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EXECUTIVE OVERVIEW

TOTAL DATA

WAREHOUSING: 2013-2018

Analytic Database and Hadoop Market Sizing and Forecasts

This report examines the marketplace for ‘Total Data Warehousing’ – including

competing players, revenue generation and growth potential within the analytic database and Hadoop market sectors. It provides estimates for the size of the aggregate market and each sector, as well as competitive landscape maps. It also includes a growth forecast for each sector, and highlights the opportunities and threats facing participating vendors.

JULY 2014 451 RESEARCH: INFORMATION MANAGEMENT

© 2014 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.

KEY FINDINGS

• The rise of Apache Hadoop in the data warehousing market over the past few years is being driven largely by demand for more flexible approaches to data management and analytics in order to overcome the limitations of traditional analytic databases and their adherence to strictly defined schema.

• In addition to Hadoop, this trend has also driven an increase in demand for more exploratory approaches to analytics, including platforms specifically designed to allow data scientists to experiment with more agile methods of data analysis.

• Another key emerging trend in the data warehousing space is the rise of cloud-based, as-a-service delivery models for data-processing and analytics technologies.

• We estimate that the combined revenue from analytic database and Hadoop vendors was

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TITLE

Total Data Warehousing: 2013-2018

ANALYST

Matt Aslett – Research Director,

Data Management & Analytics

RELEASE DATE

July 2014

LENGTH

28 pages

ABOUT THIS REPORT

This report examines the marketplace for ‘Total Data Warehousing’ – including competing players, revenue generation and growth potential within the analytic data-base and Hadoop market sectors. It provides estimates for the size of the aggregate market and each market sector, as well as competitive landscape maps. It also includes a growth forecast for each sector, and highlights the opportunities and threats facing participating vendors. This report leverages 451 Research’s deep knowledge of and rela-tionships within the data management marketplace, resulting in a proprietary fore-cast of revenue for each of the market sectors based on a bottom-up analysis of current revenue and growth expectations through 2018 for 52 vendors’ product lines.

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TOTAL DATA WAREHOUSING: 2013-2018

© 2014 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.

EXECUTIVE OVERVIEW

TABLE OF CONTENTS

SECTION 1: EXECUTIVE SUMMARY 1

1.1 INTRODUCTION . . . 1

1.2 INTRODUCING THE TOTAL DATA WAREHOUSE . . . 2

Figure 1: Hadoop and the EDW . . . . 3

Figure 2: Total Data Warehouse . . . . 4

1.3 SECTOR DEFINITIONS & AGGREGATE VENDOR LANDSCAPE. . . 6

Figure 3: Total Data Warehousing Sector Definitions . . . . 6

Figure 4: Total Data Warehousing Vendor Landscape. . . . 7

1.4 METHODOLOGY . . . 8

SECTION 2: TOTAL DATA WAREHOUSE SIZING 11 Figure 5: Combined Revenue for Analytic Databases and Hadoop . . . . . 11

SECTION 3: ANALYTIC DATABASES 12 Figure 6: Analytic Database Competitive Landscape . . . .12

Figure 7: Analytic Database Revenue and Forecast . . . .13

3.1 ANALYTIC DATABASE TAKEAWAYS . . . . 13

3.2 ANALYTIC DATABASE DRIVERS . . . . 13

3.3 ANALYTIC DATABASE CHALLENGES . . . . 14

SECTION 4: HADOOP 16 Figure 8: Hadoop Competitive Landscape. . . .16

Figure 9: Hadoop Revenue and Forecast . . . .17

4.1 HADOOP TAKEAWAYS . . . . 17

4.2 HADOOP DRIVERS . . . . 17

4.3 HADOOP CHALLENGES . . . . 18

4.4 TOTAL DATA WAREHOUSING SURVEY RESULTS AND DISCUSSION . . . . 19

Figure 10: Predicted Growth in Hadoop Usage 2013-2015 . . . .19

Figure 11: Hadoop Distribution Usage and Adoption . . . .20

Figure 12: Hadoop’s Potential to Replace the EDW . . . .22

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Figure 15: Combined Analytic Database and Hadoop ‘as-a-Service’

Market Revenue and Forecast . . . .25

5.1 AS-A-SERVICE TAKEAWAYS. . . . 25

5.2 AS-A-SERVICE DRIVERS . . . . 25

5.3 AS-A-SERVICE CHALLENGES . . . . 26

SECTION 6: OTHER POINTS OF INTEREST 27 6.1 EXPLORATORY ANALYTICS PLATFORMS . . . . 27

6.2 OPERATIONAL INTELLIGENCE . . . . 27

6.3 IN-MEMORY DATA PROCESSING . . . . 28

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TOTAL DATA WAREHOUSING: 2013-2018

© 2014 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.

EXECUTIVE OVERVIEW

ABOUT 451 RESEARCH

451 Research is a leading global analyst and data company focused on

the business of enterprise IT innovation. Clients of the company — at

end-user, service-provider, vendor and investor organizations — rely

on 451 Research’s insight through a range of syndicated research and

advisory services to support both strategic and tactical decision-making.

© 2014 451 Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selec-tion of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice.

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