Online Updates, Strategies & Tips To Spark Your Business !
How to get started with !
Search Engine Optimization for your business
Presented by:
Yusuf Chowdhury
Online Business Owners
Sara Pearl"
Social Media Rocketeer "
What We
’
ll Cover Today
What is Search Engine Optimization (SEO) and the importance of having a SEO strategy for your business to help you drive traffic and get more leads
Rolodex of SEO software and resources (free and paid options) to super charge your SEO efforts
Quick-Start SEO Checklist to get your website search engine optimized so you can easily rank and be found online! (On page, off page tactics to get your website ranked!)
What on earth is this
SEO thing?
Every time you go to google.com and enter in the search box to find something, that activity is called “search” "
Google’s search engine retrieves the information from their database and returns a list of results to you"
Differs to Search Engine Marketing (SEM), which is paid advertising to rank high via the search engines. "
Search Engine Optimization (SEO) is the process of influencing the visibility of a web page in a search engine’s organic results"
What does a Search Engine do?"
1. Index"
• Discovers and stores WebPages"
2. Retrieve"
• Finds relevant websites and resources "
3. Rank"
• Appearance order of a website in the search engine "
What are users looking for?"
Transactional
queries"
• Search that indicates an intent to complete a transaction/purchase"
Informational
queries"
• Search that cover a broad topic for which there may be thousands of results"
• Looking for an answer to a question or how to do
something"
• Eg “cupcake recipes”"
Navigational
queries"
• Search query entered with the intent of finding a particular website or webpage"
8
Search Engine Marketing (SEM)
The process of gaining traffic through visibility
on search engines using Pay Per Click (PPC)
Why is SEO a must for businesses?"
Helps to boost the ranking of your website in the search engines so that you site can be found by users"
Generate targeted leads and customers through Google"
Increase the targeted traffic"
Grows your business through increased traffic, leads and sales"
Click Through Rates
Result Position
#1 #2 #3 #4 #5 #6 #7 #8 #9 #10% of Clicks
43% 12% 9% 7% 5% 4% 3% 3% 2% 3%Your website Domain Name
Keyword Selection
Page Optimization
Registering with directories
Market Research
Link building
1
2
3
4
5
6
Major factors affecting your search engine
ranking
‣ On-site Optimization"
•
This is the foundation of your website s SEO and it
accounts for around
30% of your website s SEO
.
Without on-site optimization, Off-Site optimization
is futile
"
‣ Off-Site Optimization"
On site SEO Factors"
Navigation
"
Interlinking
"
Content
"
q Title tag - This is the page or post title as it shows up in the top of your browser in the search engine."
q <title> Title text here </title>"
q Meta Description Tag -This is the paragraph below the title
that is used to draw readers in. The meta description tag is where you would want to put your site’s summary"
q <meta name=”description” content=”This is where you put your site’s summary”/>"
q Keyword meta tags – The meta keywords tag is where you
put all of the keywords you use in your site."
q <meta name=”keywords” content=”SEO, Search Engine, etc”/>"
"
Off site optimization has more to do with"
everything outside your website in order "
to affect your SEO. It makes up roughly"
Off site SEO Factors"
Page Rank
"
Relevancy
"
Outbound Links
"
Quality
"
What does Google recommend for
SEO?
Create a useful, information-rich site, and write pages that " clearly and accurately describe your content. "
Make sure your <title> elements and ALT attributes are " descriptive and accurate."
Use keywords to create descriptive, human friendly URLs"
Make pages primarily for users, not for search engines"
Recommended tools for Key Word
Research
googlekeywordtool.com" freekeywords.wordtracker.com" keywordspy.com" spyfu.com" google.com/analytics" google.com/webmaster/tools"What to consider when doing your
Keyword Research
Research tools" Get specific" Strength in numbers" Highly relevant"Keyword Research
Relevant and niche based"
Low competition"
General vs. Long tail keywords"
Local Search Vs Global Search"
1000 to 10000"
ü Use the keyword in the title tag at least once. "
ü Try to keep the keyword as close to the beginning of the title tag as possible."
ü At least 2-3 times, including variations, in the body copy on the page "
ü At least once in the alt attribute of an image on the page. "
ü Once in the URL. "
ü At least once in the meta description tag. "
ü Make your website easy to use, navigate, and understand." ü Provide direct, actionable information relevant to the query." ü Professionally designed and accessible to modern browsers." ü Deliver high quality, legitimate, credible content. "
ü Title tag - This is the page or post title as it shows up in the top of your browser in the search engine."
ü Meta Description Tag -This is the paragraph below the title that is
used to draw readers in. "
ü Permalink – This is everything after the domain name that
references the post of page."
ü Headings – The words used in the headings of your content"
ü Paragraphs – How often your keywords is used throughout the
paragraph in your post"
ü Links – The quality of sites linking to and from your site "
"
’
s algorithm gives a big factor to links pointing to
your site. Links pointing to your site are also called
inbound links or backlinks. Link building is simply the
process of getting links to your websites (or what we call
inbound links or backlinks) from other websites."
§ Create Blog page"
§ News sites (Press Releases)" § Comment on other blogs " § Social Networking Sites" § Video Sites."
§ RSS feed"
§ RSS subscriptions via Google Reader" § Internal Linking"
§ Niche Based website and directories " § Web Articles"
§ Web Forums" § Web Directories "
Searching for guest bloggers!
Go to Google and search (Replace the word ‘keyword’ with your niche)
keyword
“submit a guest post”
keyword
“guest post”
keyword
“
guest post by”
keyword
“accep:ng guest posts”
keyword
“guest post guidelines”
Keyword
“
Write for Us”
Keyword
“Guest Blogger Wanted”
Keyword
“Blogs the Accepts Guest Posts”
Keyword
“Become a Contributor”
Keyword
“Become a Guest Writer”
Keyword
“Now accep:ng guest posts”
Searching for guest bloggers!
hDp://www.buzzblogger.com/500-‐places-‐to-‐syndicate-‐your-‐
content
hDp://www.searchenginejournal.com/20-‐essen:al-‐blog-‐
directories-‐to-‐submityour-‐blog-‐to
hDp://www.briankeithmay.com/2011/10/16/100-‐sites-‐to-‐
submit-‐guest-‐posts
hDp://myblogguest.com/
SEO
Tools
-‐ seomoz.org/tools -‐ webseoanaly:cs.com -‐ woorank.com -‐ alexa.com -‐ compete.com -‐ link-‐assistant.com -‐ majes:cseo.com -‐ quantcast.com -‐ Screaming Frog -‐ Google Analy:cs-‐ Google Webmaster tool -‐ google.com/AdWords -‐ seo-‐browser.com
