E-COMMERCE FEATURES WEB CART

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E-COMMERCE FEATURES

WEB CART

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Introduction

Increase your sales with a fully

_{featured ecommerce site}

The amount of money spent by consumers shopping

online increased to over £43 billion with an average increase year on year of 15%. Although the current climate has slowed slightly customers still quote the reasons for using internet shopping as

Shop anytime 81% Save Time 77%

Products comparison 61% Easy search and locate 56% Lower Prices 46%

Can your business afford to be left behind?

Well an eCommerce solution by Open Retail Solutions will help you catch your slice of the action.

With a content managed back office and epos integrated site it couldn’t be easier. Links to over 22 payment gateways VISA/MasterCard PABP certified SEO friendly—maximises search results Google Checkout

Ease to use managed back office system Gift card and gift registry

Upsell and related products

Full integration with accounting software Ability to talk and track with carrier websites

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Benefits

Easy to find items using categories, departments, or brands search methods. Sub category selector using the scrolling pictures tool.

Full product information-technical specification, star rating, pictures and video. Best selling and featured products per site or category.

Search engine optimised to product level. Stock availability on products.

Choice of online payment gateways.

Non registered alternative checkouts available. Customer bulk emailing

Increase your sales with a

fully featured ecommerce site

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Footer

Top Banner

PAGE DESIGN

This is the key area for company logo and image for the first landing by a customer. The main navigation of the site not just the selling. Finally the running checkout basket total.

SKINNING

This is the technique of bringing your own look and feel to the whole website design. There are different styled sites for different retail sectors e.g. fashion versus car parts. What skinning lets you do is use appropriate images and graphics with company colour co-ordinating to clearly define you product and your company brand. The best way to start is look at your direct competitors and other close industry websites just to see what’s out there. As this is what you are completing against you can get you own design ideas across in the design consultation meetings. The graphic designer can only do so much, at the end of the day it will be the quality of your content that makes the difference.

MAIN BODY

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LOGO

Company logo and site matching colours and banner image reflecting your products.

TOP BANNER

MENU BAR

selection—regular searches of category, department and brand

BANNER IMAGE

The company’s activities are best represented by a background image, to confirm to the browsing customer they are in the correct selection type

CUSTOMER SERVICES

These cover the creation of a customer account and access to the status of your orders current and past.

Home Page

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COMPANY

This menu selections cover the background information and buying rules. They also contain all the other general site functions.

TOP BANNER

BASKET

The overall sales checkout and web cart with a running total of sales

Home Page

Top Banner

PHONE AND LOGIN

Sales contact telephone number

New account register or existing account login View product selection wish list basket

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MAIN IMAGE

This is a key picture of what is for sale on this site and your company services

MAIN BODY

This section of the page is used to entice buyers towards their product selection.

Home Page

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Home Page

Left Side Bar

SEARCH

Across site search for match customer entered search words

LEFT SIDE BAR

Most ecommerce sites offer and customers expect to have the main product search available in this position on the site. Below the search can be offered variable adverts and/or shop opening times.

DEPARTMENTS

The product departments with drop down sub categories, with multiple levels.

BRANDS

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Home Page

Left Side Bar

ADVERTS

2 or more interchanging adverts

LEFT SIDE BAR

Most ecommerce sites offer and customers expect to have the main product search available in this position on the site. Below the search can be offered variable adverts and/or shop opening times.

OPENING TIMES

If you have a retail outlet as well than you can show its trading hours and any contact details.

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Home Page

Right Side Bar

BEST SELLERS

best sellers based on the product range you are looking at, a top performer.

RIGHT SIDE BAR

This section of the page is used to entice buyers towards products that are likely to be of interest based on the product range they are viewing at the time.

FEATURE PRODUCTS

featured products based on the product range you are looking at, you might consider

STAR PRODUCTS

star product based on the product range you are looking at, that you would like to clear.

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SITE MAP

The footer navigation links

FOOTER

This section of the page is used provide some navigation links and general links, plus show what payment types the site can take.

PAYMENT

A block of images of the payment gateways and/or credit cards taken as payment on the site

BRAND LINKS

One off customer designed brand links from brand logos

Home Page

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Home Page

Main Body Search

STRAP LINES

A variable advertising strap line and picture re le v ant to t h e product range being viewed.

MAIN BODY

PRODUCTS

First items in the group, unless filtered when the filter results will be shown In the order requested.

PICTURES

A picture for each sub category and if greater than 3 a scroll left and right option appears.

FILTERING

star product based on the product range you are looking at, that you would like to clear.

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Home Page

Main Body Product

PRODUCT

One at a time with picture, stock and pricing

MAIN BODY

INFORMATION

Various additional sleeves of information are available on a product

FUNCTIONS

Sale Price In stock Next item Larger Image Brand Colour select Email Friend Wish list Enter message

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Home Page

Main Body Product

INFORMATION

A text narrative about the product and it’s performance.

MAIN BODY

RATING

Buyer only selected s t ar rat i n g an d comments feedback.

VIDEO

The ability to show a supplier’s video on the product features.

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Home Page

Main Body Product

RECENT

Items you have looked at just prior to this current item.

MAIN BODY

UPSELL

A prompt to look at items you feel you would like the cus-tomer to buy instead as they are higher

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Home Page

Main Body Basket

SHOP CART

The items selected for confirmation correctly selected and total price , before

proceeding to payment

CHECKOUT

This section deals with the payment and delivery of the goods purchased

NOTES

The ability to add additional notes

COUPONS

Where a promotion a offer has been used identify this by entering the code

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Home Page

Main Body Register

ACCOUNT

Details of the customer

CHECKOUT

This section deals with the payment and delivery of the goods purchased

BILLING

Details of invoicing.

SHIPPING

Details of delivery address

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Header

The header area usually contains navigation to content pages about the company, for example about us, news, company policies etc. This space usually holds the Login/ Log Out, Shopping basket and Account links. The header also contains the company logo and a prominent space for a contact phone number.

Left side bar

The left sidebar is the main area for menu items, containing links to departments/categories allowing users to browse products with drill-down options. There are various display functions available including drop-down menus and fly-out menus. The left sidebar is also a good place to position a search function if not included in the header area.

Right Sidebar

The right sidebar is an optional feature which contains a few more advanced features including bestsellers, star products and a more detailed shopping basket than the one available in the header.

Content

The main content area is the section of the page that will show products and information.

Terms & Conditions

This page will consist of the all relevant terms and conditions that are required on the site including delivery information and any necessary legal disclaimers. Content to be provided by client.

Homepage

The homepage will be a visitor’s first entry to the website so will be designed to give a first impression that mirrors your company ethos. As the site is driven towards making sales the homepage will be a place to show best selling categories/products, as well as any special offers and discounts.

Category pages

These pages are accessed by clicking on one of the categories in the menu. Thumbnail images of each of the products are displayed along with product name and price. Clicking on the thumbnail will take the user through to the specific product page.

Product page

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Product name

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Product description

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Product code

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Product image (click to see larger image)

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Quantity drop down

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Variant drop down

(Related products – up to 2 thumbnails & product names to be displayed

Add to basket – this button will add the product to the shopping basket (with the selected quantity and variant), and take the user to a view of their shopping basket

Shopping Basket

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This page will show the products that the user has added to their shopping basket, along with a subtotal of the cost of the products selected. The user will have the ability to:

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Change the quantity of any product or remove a product from the basket completely. An “update basket” button will be provided

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Enter notes/special delivery instructions about the order in a text box. An “update basket” but-ton will be provided

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Enter a discount/promo code. An “update basket” button will be provided. If a valid discount code has been entered the discount will be applied to the basket

“Continue shopping” via a link which will take the user back to the page they came from to this page

Login / Register

This page will give the user 2 options:

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Login – if the user has a user-name/password they can login here and will be taken to the “Delivery details” page if they have arrived here as part of purchase – other-wise they will be taken back to the B uy P3 sec tio n hom epage . Forgotten password functionality will be provided (see subsequent “Forgotten password” section for details). Error messages required are: “Please enter a valid email and password to gain access. If you have forgotten your password

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Terms & Conditions

The Terms & Conditions check box will be accompanied by a link to the site terms & conditions. The following error messages will be shown if any form validation is failed on submission:

“Please complete the fieldname field” (where fieldname is the missing field)

“Please enter a valid email ad-dress in the format [email protected]” “Please ensure your confirmation email address matches your email address”

On successful submission of this form using a button labelled “Confirm details” the user registration will be saved to the database and if registering as part of purchase the user will be taken to the Delivery Details screen. Alternatively the user will see a s c re e n t h a n ki n g t h e m f o r registering and present a link to the opening page of the shop section.

An email will be generated confirming the user’s registration. Copy to be defined .

Delivery details/Order

Summary

The user will now be presented with a form for delivery method and order summary. The delivery methods and associated charges can be found in the table below: The user then needs to click the “Select delivery method” button which will update their order summary.

The user will now be presented with a summary of their order showing total cost including deliv-ery and billing and delivdeliv-ery addresses.

A link will be present to edit their order which will return the user to the Shopping Basket screen. There will also be a link to the user’s Address Book to allow them to change billing/delivery

addresses

(marked as “Change Addresses”) A button will be present for the user to proceed to the Payment gateway.

Delivery details/Order

Summary

.Payment gateway

Payment shall be handled by HSBC and shall be integrated into the site, all account setup information will be given to WebCatch, at least two weeks before the go live date. Confirmation

The order confirmation page will thank you the customer for their purchase and display their unique order and customer numbers. It will also advise the customer that a confirmation email for their order will be sent to their registered email address. A link to print a receipt/order confirmation will be provided.

Forgotten password functionality The user will be presented with copy and a form to enter their email address. On clicking submit the user will be sent a new one time use password to their registered email address and will be forced to enter a new password when they login.

Address Book

This page allows the user to either edit existing addresses, change the delivery address for the order they are making or add a new address. Links are provided next to existing addresses to edit or set as delivery address. A link will be provided to enable users to add a new address. Address details displayed and edit-able are as per the Delivery Address section of the registration form.

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ECOMMERCE WEBSITE FEATURES Standard Pro

Company Logo

Home Page Top Banner

Home Page Left Hand Sidebar Product Site Picture

Menu bar — Searches

Menu bar — Customer service Menu bar — Company

Cart Running Total—Basket Contact Telephone No Login / Register Wishlist Basket Opening Times

Category and Sub Category Department Brand Word search Adverts Best Seller Star Product Feature Product

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ECOMMERCE WEBSITE FEATURES Standard Pro Main Body Product Search

Main Body Product Information

Main Body Product Features

Home Page Product Information Category Picture

Category Strapline Sub Group Pictures scroll Filters

Search product results

Big Picture

View enlarged picture Description

Price

Reduced price and saving

View enlarged picture Stock availability Email a friend Colour choice

Information / Specification text Star rating and review

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ANNA DAVIES

Outdoor clothing and gifts, with a shop

in betws-y-coed north wales

www.annadavies.co.uk

These are some sites that have been built using the same techniques

EVERYTHING 4 PETS

A pet shop selling trophies and

rosettes

www.everything-4-pets.co.uk

GARDEN CENTRE DEMO

This is not a live trading site ,

just examples of how one

might look

http://demo.webcatch.co.uk/ecommerce/

E-COMMERCE FEATURES WEB CART