Intelligent VC provide industry leading email marketing solutions, including an easy
to use in-house platform as well as a host of managed solutions and services.
Create and send visually engaging HTML email marketing campaigns, utilising CRM
style contact management, advanced data segmentation and a fully featured
WHAT IS EMAIL MARKETING
Intelligent VC Ltd.
Tel: 020 8133 5757 | Email: info@intelligentvc.co.uk
www.intelligentvc.co.uk
Email marketing has been around for
some time now, and most people with
an email address are familiar with
glossy HTML emails from companies
and organisations that they have done
business with. In fact, its considered
a must have form of communication
for any modern organisation.
In a nutshell, email marketing offers
businesses a platform to create and deliver
visually appealing html emails to all their
customers, prospects and contacts, providing
rich data management features and reporting
functionality. Using email, you can perform
direct marketing activities, quickly and
cost-effectively, getting results and increasing
existing business, as well as employing tools
to encourage new business, such as social
referrals, forward captures and referral
schemes. You can capture data using rich
survey tools or landing forms, and have all this
information populated into your database for
you without any effort at all.
WHAT EMAIL MARKETING CAN DO...
Brand Awareness
Delivering frequent, branded communication to customers, at consistent intervals, increases the awareness of your company.
Promotions
Email is a quick and effective way of delivering promotions to customers, offering a variety of call-to-action options, ranging from directing them to a website, filling out a form or picking up the phone. The majority of consumers will opt-in for email based promotions as they are easy to receive and act upon.
Behavioural Querying
Recording how your customers interact with your communications helps you to understand their needs and interests. Utilising this data to direct future campaigns, instigate sales calls or as feedback to help improve your business is one of the key strengths of Intelligent VC’s email platform.
Surveys / Data Capture
Utilising surveys, or by generating forms and landing pages, you have the ability to capture customer data to populate your records for future activity. How many times do you buy ‘x’, when does ‘x’ expire, how much do you spend on ‘x’ etc. All this information can be automatically placed against customer records, allowing you to grow a complete picture of each customer, communicating to them on a more personal level about the areas of your business that apply to them. The system allows you to easily create forms, survey and landing pages, then query any aspects of your customers data to build mailing lists based on the required information.
Referral / Incentive Schemes
As above, capturing data is easy, and offering an incentive is a great way to get customers to engage. Asking for three email addresses of people they believe would like your services for the chance to win something will help to grow your database. Being able to record who has sent the data will help to record the entrants for the prize draw and the personal referral allows you to contact new customers mentioning the name of the referee. You can achieve referrals on a more casual level through the inbuilt forwarding function on every communication you send.
Newsletters
Email newsletters are a great way to keep customers informed with your company’s activity, services and products. Anything new or interesting will engage your audience and increases communication and business opportunities. Email allows the reader to mark their interest through interactivity, and the ability to monitor links that your customers click on for further information.
Cross Selling
Email communication allows you to promote every aspect of your business, by utilising links to connect to every aspect of your business and website. The system can record the links that customers are clicking on, and produce prospect lists for your staff based on the products and services they are looking at. The system will also record this as behavioural activity, and allow you to use this data to update/grow your database and create new mailing lists for future, targeted campaigns.
Website feedback / Signups
Intelligent VC’s platform will generate 2 bits of code for you to put into your website. A newsletter sign-up form to capture customer data to add new recipients to your database and web tracking code, allowing you to see where customers are going on your website, seeing where they drop out, what they are reading etc. This is done by following the links from your email campaign, and doesn’t stop tracking the reader until they leave your site.
Automated communication / Enquiries
Email marketing is a great way to deliver automated replies to customers, generate automatic, detailed hot-prospect lists for your sales team or create complicated, interval driven promotions to customers using triggered emails that incrementally increase discount levels as the campaign evolves for example.
