: ABP SOFTWARE, LLC
CONTACT PERSON: BRIAN PEDONE, CEO AND FOUNDER
PHONE NUMBER: (570) 242 – 6913
U.S. MAIL: ABP SOFTWARE, LLC
66 – 68 ANALOMINK STREET
EAST STROUDSBURG, PA 18031
FAX NUMBER: (888) 516 – 2280
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ABP SOFTWARE, LLC, BRIAN PEDONE, 66-68 ANALOMINK STREET, EAST STROUDSBURG, PA 18031
Telephone: (570) 242 – 6913 : Fax: (888) 516 - 2280 : E-mail: info@abpsoftware.com
SAFETY MEASURES AND CERTIFICATIONS
INDUSTRY: IDENTITY THEFT PREVENTION AND PASSWORD STORAGE COMPANY: NEEDMYPASSWORD.COM, http://www.needmypassword.com/ WHAT IS THIS? Below is a list of safety certifications.
WHERE IS THIS ON-LINE? https://www.needmypassword.com/secure.php
• Hacker Safe Scanning
--- Hackersafe.com provides daily scanning of the NeedMyPassword server to make sure that the data stored is never compromised.
• Alert Site Scanning
--- AlertSite.com provides weekly scanning of the NeedMyPassword server to make sure that the data stored is never compromised.
• Trust Guard Certification
--- Trust-Guard.com certifies the NeedMyPassword site to ensure that all content displayed on the site is legitimate and accurate.
• GoDaddy SSL
--- GoDaddy.com 128-bit SSL ensures that all information typed by a user is completely encrypted and cannot be seen by anyone.
• Secure Server Hosting
--- Hosting server is constantly monitored for anomalies and prevents any type of security breaches.
• One Way Encryption
--- All data stored is encrypted using one way technology. This means that all data is absolutely useless to a possible hacker.
• Constant Monitoring
--- Login attempt monitoring. After the threshold is met the NeedMyPassword Security department is notified and the proper actions are taken.
• Daily Secure Backups
