1 1
OPERA
2 2
OPERATIONS MANAGEMENT-INDEX
OPERATIONS MANAGEMENT-INDEX
S
SN
NO
O
T
TO
OP
PIIC
CS
S
P
PA
AG
GE
E
N
NO
OS
S
1 1 IINNTTRROODDUUCCTTIIOONN 4 to 184 to 18 2 2 KKEEY Y TTEERRMMS S IIN N OOPPEERRAATTIIOONNS S MMAANNAAGGEEMMEENNTT 19 to 2119 to 21 33 FFIIVVE E GGUUIIDDIINNG G PPRRIINNCCIIPPLLEES S IIN N TTQQMM 2222 4 4 TTHHEEOORRY Y OOF F COCONNSSTTRRAAIINNTTSS 2323 5 5 OOPPEERRAATTIIOONNS S SSTTRRAAGGEEGGYY 24 to 2924 to 29 6 6 PPRROODDUUCCT T DDEESSIIGGN N AANND D PPRROOCCEESSS S DDEESSIIGGNN 30 to 3530 to 35 7
7 AAGGGGRREEGGAATTEE//CCAAPPAACCIITTY Y PPLLAANNNNIINNGG 36 to 6136 to 61 8 8 TTYYPPEES S OOF F PRPROODDUUCCTTIIOONN 62 to 7162 to 71 9 9 FFAACCTTOORRY Y LLOOCCAATTIIOONN 72 to 8272 to 82 1 100 FFAACCTTOORRYYLLAAYYOOUUTT 83 to 9783 to 97
OPERATIONS MANAGEMENT-INDEX
OPERATIONS MANAGEMENT-INDEX
S
SN
NO
O
T
TO
OP
PIIC
CS
S
P
PA
AG
GE
E
N
NO
OS
S
11
11 MATERIAL MATERIAL HANDLINGHANDLING 98 to 10998 to 109 1 122 PPRROODDUUCCTTIIVVIITTYY 110 to 112110 to 112 1 133 BBAASSIICCS S OOF F JJOOB B SSCCHHEEDDUULLIINNGG 113 to 116113 to 116 1 144 BBAASSIICCSSOOFFEERRPP 117 to 120117 to 120 1 155 BBAASSIICCS S OOF F PPRROOJJEECCT T MMAANNAAGGEEMMEENNTT 121121 1 166 MMEETTHHOODDSSTTUUDDYY 122 to 125122 to 125 1
177 QQUUAALLIITTY Y CCOONNTTRROOL L AANND D IINNSSPPEECCTTIIOONN 126 to 134126 to 134 1 188 BBAASSIICCS S OOF F IISSO O 99000000 135 to 138135 to 138 1 199 BBAASSIICCS S OOF F IISSO O 1144000000 139139 1 199 JJOOBBSSEEQQUUEENNCCIINNGG 140 to 143140 to 143 144 to 145 144 to 145
4 4
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
Definition
Definition
Production and Operations Management (³POM´) is about transformation of
Production and Operations Management (³POM´) is about transformation of
production and operational inputs into ³outputs´ that when dis
production and operational inputs into ³outputs´ that when distributed, meets
tributed, meets
the needs of customers.
the needs of customers. Operations Management is the systematic
Operations Management is the systematic
direction and control of processes that transform inputs into finished
direction and control of processes that transform inputs into finished
goods and services.
goods and services.
The process in the above diagram is often referred to as the ³Conversion
The process in the above diagram is often referred to as the ³Conversion
Process´. There are different methods of handling the conversion or production
Process´. There are different methods of handling the conversion or production
process-Job, Batch,
process-Job, Batch, Flow.
Flow.
INPUTS
INPUTS
TRANSFORMATIONTRANSFORMATION PROCESS PROCESSOUTPUTS
OUTPUTS
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
POM incorporates many tasks that are interdepend
POM incorporates many tasks that are interdependent, but which can be
ent, but which can be
grouped under five main headings:
grouped under five main headings:
PRODUCT
PRODUCT
Marketers in a business must ensure that a business sells products that
Marketers in a business must ensure that a business sells products that
meets customers needs and wants. The role of P
meets customers needs and wants. The role of Production and Operations is
roduction and Operations is
to ensure that the business actually makes required products in accordance
to ensure that the business actually makes required products in accordance
with the plan. The role of Product in POM therefore concerns the area such
with the plan. The role of Product in POM therefore concerns the area such
as:
as:
Performance
Performance
Aesthetics
Aesthetics
Quality
Quality
Reliability
Reliability
Quantity
Quantity
Production cost
Production cost
Delivery dates
Delivery dates
6 6
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
PLANT
PLANT
T
To make Product, Pl
o make Product, Plant of some k
ant of some kind is needed. This
ind is needed. This will compromise
will compromise
the bulk of the fixed cost of the business. In determining the Plant to
the bulk of the fixed cost of the business. In determining the Plant to
use, management must consider areas such as:
use, management must consider areas such as:
Future demand (volume, timing)
Future demand (volume, timing)
Design and layout of f
Design and layout of factory
actory, equipment, offic
, equipment, offices
es
Productivity and reliability of equipment
Productivity and reliability of equipment
Need for maintenance
Need for maintenance
Health and safety (particularly the operation of equipment)
Health and safety (particularly the operation of equipment)
Environmental issues (e.g. disposal of waste products)
Environmental issues (e.g. disposal of waste products)
PROCESSES
PROCESSES
There are many different ways of producing a product. Management
There are many different ways of producing a product. Management
must choose the best process or series o
must choose the best process or series of processes. They will
f processes. They will
consider:
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
Available capacity
Available capacity
Available skills
Available skills
T
Type of
ype of production
production
Layout of plant and equipment
Layout of plant and equipment
Safety
Safety
Production cost
Production cost
Maintenance requirements
Maintenance requirements
PROGRAMMES
PROGRAMMES
The production programme concerns the dates and times of
The production programme concerns the dates and times of the products
the products
that are to be produced and
that are to be produced and supplied to the customers. The decision made
supplied to the customers. The decision made
about programme will be influenc
about programme will be influenced by factors such as:
ed by factors such as:
Purchasing patterns (e.g. lead time)
Purchasing patterns (e.g. lead time)
Cash flow
Cash flow
Need for/availability of storage
Need for/availability of storage
8 8
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
PEOPLE
PEOPLE
Production depends on people, whose skills
Production depends on people, whose skills, experience and motivation
, experience and motivation
vary
vary. Key peopl
. Key people related decisions will
e related decisions will consider the f
consider the following areas:
ollowing areas:
Wages and salaries
Wages and salaries
Safety and training
Safety and training
Leadership and motivation
Leadership and motivation
Unionization
Unionization
Communication
Communication
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
Definitions
Definitions
The terms production management and operations management are often
The terms production management and operations management are often
interchanged. ³Production´ is directly related to the manufac
interchanged. ³Production´ is directly related to the manufacturing of
turing of
goods. In the world of services
goods. In the world of services, production refers to the service delivery.
, production refers to the service delivery.
³Operations´ refers to the daily actions necess
³Operations´ refers to the daily actions necessary for the system to work.
ary for the system to work.
A
A ³Production System´ is a system whos
³Production System´ is a system whose function is to transf
e function is to transform an input
orm an input
into desired output by means of a
into desired output by means of a process (the production process) and of
process (the production process) and of
resources.
resources.
Production Process
Production Process
IIn
np
pu
utt
O
Ou
uttp
pu
utt
Resources
Resources
10 10
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
Automobile
Automobile
Factory
Factory
IIn
np
pu
utt
R
Ra
aw
w M
Ma
atte
erriia
all
O
Ou
uttp
pu
utt
C
Co
om
mp
plle
ette
e c
ca
arrs
s
P
Prro
oc
ce
es
ss
s
F
Fa
ab
brriic
ca
attiio
on
n,,
Assembly
Assembly
R
Re
es
so
ou
urrc
ce
es
s
As
A
ss
se
em
mb
blly
y lliin
ne
e,,
Workers
Workers
Examples of Production Systems
Examples of Production Systems
Hospital
Hospital
IIn
np
pu
utt
P
Pa
attiie
en
ntts
s
O
Ou
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H
He
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nd
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alls
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ea
alltth
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Re
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so
ou
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s
Me
M
ed
diic
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al D
l Do
oc
ctto
orrs
s,,
Nurses,Medical supplies,
Nurses,Medical supplies,
Equipment
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
The Makeoffee production system
The Makeoffee production system
The Makeoffee production system
The Makeoffee production system
Preparing coffee in the morning is a
Preparing coffee in the morning is a nice example of production systemnice example of production system Preparing coffee in the morning is a
Preparing coffee in the morning is a nice example of production systemnice example of production system
Coffee machine
Coffee machine
Electricity
Electricity
Operator
Operator
Prepare
Prepare
Water,filter,coffee
Water,filter,coffee
Drinkable coffee
Drinkable coffee
When somebody prepares coffee in the morning, she/he performs different operations and makes When somebody prepares coffee in the morning, she/he performs different operations and makes different decisions. Here we will review these operations and decisions and draw a
different decisions. Here we will review these operations and decisions and draw a parallelparallel between the problems the coffee maker faces and those
between the problems the coffee maker faces and those faced by a production manager infaced by a production manager in his/her company.
12 12
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
0.When do you make coffee in the morning?
0.When do you make coffee in the morning?
³Before washing´ is convenient because it is
³Before washing´ is convenient because it is ready when you come back ready when you come back from the bathroom. Yfrom the bathroom. Youou must here schedule the production of coffee and t
must here schedule the production of coffee and t he other activities.he other activities.
Scheduling
Scheduling/project
/project management
management
In a company, you need to organize the different In a company, you need to organize the different activities(sequence,priority,----)
activities(sequence,priority,----)
1.
1. Get
Get water
water,coffee,filte
,coffee,filter and
r and coffee m
coffee machine.
achine.
Where is the coffee machine? Usually
Where is the coffee machine? Usually, t, the coffee machine is in the coffee machine is in the kitchen wherehe kitchen where you get the water and drink the coffee. You locate the production system where you get the water and drink the coffee. You locate the production system where you get the raw materials and where you use the finished products.
you get the raw materials and where you use the finished products.
Location
Location
Where are the
Where are the different ingredients? Usuallydifferent ingredients? Usually, , the coffee and the coffee and the filters arethe filters are together and close to the
together and close to the coffee machine. The coffee machine is close to coffee machine. The coffee machine is close to thethe water filter. Y
water filter. You place ou place the different elements to the different elements to avoid useless trips and avoid useless trips and handling.handling.
Layout
Layout
In a company, where to locate your plant or your shop is a strategic In a company, where to locate your plant or your shop is a strategic question. The layout is also critical. It
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
2.Estimate how much coffee must be prepared.
2.Estimate how much coffee must be prepared.
How many people will drink coffee today and what time? You take account your How many people will drink coffee today and what time? You take account your experience, the day of the week and anything you know.
experience, the day of the week and anything you know.
Forecasting
Forecasting
Then, you must decide whether you
Then, you must decide whether you prepare the coffee for the breakfast or prepare the coffee for the breakfast or for the wholefor the whole day. Your aim is a compromise between work and quality.
day. Your aim is a compromise between work and quality.
Lot sizing
Lot sizing
You do not want to run out of coffee this morning but you do not want to waste coffee You do not want to run out of coffee this morning but you do not want to waste coffee either.
either.
Inventory control
Inventory control
14 14
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
3.Prepare the coffee
3.Prepare the coffee
How do you really prepare coffee? Which operations are needed? In
How do you really prepare coffee? Which operations are needed? In which order? If which order? If it
it takes a long time to fill the can with watertakes a long time to fill the can with water, you prepare the filter while the can is, you prepare the filter while the can is filling. Here, you want to minimize the time needed to prepare the coffee.
filling. Here, you want to minimize the time needed to prepare the coffee.
Process design
Process design
Y
You measure each operation in order to ou measure each operation in order to check whether your process is check whether your process is still optimal. If still optimal. If itit takes much time, perhaps you should buy other filters or a new machine?
takes much time, perhaps you should buy other filters or a new machine?
Productivity measurement
Productivity measurement
In a company
In a company, the , the production process are specified with lot of production process are specified with lot of details. They are permanentlydetails. They are permanently controlled and many redesigns take place.
controlled and many redesigns take place.
4.Drink coffee
4.Drink coffee
Y
You want to ou want to check the quality of check the quality of the products and of the products and of the process. By drinking a the process. By drinking a single cup,single cup, you decide about the quality of the whole pot. You do not want to drink the whole pot before you decide about the quality of the whole pot. You do not want to drink the whole pot before deciding it¶s a good coffee.
deciding it¶s a good coffee.
Quality control: Statistical process
Quality control: Statistical process
control
15 15
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
5.Wash and descale the coffee machine
5.Wash and descale the coffee machine
If you do not want the machine to
If you do not want the machine to require one hour for one coffee can, you should descale itrequire one hour for one coffee can, you should descale it from time to time.
from time to time.
Maintenance
Maintenance
Y
You should keep ou should keep your production system in your production system in good shape. Keeping a good shape. Keeping a clean environment alsoclean environment also prevents dirt from mixing with c
prevents dirt from mixing with coffee when you prepare it.offee when you prepare it.
Quality
Quality control: T
control: Total Quali
otal Quality
ty
Management
Management
Getting the opinion of the
Getting the opinion of the customers is another important quality controlcustomers is another important quality control check.
check.
6.Buy filters and coffee
6.Buy filters and coffee
How much coffee and how many
How much coffee and how many filters are required depends on thefilters are required depends on the consumption of coffee.
consumption of coffee.
Material requirement
Material requirement
16 16
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
If you have a long way to buy the raw material, you will buy in big quantities. If the coffee is If you have a long way to buy the raw material, you will buy in big quantities. If the coffee is very expensive, you will buy quite
very expensive, you will buy quite often small quantities. A compoften small quantities. A compromise must be foundromise must be found
..
Lot sizing
Lot sizing
Y
You do not want to run out ou do not want to run out of coffee or of filters. But of coffee or of filters. But if the shop is quite often closed, youif the shop is quite often closed, you could keep some safety stock of raw material.
could keep some safety stock of raw material.
Inventory control
Inventory control
How to choose between different coffee qualities at different prices in
How to choose between different coffee qualities at different prices in different shopsdifferent shops which are accessible at different times?
which are accessible at different times?
Purchasing
Purchasing
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
7. Buy a new coffee machine?
7. Buy a new coffee machine?
You must choose between different options here too. However, the size( or type) of the machine You must choose between different options here too. However, the size( or type) of the machine will first depend on the amount of coffee you drink everyday.
will first depend on the amount of coffee you drink everyday.
If you foresee that the people you would invite in the near future are hard coffee drinkers, you If you foresee that the people you would invite in the near future are hard coffee drinkers, you could perhaps already buy higher capacity machine. Furthermore, this machine can be used f could perhaps already buy higher capacity machine. Furthermore, this machine can be used f or or normal coffee in the morning and for ³expresso´ in
normal coffee in the morning and for ³expresso´ in the evening.the evening.
Forecasting
Forecasting
Aggregate/
Aggregate/
Capacity
Capacity
planning
planning
If you need this
If you need this higher capacity only in few higher capacity only in few months, delaying could perhaps be moremonths, delaying could perhaps be more profitable.
profitable.
Investment analysis
Investment analysis
18 18
OPERATIONS MANAGEMENT-INTRODUCTION
OPERATIONS MANAGEMENT-INTRODUCTION
Here is the list
Here is the list of problems/subjects encountered during the description of theof problems/subjects encountered during the description of the makoffee production system.
makoffee production system.
Scheduling/Project mngt.Scheduling/Project mngt. When do you schedule ³makoffee´?When do you schedule ³makoffee´? Facility LocationFacility Location Where is the coffee machine?Where is the coffee machine? Facility layoutFacility layout Where are the components?Where are the components? ForecastingForecasting How much coffee for today?How much coffee for today? Lot sizingLot sizing Do I prepare coffee for the whole day?Do I prepare coffee for the whole day? Inventory controlInventory control What is the risk of running out of coffee?What is the risk of running out of coffee? Process designProcess design How do I make coffee?How do I make coffee? Work measurementWork measurement Can I improve the time it takes?Can I improve the time it takes? Quality controlQuality control Is the coffee good?Is the coffee good? Maintenance and reliabilityMaintenance and reliability How often do I clean the coffee machine?How often do I clean the coffee machine? Material req. planningMaterial req. planning How many filters do I need and when?How many filters do I need and when? Lot sizingLot sizing Do I buy them one by one?Do I buy them one by one? Inventory controlInventory control What if the shop is closed?What if the shop is closed? PurchasingPurchasing What is the best shop?What is the best shop? ForecastingForecasting Will I always drink as much coffee?Will I always drink as much coffee? Aggregate planningAggregate planning Shall I buy a bigger pot now?Shall I buy a bigger pot now? Investment analysisInvestment analysis Or do I go on my small pot?Or do I go on my small pot?
1
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OPERATIONS MANAGEMENT-KEY TERMS
OPERATIONS MANAGEMENT-KEY TERMS
20 20
6
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OPERATIONS MANAGEMENT-KEY TERMS
OPERATIONS MANAGEMENT-KEY TERMS
1
12
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(Gol
oldr
drat
att¶
t¶ss de
defi
fini
niti
tion
on).
).
1
14
4.. O
Op
peerra
attiin
ng
g E
Ex
xp
peen
nsseess ±
± a
allll tth
hee m
mo
on
neey
y tth
ha
att tth
hee ssy
ysstteem
m ssp
peen
nd
dss tto
o ttu
urrn
n
inv
invent
entory
ory in
into
to thr
through
oughput
put (Go
(Goldr
ldratt
att¶¶ss def
defini
initi
tion)
on)..
1
15
5.. V
Va
allu
uee a
an
na
ally
yssiiss // V
Va
allu
uee een
ng
giin
neeeerriin
ng
g ±
± a
an
na
ally
yssiiss w
wiitth
h p
pu
urrp
po
ossee o
of
f
si
sim
mpl
pliify
fyiing
ng pr
prod
oduc
ucts
ts &
& pr
proc
oces
esse
sess by
by ac
achi
hiev
eviing
ng eequ
quiv
ival
alen
entt or
or be
bett
tter
er
pe
perf
rfor
orm
man
ance
ce at
at a
a lo
lowe
werr co
cost
st..
OPERATIONS MANAGEMENT-KEY TERMS
OPERATIONS MANAGEMENT-KEY TERMS
22 22
R R
esults through processes
esults through processes
Continuous improvement of processes
Continuous improvement of processes
Managing with facts
Managing with facts
Management establishing priorities
Management establishing priorities
Involveme
Involvement of
nt of everyone through teamwork
everyone through teamwork
OP
OPERA
ERATIO
TIONS
NS MAN
MANAGE
AGEMEN
MENT-
T- FI
FIVE
VE
GUIDING PRINCIPLES IN TQM
GUIDING PRINCIPLES IN TQM
W
W
hen things go wrong, first ask w
hen things go wrong, first ask what in the
hat in the process br
process broke
oke
down, not who did it.
down, not who did it.
F
F
IVE
IVE
FFOCUSSING STEPS O
OCUSSING STEPS O
FFTOC -
TOC
-
Identify the system constraints (No improvement is possible unless
Identify the system constraints (No improvement is possible unless
the constraint or weakest link is found)
the constraint or weakest link is found)
Decide how to exploit the system cons
Decide how to exploit the system constraints (Make the constraints as
traints (Make the constraints as
effective as possible)
effective as possible)
Subordinate everything else to that decision (Align every
Subordinate everything else to that decision (Align every other part
other part
of the system to support the co
of the system to support the constraints even if this reduces the
nstraints even if this reduces the
efficiency of non constraint resources).
efficiency of non constraint resources).
Elevate the system constraints (If output is still
Elevate the system constraints (If output is still inadequate, acquire
inadequate, acquire
more of this resource so it no longer is a constraint).
more of this resource so it no longer is a constraint).
If in the previous steps the constraints have been
If in the previous steps the constraints have been broken, go back to
broken, go back to
Step 1, but do not let
Step 1, but do not let inertia become the system constraint. (After this
inertia become the system constraint. (After this
constraint problem is solved, go
constraint problem is solved, go back to the
back to the beginning and start
beginning and start over
over..
This is a continuous process of improvement : identifying constraints,
This is a continuous process of improvement : identifying constraints,
breaking them and then identifying the new ones that
breaking them and then identifying the new ones that result)
result)
OPER
OPERATIO
ATIONS
NS MANAG
MANAGEMENT
EMENT -- THEOR
THEORY O
Y OF
F
CONSTRAINTS
24 24
OPERATIONS MANAGEMENT-OPERATIONS
OPERATIONS MANAGEMENT-OPERATIONS
STRAGEGY
STRAGEGY
Definition of Strategy
Definition of Strategy
Strategy is a deliberate search for a plan of action that will develop a
Strategy is a deliberate search for a plan of action that will develop a
business¶s distinctive competence and compound it.
business¶s distinctive competence and compound it.
Definition of Operations Strategy
Definition of Operations Strategy
An operations strategy consists of sequence of dec
An operations strategy consists of sequence of decisions that, over
isions that, over
time, enables a business unit to achieve a desired operations
time, enables a business unit to achieve a desired operations
structure, infrastructure, and set of speci
structure, infrastructure, and set of specific capabilities in support of
fic capabilities in support of
the competitive priorities.
OPERATIONS
OPERATIONS
MANAGEMENT-OPERATIONS STRAGEGY
OPERATIONS STRAGEGY
Levels of Strategy
Levels of Strategy
Corporate
Corporate
Corporate
Corporate
What business are we in? What business are we in?
Divisional
Divisional
(Business)
(Business)
How do we compete?How do we compete?Fin
Fin
HR
HR
Mkt
Mkt
Prod
Prod
Dev
Dev
Ops
Ops
Role of Role of each each function function
26 26
OPERATIONS
OPERATIONS
MANAGEMENT-OPERATIONS STRAGEGY
OPERATIONS STRAGEGY
Operations/manufacturing strategy has to be
Operations/manufacturing strategy has to be
an integral part of the overall organizational
an integral part of the overall organizational
strategy. Without deciding the mission and
strategy. Without deciding the mission and
objectives of the organization, checking up on
objectives of the organization, checking up on
the external and internal environment,
the external and internal environment,
performing the SWOT analysis for the
performing the SWOT analysis for the
organization and then deciding on the basis for
organization and then deciding on the basis for
competing and/
competing and/or k
or key factors for success
ey factors for success, no
, no
operation strategy can be formulated.
27 27
OPERATIONS
OPERATIONS
MANAGEMENT-OPERATIONS STRAGEGY
OPERATIONS STRAGEGY
Population Population Characteristics CharacteristicsOpportunities?
Opportunities?
RBI RBI intervention intervention Interest rates Interest rates Exchange rates Exchange rates Limited access to Limited access to world markets. world markets. Competitors Competitors plans plans Threats? Threats? New Competitors New Competitors New New Technologies Technologies New New Products Products New Markets New Markets Govt& Govt& Policy Policy changes changesStrengths?
Strengths?
Quality Quality Motivation Motivation Cost Cost Structure Structure Resource Resource availability availability Capacity Capacity Skills Skills Technology TechnologyWeaknesses?
Weaknesses?
Manage Manage ment ment systems systems Equipment Equipment ageage EmployeeEmployee age
age
IR IR
28 28
OPERATIONS
OPERATIONS
MANAGEMENT-OPERATIONS STRAGEGY
OPERATIONS STRAGEGY
Components of Operations Strategy
Components of Operations Strategy
Structural decision categories:
Structural decision categories: CapacityCapacity Facilities Facilities Vertical Integration Vertical Integration Technology Technology
Infrastructural decision categories:
Infrastructural decision categories: WorkforceWorkforce Organization Organization
Information/Control systems Information/Control systems
Capabilities:
Capabilities: Unique to each firmUnique to each firm
Competitive priorities:
Competitive priorities: CostCost Quality Quality
High performance designHigh performance design
Consistent qualityConsistent quality Time
Time
Fast delivery timeFast delivery time
On-time deliveryOn-time delivery Development speed Development speed Flexibility Flexibility CustomizationCustomization
OPERATIONS
OPERATIONS
MANAGEMENT-OPERATIONS STRAGEGY
OPERATIONS STRAGEGY
Clients look to Operations Strategy for help with these critical
Clients look to Operations Strategy for help with these critical
business issues:
business issues:
Cost efficiency and performance improvement
Cost efficiency and performance improvement
Focus on company¶s core business
Focus on company¶s core business
Increasing shareholders value
Increasing shareholders value
Continuous process improvement
Continuous process improvement
Maintaining competitive edge
Maintaining competitive edge
Improving customer service quality
Improving customer service quality
Migration to new technology
Migration to new technology
Product innovation management
Product innovation management
Merger synergy realization
30 30
OPERATIONS MANAGEMENT-PRODUCT
OPERATIONS MANAGEMENT-PRODUCT
AND PROCESS DESIGN
AND PROCESS DESIGN
Product Design
Product Design can be defined as the idea generation, concept development,can be defined as the idea generation, concept development, testing and manufacturing or implem
testing and manufacturing or implementation of a physical object or service.entation of a physical object or service. The development of a new product passes through
The development of a new product passes through seven distinct stages asseven distinct stages as shown in the figure below:
shown in the figure below:
N
Neeeedds s IIddeennttiiffiiccaattiioonn AAddvvaanncce e PPrroodduucct t PPllaannnniinngg Advance Design Advance Design
Detailed Engineering Design Detailed Engineering Design
Product Process Product Process Design and Design and Development Development Product Evaluation Product Evaluation And Improvement And Improvement
Product use and Product use and
support support
OPERATIONS MANAGEMENT-PRODUCT
OPERATIONS MANAGEMENT-PRODUCT
AND PROCESS DESIGN
AND PROCESS DESIGN
Process Design
Process Design is concerned with the overall sequences of operationsis concerned with the overall sequences of operations required to achieve the product specifi
required to achieve the product specification. It specifies the type of workcation. It specifies the type of work stations that are to be used, the m
stations that are to be used, the machines and equipments necessary and theachines and equipments necessary and the quantities in which each is required.
quantities in which each is required.
The sequences of operations in the manuf
The sequences of operations in the manufacturing process is determined byacturing process is determined by The nature of product
The nature of product The materials used. The materials used.
The quantities being produced and The quantities being produced and
The existing physical layout of the plant. The existing physical layout of the plant. Major Factors affecting Process Design Dec
Major Factors affecting Process Design Decisionsisions Nature of product/service demand.
Nature of product/service demand. Degree of vertical integration.
Degree of vertical integration. Product/service and volum
Product/service and volume flexibilitye flexibility.. Degree of automation.
Degree of automation.
Level of product/service quality Level of product/service quality
32 32
OPERATIONS MANAGEMENT-PRODUCT
OPERATIONS MANAGEMENT-PRODUCT
AND PROCESS DESIGN
AND PROCESS DESIGN
Interrelationship of Product and Process Design Interrelationship of Product and Process Design
Product Ideas Product Ideas
Feasibility Studies Feasibility Studies
Product Design
Product Design Process DesignProcess Design Advance Product PlanningAdvance Product Planning
Advance DesignAdvance Design
Product Process Design andProduct Process Design and Development
Development
Product Evaluation and Product Evaluation and ImprovemImprovementent Product Use and SupportProduct Use and Support
Organizing the process flowsOrganizing the process flows Relation of Process Design toRelation of Process Design to
Process Flow Process Flow
Evaluating the Process DesignEvaluating the Process Design
Produce and Market New Products Produce and Market New Products
Continuous interaction Continuous interaction
OPERATIONS MANAGEMENT-PRODUCT
OPERATIONS MANAGEMENT-PRODUCT
AND PROCESS DESIGN
AND PROCESS DESIGN
Machines A
Machines A and B are both capable of and B are both capable of manufacturing a product. Theymanufacturing a product. They compare as follows:
compare as follows:
D
Daattaa MMaacchhiinne e AA MMaacchhiinne e BB IInnvveessttmmeenntt RRss5500000000 RRss8800000000 IInntteerreesst t oon n CCaappiittaall 1155% % ppeer r aannnnuumm 1155% % ppeer r aannnnuumm
H HoouurrllyyWWaaggeess RRss1100 RRss88 No of pieces produced No of pieces produced per hour per hour 5 5 88 A
Annnnuuaal l ooppeerraattiinng g hohouurrss 22000000 22000000
Which machine will have the lowest cost per unit of output ,if run for the wholeWhich machine will have the lowest cost per unit of output ,if run for the whole year?
year?
If only 4000 pieces are to be produced in a year, which machine would have theIf only 4000 pieces are to be produced in a year, which machine would have the lowest cost per piece?
lowest cost per piece?
Will your answer to above vary if you are informed that 12.5% of the output of Will your answer to above vary if you are informed that 12.5% of the output of machine B gets rejected at the inspection stage. If so, w
machine B gets rejected at the inspection stage. If so, w hat would be the newhat would be the new solution.
34 34
OPERATIONS MANAGEMENT-PRODUCT
OPERATIONS MANAGEMENT-PRODUCT
AND PROCESS DESIGN
AND PROCESS DESIGN
Methods P and Q are both capable of manufacturing a product.They compare as follows Methods P and Q are both capable of manufacturing a product.They compare as follows::
D
Daattaa MMeetthhoodd PP MeMetthhooddQQ F
Fiixxttuurree--ccoosstt RRs s 2244000000 RRs s 1166000000 --lliiffee 66mmoonntthhss 44mmoonntthhss T
Toooolliinngg--ccoosstt RRs s 25256600 RRs s 44880000 -- lliiffee 33000 0 ppiieecceess 55880 0 ppiieecceess P
Prreessssiinng g ttiimme e ppeer r ppiieeccee 66mmiinnuutteess 44mmiinnuutteess
The annual requirem
The annual requirement is ent is 1500 nos. Op1500 nos. Operating cost per hour is Rs 12erating cost per hour is Rs 128 for both the8 for both the processes. Material cost is the same in each case.
processes. Material cost is the same in each case.
Which method would you choose for production during period of one year? Which method would you choose for production during period of one year?
OPERATIONS MANAGEMENT-PRODUCT
OPERATIONS MANAGEMENT-PRODUCT
AND PROCESS DESIGN
AND PROCESS DESIGN
Production manager of a unit wants to
Production manager of a unit wants to know for what quantity heknow for what quantity he can use automatic machine as against semi-automatic machine. can use automatic machine as against semi-automatic machine.
D
Da
atta
a
A
Au
utto
om
ma
attiic
c
S
Se
em
mii--a
au
utto
om
ma
attiic
c
T
Tiim
me
e ffo
or
r tth
he
e jjo
ob
b
2
2 m
miin
nu
utte
es
s
5
5 m
miin
nu
utte
es
s
S
Se
et
t u
up
p ttiim
me
e
2
2 h
ho
ou
urrs
s
1
1..5
5 h
ho
ou
urrs
s
C
36 36
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
Aggregate planning involves planning Aggregate planning involves planning ::
The best quantity to produce during time periods in the The best quantity to produce during time periods in the intermediate- intermediate-range horizon (often 3 months to 1
range horizon (often 3 months to 1 year).year).
The lowest cost method of providing the adjustable capacity toThe lowest cost method of providing the adjustable capacity to accommodate the production requirements.
accommodate the production requirements.
Workforce size, production rate (work hours per week) Workforce size, production rate (work hours per week) and inventoryand inventory levels
levels..
Objectives of Aggregate Planning Objectives of Aggregate Planning
To develop plans that are:To develop plans that are:
Feasible: The plans should provide for the portion of demand Feasible: The plans should provide for the portion of demand thatthat the firm intends to meet
the firm intends to meet and should be within financial and physicaland should be within financial and physical capacity of the firm.
capacity of the firm.
Optimal: The firm should aim for plans which will ensure thatOptimal: The firm should aim for plans which will ensure that resources are used as wisely as possible and cost kept as low as resources are used as wisely as possible and cost kept as low as possible.
possible.
TTo increase the range of alternatives o increase the range of alternatives of capacity use, that can of capacity use, that can bebe considered by the management of the firm.
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
Operations Planning and Scheduling System
Operations Planning and Scheduling System
This system is concerned with the volume and timing of outputs,
This system is concerned with the volume and timing of outputs,
the utilization of operations capacity and balancing outputs w
the utilization of operations capacity and balancing outputs w ith
ith
capacity at the desired levels of c
capacity at the desired levels of competitive effectiveness.
ompetitive effectiveness.
Aggregate Output Planning
Aggregate Output Planning
It is the process of determining output levels
It is the process of determining output levels (units) of product
(units) of product
groups over the next 6 to 18
groups over the next 6 to 18 months period on a weekly or
months period on a weekly or
monthly basis. The plan indicates the overall level of
monthly basis. The plan indicates the overall level of output
output
supporting the business plan.
supporting the business plan.
Aggregate Capacity Planning
Aggregate Capacity Planning
It is the process of devising
It is the process of devising plan for providing a production
plan for providing a production
capacity scheme to support the intermediate range sales
capacity scheme to support the intermediate range sales
forecast.
38 38
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
Output planning
Output planning
Capacity planning
Capacity planning
A
Aggggrreeggaatte e oouuttppuut t ppllaannnniinngg AgAgggrreeggaatte e ccaappaacciitty y ppllaannnniinngg
M
Maasstteer r pprroodduuccttiioon n sscchheedduulliinngg RRoouugghh--ccuut t ccaappaacciitty y ppllaannnniinngg
M
Maatteerriiaal l RReeqquuiirreemmeennt t ppllaannnniinngg DDeettaaiilleed d ccaappaacciitty y ppllaannnniinngg
Loading Loading Sequencing Sequencing Detailed scheduling Detailed scheduling Expediting Expediting
Short term capacity control Short term capacity control
Operations planning and scheduling system
Operations planning and scheduling system
Shop floor control Shop floor control
Business plan Business plan
Operations Operations
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
In developing an intermediate aggregate capacity plan,
In developing an intermediate aggregate capacity plan,
the variables that may be manipulated to vary the
the variables that may be manipulated to vary the
production capacity from month to month are:
production capacity from month to month are:
The size of workforce.The size of workforce.
The use of overtime or idle timeThe use of overtime or idle time
The use of inventories or The use of inventories or back ordersback orders
The use of sub-contractorsThe use of sub-contractors
The approval of The approval of design and drawingsdesign and drawings
Cost associated w
Cost associated with A
ith Aggregate planning
ggregate planning
Pay roll costPay roll cost
Cost of overtime, second shift and Cost of overtime, second shift and subcontracting.subcontracting.
Cost of hiring and laying off Cost of hiring and laying off workers.workers.
Cost of excess inventory and backlog.Cost of excess inventory and backlog.
40 40
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
TyTypes of pes of CapacityCapacity Fixed capacity:
Fixed capacity: The capital assets (buildings and equipments) at a particular The capital assets (buildings and equipments) at a particular time are known as
time are known as the fixed capacitythe fixed capacity.. Adjustable capacity:
Adjustable capacity: It is on and the size of the It is on and the size of the workforce, the numbers of workforce, the numbers of hours per week they work, the number of
hours per week they work, the number of shifts and extent of sub-contracting.shifts and extent of sub-contracting. Design capacity:
Design capacity: it is the planned rate of output of goods and services under it is the planned rate of output of goods and services under normal operating condition
normal operating conditions, It is also known s, It is also known as installed capacityas installed capacity.. System capacity:
System capacity: it is the maximum output of a it is the maximum output of a specific product or product-specific product or product-mix that the system of workers and machi
mix that the system of workers and machines is capable of producing.nes is capable of producing. Potential capacity:
Potential capacity: it is that capacity which can be mit is that capacity which can be made available within theade available within the decision horizon of the top management.
decision horizon of the top management. Effective capacity:
Effective capacity: It is the capacity which is used within the It is the capacity which is used within the current budgetcurrent budget period. It is al
period. It is also known as practical capaso known as practical capacity or operating city or operating capacitycapacity.. Actual capacity:
Actual capacity: This is actual output achieved duriThis is actual output achieved during a particular timeng a particular time period
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
The figure given below illustrates the
The figure given below illustrates the
relationship between design capacity,
relationship between design capacity,
system capacity and actual output.
system capacity and actual output.
Design capacity
Design capacity
System capacity
System capacity
Actual output
Actual output
42 42
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
Measurement of Capacity
Measurement of Capacity
Capacity may be measured in terms of i
Capacity may be measured in terms of inputs or outputs of nputs or outputs of the conversion process, Some of the examples of
the conversion process, Some of the examples of commoncommon measures of capacity are given below:
measures of capacity are given below: Organization
Organization Measures Measures of of capacitycapacity
Automobile
Automobile factory factory No No of of vehiclesvehicles Steel
Steel mill mill TTons ons of of steelsteel Power
Power plant plant Megawatts Megawatts of of electricity electricity generatedgenerated Brewery
Brewery Barrels Barrels of of beer beer
Airline
Airline No No of of seatsseats Hospital
Hospital No No of of bedsbeds University
University No No of of studentsstudents
Output rate capacities Output rate capacities
Input rate capacities Input rate capacities
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
Capacity Decisions
Capacity Decisions
Major considerations in capacity decisions are: Major considerations in capacity decisions are:
What size of plant? How much capacity What size of plant? How much capacity to install?to install?
When capacity is needed? When to phase-in capacity oeWhen capacity is needed? When to phase-in capacity oe phase-out capacity?
phase-out capacity?
At what cost? How much budget for the At what cost? How much budget for the costcost??
Determination of Capacity
Determination of Capacity
Capacity determination is a strategic
Capacity determination is a strategic decision in factorydecision in factory planning. Capacity decisions are important because: planning. Capacity decisions are important because:
They have a long term impactThey have a long term impact
Capacity determines selection Capacity determines selection of appropriate technology, typeof appropriate technology, type of labor and equipments, etc.
of labor and equipments, etc.
Right capacity ensures commercial viabilRight capacity ensures commercial viability ity of the businessof the business venture.
44 44
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
Factors affecting determination of Plant
Factors affecting determination of Plant Capacity
Capacity
Market demand for a product/service.
Market demand for a product/service.
The amount of capital that can be invested.
The amount of capital that can be invested.
Degree of automation desired.
Degree of automation desired.
Level of integration (i.e. vertical integration).
Level of integration (i.e. vertical integration).
Type of technology selected
Type of technology selected
Dynamic nature of factors affecting determination of plant
Dynamic nature of factors affecting determination of plant
capacity, viz; changes in product design, process technology,
capacity, viz; changes in product design, process technology,
market conditions and product life cycle, etc.
market conditions and product life cycle, etc.
Difficulty in forecasting
Difficulty in forecasting future demand and
future demand and future technology
future technology..
Obsolescence of product and technology over a period of time.
Obsolescence of product and technology over a period of time.
Present and future demand.
Present and future demand.
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
Capacity planning
Capacity planning is the process of determining the productionis the process of determining the production capacity needed by an organization to meet challenging
capacity needed by an organization to meet challenging
demands for its products. In the context of capacity planning, demands for its products. In the context of capacity planning, ³capacity´ is the maximum amount of work that an
³capacity´ is the maximum amount of work that an organizationorganization is capable of completing in a given period of time.
is capable of completing in a given period of time. A
A discrepancy between the capacity of an discrepancy between the capacity of an organization andorganization and demands of its customers resul
demands of its customers results in an its in an inefficiencynefficiency, either in, either in under-utilized resources or unfulfilled customers. The goal of under-utilized resources or unfulfilled customers. The goal of capacity planning is to
capacity planning is to minimize this discrepancyminimize this discrepancy. Dem. Demand for anand for an organization¶s capacity varies based on changes in production organization¶s capacity varies based on changes in production output, such as decreasing the production quantity of
output, such as decreasing the production quantity of an existingan existing product, or producing new products. Capacity can be i
product, or producing new products. Capacity can be i ncreasedncreased through introducing new techniques, equipment and materials, through introducing new techniques, equipment and materials, increasing the number of shits, or acquiring additional production increasing the number of shits, or acquiring additional production facilities.
facilities.
Capacity is calculated
Capacity is calculated: (no of machines or workers) *(no of : (no of machines or workers) *(no of shifts) *(utilization)* (efficiency).
46 46
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
The broad classes of capacity planning are lea
The broad classes of capacity planning are lead strategy
d strategy, lag
, lag
strategy, and match strategy.
strategy, and match strategy.
Lead Strategy is adding capacity in anticipation of an
Lead Strategy
is adding capacity in anticipation of an
increase in demand. Lead strategy is an
increase in demand. Lead strategy is an aggressive strategy
aggressive strategy
with the goal of luring c
with the goal of luring customers away from the company¶s
ustomers away from the company¶s
competitors. The possible disadvantage to this strategy is that it
competitors. The possible disadvantage to this strategy is that it
often results in excess inventory
often results in excess inventory, which is costl
, which is costly and often
y and often
wasteful.
wasteful.
Lag strategy refers to adding capacity only after organization
Lag strategy
refers to adding capacity only after organization
is running at full capacity or beyond due to increase in demand.
is running at full capacity or beyond due to increase in demand.
This is more
This is more conservative strategy
conservative strategy. It de
. It decreases the risk of
creases the risk of
waste, but it may result in loss of possible customers.
waste, but it may result in loss of possible customers.
Match strategy (also known as the tracking strategy) is
Match strategy
(also known as the tracking strategy) is
adding capacity in small amounts in response to changing
adding capacity in small amounts in response to changing
demand in the market. This
OPERATIONS
OPERATIONS
MANAGEMENT-AGGREGATE/CAPACITY PLANNING
AGGREGATE/CAPACITY PLANNING
Capacity planning inv
Capacity planning involves activities olves activities such as:such as:
Assessing existing capacity Assessing existing capacity..
Forecasting future capacity needs.Forecasting future capacity needs.
Identifying alternate ways Identifying alternate ways to modito modify capacityfy capacity..
Evaluating financial, economical and technological capacityEvaluating financial, economical and technological capacity alternatives.
alternatives.
Selecting capacity alternative most suited to achieve the strategicSelecting capacity alternative most suited to achieve the strategic mission of the firm.
mission of the firm.
Figure given below illustrates the inputs to capacity dec
Figure given below illustrates the inputs to capacity dec isions.isions. Market consideration
Market consideration Resources availableResources available
Capacity decisions Capacity decisions