2015 Standard Media Kit

Main Office:

8508 Ash Street, Vancouver, BC Canada V6P 3M2

Tel: 604.321.1111 Fax: 604.321.3343

Chinatown Office:

128 Keefer Street, Vancouver, BC Canada V6A 1X4 Tel: 604.688.5688 Fax: 604.662.8663

2015

Standard

Media Kit

Sing Tao Canada Company Profile

● Sing Tao Canada is a partnership between two major media companies: Torstar Group and Sing Tao News Corporation in Hong Kong.

● Sing Tao Daily is published every day in Toronto, Vancouver and Calgary and is part of the Sing Tao overseas publication network which includes the east and west coast of USA, Europe and Australia.

● News resources provided by Sing Tao News Centre in Hong Kong and New York as well as from Toronto Star.

● Sing Tao Daily is the #1 newspaper amongst Chinese-speaking Canadians in Metro Vancouver since 1983.

● Sing Tao Daily leads the way in editorial quality and in-depth reporting. BC Edition was awarded:

♦ “Best Reporting – Chinese Language” by the prestigious

Jack Webster Awards in 2006, 2008 and 2014; and

♦ “Best News Photography – Olympic Feature” by News

■ Sing Tao Daily

The most read Chinese newspaper in Vancouver

■ Weekly magazines

Sing Tao Weekly

(every Saturday) Local stories, lifestyle and

entertainment magazine

Star Magazine

(every Sunday) Contents extracted from the popular East Week Magazine

in Hong Kong.

Parents Gourmet

(every Wednesday) For the needs of parents,

easy cooking receipes and nutritions.

Property Guide

(every Thursday) Comprehensive real estate

Publication.

Sing Tao Daily publishes an average of 100 pages per day, 365 days a year. A leader in coverage of both local and international news, Sing Tao provides readers with up-to-the minute news from around the world through its worldwide news network. Sing Tao Daily has received the prestigious Jack Webster Award for its excellent coverages.

Sing Tao Multimedia Platform

Your #1 Choice in Reaching

the Chinese Community

Our five daily sections incorporate the following: ● Section A – Regional and national news. ● Section B – Hong Kong and China news. ● Section C – Financial news.

● Section D – Entertainment news. ● Section E – Daily features.

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4c communications.ca foundry

where it all comes together 4346 W 10th A ve Vancouver, BC 604.228.1214 www.facebook.com/endaBstore 現在可在 enda b 內賺取aeroplan 飛行里數 DKNY PURE DKNY JEANS 360 Sweater81 HoursBandolera7 For All MankindBrax

Claeson Codello Doma Leather Ella Moss Eileen FisherEile TahariEmu AustraliaEva & ClaudiJavier Simorra

J Brand James PerseJudith & CharlesLineMajestic Michael Kors

Nations Splendid Pennyblack (by Max Mara, exclusive to Enda B)Vince

White & Warren

■ Annual supplements

Bridal Magazine

Published in March Hot Spot MagazinePublished in June Published in May & OctoberNew Home Guide Beauty & Lifestyle_Magazine

Published in October

New Car Guide

Published in November Christmas MagazinePublished in December

■ EliteGen

Leading trendsetting and intellectual lifestylemagazine in Canada

EliteGen is characterized bya sense of inspiration and ingenuity that attractsreaders’ attention. Our magazine appeals to a segment of young, affluent and well-educated professionals with comprehensive mindsand high spending powers. The magazine covers fascinating topicsincluding culture, style and design, trends, fashion and travel fromaround the world.

■ Etel Chinese Business Directory

Provides one stop business directory solutions in print, online (singtaoetel.ca) and mobile format (ccue.ca/tel).

■ Online Products

Bigcityperks

Monthly deals distributed through flyers and e-Newsletter.

Chic Boutique

Online retailer featuring the best hair products.

CCUE.ca

A comprehensive Chinese website and phone app that provides information relating to everyday living such as buy and sell, dining, fashion, travel and a popular forum.

SingTao.ca

The online version of Sing Tao, provides the most up-to-date news.

DuShi.ca

The online version of Canadian City Post, provides information on immigration information, chat room, blog, forum in addition to news.

.com

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New Immigrant’s Choice

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_{Tenure in Canada}

Tenure 0 to 5 years 6 to 10 years Sing Tao Daily 73% 38%

Ming Pao Daily 16% 31% World Journal 11% 31%

Most Often Read Chinese Daily Newspaper

51%

24%

25%

Sing Tao Demographics

Male Female 51% 49% Place of Origin Mainland China 52% Hong Kong 40% Taiwan 5% Others 3% Age 18-34 25% 35-49 17% 50-64 38% 64+ 20%