Oracle’s Cloud Computing
Strategy
Your Strategy, Your Cloud, Your Choice
Sandra Cheevers
Senior Principal Product Director
Cloud Product Marketing
Steve Lemme
Director, Cloud Builder Specialization
Oracle PartnerNetwork
Oct. 2, 2014
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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle Internal | For Authorized Partners
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Big Data
Cloud
Mobile Social Internet of
Things
New analytical
opportunities at a
massive scale
Foundation for efficiency
and business agility
Open for business
any place, any time Enables new levels of
customer intimacy Explosive growth in
Device to Device
communication
“CTOs must embrace the role of Chief Transformation Officer”
– Daniel Burrus, Harvard Business Review, Aug 2013
Drivers For IT Innovation
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Total CLOUD
Market
5x
Overall cloud computing
growth rate is 5x more
than the overall
IT growth rate
Cloud Powers the Digital Business
Data as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
PRIVATE
Agility for the
Enterprise
HYBRID
Cloud
Connectivity
PUBLIC
Cloud
Services
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The Promise of Enterprise Cloud
How important are the following perceived benefits to your organization?
89%
88%
87%
87%
81%
Greater business agility
Better use of resources
More rapid implementation of business models
Lower capital expense
Fewer operational issues
Agile Development & Testing Platform Standarization & Consolidation
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Source: Computerworld Strategic Marketing Services, February-March 2014 Cloud Survey
Use Cases
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Workloads Are Moving to Cloud
52%
35%
12%
37%
47%
15%
Non-Cloud Private Cloud Public Cloud
Now In 2 Years
Public cloud compute
workloads are on the rise
Traditional compute
workloads decreasing Private cloud compute workloads
rapidly increasing
Source: ComputerWorld & Triangle research study, 2014
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Platform as a Service: fastest growing private cloud segment
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72% “expecting to adopt PaaS next
five years**”
“current PaaS adoption* ” 27%
Source: ComputerWorld & Triangle research study, 2014
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Source: Sloan Review, MIT 2013
Operational
Improvement
Customer Experience New Business Models
44% 30% 26%
• Enhance existing products &
Services
• Launch New Products / Services
• Improve the Experience
• Improve Internal Communication
• Enhance Worker Productivity
• Automate Processes
• Transition Physical Products to
Digital
• Launch New Models & Businesses
• Expand reach to new Customers
& Markets
How Are Enterprises Using These New Technologies?
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Line of Business
Innovation & Speed
New Markets
New Products
Richer Insights
Ubiquitous Access
Ease of Use
Developers
Agility & Quality
Latest Technology
Instant Access
Better Code
Frequent Releases
Build Once Deploy Anywhere
IT Operations
Performance & Cost Savings
Faster Response
Higher QoS
Lower Risk
Lower Costs
Do More with Less
Cloud Computing Powers Innovation
For Developers, Operations And Line Of Business
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Oracle Cloud Computing Strategy
Complete Solution, Complete Choice
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Private Cloud Public Cloud
PaaS
IaaS
DaaS
PaaS IaaS
Hybrid Cloud
• Management
• Security
• Integration
SaaS
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Private Cloud Oracle
Cloud
DEPLOY ANYWHERE
Same Technology
Same Standards
Same Products
Transparently move workloads between
On-premise and Oracle Cloud
Complete Deployment Choice
Deploy Anywhere
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Virtual Machines Clustered Servers Engineered Systems
Virtualization On Oracle WebLogic and
Database Clusters On Oracle Engineered Systems
Run “as a Service” On Any Private Cloud Model
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Oracle Cloud
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Cloud Design Goals
• Broadest cloud offering covering SaaS, PaaS, and IaaS
• Built on industry standards – SQL, Java, HTML5, Web
• Transparently run in the cloud – zero application code changes
• Self-service control for users
• Complete data isolation and flexible upgrades
• Service-Oriented Architecture – on-premise integration
• Built-in business intelligence, social & mobile
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Comprehensive Services
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Infrastructure as a Service
Platform as a Service
Software as a Service
Data as a Service
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Complete Suite, Best of Breed Pieces
Software as a Service
Customer Experience Enterprise Resource
Planning Supply Chain
Management
Enterprise
Performance
Management
Human Capital
Management
Social Relationship Management
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Data as a Service
For Social
For Sales
For Marketing
Addressability Data Anonymous Profile Data Known Identity Data KPI and Aggregate Analytics
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Platform as a Service
Developer
& IT
Line of Business
Users
Database Java Developer Mobile
Documents Social
Network Business
Intelligence
Integration
BPM
Database
Backup
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Infrastructure as a Service
Messaging
Lightweight Queues
Storage
Object Storage
Compute
Elastic Compute
Secure Identity
Identity Administration
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Cloud Marketplace
Consume
Discover
Build
• Industry standard
Oracle technologies
• Extend, integrate with
Oracle SaaS
• 100s of apps from
Oracle ecosystem
• Read, review and engage
• Evaluate
• Buy
• Deploy easily
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Global Scale
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19 Tier 4 Data Centers
24,000+
354 PB
29 Million+
27 Billion+
Virtual Servers
Storage
Active Users/Day
DB Transactions/Day
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Private Cloud
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Cloud
Management
Oracle Private Cloud Products
Platform as a Service
Oracle Database 12c
Database as a Service
Middleware as a Service
Identity
Service & Data
Integration User Engagement
& Mobility
Cloud Application Foundation 12c
Infrastructure as a Service
Solaris, Linux, Virtualization
Compute as a Service & Storage as a Service
SPARC & x86 Servers
Storage
Virtual Networking
Oracle Enterprise
Manager 12c Engineered Systems
MWaaS
Management
DBaaS
Management
IaaS
Management
Engineered Systems
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Complete Cloud Platform Virtual Machines Clustered Servers Engineered Systems
Virtualization On Oracle WebLogic and
Database Clusters On Oracle Engineered
Systems
Web Social Mobile
Run “as a Service” On Any Private Cloud Model
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Private Database as a Service: Maximize Consolidation
Oracle Database 12c Multitenant – world’s first
database designed for cloud
Exadata / SuperCluster – best consolidation
density, TCO and performance
Enterprise Manager 12c – full cloud lifecycle
management
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Oracle Database 12c
One Database Replacing Hundreds
First Database Designed for Cloud
Applications run unchanged
Rapid provisioning & cloning
Portability through “plugability”
Greater efficiency – CapEx & OpEx
Shared memory and background processes
Manage many as one
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C ons ol idat io n D ens it y
Oracle Multitenant
Share Servers, OS & Database
Pluggable Databases
Dedicated Databases
Share Servers & OS
Virtual Machines
Share Servers
Simplifies consolidation, enables Database as a Service
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Traditional Database Architecture
Separate Memory and Processes for Each Database
CRM
Database
Files
Background
Processes
Memory
Utilized
DW
Database
Files
Background
Processes
Memory
Utilized
ERP
Database
Files
Background
Processes
Memory
Utilized
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New Multitenant Architecture
Memory and Processes at Multitenant Container Level Only
ERP
Database
Files
Memory
Utilized Background
Processes
CRM
Database
Files
Memory
Utilized Background
Processes
DW
Database
Files
Memory
Utilized Background
Processes
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
New Multitenant Architecture
Memory and Processes at Multitenant Container Level Only
ERP CRM DW
Background
Processes
Memory
Utilized Multitenant Container Database
• Efficient: 6X less hardware, 5X more scalable
• Lower operational costs: manage many as one
• Transparent: no application changes
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Private Application Platform as a Service
WebLogic 12c – Deliver Next Generation
Applications With a Mission Critical Cloud Platform
Exalogic Elastic Cloud – Best Consolidation Density,
TCO and Performance
Enterprise Manager 12c – Full Cloud Lifecycle
Management
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Oracle WebLogic 12c
Deliver Next Generation Applications With a Mission Critical Cloud Platform
Scale to the Cloud with built in Oracle
Database 12c integration
Efficiently utilize resources for cloud
elasticity with dynamic clustering
Simplify Operations with elastic Java
Messaging Service
Accelerate applications by up to 3X with
Exalogic optimizations
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The Right Solution for Your Current and Future Business Objectives
The Most Complete Private Cloud Systems Portfolio…
Customer integrated Predictable, lower risk
guided deployments Extreme performance,
efficiency
Private Cloud
SaaS
PaaS
IaaS
SaaS
PaaS
IaaS
Hybrid Cloud
Traditional
Best in Class
Storage Servers OS and Virtualization
Database Middleware Applications
Optimized &
Pre-Configured
Engineered
Systems
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Dedicated
Databases Schemas Pluggable
Databases Clones
Java App WebLogic
SOA
SOA /OSB
Runs on any Infrastructure : Physical,
Virtual, Engineered Systems
Service Governance: Access Controls,
Compliance, Quota, Showback, etc
Elasticity
Service Provisioning incl’ REST APIs
Ongoing Operations and
Performance Management
Consolidation Planning
Middleware Private Cloud Database Private Cloud
Managing Private Cloud: Oracle Enterprise Manager 12c
Integrated Stack Management & Complete Cloud Lifecycle Management
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Expanded Service Catalog Includes High-Availability
Database as a Service
New high availability offerings
with Active Data Guard
Support for Oracle Database
10.2.0.5, 11.1.0.7, 11.2+, 12.1
Platform as a Service
Automated SOA provisioning
Self-service portal restful APIs
With Oracle Enterprise Manager
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Identity Governance, Access Management &
Directory Services for on-premise, cloud & mobile
Rapid installer with self-service for identity &
password management
Cloud Access Portal for SSO across multiple cloud
applications
Integrated Mobile Security for BYOD management
& secure application container
ONE PLATFORM FOR ON-PREMISE, CLOUD &
MOBILE IDENTITY
Mobile
Cloud
Enterprise
46%
Cost Savings
48% More Responsive 35% Fewer Audit Deficiencies
Security & Identity as-a-Service…
One Platform, Increase Agility, Reduce Security Costs & Risks
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One Platform for Process, Content, Service,
Data & Events integration
Extensive pre-built connectivity options
Mobile integration & API management
Batch integrations & Large File Transfers
ONE PLATFORM FOR ALL INTEGRATIONS –
PROCESS, CONTENT, SERVICE, DATA, EVENTS
Big Data Database Apps Legacy
A2A Cloud Mobile
Data Quality Bulk Data / ETL
Real-time Replication
B2B
Integration as a Service
One Platform, Bridge All Applications, All Integration Types
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Oracle Lifecycle Services
Experts From Across Oracle Serving You
Architecture,
planning,
implementation
7/24 technical
assistance,
product updates
Mission-critical
support Training and
certification Managed private
cloud services
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Primary Products & Services: Database, WebLogic, Enterprise
Manager & Cloud Management Pack for WebLogic
Other Products & Services: SOA Suite, Exalogic & Exadata
Provision development, test, QA & staging environments in
under 10 minutes instead of weeks
Self-service portal to provision full environments
Needed new Digital Guest
Experience to launch customer
loyalty, promotions, and digital
coupon & payments campaigns.
Needed to quickly provision and
scale environments based on
growing needs
Needed to manage application
performance & issues with
visibility for developers &
architects
Challenge Solution
Benefits
Improves the Digital Guest Experience with Rapid
Provisioning
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Cloud Solutions – Complete Choice
For Cloud Providers For Cloud Consumers
Oracle Cloud SaaS
Applications
Infrastructure
Platform
HCM ERP CX SCM EPM
Cl ou d Man age me nt IaaS M gm t Ap ps M gm t DBaaS M gm t AP aaS M gm t O rac le E nt er pr ise M an ag er 12c
Oracle Managed Cloud Services
Applications
Managed Cloud Services HCM ERP CX SCM EPM
Oracle Database 12c, MySQL
Exadata Database Machine
Cloud Application Foundation 12c:
WebLogic, Coherence, Exalogic Elastic Cloud
Integration Security & Identity Analytics
Content
& User
Engage
ment
Database
Managed Cloud Services
Fusion Middleware
Managed Cloud Services
Oracle Cloud PaaS
Documents Social
Network Business
Intelligence Big Data
Process
Management Integration Developer Mobile
Database Database
Backup Java
Engineered Systems
Servers, Storage, Networking Fabric
Oracle Solaris, Oracle Linux
Oracle VM, Solaris Zones
Oracle Cloud IaaS
Messaging Identity
Compute Storage
Engineered Systems,
Servers, Storage, Data
Center Fabric
Oracle Solaris, Oracle Linux
Oracle VM, Solaris Zones
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Summary
• Broad solutions for SaaS, PaaS and IaaS
• Industry leading technologies across applications,
middleware, database and engineered systems
• Unmatched flexibility and choice of deployment
across public and private cloud
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Getting Underway
Cloud RFIs, RFPs, Projects
When it says Cloud or “anything_here as a Service”, that’s sort of like saying
– “We require transportation from Point A to Point B”
– So what that really means …
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What is it that you are trying to accomplish…
1. Start using an Oracle
Application today?
- Cloud.oracle.com
- Subscribe and go
3. Seek greater IT agility?
- A need to deploy your own
Private Cloud?
- Quickly obtain an
environment to develop or
test your Oracle apps?
- Subscribe and use a specific
Oracle Cloud Platform or
Infrastructure service?
2. Have your custom
application on Oracle / an
Oracle app fully managed
off-premise for specific
requirements?
- Oracle Managed Cloud Services
- oracle.com/us/solutions/cloud/man
aged-cloud-services/overview
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How Will You Do It
• Solely with existing staff and skills?
• Engage outside expertise?
- To qualify your requirements
- Quantify which Oracle technology to use
- Implement, manage it for you
- Train and ramp up staff Cloud skills
Will that be using Oracle Consulting or
engaging a qualified Oracle OPN Partner?
Deploy your own Private
Cloud…
Quickly have an
environment to develop
or test your Oracle apps…
Leverage a Oracle
Platform or Infrastructure
service…..
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