ASIA PACIFIC PERFUMES AND DEODORANTS MARKET

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www.techsciresearch.com

2016 – 2026

ASIA PACIFIC PERFUMES AND DEODORANTS MARKET

FORECAST & OPPORTUNITIES

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Scope of Report

Product of Interest (POI): Perfumes and Deodorants

Review Period 2016 – 2019 Base Year 2020 Estimated Year 2021 Forecast Period 2022 – 2026

Year Range

Perfumes and deodorants are primarily designed to mask the body odor caused by bacterial perspiration. It gives a pleasant smell to a

person and is assumed to showcase high social stature of person among individuals.

Deodorants: Deodorants are mixture of essential oils/aroma compounds (10%-15%) and solvents (water and alcohol) primarily used to

mask body odour. In our scope of study, we have included deodorant sprays, roll-ons, pocket deodorants, non-gas deodorant sprays and

deodorant sticks.

Perfumes: Perfumes are mixture of essential oils/aroma compounds and solvents (water and concentrated alcohol), used to give a pleasant

scent to a person’s body. Concentration of aromatic compounds in perfumes is usually higher than that of deodorants.

Market Segmentation

COUNTRY • China • India • Japan • South Korea • Australia • Indonesia • Thailand • Vietnam • Malaysia • Singapore TYPE • Perfumes • Deodorants SALES CHANNEL • Traditional Stores • Supermarket/ Hypermarket • Specialty Stores • Online • Others PACKAGING • Below 50 ml • 50-100 ml • 101-150 ml • 151-200 ml • Above 200 ml

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S. No. Contents

1. Product Overview 2. Research Methodology 3. Executive Summary

4. Impact of COVID-19 on Asia Pacific Perfumes and Deodorants Market 5. Voice of Customer

5.1. Factors Influencing Purchase Decision 5.2. Brand Recall

5.3. Brand Satisfaction Level

6. Asia Pacific Perfumes and Deodorants Market Outlook, 2016-2026F

6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast

6.2.1. By Type (Perfumes and Deodorants)

6.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 6.2.1.2. By Deodorant (Gas and Non-Gas)

6.2.2. By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml and Above 200 ml) 6.2.3. By Sales Channel (Traditional Stores, Supermarket/ Hypermarket, Specialty Stores, Online, and Others) 6.2.4. By Company

6.2.5. By Country (India, China, Japan, South Korea, Australia, Malaysia, Vietnam, Singapore, Indonesia, Thailand) 6.3. Product Market Map

7. India Perfumes and Deodorants Market Outlook, 2016-2026F

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S. No. Contents 7.1. Market Size & Forecast

7.1.1. By Value 7.2. Market Share & Forecast

7.2.1. By Type (Perfumes and Deodorants)

7.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 7.2.1.2. By Deodorant (Gas and Non-Gas)

7.3. By Sales Channel

8. China Perfumes and Deodorants Market Outlook, 2016-2026F

8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast

8.2.1. By Type (Perfumes and Deodorants)

8.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 8.2.1.2. By Deodorant (Gas and Non-Gas)

8.3. By Sales Channel

9. Japan Perfumes and Deodorants Market Outlook, 2016-2026F

9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast

9.2.1. By Type (Perfumes and Deodorants)

9.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 9.2.1.2. By Deodorant (Gas and Non-Gas)

9.3. By Sales Channel

Table of Contents

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S. No. Contents

10. South Korea Perfumes and Deodorants Market Outlook, 2016-2026F

10.1. Market Size & Forecast 10.1.1 By Value 10.2. Market Share & Forecast

10.2.1 By Type (Perfumes and Deodorants)

10.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 10.2.1.2. By Deodorant (Gas and Non-Gas)

10.3. By Sales Channel

11. Australia Perfumes and Deodorants Market Outlook, 2016-2026F

11.1. Market Size & Forecast 11.1.1 By Value 11.2. Market Share & Forecast

11.2.1 By Type (Perfumes and Deodorants)

11.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 11.2.1.2. By Deodorant (Gas and Non-Gas)

11.3. By Sales Channel

12. Vietnam Perfumes and Deodorants Market Outlook, 2016-2026F

12.1. Market Size & Forecast 12.1.1 By Value 12.2. Market Share & Forecast

12.2.1 By Type (Perfumes and Deodorants)

12.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 12.2.1.2. By Deodorant (Gas and Non-Gas)

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S. No. Contents 12.3 By Sales Channel

13. Malaysia Perfumes and Deodorants Market Outlook, 2016-2026F

13.1. Market Size & Forecast 13.1.1 By Value 13.2. Market Share & Forecast

13.2.1 By Type (Perfumes and Deodorants)

13.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 13.2.1.2. By Deodorant (Gas and Non-Gas)

13.3. By Sales Channel

14. Indonesia Perfumes and Deodorants Market Outlook, 2016-2026F

14.1. Market Size & Forecast 14.1.1 By Value 14.2. Market Share & Forecast

14.2.1 By Type (Perfumes and Deodorants)

14.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 14.2.1.2. By Deodorant (Gas and Non-Gas)

14.3. By Sales Channel

15. Singapore Perfumes and Deodorants Market Outlook, 2016-2026F

15.1. Market Size & Forecast 15.1.1 By Value 15.2. Market Share & Forecast

15.2.1 By Type (Perfumes and Deodorants)

15.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette)

Table of Contents

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S. No. Contents

15.2.1.2. By Deodorant (Gas and Non-Gas) 15.3. By Sales Channel

16. Thailand Perfumes and Deodorants Market Outlook, 2016-2026F

16.1. Market Size & Forecast 16.1.1 By Value 16.2. Market Share & Forecast

16.2.1 By Type (Perfumes and Deodorants)

16.2.1.1. By Perfume (Eau de Cologne, Eau de Parfum and Eau de Toilette) 16.2.1.2. By Deodorant (Gas and Non-Gas)

16.3. By Sales Channel

17. Market Dynamics

17.1. Drivers 17.2. Challenges

18. Market Trends & Developments 19. Competitive Landscape

20. Strategic Recommendations 21. About Us & Disclaimer

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Research Methodology

Identifying Key Opinion LeadersQuestionnaire DesignIn-depth Interviews Data Collection Developing List of Respondents Formulating Questionnaire Market

Profiling ValidationData

Data Analysis

In-depth secondary research was conducted to

determine top players in the Asia-Pacific perfumes

and deodorants market, overall market size and segmental market size.

In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry

specialists was developed.

TechSci conducted interviews with industry experts and

industry players for data collection and

verification. Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to

obtain qualitative and quantitative insights about

the Asia-Pacific perfumes and deodorants market.

Data Collection

Data Filter

& Analysis IntelligenceResearch &

Actionable

Insights BusinessSolution

Primary Research Desk Research Company AnalysisRecent DevelopmentsMarket Changing Aspects/DynamicsGovernment PoliciesConclusionMarket ParticipantsKey Strengths ✓ LinkedIn ✓ TechSci Internal Database ✓ Factiva ✓ Hoovers Paid Sources ✓ Company Websites ✓ Company Annual Reports

✓ White Paper Study

✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. Secondary Research Primary Research

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Research Methodology

Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Asia-Pacific perfumes and deodorants market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing consumer inclination towards compact perfumes and deodorants and growing adoption of perfumes and deodorants, among others. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Asia-Pacific perfumes and deodorants market.

Methodology Followed for Calculation of Market Size:

Market Size By Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as perfumes and deodorants companies market influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 perfumes and deodorants companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20 industry experts and other value chain stakeholders in Asia-Pacific perfumes and deodorants market to obtain the overall market size for 2016-2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020.

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Research Methodology

• Respondents were asked about the current and future market growth rates, market shares by type, by packaging, by sales channel, by country and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares shares by type, by packaging, by sales channel, by country and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of Asia-Pacific perfumes and deodorants market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Asia-Pacific perfumes and deodorants market, TechSci Research used various forecast techniques such as:

✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis

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Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term periods to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Revlon

▪ Firmenich International SA ▪ Estée Lauder Asia Pacific Limited ▪ L'Oreal Group

▪ Christian Dior Couture

▪ Giorgio Armani Hong Kong Limited ▪ Unilever Asia Private Ltd.

▪ Procter & Gamble Asia ▪ Church & Dwight, Co., Inc. ▪ Godrej Group

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge Repository

▪ Company Annual Reports ▪ Industry Magazines ▪ Industry Reports ▪ News Dailies

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Industry Brief

According to TechSci Research report,“Asia Pacific Perfume & Deodorants Market By Type (Perfumes {Eau de Cologne, Eau de Parfum and Eau de Toilette} and Deodorants {Gas and Non-Gas}) By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml and Above 200 ml) By Sales Channel (Traditional Stores, Supermarket/ Hypermarket, Specialty Stores, Online, and Others) By Country, Competition Forecast & Opportunities, 2026”, the Asia Pacific perfume & deodorants market is projected to grow with an impressive double digit CAGR in the forecast period, 2022-2026. The market growth can be attributed to the increase in demand of fragrant products to maintain freshness and hygiene of the human body by the working population of the region. The premium and exquisite products are flooding the regional market thereby driving the growth of the market in the upcoming five years. Top players in the market are focusing on the end user’s demand and thus creating perfumes and deodorants based on their preferences. To target the male consumers, the market players are providing the products that are more woody, citrusy, and amber-oriented whereas female consumers are more inclined and thus provided with floral, sweet, and oriental notes. This availability of the wide range of the products is a major factor that is driving the growth of the Asia Pacific perfume & deodorants market in the next five years.

Moreover, the market players are actively implementing the scent marketing strategy to influence theconsumers’ purchasing decision. This factor will majorly enhance the growth of the Asia Pacific perfume & deodorants market in the forecast period. Based on type the perfume and deodorants market are categorized into eau de cologne, eau de parfum and eau de toilette as different types of perfumes available in the market whereas gas and non-gas as the different type of deodorants. Perfumes are differentiated by their area of uses; eau de cologne are majorly used by the male consumers, where as eau de parfum is female perfume, and eau de toilette is the perfume category that is majorly used for the room and toilet fresheners. Deodorants are differentiated into two types that is gas and no gas which focusses on the authenticity and the value of the product by defining its gaseous nature that may lead to differentiating the products based on the quality.

The Asia Pacific perfume & deodorants market is segmented by type, packaging, sales channel, country distribution, and competitional analysis. Based on type, the market is categorized into perfume and deodorants, that are utilized as the fragrant products. Deodorants are expected to hold the larger market share in the upcoming five years owing to the fact that deodorants are cost effective as compared to the perfumes. They are marketed as the mass-product, and recent development of the herbal and non-skin irritant products is driving the market dominance in the future five years. Moreover, countries like India and China are focused over anti-bacterial deodorants thus targeting a broader segment of the consumers.

Perfumes are expected to show a faster growth in the market segment, the market segment growth can be attributed to the rising popularity of the exclusive and luxury brands. The population with the available financial resources and preference to the luxury brands are driving the market growth. The advancement of the products took place when the products with the addition of pheromones (hormones) in the perfume were introduced in the market. Both male and female consumers are inclined toward the product for its promise to attract the opposite sex if used.

Some of the major competitors in the market are Revlon, Firmenich International SA, Estée Lauder Asia Pacific Limited, L'Oreal Group, Christian Dior Couture, Giorgio Armani Hong Kong Limited, Unilever Asia Private Ltd., Procter & Gamble Asia, Church & Dwight, Co., Inc., Godrej Group, among others. Top players are actively involved in the research and development of better, herbal, less skin irritant product, that satisfies the consumer needs along with their preferences. Other growth strategies include partnerships with the top players of the industry thus establishing a growing market with new brand names.

“Young and working population along with the disposable income available with this set of population in India is driving the market and thereby proving India as the most promising country for the future of the market growth. Also, the climatic affects like the hot and humid climate in almost all south Asian countries are fueling the need of perfumes and deodorants. In the next five years, we are expecting India to outgrow the Australian market that held the largest market share by far in last five years,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based Asia Pacific management consulting firm.

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Sample Data - Snapshot

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2016 2020 2021E 2026F

By Value (USD Million)

Asia-Pacific Perfumes and Deodorants Market Size, By Value (USD Million), 2016–2026F

CAGR By Value

XX%

CAGR By Value

YY%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Below 50 ml 50-100 ml 101-150 ml 151-200 ml Above 200 ml

Asia-Pacific Perfumes and Deodorants Market Share, By Packaging, By Value, 2016–2026F

India Perfumes and Deodorants Market Share, By Type, By Value, 2016–2026F

55% 55% 55% 55% 55% 55% 55% 55% 55% 55% 55% 45% 45% 45% 45% 45% 45% 45% 45% 45% 45% 45% 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F Perfumes Deodorants

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Report Name: ASIA PACIFIC PERFUMES AND DEODORANTS MARKET

FORECAST & OPPORTUNITIES

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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