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TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION

392,372

AVERAGE QUALIFIED PAID CIRCULATION

Print Only, See Par. 11(a) . . . 67,860 Digital Only, See Par. 11(b) . . . 170 Total Individual . . . 68,030 Single Copy Sales - Digital Only, See Par. 11(c) . . . 3,104 Total Single Copy Sales . . . 3,104

Total Average Qualified Paid Circulation . . . . 71,134

AVERAGE QUALIFIED NONPAID CIRCULATION

Individual . . . 321,238

Total Average Qualified Nonpaid Circulation . . . . 321,238

AVERAGE NONQUALIFIED CIRCULATION

Miscellaneous, Including Staff Copies, See Par. 11(d) . . . 1,174 Total Average Nonqualified Circulation . . . . 1,174

AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS

Edition & Number of issues Average Qualified Paid Circulation Average Qualified Nonpaid Circulation Total Qualified Paid and Nonpaid Circulation Illinois 6 8,864 30,417 39,281 Indiana 6 4,459 15,478 19,937 Iowa 6 6,569 38,866 45,435 Kansas 6 3,304 21,862 25,166 Michigan 6 3,730 9,357 13,087 Minnesota 6 5,697 28,419 34,116 Missouri 6 3,434 17,270 20,704 Nebraska 6 3,620 22,856 26,476 Ohio 6 4,923 18,192 23,115 Wisconsin 6 3,914 21,052 24,966 Dakotas 6 4,307 28,657 32,964 Eastern 6 4,051 7,895 11,946 Western 6 4,263 16,477 20,740 North Central 6 52,822 252,427 305,249 Southern 6 7,020 44,439 51,459

QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES

2015 Issue Total Paid Print Only Paid Digital Only Paid Print & Digital

(Undupli-cated) TotalPaid

Qualified Nonpaid Print Only Qualified Nonpaid Digital Only Qualified Nonpaid Print & Digital (Undupli-cated) Total Qualified Nonpaid Aug. 389,415 67,738 3,200 70,938 318,477 318,477 Sept. 393,398 69,666 3,214 72,880 320,518 320,518 Oct. 393,105 67,747 3,282 71,029 322,076 322,076 Nov. 392,494 67,841 3,310 71,151 321,343 321,343 Mid-Nov. 392,809 67,552 3,324 70,876 321,933 321,933 Dec. 393,011 66,616 3,316 69,932 323,079 323,079

FARM PUBLICATION

Publisher’s Statement

6 months ended December 31, 2015

Subject to Audit

Field Served:

Serving the business, production and personal needs of America’s farm families.

1A

1B

1C

1D

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3A1. DESCRIPTION OF DATA:

This paragraph is an analysis of the paid and qualified nonpaid circulation for the October 2015 issue. 1. Number

The information is based on an analysis of the October 2015 issue subscriber list and on data obtained from subscriber records. It is not based on a projection of a sample.

The total number of names reviewed in this paragraph represents 97.1% of the total paid and qualified nonpaid circulation of the October 2015 issue. Eliminated from the analysis are school subscriptions and international subscriptions.

2. Source of Data

Data on degree of farm interest are based on information supplied by the subscriber with the subscription order or through recognized direc-tory sources.

Data on crops and livestock demographics are based on information supplied by the subscriber with the subscription order, on subscriber questionnaires, on subscriber confirmation cards and information received from recognized directory sources.

3. Timing

SUCCESSFUL FARMING started requesting of subscribers and recording their degree of farm interest in 1965; for their crops and livestock demographics starting in 1967. Recognized directory sources were used to update degree of farm interest for a portion of the subscriber file in 1986 through 2014.

DEMOGRAPHICS

3A2. TOTAL NUMBER OF SUBSCRIBER RECORDS REVIEWED AND IDENTIFIED: Paid and Qualified Nonpaid Circulation

Total Subscriptions as of October 2015 issue 389,993

Total number reviewed 381,575 97.8

Total number identified as to: Degree of Farm Interest

Demographic Data 372,927 95.6

3A3. ANALYSIS OF SUBSCRIBER RECORDS IDENTIFYING DEGREE OF FARM INTEREST: Paid

Qualified

Nonpaid Total

% of Identified Own or operate a Farm or Ranch ... 59,358 305,914 365,272 97.9 Employed on a Farm or Ranch ... 1,904 2,959 4,863 1.3

In an Occupation Directly Related to Farming or Ranching ... 2,114 678 2,792 0.8

TOTAL IDENTIFIED ... 63,376 309,551 372,927 100.0 AGE OF DEGREE OF FARM INTEREST DATA

Own or Operate a Farm or Ranch Employed on a Farm or Ranch Age (Months) Paid Qualified

Nonpaid Total % Paid

Qualified Nonpaid Total % 37 or more 12,075 12,075 3.3 1,069 1,069 22.0 25-36 3,878 5,880 9,758 2.7 246 216 462 9.5 13-24 4,837 115,574 120,411 33.0 235 1,029 1,264 26.0 1-12 38,568 184,460 223,028 61.0 354 1,714 2,068 42.5 TOTAL 59,358 305,914 365,272 100.0 1,904 2,959 4,863 100.0

AGE OF DEGREE OF FARM INTEREST DATA In an Occupation

Directly Related

to Farming or Ranching Total

Age

(Months) Paid

Qualified

Nonpaid Total % Paid

Qualified Nonpaid Total % 37 or more 1,485 1,485 53.2 14,629 14,629 3.9 25-36 235 22 257 9.2 4,359 6,118 10,477 2.8 13-24 120 182 302 10.8 5,192 116,785 121,977 32.7 1-12 274 474 748 26.8 39,196 186,648 225,844 60.6 TOTAL 2,114 678 2,792 100.0 63,376 309,551 372,927 100.0

THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE OCTOBER 2015 ISSUE IN WHICH: • QUALIFIED PAID CIRCULATION WAS 0.1% LESS THAN THE PERIOD AVERAGE

• QUALIFIED NONPAID CIRCULATION WAS 0.3% GREATER THAN THE PERIOD AVERAGE

3A

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Number of readers per copy information was obtained from responses to a subscriber demographic qualification form (See Page 6) and is not pro-jected. Total respondents to the question, “# of people who read your copy” was 377,721 or 96.1% of total circulation.

3A4. READERS PER COPY: # of Readers per copy

1 278,414 2 64,038 3 19,402 4 9,199 5 2,440 6 1,320 7+ 2,908 Total Respondents 377,721 Average Readers per copy 2

ANALYSIS OF SUBSCRIBER AGE

Subscriber Age Count %

Under 35 11,480 3.0 35-44 34,165 8.8 45-54 72,727 18.7 55-64 100,376 25.9 Over 64 169,119 43.6 Total 387,868 100.0

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CORN DEMOGRAPHIC DATA Acres Paid Qualified Nonpaid Total % 1-99 24,823 127,172 151,995 43.0 100-249 10,422 45,045 55,467 15.7 250+ 21,697 124,297 145,994 41.3

Acre Size Undisclosed

TOTAL 56,942 296,514 353,456 100.0

SOYBEANS DEMOGRAPHIC DATA

Acres Paid Qualified Nonpaid Total % 1-99 23,558 122,007 145,565 44.4 100-249 9,984 44,786 54,770 16.7 250+ 19,279 107,953 127,232 38.9

Acre Size Undisclosed

TOTAL 52,821 274,746 327,567 100.0

HAY DEMOGRAPHIC DATA

Acres Paid Qualified Nonpaid Total % 1-99 42,567 205,146 247,713 79.8 100-249 5,209 23,400 28,609 9.2 250+ 4,983 29,193 34,176 11.0

Acre Size Undisclosed

TOTAL 52,759 257,739 310,498 100.0

WHEAT DEMOGRAPHIC DATA

Acres Paid Qualified Nonpaid Total % 1-99 30,969 138,842 169,811 66.0 100-249 4,794 21,627 26,421 10.2 250+ 7,568 53,624 61,192 23.8

Acre Size Undisclosed 1 1 0.0

TOTAL 43,331 214,094 257,425 100.0

Summary on Crops Paid

Qualified Nonpaid Total Total Corn 56,942 296,514 353,456 Total Soybeans 52,821 274,746 327,567 Total Hay 52,759 257,739 310,498 Total Wheat 43,331 214,094 257,425

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BEEF COWS DEMOGRAPHIC DATA Head Paid Qualified Nonpaid Total % 1-49 21,553 40,103 61,656 52.9 50-99 6,607 16,298 22,905 19.6 100+ 6,633 25,431 32,064 27.5

Herd Size Undisclosed

TOTAL 34,793 81,832 116,625 100.0.0

FED CATTLE DEMOGRAPHIC DATA

Head Paid Qualified Nonpaid Total % 1-49 14,364 25,272 39,636 53.7 50-199 6,512 13,990 20,502 27.8 200+ 3,909 9,767 13,676 18.5

Herd Size Undisclosed

TOTAL 24,785 49,029 73,814 100.0

HOGS DEMOGRAPHIC DATA

Head Paid

Qualified

Nonpaid Total %

1-499 10,852 18,922 29,774 65.1

500+ 5,315 10,671 15,986 34.9

Herd Size Undisclosed 1 1 0.0

TOTAL 16,167 29,594 45,761 100.0

DAIRY DEMOGRAPHIC DATA

Head Paid

Qualified

Nonpaid Total %

1-49 6,535 21,629 28,164 48.8

50+ 6,000 23,494 29,494 51.2

Herd Size Undisclosed

TOTAL 12,535 45,123 57,658 100.0

Summary on Livestock Paid

Qualified Nonpaid Total Total Beef 47,059 88,442 135,501 Total Hogs 16,167 29,594 45,761 Total Dairy 12,535 45,123 57,658

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AGE OF SOURCE DATA ANALYSIS

Qualified Within

Source 1 Year 2 Years 3 Years Total %

Qualified Nonpaid Circulation:

Total Direct request from recipient: 160,846 17,508 5,056 183,410 56.9

Written ... 29,479 2,448 49 31,976 9.9 Telecommunication ... 129,612 14,920 5,006 149,538 46.4

Internet and E-mail ... 1,755 140 1 1,896 0.6

Total Direct request from recipient’s company: Written ... Telecommunication ... Internet and E-mail ... Total Communication other than request:

Written ... Telecommunication ... Internet and E-mail ... Association... Business Directories ... Lists... Acquired Circulation...

Other Sources, See Par. 11(e)... 118,389 19,705 572 138,666 43.1

Total Qualified Nonpaid Circulation ... 279,235 37,213 5,628 322,076 100.0 Percent... 86.7 11.6 1.7 100.0

Paid Subscription Circulation ... 67,747

Paid Acquired Circulation...

Single Copy Sales... 3,282

Total Qualified Circulation ... 393,105

3B

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GEOGRAPHIC ANALYSIS

State Print OnlyPaid Digital OnlyPaid Paid Print & Digital (Unduplicated) Total Paid

Qualified Nonpaid Print Only Qualified Nonpaid Digital Only Qualified Nonpaid Print & Digital (Unduplicated)

Total Qualified

Nonpaid CirculationTotal

Alabama 255 255 1,103 1,103 1,358 Arizona 193 193 505 505 698 Arkansas 276 276 3,252 3,252 3,528 California 503 503 1,941 1,941 2,444 Colorado 962 962 3,737 3,737 4,699 Connecticut 103 103 107 107 210 Delaware 117 117 304 304 421 District of Columbia 6 6 4 4 10 Florida 311 311 715 715 1,026 Georgia 354 354 1,891 1,891 2,245 Idaho 385 385 2,022 2,022 2,407 Illinois 8,750 8,750 30,611 30,611 39,361 Indiana 4,427 4,427 15,801 15,801 20,228 Iowa 6,496 6,496 38,785 38,785 45,281 Kansas 3,257 3,257 21,886 21,886 25,143 Kentucky 780 780 4,428 4,428 5,208 Louisiana 151 151 1,588 1,588 1,739 Maine 87 87 157 157 244 Maryland 359 359 1,112 1,112 1,471 Massachusetts 118 118 120 120 238 Michigan 3,662 3,662 9,374 9,374 13,036 Minnesota 5,627 5,627 28,395 28,395 34,022 Mississippi 193 193 1,888 1,888 2,081 Missouri 3,402 3,402 17,319 17,319 20,721 Montana 594 594 3,960 3,960 4,554 Nebraska 3,579 3,579 22,875 22,875 26,454 Nevada 70 70 142 142 212 New Hampshire 34 34 68 68 102 New Jersey 186 186 291 291 477 New Mexico 118 118 481 481 599 New York 1,319 1,319 3,020 3,020 4,339 North Carolina 741 741 5,170 5,170 5,911 North Dakota 1,824 1,824 13,424 13,424 15,248 Ohio 4,852 4,852 18,340 18,340 23,192 Oklahoma 675 675 6,465 6,465 7,140 Oregon 431 431 945 945 1,376 Pennsylvania 2,137 2,137 3,798 3,798 5,935 Rhode Island 8 8 9 9 17 South Carolina 260 260 1,338 1,338 1,598 South Dakota 2,431 2,431 15,041 15,041 17,472 Tennessee 624 624 3,270 3,270 3,894 Texas 1,300 1,300 10,027 10,027 11,327 Utah 178 178 626 626 804 Vermont 64 64 348 348 412 Virginia 600 600 1,900 1,900 2,500 Washington 553 553 1,277 1,277 1,830 West Virginia 177 177 290 290 467 Wisconsin 3,911 3,911 21,248 21,248 25,159 Wyoming 225 225 644 644 869 TOTAL 48 CONTERMINOUS STATES 67,665 67,665 322,042 322,042 389,707 Alaska 34 34 23 23 57 Hawaii 13 13 6 6 19

TOTAL ALASKA & HAWAII 47 47 29 29 76

Single Copy Sales 3,282 3,282 3,282

U.S. Unclassified

TOTAL UNITED STATES 67,712 3,282 70,994 322,071 322,071 393,065

Poss. & Other Areas 2 2 2

U.S. & POSS., etc. 67,712 3,282 70,994 322,073 322,073 393,067

Canada 20 20 1 1 21

International 11 11 11

Military or Civilian Personnel

Overseas 4 4 2 2 6

Other International

TOTAL INTERNATIONAL 35 35 3 3 38

E-Mail Address Only Other Unclassified

GRAND TOTAL 67,747 3,282 71,029 322,076 322,076 393,105

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Audit Cycle: June Ending.

(a) Print Only Individual subscriptions, averaging 67,860 copies per issue, represent copies served to individuals receiving the print version only of SUCCESSFUL FARMING.

(b) Digital Only Individual subscriptions, averaging 170 copies per issue, represent copies served to individuals receiving the digital version only. The digital version of SUCCESSFUL FARMING is made available to subscribers through a password protected website wherein an e-mail notice is sent to recipients notifying them of the availability of each issue.

(c) Digital Only Single Copy Sales, averaging 3,104 copies per issue, represent copies sold through various vendors.

(d) Miscellaneous includes checking and promotion copies, averaging 1,174 copies per issue, served to advertisers and agencies. (e) Other Sources represent copies served to large acreage producers identified from recognized directories and databases.

PRICE DATA

, See Par. 11(f)

Basic Prices: Subscriptions: U.S., 1 yr. $26.00; 2 yrs. $44.00; 3 yrs. $58.00

Single Copy: $2.95

Sales include Premium Values

Basic & higher than basic: . . . 2,623 75% - 99% of basic: . . . 3,960 50% - 74% of basic: . . . 2,325 25% - 49% of basic: . . . 59 Less than 25% of basic: . . . None Total . . . 8,967

TERM DATA

Three years or more . . . 3 Two years or more but less than three . . . 85 One year or more but less than two . . . 5,046 Less than one year . . . 3,833 Total . . . 8,967

EXPLANATORY

(f) Authorized prices with 5% or more of total subscription sales: 1 yr. $15.95 2 yrs. $25.95

5

6

11

ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS

Sold During 6 Month Period Ended December 31, 2014

POST EXPIRATION COPIES

INCLUDED IN PAID CIRCULATION

Percentage of paid subscriptions serviced, from 1 issue to 3 months beyond expiration, on the

October 2015 issue ... 3.1 % Average percentage of paid subscriptions serviced,

from 1 issue to 3 months beyond expiration, for the

pe-riod covered by this statement ... 4.3 %

9

RENEWAL ANALYSIS OF

PAID CIRCULATION

Reporting not required

10

SALES CHANNELS

Ordered by mail and/or directly requested by

subscriber . . . 8,098 Ordered through salespeople:

Catalog agencies and individual agents. . . 868 Publisher’s own and other publishers’ salespeople . . None Independent agencies’ salespeople. . . 1 Association memberships . . . None All other channels . . . None Total. . . 8,967

PREMIUM USAGE

Ordered without premium . . . 8,881 Ordered with reprinted material

from this publication . . . 35 Ordered with other premiums . . . 51 Total. . . 8,967

7

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ADDITIONAL CIRCULATION INFORMATION

We certify that to the best of our knowledge all data set forth in this

Publisher’s Statement are true and report circulation in accordance

with Alliance for Audited Media’s Bylaws and Rules.

Parent Company: Meredith Corporation

ELIZABETH BREDESON

SCOTT MORTIMER

Consumer Marketing Director

VP and Group Publisher

Frequency: 13 times/year

Format: Standard

Established: 1902

AAM Member Since: 1914

Member No. 05-0170-0

Published by:

Meredith Corporation

1716 Locust Street

Des Moines, IA 50309-3023

T: (515) 284-2636

F: (515) 284-2502

www.agriculture.com

VP and Group Publisher:

Scott Mortimer

Editorial Content Dir.: Dave Kurns

ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS

Sold During 6 Month Period Ended December 31, 2015

ADDITIONAL CIRCULATION INFORMATION

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Analyzed Issue Date

10/01/15

05-0170-0

Analyzed Issue Text (for double month issue date)

Single Copy Price

2.95

Association Subscription Price

U.S. Subscription Price

26.00

Canadian Subscription Price

International Subscription Price

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