MEDIAONE. Integrated Marketing & Advertising

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MEDIA

ONE

Integrated Marketing & Advertising

Tel: +974 -44320300/ 44697656 Fax: +974- 44320400

P.O.Box: 22252, Doha – Qatar E-mail: marketing@ialansari.com

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EXECUTIVE PROFILE

Scope Of Professional Services

• Event Management • Research & Studies • Consultancy Services • Printing & Publishing

• Gifts & Promotional Items

• Professional Services References & Beneficiaries

Following are among the major client of Media One provided services:

• Qatar National Olympic Committee

• Qatar Foundation for Education, Science & Community Development - Qatar Academy

- The Learning Center

- Academic Bridge Program - VCU- QATAR

- Family Development Center - Al Sadd Plaza

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EXECUTIVE PROFILE

• Milipol Qatar

• Ministry of Interior

• Ministry of Municipal Affairs & Agriculture • World Trade Organization

• General Tourism Authority • Qatar Telecom

• Qatar Weight Lifting & Body Building Federation • Qatar Judo Federation

• Qatar Shooting & Archery Federation • Qatar Gymnastics Federation

• Qatar Marine Sports Federation • Al Mana Auto Trade ( NISSAN) • Damas Jewelers

• Qatar Cinema & Film Distribution Co. • Nando’s Qatar

• AL Jazeera Channel • Qatar Golf Association

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EXECUTIVE PROFILE

Event Management

Some of the high profile events organized in Qatar by Media One are as follows:

• H.H. The Emir Football Cup 2000

• H.H. The Heir Apparent Football Cup 2000 • Milipol Qatar 1996

• Milipol Qatar 1998 • Milipol Qatar 2000 • Eid Festival 2000

• Doha 2006 15th Asian Games

• Road Safety Campaign 2001

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SCOPE OF SERVICES

Account Management & Account

Planning

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Creative

• Concept development (Visual and Copy). • Preparation to rough creative stage.

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Production and Printing

• Finalization of approved layouts (up to Color Separation). • Recommendation or relevant supplier (Quality/Prices). • Selection/Recommendation of Production Companies. • Quality Control/Supervision/ Printers.

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Research

• Short listing and Selection of Research Agency. • Set Research Objectives.

• Review Methodology

• Review Target Segment and Sample Size Structure. • Review Questionnaire.

• Attend Moderators briefings. • Quality Control.

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Event Management

Launch Event

• Propose and execute event theme.

• Recommend the venue, organization of the entire event

(hosting VIP & guests), catering/ floral/ seating arrangements, etc.

• P.O.S and stands display in strategic locations and major landmarks.

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BTL Exhibitions & Sponsorships

Assessment, Recommendation, Organization

and Execution of Integrated Activities

covering:

• Exhibitions

• Sponsorships

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Public Relations

• P.R. integrated activities. • Press releases write-up.

• Distribution and monitoring of press releases. • Arrangements of press conferences.

• Arrangements of one to one interview.

• Local, regional and international media appearances. • Crisis management.

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CRM

Integrated CRM Programmers to Cover:

• Data Capture

• Direct monitoring

• Loyalty programmed

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Competitive Schedule Reconstitution

COMPETITIVE ADVERTISING

EXPENDITURE ANALYSIS

MARKET BRAND SEASONALITY MEDIA VEHICLE

SCHEDULE

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Media Planning

CONSIDERATIONS

TARGET COMPETITIVE BUDGET MEDIA AUDIENCE EVALUATION LEVEL RESTRICTIONS/

CREATIVE UNITS - Socio-Demographic - Psychographics - U & A - Share of Voice - Reach - Frequency - GRP - CPM

Setting Media Objective (s)

Determining Media Strategy

- Launch - Re launch

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Media Strategy

Media selection : Reach & CPM

Qualitative Frequency

Effective Frequency

Schedules alternatives and evaluation

Optimum Media Plan

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Media Strategy

Media Brief

Competitive Advertising Expenditure Analysis

Schedule Reconstitution

Media Objectives Media Strategy Media Evaluation Optimum Media Plan

Media Buying

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Media Planning Process

• Media negotiation : Capitalize on our large billing base.

Media Qualitative audit (Quality and position).

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How We Function

 Active communication network worldwide.  Common Discipline:

Planning

Consumer Buying System

Brand Strategy and Creative Brief  Leverage brands learning worldwide.

 Maintain common knowledge base through the constant dissemination of information.

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Mediaone Co-Ordination Tools

Status Report : Frequent update on a project-by-project basis

Client monthly Report : Assessment and evaluation of the brand advertising, BTL, PR and CRM campaigns. Early warning system : Monitoring and evaluation of competitive

activities (Creative, Media, PR, CRM, BTL) Procedures Manual : Tailor-made for Client’s needs

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Co-ordination Structure &

Team

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Media one BU

Multi-Discipline Team

Director In-Charge

Account Manager

Brand Design Consultant

Media Planner / Buyer

Public Relations

Event Manager

CRM / BTL Executive

Creative Director

Senior Art Director

Copywriter

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TC-Business Unit Co-Ordination

Account Management & Planning Media one CONQUEST TC - BU

Media, PR & Event Management

Cooperate identity CRM, BTL

Creative & Production.

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Conclusion

Why Media one Conquest ?

If appointed, a fully operational team will be assigned for the project.

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Mediaone Management

Mediaone Directors and Executives

Our Directors and Executives have a multi-disciplinary background including creative, account management, cooperate identity account planning, Media, CRM,

Event Management and PR in addition to a thorough experience and ability to understand the needs of both our clients and audiences across the region.

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