Executive
Presentation
Presentation
Safeview Company Profile
Safeview develops technologies that enable new
ways to interact with the consumer of TV services
Safeview develops and integrates its own products
and third party products into a very competitive solution that comprises the full value chain of the digital TV market.
Safeview develops technologies to:
Protect pay TV content
Provide new interactive TV services Manage customer data
Safeview customers are:
Pay TV and Internet operators Broadcasters
Content providers
Timeframe
March/2003: Secuenzia founded by a group of engineers on the forefront of digital television development in Spain.
January/2006: First customer of Safeview CA in Africa.
October/2006: Secuenzia setup TDM, a company to broadcast local DTT channels in Madrid region.
May/2009: Safeview is chosen by Abertis Telecom as the second CA for Spain pay TV DTT
for Spain pay TV DTT
March/2009: First customers in Latin America and Asia
August/2009: Safeview is chosen by AOTEC as its reference supplier for CA
Safeview Product Offering
Safeview offers products targeted to an end to
end support of the digital TV value chain:
Safeview Conditional Access System: Maximum protection for content
Smartcard based
Software based for IPTV with DRM
Safeview Punto Azul: Interactive TV application suite
Voting
Loyalty program
Interactive Advertising Segmented Advertising
Safeview architecture
Broadcast Network (TDT) STB Safeview STB SafeviewSafeview components are organized in a common framework that
guarantees a smooth integration between them and external systems and enables new ways of doing business in the TV market
Safeview Framework
Punto Azul CAS/DRM CRM
Safeview Framework
Punto Azul CAS/DRM CRM
Content Servers Premium Advertising Content Servers Premium Advertising Premium Advertising Safeview Client Safeview Client WiFi INTERNET INTERNET Backoffice -CRM -Billing -ERP Promotions OTT Channels FTA Pay TV
Safeview CAS: Key Aspects
• SecurityOn broadcast networks, it is a solution based on high security smart cards. The smart cards can be paired up with the STB. On IPTV networks, it is a cardless solution based on secured STBs.
• Integral System
Safeview is prepared to protect, from a single central point, all the TV services provided by a global operator: broadcast TV, IPTV, VoD, network recording and local recordings (PVR). The system includes regionalization, parental control, messaging and EPG.
• Scalability
Extremely eficient use of the bandwidth allocated to the EMM delivery. This means the operator Extremely eficient use of the bandwidth allocated to the EMM delivery. This means the operator can reach maximum scalability to provide the pay TV service..
• Flexibility
Offers a total flexibility to create new Pay TV products, combining subscription, PPV and PPT. Those products can be commercialized in prepay or postpay modes.
• Easy integration
STBs: Safeview core designed to be easily migrated into all kind of STBs.
Backoffice: The integration with the SMS/CRM is easy to perform becase the interfaces are
based on webservices technology.
DVB Head-end: The use of the DVB-Simulcrypt standard provides a fast one day integration
Safeview CAS Functionality
Card based and cardless options Pay per channel subscription (day,
week, month, unlimited)
Pay per View (one or more events) Pay per time (N minutes out of a
set of events or services)
Instant, Pre-booked and Token-based Pay per View
VoD (Video on Demand) services including Time Shifted TV, catch-up TV, etc.
Segmentation
Loyalty
Promotions
Punto Azul Service Offering
8
puntoazul
Voting Links to ad content Messaging AdvertainmentPunto Azul
Punto Azul is a service platform that enables interactive TV applications:
Voting
Links to advertising contents Loyalty Program
Advertainment
Segmented advertisement Promotions and e-coupons
The services offer different business opportunities to existing and new players in the TV market:
Operators Advertisers
Punto Azul: Interactivity
Punto Azul supports games, voting, and other interactive
services that improve the TV user experience and
increase the effectiveness of advertising
These services can be combined with Punto Azul Loyalty
Punto Azul : Loyalty
Punto Azul includes a loyalty program for consumers through the TV advertisement
•Increase the effectiveness
Consumer TV channel Advertiser
Value for
•Receives prices and gifts for watching and
interacting with
advertisement and other contents managed by Punto Azul.
•A new way of having fun watching TV.
•A new source of
advertisement incomes •Increase the value of the
contents broadcast
•Increase the effectiveness of the communication with the audience due to the use of innovative and participative ad formats. •Increase the effectiveness
and control over its
promotional activity at the point of sale.
•Increase consumers loyalty.
Safeview CRM
Safeview CRM is a business information repository and subscribers management system for pay TV services.
Safeview CRM stores information about:
Customers demographic data Billing
Security and authentication
Physical equipment: Cards, STBs Program grid
Loyalty
Safeview CRM includes a billing engine for pre and postpaid modalities
Safeview CRM offers standard interfaces with external ERP’s, Call Centers, and Payment Systems for a fully integrated Customer
Telf. (+34) 91 420 02 20 Fax. (+34) 91 420 03 10
Contact
Fax. (+34) 91 420 03 10 www.safeviewtv.es
