Specialist Programs
Frequently Asked Questions
FAQS
COMPANY PROFILE FORM
A standard company profile form is required to gather basic company information about the contractor participating in the specialist programs. This form is needed to set up contractors in our point of sale system to start tracking opportunities, estimates, orders, and marketing materials.
TRAINING
The following live webinar trainings are required:
Trex® Fencing - Product Knowledge (all staff): This webinar provides basic product
information about Trex Fencing. All staff members are required to attend so questions about Trex Fencing can be answered for any inquires.
Trex® Fencing – Sales 101 (sales team): A webinar that is designed specifically for the
sales team to know the best practices on how to sell Trex Fencing installations. This webinar focuses on all communities for the following applications residential, commercial, government, & HOAs.
Trex® Fencing – Management Training (management): This particular webinar helps
management to price Trex Fencing installations accordingly. Trex Fencing isn’t difficult to install but over pricing an installation can lose the opportunity for an excellent project with deeper profits than other products.
Trex® Fencing – Installation (staff pertaining to installations): Trex Fencing isn’t difficult to
install but an installation webinar has been created to help crews to tackle any situation on a Trex Fencing project. With years of experience installing Trex Fencing, let us help eliminate headaches through a 20-30 minute live webinar that will cover any and hopefully all circumstances that will happen during an installation.
MARKETING SUPPORT
Trex Fencing shall take reasonable action to assist the Specialist in their efforts to
promote, sell, and install Trex® fencing, including the provision of reasonable quantities of support materials such as product information, sales promotional literature, and marketing tools.
MATCHING PAY-PER-CLICK CAMPAIGN
For Specialists that add Trex Fencing to their website, a Matching Pay-Per-Click
Campaign of up to $200.00 is provided. This initiative provides a marketing jump start to help Specialists close two Trex Fencing projects in 45 days during the pre-qualification timeframe.
Additionally, for the first two jobs purchased under the Pre-Qualification Program, $200.00 per job of Matching Pay-Per-Click credits are provided.
A total of $600.00 worth of marketing credits can be earned during the pre-qualification.
ADD TREX FENCING WEBSITE PACKAGE TO WEBSITE
It’s important to maintain website theme with incorporating Trex fencing as contractor promotes Trex fencing.
The easiest way to promote and receive inquires is having Trex Fencing on contractor’s website. A Trex Fencing Website Marketing Package is provided for easy upload which includes product content and installed images.
Steps to Review
1. Do a website audit with the national sales representative for suggestions with adding Trex fencing.
2. Review contractor’s home page and determine how Trex fencing can be added just like other fence products offered.
3. Review the contractor’s product tab on the home page and make sure Trex fencing has a link to the web page dedicated for Trex fencing.
4. The web paged dedicated for Trex fencing needs to have the following product content:
a. Product composition and knowledge b. Product virtues and benefits
c. Trex fencing colors swatches d. Trex fencing diagram
e. Pictures of Trex fencing
f. If necessary, provide a link to www.TrexFencing.com
5. It’s required to have a Trex Fencing photo gallery with a minimum of 15 project pictures. All three Trex Fencing colors need to be show cased. Photos for the gallery can be found in the shared Google Drive folder: Trex Fencing Website Marketing
Package\Gallery – Portfolio Pictures
6. Where necessary add the Trex® official logo throughout the company website. 7. If possible provide web page for Trex gates and another web page for Trex technical
LISTING & PROFILE PAGE ON TREXFENCING.COM
Professional installers that succeed in the Trex Fencing Specialist Pre-Qualification will be given contractor recognition on www.TrexFencing.com. This will allow for consumers to contact Trex Fencing Specialists directly to schedule installation bids.
A Company Profile Form needs to be submitted to a Trex Fencing distributor to complete a Specialist’s listing and profile page.
JOBS PUBLISHED ON TREXFENCING.COM
Trex Fencing Specialists have the opportunity to show case their projects on
www.TrexFencing.com. A TrexFencing.com Blog Form will need to be submitted to Sales@TrexFencing.com for publishing projects on TrexFencing.com
SALES LEADS & REFERRALS
Sales leads and referrals will be handed over to Trex Fencing Specialists by their Trex Fencing distributor. For all sales leads and referrals, a return-and-report to the Trex Fencing distributor is required by the Trex Fencing Specialist. After an installation bid has been provided to the potential prospect, the Specialists will notify their Trex Fencing distributor. In order to receive sales leads and referrals, the Trex Fencing Specialist must provide to their Trex Fencing distributor their per foot labor charges for installing Trex® fencing. This as well as all other Trex Fencing Specialist information will not be shared in any way.
TERMS OF PURCHASE & SHIPPING PRIORITY
Specialists are not required to stock materials but are able to purchase materials by the job or by the piece. Specialists are given shipping priority meaning orders ship within five days plus 4-7 days for transit time.
Specialists purchase materials upfront by one of the following payment methods: cashier’s check, ACH debit transfer, credit card (2.75% surcharge), wire transfer, direct deposit (US Bank), or payment surety bond.
MATCHING FUNDS ASSISTANCE FOR WEBSITE PERFORMANCE & DESIGN
After the Trex Fencing Specialist has successfully completed the Pre-Qualification, the Trex Fencing distributor will work directly with the Trex Fencing Specialist to enhance website performance and design for search engine optimization (SEO).
A third party audit is required to know the costs associated to enhance website performance and design. Matching funds assistance will only be provided upon prior approval by the Trex Fencing distributor.
Search Engine Optimization (SEO) From Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Search_engine_optimization)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
FINANCING OPTIONS FOR HOMEOWNERS
Financing options are available to purchase Trex® fencing materials for the Specialist’s
customer (homeowner). The homeowner must purchase materials directly from the Trex Fencing distributor at retail price to qualify for financing. The difference between retail price and the Specialist price is credited back to the Trex Fencing Specialist minus the processing fee. The credit will be issued by wire transfer within10 days from when the Delivery/Completion Certificate has been received by the Trex Fencing distributor. The maximum materials amount that can be financed is $25,000.
The homeowner requesting financing must work directly with the Trex Fencing distributor and complete the following paperwork:
Home Improvement Consumer Credit Application
Sales Slip–B Home Improvement Sales Processed at Delivery/Installation Delivery/Completion Certificate
Refer to the Trex Fencing Specialist Program Financing Cost Analysis Sheet.
ANNUAL PURCHASING REQUIREMENTS
The following purchasing commitments are required to maintain Specialist status: Trex Fencing Specialist: $60,000+ in a calendar year
Trex Fencing ELITE Specialist: $160,000+ in a calendar year
Purchases are reviewed each quarter with the specialists to analyze, review, and strategically plan for the next quarter. Meeting volume purchases is necessary to
TREX FENCING CONTRACTOR FORM LETTER
Trex Fencing will assist the contractor with sending a pre-formed letter about Trex® Fencing to all clientele such as HOAs, landscapers, architects, homebuilders, developers, & municipalities. The Trex Fencing Contractor Form Letter is to provide product awareness about Trex Fencing and to give recognition for the contractor. This is a quick way to provide product awareness to the contractor’s existing customer base that Trex Fencing is offered.
Additional Benefits for
Trex Fencing ELITE Specialists
LINE OF CREDIT (OAC)
A line of credit may be established with the following terms: o On Approved Credit
o Established Purchasing History with Trex Fencing distributor o Net 20 Payment Terms
ADVERTISING CO-OP
Credits are given to Trex Fencing ELITE Specialists for a cost sharing Advertising Co-op program. The minimum yearly purchase volume must be met by the Trex Fencing ELITE Specialist to qualify for Co-op advertising credits. For all Trex® Fencing purchases in a calendar year, a 2% Co-op advertising credit will be given. The Advertising Co-op accrued in the calendar year is issued to the Trex Fencing ELITE Specialist on the second Wednesday in January of the following calendar year. The following advertising co-op options are available to apply credits:
o Pay-Per-Click Marketing Campaign o Trex® Fencing Apparel
