Align your business with one of the most recognized symbols of trust across North America! 2016 BUSINESS DEVELOPMENT. denver.bbb.

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Align your

business

with one of the

most

recognized

symbols of

trust

across North America!

2016 BUSINESS

DEVELOPMENT

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BUILD TRUST

Establish and maintain a positive track record in the marketplace.

ADVERTISE HONESTLY

Adhere to established standards of advertising and selling.

BE RESPONSIVE

Address marketplace disputes quickly, professionally, and in good faith.

TELL THE TRUTH

Honestly represent products and services, including clear and adequate disclosures of all material terms.

SAFEGUARD PRIVACY

Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.

BE TRANSPARENT

Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees, and procedures that bear on a customer’s decision to buy.

EMBODY INTEGRITY

Approach all business dealings, marketplace transactions, and commitments with integrity.

Our Vision

An ethical marketplace where buyers and sellers can trust each other.

Our Mission

To be a leader in advancing marketplace trust.

BBB EIGHT STANDARDS FOR TRUST

TRUST

in the Marketplace

HONOR PROMISES

Abide by all written agreements and verbal representations.

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Data collected from the Nielsen Company (2012), Alexa (2013), CBBB (2014)

LEADER

in the Community

LOCAL IMPACT OF THE BBB

2

Business Reviews Read

Facebook Impressions

BOULDER

7,207

39,958

Dynamic Seal Clicks

7 Million

Page Views

Request a Quote Email Sent

25,331

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BALANCE VISIBILITY

Our Logo...Your Credibility

Advertise BBB Accreditation in all of your marketing materials! BBB Accredited Business logos are available for use in your printed materials and also online.

By installing the BBB dynamic logo on your website, you are letting your potential customers know that you’re a BBB Accredited Business and you are installing a powerful back-link to our website! Due to the active nature of the dynamic logo, it links consumers directly to your BBB Business Review at denver.bbb.org, and may increase your organic search engine optimization.

ENHANCE VISIBILITY

BBB Online Directory • 520,000 Consumers per Month in 2015.

Your company is listed in our

Accredited Business online directory by name and industry. Consumers can find your phone number, send you an email, find your location, request a quote from you, and view your BBB Business Review.

BBB Business Review

Your BBB Business Review states your company is an Accredited Business and assures consumers that you

adhere to the BBB Code of Business Practices.

As a BBB Accredited Business, you can “Claim your Review” to customize it with: • Photos (including your company logo) • Informational videos

• Description of your products and/or services

• Hours of operation • Service area and more!

VALUE OF

ACCREDITATION

87 percent

of current

Accredited Businesses say their company’s accreditation with the BBB is of

high value

.

PROMOTE

your BBB Accreditation

ADVANTAGES OF ACCREDITATION

WHY BECOME

BBB ACCREDITED?

Trusted BBB Logo

Logo links to your BBB Business Review creating powerful Search Engine Optimization.

More than 7 million website page views in 2015

Utilize BBB website for your business growth.

Online Business Directory Page Views

Over 520,000 consumers per month visited BBB’s Online Directory in 2015...a great marketing opportunity!

Request A Quote

Take advantage of every opportunity to promote your business.

BBB Affinity Programs

Each program is designed to reduce your business costs.

Customized BBB Business Reviews

Economically market your business by customizing your review.

Business Events and Workshops

Acquire new business leads through BBB networking and events.

Marketing Opportunities

Market to millions of consumers and over 7,000 Accredited Businesses and Charities.

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REQUEST A QUOTE LEADS

Consumers visiting your BBB Business Review and online directory listing can request bids directly from your business or from BBB Accredited Businesses in a particular industry and zip code. Once a bid is submitted, it is reviewed by BBB staff and then emailed to you as a “Lead from your BBB.” We can also send you a text message alerting you to the lead in your inbox. Over 25,000 Request A Quote emals sent (April - December 2015) Call 303.758.1658 to add your cell phone number in our database to receive these important messages!

SAVE MONEY

BBB AFFINITY PROGRAM

Pinnacol Workers’ Comp. Safety Group

4% discount on workers’ compensation insurance for qualifying Accredited Businesses.

Mountain States Employers Council

49% discount on membership to companies with 10 or fewer employees.

Perfect Processing & TransFirst

Credit card processing services from our partner companies that may reduce your costs for accepting credit cards.

Public Service Credit Union

Pre-approved credit union benefits for employees (and their family members) of BBB Accredited Businesses.

I was initially skeptical about joining the BBB, but my accreditation has already paid for itself several times over. I always survey my customers and they are telling me they are finding me on the BBB website.

Chris Weis, Pro-Serve LLC

“A” Rating and Accredited Since 2013

92 percent

are likely

to

renew

their accreditation

88 percent

are likely to

recommend

a business to become BBB Accredited

LOYALTY AMONG CURRENT

ACCREDITED BUSINESSES

LO W MEDIUM H IGH C U R R EN T A CCREDITED BUSIN ES SE S LOYALTY

REVENUE

GROWTH

65% of BBB

Accredited

Businesses

experienced revenue

growth

compared to Non-Accredited Businesses at 54% revenue growth.

54%

Non-ABs

65%

ABs

GROW

your Business

SAVE TIME

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WHAT IS THE RATING SYSTEM?

The BBB rating system relies on an A+ through F letter-grade scale. The grade represents BBB’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns. All businesses can be rated. The rating system is not impacted by a business’s Accreditation status or cost of Accreditation.

WHAT ARE THE FACTORS

THAT DETERMINE A

BUSINESS’S RATING?

Specific factors include:

• Complaint Volume (Weighted by Complaint Age) • Unanswered Complaints

• Unresolved Complaints

• Complaint Resolution Delayed

• Failure to Address Complaint Pattern • Type of Business

• Time in Business

• Transparent Business Practices

• Failure to Honor Mediation/Arbitration • Competency Licensing

• Government Action (per action) • Advertising Review (per incident) • BBB Trademark Infringement

WHERE CAN CONSUMERS FIND A BUSINESS RATING?

Individual business ratings are prominently displayed at the top of BBB Business Reviews. Consumers can research the Business Reviews of more than four million businesses online, free of charge, at denver.bbb.org.

If we had known how much new business the BBB would bring to us, we would have become members 33 years ago. The truth is, we appreciate what you do to help the public find businesses that they can trust regardless of the new business you provided us last year. Keep it up. You provide a great service.

Gary Cox, Northglenn Tax Service A+ Rating Since 2012

BUSINESS REVIEWS IN 2015

REQUESTED BY CONSUMERS

A

B

C

D

F

4,076,484

ENHANCED

Business Reputation

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BBB Denver/Boulder offers a valuable way for your customers to engage with your business: the BBB Customer Review program! Adding to the many free impactful services the BBB provides the public, BBB Customer Reviews give additional insight into a company’s behavior and are facilitated in a fair manner. BBB Customer Reviews offer your clients a way to voice positive opinions about your company. Reviews on our website are easy to post and trusted to be authentic. This service is for all local businesses, not just BBB Accredited Businesses.

ALIGN

with Innovation

BBB CUSTOMER REVIEW PROGRAM

Our BBB Denver/Boulder was one of the first BBBs across the nation to launch the customer review program. We’re proud to offer complete reviews now, so customers can not only help us understand where problems might lie, but perhaps even more importantly, how companies are providing exemplary service to consumers across the region.

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HOW CAN BBB

CUSTOMER REVIEWS

BENEFIT MY

BUSINESS?

• Engaging content increases search engine optimization (SEO) to your website.

• Positive reviews may increase referrals to grow your business. • A positive review can be an

extension of your marketing campaign.

• Customer reviews engage your younger demographic

customer.

• The BBB confirms each review was written by an actual customer

before its posted to ensure trust

and integrity

HOW CAN MY

BUSINESS

GET REVIEWS?

• Encourage your customers to write a positive review directly on your BBB Business Review. • Promote the new option by

sharing

our social media posts. • Place your BBB dynamic seal

on

your website so customers can easily click through to write a review for your business.

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NETWORKING

and Education

EVENTS AND NETWORKING

2016 Topics Include:

Marketing Series - Marketing for Small Businesses, Search Engine Marketing, New Marketing Channels

Customer Service - How to Handle Complaints

Social Media Series - LinkedIn, YouTube & Pinterest, Facebook & Twitter

HR Series - Hiring & Firing and HR Laws

Tickets are discounted for BBB Accredited Businesses and Charities

Sponsorship ... 10+ Programs including: Packages, Panels, Workshops

Event Details ... Generally held from 11:15 am - 1:00 pm

Attendance ... 40+ registrants

Demographics ... Professionals of all levels

Join our Lunch ‘n Learn educational workshops that are designed to enhance and grow your business.

BBB

®

ROI SERIES

Results of Integrity BUSINESS RO I • G RO W T H

Conventionally, ROI stands for “return on

investment.” However, integrity may be the single most important practice in which a company can invest.

Attracting more than 500 attendees, this event recognizes one small, medium and large business, and one small and large nonprofit that actively demonstrate ethical practices in the communities in which they operate. Over the past 12 years, the BBB and BBB Foundation has honored 26 Torch Awards recipients.

Each year, BBB Denver/Boulder recognizes their Accredited Businesses and Charities with an annual event. This event is a celebration and Thank You to our loyal Accredited Businesses where they can connect with other business leaders while enjoying an exciting night out! Moonlight Over Monte Carlo is a fun-filled evening of casino gaming, music, food and drinks. Plan to join us in 2016!

Visit denver.bbb.org for a list of current events and

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FREE ONE-OF-A-KIND BUSINESS REVIEWS AND CHARITY REPORTS

One of the BBB’s primary functions is to provide free, non-biased Business Reviews and Charity Reports. Before doing business with a company or donating to a charity, consumers can contact the BBB by phone or online to find out the following:

• BBB Rating (A+ to F) is based on a history of complaints, details of the company’s responses, government actions, proper licensing, company size, and more.

• Reports on nonprofits tell you whether or not the organization meets the BBB’s 20 standards for Charity Accountability which consist of information on its finances, fund raising, governance and oversight, and overall effectiveness.

• Dispute Resolution Services

The BBB’s basic complaint processing services are free to the public. BBB trade practices specialists act as a neutral third party and facilitate communications between the

complainant and the organization that is receiving the complaint. Other dispute resolution services consist of mediation or arbitration. BBB staff facilitate these hearings using the services of volunteer professional mediators and arbitrators. Fees range from $150-$500. Either service is always offered to seniors, (59+ years) at a flat fee of $25. BBB Accredited Businesses receive one free arbitration or mediation per year.

• Advertising Review

The BBB’s roots are in encouraging truthful advertising, so we are proud to have a strong advertising review program. Within this program, BBB staff regularly reviews local advertising to insure companies meet BBB Code of Advertising Guidelines. These guidelines mirror Federal Trade Commission laws and rules.

• Activity in the community

News media regularly seeks the BBB for its expert advice on businesses, charities, scams and general information for consumers. We further our outreach efforts by producing and participating in community events and speaking to seniors, multi-cultural, and military families, about issues that directly affect them. In addition, our BBB Foundation supports the future of youth and students by raising up an ethical workplace for tomorrow.

RESOURCE

to Consumers

BBB SUPPORTS THE COMMUNITY

The business community

believes BBB is a

valuable resource for

consumers, offering

unbiased information on

businesses and charities.

Source: MGA Communications 2013 Representing 12 counties and more than 2 million consumers.

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10

Associate PLUS Level

Cost: $775

Up to 20 Employees Includes:

• 3 Logo Listings in

3 Types of Business (TOBs) • Introductory 6-Month Logo

Banner Ad on Denver/ Boulder BBB Online Directory Home Page

Senior PLUS Level

Cost: $945

21 - 50 Employees Includes:

• 3 Logo Listings in

3 Types of Business (TOBs) • Introductory 6-Month Logo

Banner Ad on Denver/ Boulder BBB Online Directory Home Page

Added Value of Package $1,020

Supporting PLUS Level

Cost: $1170

51 - 350 Employees Includes:

• 3 Logo Listings in

3 Types of Business (TOBs) • 1 Additional Location • Introductory 6-Month Logo

Banner Ad on Denver/ Boulder BBB Online Directory Home Page

Partnership PLUS Level

Cost: $1650

351 - 600 Employees Includes:

• 3 Logo Listings in

3 Types of Business (TOBs) • 1 Additional Location • Introductory 6-Month Logo

Banner Ad on Denver/ Boulder BBB Online Directory Home Page

Added Value of Package $1,185

BBB ACCREDITATION FEES

INVEST

in Your Business’s Future

Associate Level

Cost: $645

Up to 20 Employees Includes:

• 2 Logo Listings in

2 Types of Business (TOBs)

Senior Level

Cost: $795

21 - 50 Employees Includes:

• 2 Logo Listings in

2 Types of Business (TOBs)

Added Value of Package $410

Supporting Level

Cost: $1020

51 - 350 Employees Includes:

• 2 Logo Listings in

2 Types of Business (TOBs) • 1 Additional Location

Partnership Level

Cost: $1500 351 - 600 Employees Includes: • 2 Logo Listings in

2 Types of Business (TOBs) • 1 Additional Location

Added Value of Package $575

*Businesses with 601+ employees:

$1650 + $5 per employee over 600

Basic Accreditation

Number of

Annual

Employees

Fee

*601 +

451 – 600 ... $ 1,425

351 – 450 ... $ 1,170

251 – 350 ... $ 1,020

151 – 250 ... $ 890

51 – 150 ... $

815

21 – 50 ... $ 685

11 – 20 ... $ 605

6 – 10 ... $ 555

2 –

5 ... $ 505

1 ... $ 470

Additional Locations

Number of

Annual

Locations

Fee

1 - 9 ... $ 165

Additional Locations $60 each

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becomeaccredited.org

BBB Serving Denver/Boulder

3801 E. Florida Avenue, Suite 350 • Denver, Colorado 80210 Business Development Phone 303.996.3645 • info@denver.bbb.org denver.bbb.org • tomorrowsmarketplace.org • becomeaccredited.org

Representative __________________________________________________________

Phone Number __________________________________________________________

ABOUT BBB DENVER/BOULDER

Better Business Bureau (BBB) is a private, nonprofit organization that provides services and programs to assist consumers, businesses, donors, and charities. The focus of BBB’s activities is to promote an ethical marketplace by encouraging honest advertising and selling practices, effective dispute resolution and charity accountability. The services and programs offered by BBB, help consumers be more informed, and help businesses “grow” with integrity at their core.

The BBB’s history dates back to 1912 making it one of the most successful nonprofit organizations in the U.S. Originally, the BBB started out as Advertising Clubs, established to correct abuses in advertising. They very quickly broadened their function to monitor other marketplace activities and business performance.

Today, there are 113 Better Business Bureaus in the U.S., Canada and Mexico. Each BBB is responsible for monitoring businesses that are headquartered in its region. BBB Denver/Boulder is proud to serve 12 counties and millions of consumers, and more than 100,000 businesses in the area since 1951.

Boulder Clear Creek Jeff erson Adams Arapahoe Douglas Elbert Washington Yuma Gilpin Denver Broomfield

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