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Oracle’s Cloud Computing

Strategy

Your Strategy, Your Cloud, Your Choice

Sandra Cheevers

Senior Principal Product Director

Cloud Product Marketing

Steve Lemme

Director, Cloud Builder Specialization

Oracle PartnerNetwork

Oct. 2, 2014

Oracle Internal | For Authorized Partners Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for

information purposes only, and may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality, and should not be relied upon

in making purchasing decisions. The development, release, and timing of any features or

functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Big Data

Cloud

Mobile Social Internet of

Things

New analytical

opportunities at a

massive scale

Foundation for efficiency

and business agility

Open for business

any place, any time Enables new levels of

customer intimacy Explosive growth in

Device to Device

communication

“CTOs must embrace the role of Chief Transformation Officer”

– Daniel Burrus, Harvard Business Review, Aug 2013

Drivers For IT Innovation

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners

Total CLOUD

Market

5x

Overall cloud computing

growth rate is 5x more

than the overall

IT growth rate

Cloud Powers the Digital Business

Data as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service

PRIVATE

Agility for the

Enterprise

HYBRID

Cloud

Connectivity

PUBLIC

Cloud

Services

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

The Promise of Enterprise Cloud

How important are the following perceived benefits to your organization?

89%

88%

87%

87%

81%

Greater business agility

Better use of resources

More rapid implementation of business models

Lower capital expense

Fewer operational issues

Agile Development & Testing Platform Standarization & Consolidation

Oracle Internal | For Authorized Partners

Source: Computerworld Strategic Marketing Services, February-March 2014 Cloud Survey

Use Cases

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Workloads Are Moving to Cloud

52%

35%

12%

37%

47%

15%

Non-Cloud Private Cloud Public Cloud

Now In 2 Years

Public cloud compute

workloads are on the rise

Traditional compute

workloads decreasing Private cloud compute workloads

rapidly increasing

Source: ComputerWorld & Triangle research study, 2014

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Platform as a Service: fastest growing private cloud segment

Oracle Internal | For Authorized Partners

72% “expecting to adopt PaaS next

five years**”

“current PaaS adoption* ” 27%

Source: ComputerWorld & Triangle research study, 2014

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Source: Sloan Review, MIT 2013

Operational

Improvement

Customer Experience New Business Models

44% 30% 26%

• Enhance existing products &

Services

• Launch New Products / Services

• Improve the Experience

• Improve Internal Communication

• Enhance Worker Productivity

• Automate Processes

• Transition Physical Products to

Digital

• Launch New Models & Businesses

• Expand reach to new Customers

& Markets

How Are Enterprises Using These New Technologies?

Oracle Internal | For Authorized Partners

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners 9

Line of Business

Innovation & Speed

New Markets

New Products

Richer Insights

Ubiquitous Access

Ease of Use

Developers

Agility & Quality

Latest Technology

Instant Access

Better Code

Frequent Releases

Build Once Deploy Anywhere

IT Operations

Performance & Cost Savings

Faster Response

Higher QoS

Lower Risk

Lower Costs

Do More with Less

Cloud Computing Powers Innovation

For Developers, Operations And Line Of Business

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Oracle Cloud Computing Strategy

Complete Solution, Complete Choice

Oracle Internal | For Authorized Partners

Private Cloud Public Cloud

PaaS

IaaS

DaaS

PaaS IaaS

Hybrid Cloud

• Management

• Security

• Integration

SaaS

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners 11

Private Cloud Oracle

Cloud

DEPLOY ANYWHERE

Same Technology

Same Standards

Same Products

Transparently move workloads between

On-premise and Oracle Cloud

Complete Deployment Choice

Deploy Anywhere

Oracle Internal | For Authorized Partners

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners 12

Virtual Machines Clustered Servers Engineered Systems

Virtualization On Oracle WebLogic and

Database Clusters On Oracle Engineered Systems

Run “as a Service” On Any Private Cloud Model

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners

Oracle Cloud

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Oracle Cloud Design Goals

• Broadest cloud offering covering SaaS, PaaS, and IaaS

• Built on industry standards – SQL, Java, HTML5, Web

• Transparently run in the cloud – zero application code changes

• Self-service control for users

• Complete data isolation and flexible upgrades

• Service-Oriented Architecture – on-premise integration

• Built-in business intelligence, social & mobile

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Comprehensive Services

Oracle Internal | For Authorized Partners

Infrastructure as a Service

Platform as a Service

Software as a Service

Data as a Service

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Complete Suite, Best of Breed Pieces

Software as a Service

Customer Experience Enterprise Resource

Planning Supply Chain

Management

Enterprise

Performance

Management

Human Capital

Management

Social Relationship Management

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners

Data as a Service

For Social

For Sales

For Marketing

Addressability Data Anonymous Profile Data Known Identity Data KPI and Aggregate Analytics

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Platform as a Service

Developer

& IT

Line of Business

Users

Database Java Developer Mobile

Documents Social

Network Business

Intelligence

Integration

BPM

Database

Backup

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Infrastructure as a Service

Messaging

Lightweight Queues

Storage

Object Storage

Compute

Elastic Compute

Secure Identity

Identity Administration

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Cloud Marketplace

Consume

Discover

Build

• Industry standard

Oracle technologies

• Extend, integrate with

Oracle SaaS

• 100s of apps from

Oracle ecosystem

• Read, review and engage

• Evaluate

• Buy

• Deploy easily

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Global Scale

Oracle Internal | For Authorized Partners 21

19 Tier 4 Data Centers

24,000+

354 PB

29 Million+

27 Billion+

Virtual Servers

Storage

Active Users/Day

DB Transactions/Day

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners

Private Cloud

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Cloud

Management

Oracle Private Cloud Products

Platform as a Service

Oracle Database 12c

Database as a Service

Middleware as a Service

Identity

Service & Data

Integration User Engagement

& Mobility

Cloud Application Foundation 12c

Infrastructure as a Service

Solaris, Linux, Virtualization

Compute as a Service & Storage as a Service

SPARC & x86 Servers

Storage

Virtual Networking

Oracle Enterprise

Manager 12c Engineered Systems

MWaaS

Management

DBaaS

Management

IaaS

Management

Engineered Systems

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Complete Cloud Platform Virtual Machines Clustered Servers Engineered Systems

Virtualization On Oracle WebLogic and

Database Clusters On Oracle Engineered

Systems

Web Social Mobile

Run “as a Service” On Any Private Cloud Model

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Private Database as a Service: Maximize Consolidation

Oracle Database 12c Multitenant – world’s first

database designed for cloud

Exadata / SuperCluster – best consolidation

density, TCO and performance

Enterprise Manager 12c – full cloud lifecycle

management

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Oracle Database 12c

One Database Replacing Hundreds

First Database Designed for Cloud

 Applications run unchanged

 Rapid provisioning & cloning

 Portability through “plugability”

 Greater efficiency – CapEx & OpEx

 Shared memory and background processes

 Manage many as one

Oracle Internal | For Authorized Partners

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners 27

C ons ol idat io n D ens it y

Oracle Multitenant

Share Servers, OS & Database

Pluggable Databases

Dedicated Databases

Share Servers & OS

Virtual Machines

Share Servers

Simplifies consolidation, enables Database as a Service

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Traditional Database Architecture

Separate Memory and Processes for Each Database

CRM

Database

Files

Background

Processes

Memory

Utilized

DW

Database

Files

Background

Processes

Memory

Utilized

ERP

Database

Files

Background

Processes

Memory

Utilized

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

New Multitenant Architecture

Memory and Processes at Multitenant Container Level Only

ERP

Database

Files

Memory

Utilized Background

Processes

CRM

Database

Files

Memory

Utilized Background

Processes

DW

Database

Files

Memory

Utilized Background

Processes

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

New Multitenant Architecture

Memory and Processes at Multitenant Container Level Only

ERP CRM DW

Background

Processes

Memory

Utilized Multitenant Container Database

• Efficient: 6X less hardware, 5X more scalable

• Lower operational costs: manage many as one

• Transparent: no application changes

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Private Application Platform as a Service

WebLogic 12c – Deliver Next Generation

Applications With a Mission Critical Cloud Platform

Exalogic Elastic Cloud – Best Consolidation Density,

TCO and Performance

Enterprise Manager 12c – Full Cloud Lifecycle

Management

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Oracle WebLogic 12c

Deliver Next Generation Applications With a Mission Critical Cloud Platform

 Scale to the Cloud with built in Oracle

Database 12c integration

 Efficiently utilize resources for cloud

elasticity with dynamic clustering

 Simplify Operations with elastic Java

Messaging Service

 Accelerate applications by up to 3X with

Exalogic optimizations

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

The Right Solution for Your Current and Future Business Objectives

The Most Complete Private Cloud Systems Portfolio…

Customer integrated Predictable, lower risk

guided deployments Extreme performance,

efficiency

Private Cloud

SaaS

PaaS

IaaS

SaaS

PaaS

IaaS

Hybrid Cloud

Traditional

Best in Class

Storage Servers OS and Virtualization

Database Middleware Applications

Optimized &

Pre-Configured

Engineered

Systems

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Dedicated

Databases Schemas Pluggable

Databases Clones

Java App WebLogic

SOA

SOA /OSB

Runs on any Infrastructure : Physical,

Virtual, Engineered Systems

Service Governance: Access Controls,

Compliance, Quota, Showback, etc

Elasticity

Service Provisioning incl’ REST APIs

Ongoing Operations and

Performance Management

Consolidation Planning

Middleware Private Cloud Database Private Cloud

Managing Private Cloud: Oracle Enterprise Manager 12c

Integrated Stack Management & Complete Cloud Lifecycle Management

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Expanded Service Catalog Includes High-Availability

 Database as a Service

 New high availability offerings

with Active Data Guard

 Support for Oracle Database

10.2.0.5, 11.1.0.7, 11.2+, 12.1

 Platform as a Service

 Automated SOA provisioning

 Self-service portal restful APIs

With Oracle Enterprise Manager

Oracle Internal | For Authorized Partners

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners 36

 Identity Governance, Access Management &

Directory Services for on-premise, cloud & mobile

 Rapid installer with self-service for identity &

password management

 Cloud Access Portal for SSO across multiple cloud

applications

 Integrated Mobile Security for BYOD management

& secure application container

ONE PLATFORM FOR ON-PREMISE, CLOUD &

MOBILE IDENTITY

Mobile

Cloud

Enterprise

46%

Cost Savings

48% More Responsive 35% Fewer Audit Deficiencies

Security & Identity as-a-Service…

One Platform, Increase Agility, Reduce Security Costs & Risks

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners 37

 One Platform for Process, Content, Service,

Data & Events integration

 Extensive pre-built connectivity options

 Mobile integration & API management

 Batch integrations & Large File Transfers

ONE PLATFORM FOR ALL INTEGRATIONS –

PROCESS, CONTENT, SERVICE, DATA, EVENTS

Big Data Database Apps Legacy

A2A Cloud Mobile

Data Quality Bulk Data / ETL

Real-time Replication

B2B

Integration as a Service

One Platform, Bridge All Applications, All Integration Types

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Oracle Lifecycle Services

Experts From Across Oracle Serving You

Architecture,

planning,

implementation

7/24 technical

assistance,

product updates

Mission-critical

support Training and

certification Managed private

cloud services

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

 Primary Products & Services: Database, WebLogic, Enterprise

Manager & Cloud Management Pack for WebLogic

 Other Products & Services: SOA Suite, Exalogic & Exadata

 Provision development, test, QA & staging environments in

under 10 minutes instead of weeks

 Self-service portal to provision full environments

 Needed new Digital Guest

Experience to launch customer

loyalty, promotions, and digital

coupon & payments campaigns.

 Needed to quickly provision and

scale environments based on

growing needs

 Needed to manage application

performance & issues with

visibility for developers &

architects

Challenge Solution

Benefits

Improves the Digital Guest Experience with Rapid

Provisioning

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Oracle Cloud Solutions – Complete Choice

For Cloud Providers For Cloud Consumers

Oracle Cloud SaaS

Applications

Infrastructure

Platform

HCM ERP CX SCM EPM

Cl ou d Man age me nt IaaS M gm t Ap ps M gm t DBaaS M gm t AP aaS M gm t O rac le E nt er pr ise M an ag er 12c

Oracle Managed Cloud Services

Applications

Managed Cloud Services HCM ERP CX SCM EPM

Oracle Database 12c, MySQL

Exadata Database Machine

Cloud Application Foundation 12c:

WebLogic, Coherence, Exalogic Elastic Cloud

Integration Security & Identity Analytics

Content

& User

Engage

ment

Database

Managed Cloud Services

Fusion Middleware

Managed Cloud Services

Oracle Cloud PaaS

Documents Social

Network Business

Intelligence Big Data

Process

Management Integration Developer Mobile

Database Database

Backup Java

Engineered Systems

Servers, Storage, Networking Fabric

Oracle Solaris, Oracle Linux

Oracle VM, Solaris Zones

Oracle Cloud IaaS

Messaging Identity

Compute Storage

Engineered Systems,

Servers, Storage, Data

Center Fabric

Oracle Solaris, Oracle Linux

Oracle VM, Solaris Zones

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners

Summary

Broad solutions for SaaS, PaaS and IaaS

Industry leading technologies across applications,

middleware, database and engineered systems

Unmatched flexibility and choice of deployment

across public and private cloud

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Getting Underway

Cloud RFIs, RFPs, Projects

When it says Cloud or “anything_here as a Service”, that’s sort of like saying

“We require transportation from Point A to Point B”

– So what that really means …

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

What is it that you are trying to accomplish…

1. Start using an Oracle

Application today?

- Cloud.oracle.com

- Subscribe and go

3. Seek greater IT agility?

- A need to deploy your own

Private Cloud?

- Quickly obtain an

environment to develop or

test your Oracle apps?

- Subscribe and use a specific

Oracle Cloud Platform or

Infrastructure service?

2. Have your custom

application on Oracle / an

Oracle app fully managed

off-premise for specific

requirements?

- Oracle Managed Cloud Services

- oracle.com/us/solutions/cloud/man

aged-cloud-services/overview

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

How Will You Do It

• Solely with existing staff and skills?

• Engage outside expertise?

- To qualify your requirements

- Quantify which Oracle technology to use

- Implement, manage it for you

- Train and ramp up staff Cloud skills

Will that be using Oracle Consulting or

engaging a qualified Oracle OPN Partner?

 Deploy your own Private

Cloud…

 Quickly have an

environment to develop

or test your Oracle apps…

 Leverage a Oracle

Platform or Infrastructure

service…..

Oracle Internal | For Authorized Partners

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Internal | For Authorized Partners

References

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