Ad products specification

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General rules ... 6

1. Naming files ... 7

2. Deadline for files delivery ... 7

3. Backfill ... 7

4. Users data privacy ... 7

5. Audio ... 8

6. Expand/collapse button ... 9

7. Close button ... 9

8. System efficiency and errors ... 10

3

rd

_{party adservers requirements ... 10}

Flash advertisements ... 12

1. General rules ... 12

2. Click action ... 12

3. Expand/collapse action ... 14

4. Close action ... 14

5. Personalized ads ... 15

6. CPU load ... 16

7. CPU load optimisation ... 16

HTML5 advertisements ... 17

1. General rules ... 17

2. Code source ... 18

3. Recommended tools ... 19

4. CPU load ... 19

HTML advertisements ... 19

DHTML/JavaScript advertisements ... 19

Image advertisements ... 20

Rich Media advertisements ... 20

Formats of standard ad products ... 21

Over-the-page ads ... 24

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Fullpage Toplayer ... 24

Brandmark ... 25

XHTML ... 27

Video Back Layer ... 27

Floor Ad ... 28

Expand corner ... 29

Scroller ... 30

Double Billboard FX ... 30

Home page special advertising formats ... 31

Day Sponsorship ... 31

Gigapanel 1 ... 34

Gigapanel 2 ... 35

Ad Magazine ... 36

Panel ... 37

Right column Panel ... 37

Left column Panel ... 40

Homepage Halfpage ... 44

Weather Widget branding ... 45

Advertising link ... 45

Text entry in the search box ... 45

Rich Media advertisements ... 47

Portrait ... 47

Slider ... 49

Minisite ... 51

Video Advertisements ... 52

Pre Roll/Mid Roll (In-stream video ads) ... 52

Interactive Pre Roll / Mid Roll (Interactive in-stream video ads) ... 54

VideoAd ... 55

Video Player branding - portal ... 56

Video Player branding - VOD, Bajki ... 58

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Companion Ad - VOD ... 59

Flat Fee Advertisements ... 60

Sponsorship ... 60

Base unit ... 60

Expanded unit ... 61

Sponsorship with video ... 61

Sponsorship in properties with fixed-size top bar ... 64

The base unit (sponsorship may be expandable): ... 65

Expanded unit: ... 65

VOD sponsorship ... 69

Expandable sponsorship ... 69

PLEJADA sponsorship ... 72

Mailbox sponsorship ... 75

Login-pagesponsorship ... 75

Additional login-page sponsorship options ... 75

Logout-page sponsorship ... 76

Additional logout-page sponsorship options ... 76

UI Sponsorhip ... 76

Sponsorship box ... 76

Advertorial ... 77

Other types of advertisements ... 77

Screening on the Homepage ... 77

Screening on other webpages of The Publisher ... 79

Wallpaper ... 84

Responsive Wideboard ... 85

Gigaboard ... 85

Mailing ... 86

Intext ... 88

Local advertising ... 89

Regional box ... 89

Regional Visit Card ... 89

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Advertisement link ... 90

Weathermodule branding ... 90

Service partner ... 90

Terms and conditions Extract ... 91

5. Ergonomic principles applicable to advertisements ... 91

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General rules

All advertisements assigned by the client or the customer (further called the Advertiser) to be placed on Grupa Onet-RASP (further called the Publisher) websites, must be prepared according to the ergonomic guidelines and technical specification for advertisements to be published in reklama.onet.pl. The Publisher may check the advertisements for technical compliance with the specifications and reserves the right to remove or stop any advertisement which is not prepared according to the rules. Display of the advertisement by the Publisher does not automatically mean that the Publisher accepts that such advertisement is provided in accordance with the specifications.

The Publisher decides about the functionality of its websites, and while designing takes into account user experience. Thus, the Publisher reserves the right to reject or stop broadcasting any advertisement, if it is considered annoying or harmful to the portal users.

The following rules apply for all ad formats in the Publisher websites. Additionally, detailed specifications listed hereinafter are applicable for each individual ad format.

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1. Naming files

a. Copies should be named in following schema:

advertiser/campaignname_banner-type_size.extension e.g.: nokia3310_sky_160x600.SWF

or banner-type_size.extension e.g.: Billboard_750x100.GIF.

b.

File names cannot contain spaces or national specific characters.

c.

ZIP is the one and only compressed file format which is acceptable.

2. Deadline for files delivery

a. All materials must be delivered at least 3 business days before the start of campaign.

b. Rich Media, HTML5 and 3rd_{party adservers ads must be delivered at least 5}

business days before the start of campaign.

3. Backfill

FLASH, HTML and Rich Media formats must be delivered also with substitute creative in one of the following graphic formats: JPG, GIF, animated GIF, in order to display them in browsers which do not support advanced file formats mentioned above.

In case of lack of the required backfill, there is no grounds for complaint and compensation due to lower number of emissions.

4. Users data privacy

a. Interaction tracing scripts are forbidden. b. Ad cannot change or read cookie files.

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d. During campaign the Advertiser can collect data concerning users, but at any time there must be the Publisher acceptation. The Advertiser must also inform the Publisher about:

 What kind of data will be collected,  What is the purpose of collecting data,  How long data will be stored,

 If and what kind of other companies will have access to data and in which range will they entitled to use data.

e. On grounds of foregoing information, the Publisher consents to collecting and usage of users data. The Advertiser ensures that any of data collected during campaign on the Publisher websites will not serve for any other purpose, that declared.

f. Without the Publisher agreement data collected by the Advertiser cannot be used to retargeting campaign or identification users in any other way in other Advertiser’s campaigns.

5. Audio

a. Audio can be initiated only by user click. In exception of Pre Roll / Mid Roll ads.

b. In some cases sound can be initiated by mouseover. Every creative with audio initialized after mousover should contain visible information of audio being played e.g. "NAJEDŹ, ABY WŁĄCZYĆ DŹWIĘK" (mouseover to turn on sound):

 Audio in VideoAd can by initiated by click or mouseover,

 In case of expandable advertisements audio can be initiated at the same moment as the advertisement expands (on click or mouseover). Audio should turn off when the advertisement returns to its initial size.

c. Every advertisement with audio should contain well-defined buttons to turn on and turn off the sound.

The Publisher provides to the Advertiser templates of creative with sound that contain legible startup and shutdown buttons.

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d. Audio files should be stored on the Publisher servers. The Advertiser is entirely responsible for technical preparation of the creative, audio file and their proper functioning.

6. Expand/collapse button

a.

All advertisements should contain information considering expand

e.g.: “KLIKNIJ, ABY ROZWINĄĆ" (click to expand), “POKAŻ

REKLAMĘ" (show ad), “ROZWIŃ" (expand) etc.

b.

Advertisements can be expanded to standard expand sizes only on

click or mouseover.

c.

Advertisements can be expanded to non-standard sizes only on click.

d.

Advertisements can return to initial size on click or mouse-off. Ads

should contain “ZAMKNIJ X” (close) button in the top right corner,

minimal button size is 14x14px, minimal font size is 12 px.

7. Close button

a. Scroll and over-the-page advertisements or any other ads which are considered intrusive should have the „ZAMKNIJ X" (close) button and the in top right corner of the creative.

b. Close button minimal size is 14x14 px, minimal font size is 12 px. Whole button surface should be clickable and should have non-transparent background.

c. In case of non-regular composition - the close button should be situated in the maximum 20 px distance (right or up) from the top and right edge of main element of composition.

d. Button should be static and have similar contrast as the main element of the creative and keep the same size and colours during whole impression time.

e. Clicking on the close button causes closing the ad (over-the-page ads) or sending the ad back to the original slot (scroll ads).

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8. System efficiency and errors

a. Advertisement cannot cause any errors or warnings.

b. During display, the advertisements cannot disrupt the operation of the webpage.

c. Advertisement cannot slow the system efficiency to the serious extent, impeding the functioning of other applications.

3

rd

_{party adservers requirements}

Advertisement can be published on the Publisher websites directly from the Publisher adservsing systems or from 3rd_{party adserver systems via the Publisher system. Tags}

delivered from 3rd party vendors have to meet following requirements:

1. The campaign can be delivered from 3rd_{party adservers, after providing 3}rd

party delivery tags in accordance with the requirements of the Publisher advertising specification, no later than 5 business days prior to the scheduled start date of the campaign.

2. 3rd_{party tags should be prepared for asynchronous ads delivery:}

a. 3rd_{party tags for regular in-page creative should be delivered as IFrame.}

b. 3rd_{party tags for regular in-page creative can be delivered as well as}

JavaScript code. Nevertheless, they will be placed inside IFrame by the Publisher’s developers. This applies especially to JS creative which uses „document.write” command, while “document.write” is incompatible with asynchronous ads delivery.

c. In case of Rich Media 3rd_{party advertisement (expandable, scrollable,}

over-the-page etc.), the creative code should be prepared with consideration of IAB Best Practices recommendations:

http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf, which may also, applies for regular in-page creative.

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In particular:

The code should detect that it is running inside Friendly IFrame. In such case variable inFIF is set as true (inFIF=true;). Placing base code in parent container and hiding frame is a standard implementation.

Here is an example of such operation: (function() {

var ad_container; if(inFIF){

ad_container =

window.parent.document.createElement("DIV"); ad_container.style.cssText =

"position:relative;width:700px;height:200px;"; window.frameElement.style.display = "none";

window.frameElement.parentNode.insertBefore(ad_containe r, window.frameElement);

}else{ }

//The creative code should be placed in „ad_container”.

3. When it is not possible to prepare delivery tags in accordance with above requirements and in case of nonstandard advertisement i.e. analysing or interacting with the webpage elements, on with it is displaying (XHTML type ads) emission will be held entirely by the Publisher servers using its own scripts.

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Flash advertisements

1. General rules

a. Only advertisements saved as Macromedia Flash 10.0 (ActionScript 3.0) or earlier are acceptable.

b. We also require providing GIF, JPG or PNG substitutes for flash files.

c. If the background colour of a banner is not transparent, the background should be included in form of a single-colour Rectangle in the bottom layer. d. If the graphic does not fills whole available space of the ad (e.g. Billboard

with round corners), it is recommended to place on the lowest layer the background, which same dimension as the original ad format (e.g. in case of Billboard with round corners it should be Rectangle 750x100px).

e. If animation is not looped than stop()action should be added in the last frame.

f. The maximum flash animation frequency is 25 fps (frames per second). Recommended frequency is 18 fps.

g. It is recommended that the flash creations are provided with source files (FLA) and appropriate fonts. It helps in testing ads and fixing bugs, if necessary.

h. The SWF file cannot be protected from debugging.

2. Click action

a. Clickthrough URLs (destination site URL, where a user is redirected on clicking) are required together with SWF files.

b. Destination URL (clickthrough URL) cannot be entered directly into SWF file. It should be provided separately. Otherwise, clicks will not be counted. c. Advertisement must contain a layer with the button with defined action:

on (release) {

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}

d. In case of emission of an advertisement which consists of several independent clickable areas or which consists of several separate SWF creations, the creative should contain layers with buttons, on which separate actions are defined for respective clicks, i.e.:

on (release) {

getURL(_root.click, "_blank"); }

on (release) {

getURL(_root.click2, "_blank”); }

on (release) {

getURL(_root.click3, "_blank");"

e. In case of ActionScript 3.0 the click variable should be written as following: import flash.events.MouseEvent;

import flash.net.URLRequest; import flash.net.navigateToURL;

odpalBtn.addEventListener(MouseEvent.CLICK, function() {

if (root.loaderInfo.parameters.click) { navigateToURL(new

URLRequest(root.loaderInfo.parameters.click),"_blank"); }

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3. Expand/collapse action

a. Expand of the ad (DHTML layer) is defined as following action:

getURL(_root.adrozwin, ‘’): on (rollOver)

{

getURL(_root.adrozwin, ""); }

b. Collapse of the ad must be defined as following action: getURL(_root.adzwin, ‘’):

on (rollOut) {

getURL(_root.adzwin, ""); }

c. In case of expand ads the creative made in flash should be delivered in one file.

4. Close action

a. Advertisement must contain a layer with the button with defined action:

getURL(_root.adzamknij, ""). on (release

) {

getURL(_root.adzamknij, ""); }

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b. In case of ActionScript 3.0 over close button (e.g closeBtn) must be defined following action:

import flash.net.navigateToURL; import flash.net.URLRequest; import flash.net.URLVariables; var

adzamknij:String=root.loaderInfo.parameters.adzamknij;

closeBtn.addEventListener(MouseEvent.CLICK, onXClick); function onXClick(e:MouseEvent) {

var targetURL:URLRequest=new URLRequest(adzamknij); navigateToURL(targetURL,"_self");}

5. Personalized ads

In case of personalized ads the creative should contains action "login": for AS2:

var login:String; for AS3:

var login:String = root.loaderInfo.parameters.login ? root.loaderInfo.parameters.login : "Witaj!"

so that the "Witaj" (welcome) inscription could be displayed (in case of lack of login).

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6. CPU load

a. Any advertisement cannot slow the system performance to the extent that it impedes the functioning of other applications. The CPU load is determined on a standard PC - 2.0 GHz processor with Flash Player v. 8.0 installed. b. The maximum CPU load of ads constantly displayed on the webpage

(banners, Skyscrapers, Rectangles – standard, scrollable and expandable etc.) cannot exceed 30% on a standard processor specified in point 9. c. The maximum CPU load of closable ads displayed on the webpage

(Toplayers, Brandmarks, E-Spots, etc.) cannot exceed 40% on a standard PC.

d. A temporary increase of CPU load of standard processor specified in point 9 above is acceptable up to 60% for ads constantly displayed on the webpage and up to 80% for the closable ads, only if it lasts maximum once for 2 seconds per 10 seconds animation loop.

7. CPU load optimisation

a.

Many actions onClipEvent(enterFrame)running at the same time:

actions onEnterFrame or onClipEvent(enterFrame) are run

periodically on every frame of the movie. If Flash is of 25 frames per

second (fps), the script is being run 25 times per second. In most

cases such frequency is not needed and onEnterFrame is used

unnecessarily. Much better effects may be achieved by using

setInterval, function, than by the frequency of running the script

may be set at for example 2 times per second. It is a common fault

to let the script run, even if its function is already performed. It

induces unnecessary CPU load.

b.

Animation of complicated vector shapes: vector shapes containing a

great number of vertexes – over 100. Usually, such vector objects

should be exported to a bitmap and reimported. Higher efficiency is

guaranteed.

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c.

Animation of objects of many gradients: It results from the point "b".

The object with gradient filler is complicated if it has more than 30

vertexes.

d.

Simultaneous animation of many objects: in practice, simultaneous

animation of 6-7 objects may result in a noticeable decrease of

efficiency.

e.

Excessive using of Alpha effect: it concerns the multiple overlapping

of partially transparent elements. The player must render every

element in sequence in every frame and calculate the average

transparency even if the elements are static. Similarly as in the point

"b" good results may be achieved by converting the object into a

bitmap.

HTML5 advertisements

1. General rules

a. Due to its diversity HTML5 source codes are subject to prior revision and approval by the Publisher. All materials should be delivered at least 5 business days before start of the campaign.

b. HTML5 guidance for ad designers and creative technologist is available HERE.

c. Creatives must comply with the requirements described in the particular ad formats specifications. All elements cannot interfere with the Publisher websites or other advertising.

d. HTML5 is not supported by Internet Explorer 8 and earlier. Campaign delivery will be excluded on these browsers.

e. The Publisher does not provide HTML5 interaction measurement for Rich Media. All that kind of measurement should be carried out on the Advertiser side.

f. Measurement point for AdImpression is the first loaded element of the advertisement.

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g. For expandable ads, display ads containing video or other custom ads, the Publisher reserve the right to add additional requirements before start of the campaign delivery.

2. Code source

a. HTML5 code elements are: one HTML file, script library (JavaScript), unique name files with style sheets (CSS3), graphics and optional video or Rich Media elements. All elements have to be sent together as ZIP file.

b. Subfolder structure is not allowed.

c. All code elements should be hosted at Partner’s servers e.g. Sizmek/Doubleclick or all should be hosted at the Publisher servers.

d. Due to optimizing reasons, the Publisher reserves the right to save 3’rd party Partner’s script library on the Publisher’s servers. JavaScripts library can be downloaded only once, at first ad appearance (for the further delivery the JS Library should be cached in browser memory).

e. Creative file size limit is 2 times higher (limited time offer) from the standard (does not include JacaScript libraries). In this case, the Advertiser must prepare the so-called preloader (not applicable layer forms). Preloader is light file size graphics, which is loaded as the first element of creative, showed to users before main advertisement.

f. If creative file size limit is up to 2 times higher (limited time offer) from the standard (including JavaScript libraries), the Advertiser does not have to prepare preloader.

g. Creatives should be compliant with responsive web design.

h. Creatives cannot use jQuery libraries.

i. Code has to support Friendly IFrame.

j. Code has to support the Publisher’s counting metrics e.g. clickTAG or JavaScript function in code compiling system.

k. Close buttons “ZAMKNIJ X” should be send as separate file and set on creatives by the Publisher.

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3. Recommended tools

a. Adobe Flash CC

b. CREATEJS libraries

4. CPU load

a.

Any advertisement cannot slow the system performance to the extent that it impedes the functioning of other applications. The CPU load is determined on a standard PC with 2.0 GHz processor.

b. The maximum CPU load of ads constantly displayed on the webpage (banners, Skyscrapers, Rectangles – standard, scrollable and expandable etc.) cannot exceed 30% on a standard processor.

c. The maximum CPU load of layer (closeable) ads cannot exceed 40% on a standard processor.

d. A temporary increase of CPU load of standard processor is acceptable up to 60% for ads constantly displayed on the webpage and up to 80% for the closable ads, only if it lasts maximum 2 seconds and appears only once per 10 second animation loop.

HTML advertisements

1. HTML code cannot exceed 3 kB.

2. Advertisement should contain up to two graphic files (images). 3. HTML forms should use „GET” method.

4. Due to its diversity HTML source codes are subject to prior revision and approval by the Publisher.

5. HTML source code cannot contain tags:

<HTML><head></head><body></body></HTML>.

DHTML/JavaScript advertisements

1. Scripts altering browser window size and position are forbidden. 2. Interaction tracing scripts are forbidden.

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3. JavaScript code should not exceed 3 kB.

4. Advertisement should contain up to 2 graphic files (images). 5. Forms must use „GET” method.

6. Because of code diversity, all JavaScript codes are subject to prior revision and approval by the Publisher.

7. Source code cannot directly handle global events. e.g. window.onload. Instead they can be replaced by onet(„onPageLoad”, „kod do wykonania”).

8. Source code cannot contain tags:

<HTML><head></head><body></body></HTML>tags.

Image advertisements

Acceptable file formats: GIF, JPG or PNG.

Rich Media advertisements

1. Rich Media ads, which file size exceeds standard limits can be displayed only if using polite download. It should contain initial ad, which meets standard formats requirements and appears onload. Additional elements can be downloaded after displaying initial ad.

2. Maximum file size of files that can be downloaded without user’s action is 300 kB.

3. If the file size of files exceed 300 kB, user’s action is necessary to start downloading (click or mouseover). Information “kliknij, żeby zobaczyć więcej" (click to open), “pokaż więcej" (show ad), "najedź, aby rozwinąć" (mouseover to expose) etc. is required.

4. CPU load:

a. The maximum CPU load of Rich Media ads cannot exceed 40% on a standard processor. A temporary increase of CPU load of standard processor is acceptable up to 80%, only if it lasts lasts maximum 2 seconds and appears only once per 10 second animation loop.

b. The CPU load is determined on a standard PC - 2.0 GHz processor with Flash Player v. 8.0 installed.

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Formats of standard ad products

product

file size / expand file size

[kB]

Dimension [px]

expand dimension [px] (click or mouseover)

format (expand ads –

SWF only)

HTML5 [kB]

In-page ads

Billboard 40 750x100 750x200 GIF, PNG, JPG, SWF 80

Double Billboard 40 750x200 750x300 GIF, PNG, JPG, SWF 80

Triple Billboard 60 750x300 750x600 GIF, PNG, JPG, SWF 120

Wideboard 60 950x200 950x300 GIF, PNG, JPG, SWF 120

Responsive Wideboard 60 1150x235 - GIF, PNG, JPG, SWF 120

Double Wideboard 60 950x300 nonstandard* GIF, PNG, JPG, SWF 120

Navibox**** 40 300x250 600x250 GIF, PNG, JPG, SWF 80

Halfpage 60 300x600 600x600 GIF, PNG, JPG, SWF 120

Skyscraper 40 160x600 320x600 GIF, PNG, JPG, SWF 80

Rectangle 40 300x250 - GIF, PNG, JPG, SWF 80

Wallpaper 10 - - GIF, PNG, JPG, SWF -

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Over-the-page ads

Toplayer 60 up to 100% - SWF 120

Brandmark 60 300x300 - SWF 120

Fullpage Toplayer 60 100% - SWF 120

XHTML 300 up to 100% - SWF 300

Double Billboard FX 60 750x200 nonstandard** SWF 120

Scroller 10 height. 30 - SWF -

Flat Fee

Sponsorship Box 10/30 300x60 300x250 GIF, PNG, JPG, SWF 20/60

Single Homepage Panel

(right) 40

min. 288x88

max. 500x152 770x440*** GIF, PNG, JPG, SWF 80 kB

Double Homepage Panel

(right) 60

min. 288x176

max. 500x304 770x440*** GIF, PNG, JPG, SWF 120

Triple Homepage Panel

(right) 70 max. 500x456min. 288x264 770x440*** GIF, PNG, JPG, SWF 140

Quadruple Homepage

Panel (right) 80

min. 288x352

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Single Homepage Panel

(left) 60

min. 678x77

max. 1315x150 - GIF, PNG, JPG, SWF 120

Double Homepage Panel

(left) 80

min. 678x154

max. 1315x300 - GIF, PNG, JPG, SWF 160

Triple Homepage Panel

(left) 90 max. 1315x450min. 678x232 - GIF, PNG, JPG, SWF 180

Quadruple Homepage

Panel (left) 100 max. 1315x600min. 678x310 - GIF, PNG, JPG, SWF 200

Gigapanel 1 100 1260x600 - GIF, PNG, JPG, SWF 200

Gigapanel 2 100

min. 1260x300 max. 1260x600

- GIF, PNG, JPG, SWF 200

Homepage Halfpage 60 370x740 - GIF, PNG, JPG, SWF 120

* Double Wideboard expands after click to any size limited by browser window size.

** Double Billboard accompanied by over-the-page creation of any size (limited by browser window size) *** Panels on right column may be expandable to minisite

**** Navibox displayed on home page will be equipped with „ZAMKNIJ X” (close) button on the top right corner.

***** Gigaboard is displayed only in packages: Onet Impact Max, Onet Impact, Onet Impact Max Bis and only at first impression. Wideboard 950x200 px is displayed on the other two impressions.

HTML5

Additional information about HTML5 creatives are in

the section relating to general

HTML5 advertisements terms

.

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Over-the-page

ads

Toplayer

1. Dimension: 100% of the browser window; file size up to 60 kB.

2. Impression time: up to 15 sec. In exception of Rich Media ads, time limit ceases if user interacts with the ad which justifies staying on the website (e.g. watching video ad, playing game, etc.)

3. If the advertisement contains transparent background, Loop should be unchecked in Publish Settings: Playback options and Transparent Windowless chosen in HTML: Window Mode tab when exporting the advertisement to SWF file.

4. Closing ad is provided by action:

getURL(_root.adzamknij, ""). on (release

) {

5. In top right corner should be „ZAMKNIJ" (close) button of minimal font size 12 px and button size 14x14 px.

6. HTML5

a. File size: up to 120 kB.

b. Additional information about HTML5 creatives are in

the section

relating to general HTML5 advertisements terms

.

Fullpage Toplayer

1. Dimension: 100% of the browser window; file size up to 60 kB.

2. Impression time: 15 sec. In exception of Rich Media ads, time limit ceases if user interacts with the ad which justifies staying on the website (e.g. watching video ad, playing game, etc.).

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3. The advertisement will be displayed only when precaching process is completed.

4. The creative should not contain bitmaps because of scaling problems. 5. The creative in first animation frame must contain loader:

(loader): {

} while (GetBytesLoaded < GetBytesTotal) tellTarget("_root")

{

getURL(otworz, ""); play();

} // end of tellTarget

6. Closing ad is provided by defining the action: getURL(_root.adzamknij, ""): on (release)

{

7. In top right corner should be „ZAMKNIJ" (close) sign of minimal font size 12 px and minimal button size 14x14 px.

8. HTML5

the section

relating to general HTML5 advertisements terms

.

Brandmark

1. Dimension: 300x300px, file size up to 60 kB.

2. Brandmark must include a non-clickable area with clearly labelled button: “ZAMKNIJ X" (close), minimize and maximize.

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3. Closing ad is provided by action:

getURL(_root.adzamknij, ""): on (release)

{

4. Brandmark must have an additional button responsible for minimizing and maximizing the ad; thus two other actions are necessary:

To expand the AD:

on (release) {

getURL(_root.adrozwin, ""); }

To collapse the AD: getURL: on (release) {

getURL(_root.adzwin, ""); }

5. If the Brandmark have transparent background, Loop should be unchecked in Publish Settings: Playback options and Transparent Windowless chosen in HTML: Window Mode tab when exporting the Brandmarkk to SWF file.

6. HTML5

the section

relating to general HTML5 advertisements terms

.

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XHTML

1. Dimension: up to 100% of browser window; file size up to 300 kB (creative is rendered by the Publisher in accordance with scenario and materials provided by the Advertiser).

2. The Creative should be prepared in AS2. AS3 is acceptable after the Publisher agreement.

3. Materials which must be delivered:

a. Script in Word or Power Point file format.

b. Complete visualisation of animation which is compatible with the script - file format: SWF (Flash).

c. Sources with elements of creation - file format: FLA (Flash). d. Fonts.

e. Code and URL.

4. If advert covers webpages content maximal emission time is up to 15 sec. In exception of Rich Media ads, time limit ceases if user interacts with the ad which justifies staying on the website (e.g. watching video ad, playing game, etc.) After over-the-page emission, ad displays as one of banner formats (Billboard, Double Billboard, Wideboard or Double Wideboard).

5. In top right corner should be „ZAMKNIJ" (close) sign of minimal font size 12 px and minimal button size 14x14 px.

6. All materials should be delivered at least 5 business days before the start of campaign.

7. HTML5

the section

relating to general HTML5 advertisements terms

.

Video Back Layer

1. Video Back Layer consist of Billboard (750x100px, up to 40 kB), Double Billboard (750x200 px, up to 40 kB), Wideboard (950x200 px, up to 60 kB) or

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Double Wideboard (950x300 px) initial ad and non-invasive video movie which displays as webpage’s background in the entire browser window.

2. After user mouseover the creative video ad appeals on top site layer in full browser window and video is started from the beginning with sound.

3. The creative is made in Flash technology, therefore both of Video Back Layer creatives could contains animated elements.

4. Depending on the scenario, video could be scaled in the background.

5. In top right corner should be „ZAMKNIJ" (close) button of minimal font size 12 px and button minimal size 14x14 px.

Deliverables

a. Initial ad should be prepared according to specification of Billboard, Double Billboard, Wideboard or Double Wideboard.

b. There should be also video movie (in good quality) delivered. File format: MPEG, AVI, WMV, MOV, GT or MP4.

c. Materials should meet following requirements:  size: 1280x720 px,

 container: MP4 – video codec: h264,  audio codec: AAC, 128 kbps, stereo,

 normal sound level : -18 dBfs, maximal level: -10 dBfs,  maximal bitrate: ~10 mbps,

 minimal frames per second: 20,  video ratio (width/height): 16 do 9. d. Tracking tags, if present.

e. Redirect URL.

Floor Ad

1. Floor Ad is displayed over the webpage content aligned to bottom of the browser window.

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2. Size:

a. Height 300 px.

b. Width: 100% of browser window width (for active ad content width: max 950px, the rest is reserved for margins).

3. File size up to 60b kB.

4. Impression time – 15 sec. In exception of Rich Media ads, time limit ceases if user interacts with the ad which justifies staying on the website (e.g. watching video ad, playing game, etc.)

5. In top right corner should be „ZAMKNIJ (close)” sign (of minimal font size 12 px) and „X” button (of minimal size 14x14 px).

6. HTML5

a. File size up to 120 kB.

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Expand corner

1. Over-the-page ad positioned in the right or left corner of browser. Expands after mousover.

2. Size: base creative 150x150 px, expand creative 770x500 px. 3. File size: up to 40 kB.

4. Clickable areas of creative cannot be transparent.

5. In top right corner should be „ZAMKNIJ" (close) button of minimal font size 12 px and button minimal size 14x14 px.

6. The materials needed for implementation:

a. Whole creative general visualization in: JPG, PNG or TIFF. b. SWF creative in accordance with specification.

c. Code, URL and order. 7. HTML5

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Scroller

1. Over-the-page advertisement stripe aligned to bottom of the browser window. 2. Size:

a. Height: 30 px.

b. Width: 100% of browser window width. c. File size: 10 kB.

3. In top right corner should be „ZAMKNIJ" (close) button of minimal font size 12px and minimal button size 14x14px.

4. HTML5

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Double Billboard FX

1. Size: 750x200px (base creative) and additional graphical components extending base creative (Toplayer).

2. File size: up to 60 kB.

3. Advertisement should be prepared in accordance with double Billboard and Toplayer specification.

4. FX function may be combined with other banner formats e.g.: Navibox, Halfpage, etc. In such case the creative should be prepared similarly to corresponding banner form e.g. Navibox, Toplayer.

5. HTML5

a. File size: up to 120 kB for base creative and up to 20 kB for additional graphical components.

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Home page special advertising formats

Day Sponsorship

1. Advertisement is not scalable. It is always 60 px height, regardless of the resolution of the screen and width is always 100% of the browser window. 2. Creative area is variable and it is from 980x60 px to 1920x60 px in base

version and it is from 980x300 px to 1920x300 px in expanded case. 3. Day Sponsorship advertisement may, but does not have to be expandable. 4. The creative must be prominently marked as “SPONSOR DNIA” (Sponsor of the

day). It is made by the Advertiser in the graphic file, which is always in the top left corner of the creative area described in point 2 above.

Day Sponsorship - base version 1. The creative should have up to:

 one graphic design which remain consistent,  one slogan,

 one logotype of the Advertiser or alternative product image (second option is available only after consultation with the Publisher).

2. Slogan placed on the creation has to be in a range of 10 to 40 px height.

3. The creative shall not present website address nor contact details of the Advertiser.

4. In left corner of the creation there always have to be "SPONSOR DNIA" (Sponsor of the day) inscription. The inscription must be legible and contrast, which should be clearly different from the background on which it is located. Minimal font size of the inscription is 9 px.

5. The creative area intended for slogan and the Advertiser brand is always 840x60 px size. The area is measured from the top left corner of the Homepage, according to attached scheme.

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6. Field beyond the left and right advertising area should be completed by supplementary graphics or a consistent background, without a main advertising message.

7. It is not allowed to use operational elements whose function resulting from a form, inscription or convention is incompatible with their message or business in a confusing way, e.g. the expand button ("ROZWIŃ") have to expand the creative and have not instead lead to the Advertiser website.

Day Sponsorship - Expanded version

1. The creative in base version should contain expand button ("ROZWIŃ"). Expanded creative should have close ("ZAMKNIJ X"), collapse ("ZWIŃ") or other of the same meaning button, which actually closes/collapses the unit. 2. The creative is based on push-down scheme, which means that it pushes down

the whole content of the Homepage.

3. The creative have to be marked by "SPONSOR DNIA" inscription, in the same way as base version.

4. Expanded creation is unscalable and covers the area of 840x300 px size, according to attached scheme

5. Field beyond the left and right advertising area should be completed by supplementary graphics or a consistent background, without an main advertising message.

6. The expand "ROZWIŃ" and collapse "ZWIŃ" buttons are placed by the Publisher, on the top right Homepage corner. The Advertiser has to deliver two separate buttons files.

7. Expanded creation can obtain:  static graphic,

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 video player,  photo gallery,  flash animation.

There are no limitations on size of slogans or logotypes. Deliverables

1. Base version: one JPG or PNG graphical file of 1920x60 px size and up to 60 kB file size (including the button if creation is prepared for expanded version). The creative area for advertisement message, graphical elements and the Advertiser branding have to appear on area takes up to 840x60 px, according to attached schema.

2. Expanded version: two graphical files, the first one same as base version mentioned above and second, expanded one (JPG, PNG, SWF) in size of 1920x300 px and 200 kB file size, with taking into account original creative area in size up to 840x60 px.

3. Expanded SWF version :

 One graphical file of 1920x360 px size, which include base, 60 px height version and 300 px backfile. According to schema mentioned above,

 One SWF file of 1920x300 px size, prepared according to guidelines of expanded version.

4. Expanded version needed also expand "ROZWIŃ" and collapse "ZWIŃ" separated buttons files. Acceptable file formats: JPG, PNG in size of 120x40 px. 5. Materials for the creative are expected in PSD format (on layers) with attached

fonts.

6. In case of expanded creative with video player, gallery or flash animation contained, the Advertiser has to deliver SWF files with FLA source files and attached fonts.

7. The creative with video ad attached have to be delivered with original advertisement in AVI, MPEG, MOV or MP4 format. The Publisher based on the source material converts videos to FLV format.

8. Tracking codes, if present. 9. Redirect URL.

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All materials must be delivered at least 3 business days before the start of campaign.

Gigapanel 1

1. The ad is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen.

2. The size of the ad for the default page width and for the resolution of the screen of 1366 px is 1260x600 px.

3. Gigapanel 1 is prominently marked as "REKLAMA". Above the ad a button „PRZEWIŃ” (SCROLL DOWN) is added, so that the webpage may be scrolled down by a user to the content below the ad.

Deliverables

1. Dimension: 1260x600 px.

2. File format: SWF, JPG, PNG or GIF. 3. File size: up to 100 kB.

4. Minimal displayed dimension of the ad is 980x466 px for the resolution of 1024 px – please check the readability of the creative after resizing the window down to this resolution.

5. Source file: FLA or PSD.

6. Gigapanel is scalable so SWF files should be exported without setting the parameter scale=”no Scale”.

7. Backfill image (JPG or GIF) for the SWF creative. 8. Tracking codes, if present.

9. Redirect URL.

10. Creative must be submitted no later than 3 business days prior to campaign launch.

11. HTML5

a. File size up to 200 kB.

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Gigapanel 2

2. Gigapanel is offered in three sizes. For the default page width and for the resolution of the screen of 1366x768 px the sizes come out as follows:

 1260x600 px,  1260x440 px,  1260x300 px.

3. Gigapanel 2 is prominently marked as advertising - "REKLAMA". Above the ad a scroll down button „PRZEWIŃ” is added, so that the webpage may be scrolled down by a user to the content below the ad.

Deliverables

1. File size and dimension:

 1260x600 px – up to 100 kB,  1260x440 px – up to 90 kB,  1260x300 px – up to 80 kB. 2. File format: SWF, JPG, PNG or GIF.

3. Minimal displayed dimension for the resolution of 1024 are respectively:  980x466 px,

 980x342 px,

 980x233 px - please check the readability of the creative after resizing the window down to this resolution.

5. Gigapanel is scalable so SWF files should be exported without setting the parameter scale=”no Scale”.

8. Redirect URL.

9. Creative must be submitted no later than 3 business days prior to campaign launch

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Ad Magazine

Tab (Ad magazine title) 1. Static image. 2. Any color. Ad Magazine

1. Ad Magazine may incorporate: a. Static image (JPG, PNG). b. Flash animation (SWF). c. Audio (user initiated on click).

d. Video (MPEG, MOV, AVI or MP4) – in the player delivered by the Publisher, Auto-playing video and audio are allowed only if the Ad Magazine is displayed upon click on tab. When auto-expanded Ad Magazine is displayed, the video may be auto-played, but sound must be muted (audio may be initiated only by user).

e. Photo gallery.

2. Ad Magazine is displayed in an IFrame, so it cannot incorporate any expandable elements.

Deliverables

1. Visualization in JPG, PNG or TIFF. Visualization should be delivered before the other creative assets to help ensure that the execution is consistent with the Advertiser’s vision.

2. Tab:

a. File format: JPG, PNG, GIF. b. Maximum dimension: 25x150. 3. Ad Magazine:

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a. File format: JPG, SWF.

b. Dimension: 1315x655 (the size of the ad unit displayed for the HD resolution).

4. Files total size: up to 500 kB. 5. Source files: FLA and/or PSD

6. Ad Magazine is scalable so SWF files should be exported without setting the parameter scale=”no Scale”.

7. Fonts.

8. Tracking codes, if present. 9. Redirection URL.

10.All creative assets must be delivered by the Advertiser no later than 3 business days prior to campaign launch.

Panel

Right column Panel

2. There are 4 types of right column panel available: a. Single Panel

The size of the ad for the default page width and for the resolution of the screen of 1366 px: 360x110 px.

b. Double Panel

c. Triple Panel

d. Quadruple Panel

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1. Single Panel

a. Dimension: 500x152 px.

b. File format: SWF, JPG, PNG or GIF.

c. File size: up to 40 kB (up to 80 kB for HTML5).

d. Minimal displayed dimension of the ad is 288x88 px for the resolution of 1024 px – please check the readability of the creative after resizing the window down to this resolution.

2. Double Panel

d. Minimal displayed size of the ad is 288x176 px for the resolution of 1024 px – please check the readability of the creative after resizing the window down to this resolution.

3. Triple Panel:

4. Quadruple Panel:

6. Panel is scalable so SWF files should be exported without setting the parameter scale=”no Scale”.

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9. Redirect URL.

10.Creative must be submitted no later than 3 business days prior to campaign launch.

11.In case of publishing the advertisement from 3rd party adserver, the creative must be prepared according to a different technical specification. Please contact us for details.

Unscalable Panel

1. Optionally the right column panel may be unscalable. We display 3 different size panels for three different ranges of resolution and the browser window width.

2. Single Panel:

 287x100 px for the browser window width 1024-1280 px,  360x100 px for the browser window width 1281-1600 px,  455x100 px for the browser window width 1601-1920 px. 3. Double Panel:

 287x200 px for the browser window width 1024-1280 px,  360x200 px for the browser window width 1281-1600 px,  455x200 px for the browser window width 1601-1920 px. 4. Triple Panel:

 287x300 px for the browser window width 1024-1280 px,  360x300 px for the browser window width 1281-1600 px,  455x300 px for the browser window width 1601-1920 px. 5. Quadruple Panel:

 287x400 px for the browser window width 1024-1280 px,  360x400 px for the browser window width 1281-1600 px,  455x400 px for the browser window width 1601-1920 px.

6. Panel is vertically centered in the right column. It fits the column only for the narrowest browser window width in each range. When the scalable Homepage, the left and right margins appear.

Deliverables:

1. Single Panel – 3 creatives, up to 40 kB (up to 80 kB for HTML5) each:  287x100 px,

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 360x100 px,  455x100 px.

2. Double Panel – 3 creatives, up to 60 kB (up to 120 kB for HTML5) each:  287x200 px,

 360x200 px,  455x200 px.

3. Triple Panel – 3 creatives, up to 70 kB (up to 140 kB for HTML5) each:  287x300 px,

 360x300 px,  455x300 px.

4. Quadruple Panel – 3 creatives, up to 80 kB (up to 160 kB for HTML5) each:  287x400 px,

 360x400 px,  455x400 px.

5. File format: SWF, JPG, GIF or PNG.

8. Redirect URL.

9. Creative must be submitted no later than 3 business days prior to campaign launch.

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Left column Panel

2. There are 4 types of left column panel available: a. Single Panel

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c. Triple Panel

d. Quadruple Panel

Left column panels appear in three different sections of the Homepage.

Deliverables 1. Single panel

d. Minimal displayed dimension of the ad is 678x77 px for the resolution of 1024 px – please check the readability of the creative after resizing the window down to this resolution.

2. Double panel

3. Triple panel:

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4. Quadruple panel:

6. Panel is scalable so SWF files should be exported without setting the parameter scale=”no Scale”.

7. Backup image (JPG or GIF) for the SWF creative. 8. Tracking codes, if present.

9. Redirect URL.

10.Creative must be submitted no later than 3 business days prior to campaign launch.

11.In case of publishing the advertisement from 3rd party adserver, the creative must be prepared according to a different technical specification. Please contact us for details.

Unscalable Panel

1. Optionally the left column panel may be unscalable. We display 3 different size panels for three different ranges of resolution and the browser window width. 2. Single Panel:

 675x100 px for the browser window width 1024-1280 px,  840x100 px for the browser window width 1281-1600 px,  1065x100 px for the browser window width 1601-1920 px . 3. Double Panel:

 675x200 px for the browser window width 1024-1280 px,  840x200 px for the browser window width 1281-1600 px,  1065x200 px for the browser window width 1601-1920 px. 4. Triple Panel:

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 675x300 px for the browser window width 1024-1280 px,  840x300 px for the browser window width 1281-1600 px,  1065x300 px for the browser window width 1601-1920 px. 5. Quadruple Panel:

 675x400 px for the browser window width 1024-1280 px,  840x400 px for the browser window width 1281-1600 px,  1065x400 px for the browser window width 1601-1920 px.

6. Panel is vertically centered in the left column. It fits the column only for the narrowest browser window width in each range. When the scalable the Homepage increases, the left and right margins appear.

Deliverables:

1. Single Panel – 3 creatives, up to 60 kB (up to 120 kB for HTML5) each:  675x100 px,

 840x100 px,  1065x100 px.

2. Double Panel – 3 creatives, up to 80 kB (up to 160 kB for HTML5) each:  675x200 px,

 840x200 px,  1065x200 px.

3. Triple Panel – 3 creatives, up to 90 kB (up to 180 kB for HTML5) each:  675x300 px,

 840x300 px,  1065x300 px.

4. Quadruple Panel – 3 creatives, up to 100 kB (up to 200 kB for HTML5) each:  675x400 px,

 840x400 px,  1065x400 px.

5. File format: SWF, JPG, GIF or PNG.

8. Redirect URL.

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Homepage Halfpage

1. Homepage Halfpage is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen. 2. The size of the ad for the default page width and for the resolution of the

screen of 1366 px: 370x740 px. Deliverables

1. Dimension: 370x740 px.

2. Optionally, the traditional Halfpage may be displayed as a Homepage Halfpage, then the creative is proportionally scaled to the bigger size. Additionally, if it is SWF file, it must be properly exported according to the point 8 below.

3. File format: SWF, JPG, PNG or GIF.

4. File size: up to 60 kB (up to 120 kB for HTML5).

5. Minimal displayed dimension of the ad is 288x576 px for the resolution of 1024 px – please check the readability of the creative after resizing the window down to this resolution.

7. Homepage Halfpage is scalable so SWF files should be exported without setting the parameter scale=”no Scale”.

10.Redirect URL.

11.Creative must be submitted no later than 3 business days prior to campaign launch.

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Weather Widget branding

Deliverables

1. File format: JPG, PNG or static GIF.

2. The creative must be delivered in three different sizes to be displayed for three ranges of resolution and the browser window width:

 120x18 px,  135x23 px,  155x25 px.

3. File size: up to 15 kB.

Advertising link

1. Length: up to 32 characters including spaces. 2. It can’t contain capital letters.

3. Link will be labeled with advertisement "REKLAMA" sign.

Text entry in the search box

1. Length: up to 25 characters including spaces, text must fit entry box.

2. Phrase can consist of maximal 5 words and be linked to the sponsored link displayed in the search engine.

3. Color scheme can’t be modified. 4. Entry mustn’t contain:

 contact details,  URLs,

 e-mail address,

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 formatting such as italics or bold, Capital letters and punctuation marks can be used only in accordance with rules of Polish orthography

5. Demographic and behavioral targeting is not possible.

6. At least 1 page of search results (minimum of 10) is required. 7. Content must be on the Publisher servers.

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Rich Media advertisements

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1. Maximal size: 300x1050px. 2. Module 1:

Module 1 is designed for logo. a. Logo size: 270x40px. 3. Module 2:

Module 2 options: a. Graphics:

 size: 270x415px. b. Gallery with carousel:

 picture size: 270x415px.

c. Gallery with thumbnails (and thumbnails carousel):  thumbnail size: 60x60px,

 picture size: 270x345px.

d. Gallery with thumbnails and expandable large picture:  thumbnail size: 60x60px.

 large picture size: 270x345px,  expand picture size: 600x415px,

 HTML code with container size: 270x415px. 4. Module 3 i 4:

Module 3 and 4 options: a. Graphics:

 size: 270x200 px. b. Video:

 size: 270x200 px with expand up to 540x440 px,

 user initiated (click or mouseover) or without user-initiation and muted as an option,

 after initiation in the top right corner „expand icon” is visible, which changes into collapse button upon rollover,

 file size: up to 1,2 MB.

c. Zumi or Google maps (using Google map may cause additional payments each time based on particular campaign parameters).

d. HTML code with container size: 270x200 px, which allows to include:  Social Media plug-ins (Facebook, Twitter, etc.),

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 probes,  polls,  quizzes,  hyperlinks,  Flash elements. 5. Module 5 - footer:

Module 5 is designed for imprint: a. Graphics.

 size: 270x35 px. b. Text or HTML code:

 maximum characters amount (including spaces): 40.

Slider

1. Slider consists of initial ad displayed over-the-page and page with ad content appearing after users action.

2. Initial Ad (Slider Bar) is shown anchored to the bottom of the browser window and in front of the publisher page content. If there is no user action Initial Ad disappears after 15 seconds. A user click or mouseover triggers the publisher page to slide to the left, revealing the Slider Content on the right. The Slider Bar persists to enable retraction. A close "ZAMKNIJ X" button or clicking on the Slide Back arrow will slide the Slider Content back to the right, bringing the publisher content to its original position.

3. Initial ad: a. Size:

 the Slider Bar width: 100% of the browser window width: 130 px,  Active Ad Content: 950 px,

 the Slider Bar is anchored to the bottom of the browser window. b. Technical requirements:

 file size: up to 40 kB,

 file format: FLA or SWF, Flash version 10.0 or earlier, AS2 or AS3,  impression time: 15 sec. Animation can be looped,

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 close button „ZAMKNIJ X”, must be present and clearly defined at all times in the top-right corner, and compatible with advertising on the Publisher websites.

initial ad

4. Upon user click or mouseover, slider loads in the right margin of the page. Slider pushes page content horizontally to the left:

a. Size:

 width: 950 px + background 100% of the browser window,  height: 550 px,

 alignment to the bottom of the browser window. Displayed on the layer under the slider bar.

b. Technical requirements:

 user initiation load file size: up to 300 kB,  additional elements: up to 2 MB,

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 close button „ZAMKNIJ X”, must be present and clearly defined at all times in the top-right corner, and compatible with advertising on the Publisher websites.

slider

Minisite

1. The basic unit ad (single and double) is scalable, which means it automatically resizes itself while keeping its overall aspect ratio, regardless of the resolution of the screen.

2. Dimension for the default page width and resolution of 1366:  basic unit single: 330x100 px,