Get to the Inbox Ten Top Tips to Maximize Your Deliverability

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Get to the Inbox

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GET TO THE INBOX – TEN TOP TIPS TO MAXIMIZE YOUR EMAIL DELIVERABILITY | SMARTFOCUS PAGE 2

Introduction

It’s estimated that 70%* of all email is spam - not just unwelcome promotional

messages, but phishing scams, hoaxes and digital viruses too. So Internet Service Providers (ISPs, who take your message and place it into their customer’s inbox) take precautions to limit the amount of spam email that their customers receive.

In this eBook, you’ll find our top ten tips in three easy stages that will help you get more of your emails into the inbox.

* Spam Report: February 2014, securelist.com

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Before launching

campaigns

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1. Authenticate

your domain

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2. Check your

sender reputation

Blacklists are used by ISPs to share information on suspicious senders, so they can block spam emails from being delivered. There are many free online tools that let you check whether the email or IP addresses you send from have been penalized. These tools tell you why you’re blacklisted and how you can be removed.

To make sure you’re not blacklisted, check

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3. Gradually build

your reputation

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4. Only send to

opted-in subscribers

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Boost campaign

performance

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5. Comply with

anti-spam regulation

Each country you send to will have distinct laws and regulation designed to limit the amount of spam that is sent. These guidelines usually mean being truthful about who you are and why you’re emailing.

• Make sure your subject lines are honest and clear • Allow subscribers to easily unsubscribe and honor those requests

• Be transparent about who the sender is

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6. Code your

email for success

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7. Be relevant,

every time

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Reach for the

stars!

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9. Actively monitor

bounce rates

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10. Identify

un-engaged subscribers

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If you follow these ten tips, you can improve the chances of your emails reaching your customer’s inbox. That means more opens, more clicks, and more revenue.

Following best practice won’t take much time or effort, but it will set you up for long-term success. Once you’ve completed the technicalities, you’re free to focus on creating relevant campaigns that engage customers, and you can monitor and discover deliverability trends as part of your normal reporting processes.

At SmartFocus, we help thousands of marketers worldwide to successfully deliver their email campaigns. We can take you through these steps, and help you send emails that get into the inbox.

• We can give you dedicated or shared IP addresses, help build your reputation, and ensure key ISPs recognize you as reputable

• We protect your sender reputation by monitoring bounces, spam complaints and unsubscribes • Our experts monitor deliverability results and maintain close relationships with ISPs to resolve issues before they escalate

• Our partnerships can help you avoid emailing invalid email addresses, and let you identify campaign deliverability issues before you send

You’re not on your own

Contact us today to find out how SmartFocus can help

you. Visit

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Email Deliverability Checklist

Before launching campaigns

Authenticate your domain Check your sender reputation Gradually build your reputation Only send to opted-in

subscribers

Boost campaign performance

Comply with anti-spam regulation

Code your email for success Be relevant, every time

Reach for the stars!

Enable spam complaint feedback loops

Actively monitor bounce rates Identify un-engaged

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About SmartFocus

SmartFocus helps marketers make smarter decisions to acquire, grow and retain customers better than ever before. We partner with you to turn your fans into fanatics and grow the return on your marketing investment.

Our retail-focused cloud delivered solution drives revenue, loyalty and satisfaction. Every day, our software empowers smarter marketing decisions. Each year we execute more than five million marketing campaigns, manage more than five billion customer records, and deliver more than 55 billion personalized messages. We’re the only independent provider that gives you the ability to improve your business results across every channel to every customer every time.