Simple solutions in a
maze of options
Print • Digital • SEM • Online Banner • Mobile • Consulting
SYNC2 Media: A unique company
SYNC2 Media is not your ordinary media buying agency. In fact, we are truly unique.
We know and understand local print audiences and how to bridge the gap between these audiences to digital platforms.
Our goal is simple. You have a message. We’ll help connect you to your perfect audience.
The SYNC2 Advantage
NO PLACEMENT FEES
SYNC2 Media is the for-profit affiliate of the Colorado Press Association. That gives us an advantage others don’t have. We get price points at or below the papers rates, without an additional placement fees. What does that mean? You pay the rate you would get direct — or lower — with no agency commission.
ONE STOP SHOP
Whether you want to place in 1 paper or 100, or if you want to add email blasts, Search Engine Marketing, On-line banner, and/or mobile targeting, we can do it all.
One stop, one call, one bill — it’s that simple.
SPECIAL PROGRAMS
We offer programs that can reach across Colorado — and other states, too — with massive savings. Want to reach 1.5 million people with one campaign, for $1,500? We can do that.
“
WHO WE ARE
A for-profit affiliate of
The SYNC2 Media team brought us ideas when we didn’t know what was possible. We were able to reach many more Colorado voters through electronic ads that led Internet users to our explanations of ballot issues. Then, the SYNC2 team added a smartphone component that allowed voters to remember their choices on Election Day.
Because we’re an all-volunteer board of directors, it was very helpful that SYNC2 tracked the success of the campaign, and then presented it to us in person so that our board could see best timing, and learned more about the targeting ca-pacity of Online advertising for future uses. This has been a great enhancement to our voter education efforts. We look forward to working with SYNC2 for our voter education in Election 2016!”
Sonia Koetting
Communications Director
MARKET
OVERVIEW
Based in Denver, SYNC2 naturally does a lot of business in Colorado. And it’s a good place to do business. With a growing population and economy, combined with affluent and educated
residents, Colorado is a natural choice for life and commerce.
And even though we are Colorado based and Colorado proud, we can market across the country in print and digital.
At a glance:
Colorado’s growing economy
n Colorado has the fastest growing
economy in the nation Business Insider, 2014 n Colorado ranks in the top five
nationally for population growth, employment
growth, wage and salary growth and personal income growth
University of Colorado’s Leeds School of Business
n 2014 marked Colorado’s highest
employment growth this century,and the
state’s economy is expected to continue to expand in 2015, adding a variety of jobs in almost every business sector
University of Colorado’s Leeds School of Business
n Most economically competitive state
in the nation
Business Insider, 2014
n Colorado ranks second in the nation for entrepreneurship and innovation
US Chamber of Commerce, 2014
Colorado by the numbers:
A growing population
Current population estimate: 5.355 million Growth since 2010: 6.5 percent
National growth average: 3.3 percent
An educated community
High school degree or higher: 90.2 percent National average: 86 percent
Bachelor’s degree or higher: 37 percent National average: 28 percent
Colorado has the 2nd highest rate of residents with bachelor’s degrees in the nation
US Census Bureau, 2012
A wealth of resources
Median House Income: $58,400
10 percent higher than the national average n 57 percent of Colorado residents make more than $50,000; national average is 52.7 percent
n 39 percent make more than $75,000 n 25 percent make more than $100,000 Median House Value: $236,000
It’s trusted
Consumers rate newspapers as the
medium with the most trusted and believable ads; most value in planning shopping; and pre-ferred for receiving advertising information. Source: nnaorg.com
It targets your audience
n A major benefit of newspaper advertising is how newspapers offer a variety of products and ways to target audiences. You can:
• Zone by inserts
• Place in niche publications
• Place in various sections of the paper • Behavior target on newspaper websites
Why print marketing works
It’s read
n 67 percent of residents in small U.S. communities read local newspapers once to seven times per week.
n 94 percent of newspaper readers said the newspapers were important.
n 80 percent said they looked forward to reading the newspaper.
It works
n 79 percent of all U.S. adults say they’ve taken actions based on newspaper advertising in the past month.
n 65 percent of community market adults said newspaper ads are influential in making purchasing decisions.
n 78 percent of community market adults said they rarely or never rely on radio for pur-chasing decisions.
n 70 percent of community market adults said they rarely or never rely on television for purchasing decisions.
Why digital marketing works
Online with customers
81 percent of Online Americans report their Internet and cell phone use has made them better informed about products and services today than they were five years ago.
Reduce cost
The price point on many digital options can be lower so a business can develop its Online marketing strategy for a low cost.
Simple to measure
You can get real time results both in terms of our reports and from your own site.
Multiple ways to target your audience
You want to reach 35-40 year olds who wear glasses that like reading sports in a certain zip code? Digital marketing allows you to drill down to certain individuals or cast a wide net with a variety of options.
It can be shared
Digital marketing can be shared via social media, or email forwards, creating an
additional organic spread of your marketing approach.
Digital audience — by the numbers
n Nearly two-thirds of Americans are now smart phone owners, and for many these devices are a key entry point to the Online world.
n 87 percent of US adults use Internet, email or access the Internet via a mobile device. n Reaches across race boundaries with more than 80 percent of ethnicities reporting Online use.
n Reaches a wide range of age
demographics, with 88 percent of people 65 and younger using the Internet.
n 85 percent of those with a household income of more than $30,000 report using the Internet, while 99 percent of those with a household income of more than $75,000 report using the digital services.
SIMPLE SOLUTION:
NEWSPAPER MARKETING
Direct advertising:
Simple One Stop Shop
Whether you want to advertise with one newspaper or every newspaper in the state — from the state’s largest publications (Denver Post or the Gazette) or to weekly papers (such as Johnston or Craig) — we’re your one stop shop.
We don’t charge placement fees. We get the same or better rates than you would get going to the pa-pers individually. We do the work, you get the results. Looking to reach out of state or across the nation? With our affiliation with other Press Associations we can place advertising in papers across the country at the lowest rates.
Statewide & Region
advertising programs
Want a simple, cost effective way to reach the majority of the state, or certain regions of the state? Check out our statewide programs.
We offer small ad, quarter page ad, and classified ad programs that can reach more than 1.5 million people with one simple order.
While many businesses have
completely migrated their
advertising efforts to the web
be-cause of its cost effectiveness,
exposure potential and
conve-nience, print still maintains its
stance as a powerful and
necessary component of an ad
campaign.”
Source: Forbes
“
We also offer our statewide programs with a digtial bundle. It’s both cost effective and has a wide reach.
SIMPLE SOLUTION:
ONLINE & MOBILE MARKETING
Enhanced audience reach
You have target audiences you want to reach? We can find your customers with enhanced audience reach. You give us the demographics, behaviors and target locations (cities, zip codes) and our enhanced audience reach will do the rest. Whether you’re looking to do branding, collect conversions, or do video ads, we can put you places and sites your audi-ence is at, such as ESPN, CNN, Discovery, Food Network and more.
We can provide detailed reporting at the end of campaigns or throughout.
Newspaper websites
This program is much like our direct advertising in print products.
We can place advertising on any newspaper website in the state, region or nation. Whether it’s one newspaper website or 100, we can do it for you.
And often times, if you bundle with print, we can work to get you a better price. We offer some of the great benefits newspaper advertising offers: an audience that tends to be educated, with a higher income who are paying attention to the world around them.
Mobile and Tablet targeting
Mobile remains one of the fastest growing markets. “There are almost as many cell-phone subscriptions (6.8 billion) as there are people on this earth (7 billion),” according to a February 2015 qz.com report.
People use cell phones to search for businesses and information, buy Online and find just about anything. You can literally have your information at your target audi-ence’s fingertips.
We target people’s mobile and cell phones based on demographics, behaviors and locations. We can provide detailed reporting at the end of campaigns or throughout.
SIMPLE SOLUTION:
EMAIL, SEM, SOCIAL MEDIA AND MORE
Email Blasts
Target your dream client with email blasts. Our email lists are double opt-in, meaning they only contain people who have chosen to receive them.
There are more than 800 demographics — age, income, occupation, interests and more — to target by.
Additionally target Business to Business (B2B) by sales volume, number of employees, SIC (Standard Industrial Classification) codes or titles.
We also have the ability to buy the email lists of those that open or click through an email. Detailed campaign information reported one week after deployment.
SEM — Search Engine Marketing
Increase your company or businesses profile by getting to the top of search engines.
We find the geo or area that you want to target and find keywords associated with your product. When people put the words into Google — or any search engine — your company or business will pop up.
A must for companies doing any marketing right now.
Native advertising
What is native advertising? It can be a whole lot of different things, but at the end of the day, it leads to your business.
Some native advertising is done through stories, others through photos, and others through more traditional looking ads. The results are always high.
We can fashion a native advertising campaign to fit your needs.
Social Media campaigns
Want to advertise on Facebook, Twitter or any other social media platform? We’ve got you covered.
We can do any type of ads that you want, whether it’s advertising in-feed or on the site. We can target the advertisements as well, using demographics and location.
TO LEARN MORE, CONTACT A SYNC2 BUSINESS DEVELOPMENT SPECIALIST
