Advertising on Onet.pl. Ad products specification

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Advertising on Onet.pl

Ad products specification

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General rules ...

Mobile Rich Media...

General rules for Rich Media ads

Rich Media top ... Cube 3D ...

Formats of standard ad products

Mobiboard ... Mobilboard max ... Onet Impact mobile ... Sponsorship mobile ... Rectangle Mobile ... Advertisement link mobile

Advertorial ... Video player branding mobile Sponsorship mobile - login

Magazine mobile ... OnetNews application ...

...

r Rich Media ads ...

... ...

Formats of standard ad products ...

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General rules

All advertisements assigned to be placed on Onet.pl must be prepared according to the ergonomic guidelines and technical specification for advertisements to be published in reklama.onet.pl

compliance with the specifications and reserves the right to remove or stop any advertisement which is not prepared according to the rules.

Display of the advertisement by Onet.pl does not automatically mean that Onet.pl accepts that such advertisement is provided in

Onet.pl decides about the functionality of its websites, and while designing takes into account user experience. Thus, Onet.pl reserves the right to reject or stop

broadcasting any advertisement, if it is considered anno users.

1. Naming files

a._{Creative should be named in following schema} advertiser/campaign name_banner

e.g. : nokia3310_sky_160x600.swf or banner_size.extension

b.

File names cannot

2. Deadlines for files delivery

a.

All materials which are prepared to display must be delivered at least 3 days before the start of campaign. Rich media and 3

at least 5 days before the start of campaign

b.

Flash, html and rich media format

advertisement in one of the following graphic formats: jpg, gif, animated gif, in order to display them in browsers which do n

formats mentioned above

c.

Zip is the one and only compressed file format which is acceptable in Onet

3. Users data confidentialit

a. Interaction tracing scripts are forbidden b. Ad cannot read or change cookie files.

c. During campaign advertiser can collect data concerning users, but at any time there must be Onet acceptation.

• what kind of data will be collected • what is the purpose of collecting data • how long data will be stored

• if and what kind of other companies will have access to data and in which range will they entitled to use data

All advertisements assigned to be placed on Onet.pl must be prepared according to the ergonomic guidelines and technical specification for advertisements to be reklama.onet.pl. Onet.pl may check the advertisements for technical the specifications and reserves the right to remove or stop any advertisement which is not prepared according to the rules.

Display of the advertisement by Onet.pl does not automatically mean that Onet.pl accepts that such advertisement is provided in accordance with the specifications. Onet.pl decides about the functionality of its websites, and while designing takes into account user experience. Thus, Onet.pl reserves the right to reject or stop

broadcasting any advertisement, if it is considered annoying or harmful to portal

ld be named in following schema:

advertiser/campaign name_banner-type_size.extension : nokia3310_sky_160x600.swf

banner_size.extension e.g. : billboard_750x100.gif.

File names cannot contain spaces or national specific characters

delivery

All materials which are prepared to display must be delivered at least 3 ys before the start of campaign. Rich media and 3rd party adservers at least 5 days before the start of campaign.

lash, html and rich media formats should be delivered also

advertisement in one of the following graphic formats: jpg, gif, animated gif, in order to display them in browsers which do not support advanced file formats mentioned above.

Zip is the one and only compressed file format which is acceptable in Onet

Users data confidentiality

Interaction tracing scripts are forbidden. not read or change cookie files.

uring campaign advertiser can collect data concerning users, but at any time there must be Onet acceptation. Advertiser must also inform Onet

what kind of data will be collected, what is the purpose of collecting data, how long data will be stored,

and what kind of other companies will have access to data and in which range will they entitled to use data.

All advertisements assigned to be placed on Onet.pl must be prepared according to the ergonomic guidelines and technical specification for advertisements to be . Onet.pl may check the advertisements for technical the specifications and reserves the right to remove or stop any

Display of the advertisement by Onet.pl does not automatically mean that Onet.pl accordance with the specifications. Onet.pl decides about the functionality of its websites, and while designing takes into account user experience. Thus, Onet.pl reserves the right to reject or stop

ying or harmful to portal

contain spaces or national specific characters.

All materials which are prepared to display must be delivered at least 3 party adservers ads - also with substitute advertisement in one of the following graphic formats: jpg, gif, animated ot support advanced file Zip is the one and only compressed file format which is acceptable in Onet.

uring campaign advertiser can collect data concerning users, but at any Advertiser must also inform Onet:

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d. On grounds of foregoing of users data. Advertiser

with campaign on Onet websites will not serve any other purpose, that declared.

e. Without Onet agreement data collected by advertiser cannot be used to retargeting campaign or identification users in any other way in other advertiser’s campaigns

4. Advertisement cannot cause errors and warnings

5. During displaying, the advertisements cannot disrupt the operation of the

webpage.

Mobile Rich Media

Rich Media creative are emitted from or browser that supports this

Rich media ads are designed to be

campaigns for Safari and/or Android Browser). On other mobile browser ads may not display properly e.g. on Opera Mini (webpage is

optimalized content is send to client. It is the reason why some of Javascript code will not be run on users device at all).

General rules for Rich M

All rich media creative must have legend:

1. Information on with devices ad have to

browser, type of device

2. Short script describing ad

3. Declaration of initial creative size.

4. Important: Materials should be delivered at last one working week before

planed emission.

Important: Mobile Rich Media ads are prepared

materials send by client. Advertiser more complicated creative

On grounds of foregoing information, Onet consents to collecting and usage Advertiser ensures that any of data collected in

on Onet websites will not serve any other purpose, that Without Onet agreement data collected by advertiser cannot be used to campaign or identification users in any other way in other advertiser’s campaigns.

dvertisement cannot cause errors and warnings.

uring displaying, the advertisements cannot disrupt the operation of the

Rich Media creative are emitted from Javascript code and can be displayed on device this technology.

Rich media ads are designed to be displayed on mobile default browser

for Safari and/or Android Browser). On other mobile browser ads may not display properly e.g. on Opera Mini (webpage is loaded on Opera serv

optimalized content is send to client. It is the reason why some of Javascript code will on users device at all).

General rules for Rich Media ads

All rich media creative must have legend:

Information on with devices ad have to work (operating system browser, type of device – smartphone/tablet),

Short script describing ad behavior, Declaration of initial creative size.

Important: Materials should be delivered at last one working week before

Mobile Rich Media ads are prepared by Onet and materials send by client. Advertiser delivers video, graphics etc. I more complicated creative also script and composition visualization.

Onet consents to collecting and usage ensures that any of data collected in connection on Onet websites will not serve any other purpose, that Without Onet agreement data collected by advertiser cannot be used to campaign or identification users in any other way in other

uring displaying, the advertisements cannot disrupt the operation of the

Javascript code and can be displayed on device

default browser (targeted for Safari and/or Android Browser). On other mobile browser ads may not servers and then optimalized content is send to client. It is the reason why some of Javascript code will

and its version,

Important: Materials should be delivered at last one working week before

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Rich Media top

In the simplest version it can be single graphic file filling creative and expanded one).

interactions.

More advanced form with one

maps etc.) should have branded background and if it is required the space provided for navigation bar/ buttons and main content.

Ad type name

Initial creative

Initial files

Expand

Fullpage

can be single graphic file filling all available space (initial creative and expanded one). Above creative may be defined active zones

More advanced form with one or more Rich media elements (e.g. galleries, video, maps etc.) should have branded background and if it is required the space provided

/ buttons and main content.

Descryption Details

Rich Media top

Creative appearing after lading of mobile webpage. It should encourage users action to expand ad.

- 320x75px up to - 480x75px up to - 750x200px up to

Files uploaded during loading of webpage (without users action). Weight refers to graphic files and code.

Smartphone: up to Tablet: up to

Second creative loaded after users action.

-width the same as width of initial creative

-total height of creative Smartphone tablet max 450px -creative can be be used as background -above background different functionalities be defined (eg. Video, galleries etc.)

Second creative loaded after users action.

-universal creative for all devices 760x690px

-creative can be scaled to be used as background

all available space (initial Above creative may be defined active zones with

edia elements (e.g. galleries, video, maps etc.) should have branded background and if it is required the space provided

Details 320x75px up to 10kB 480x75px up to 30kB 750x200px up to 40kB Smartphone: up to 40kB Tablet: up to 60kB

width the same as width of initial creative

total height of creative max 320px tablet max 450px

reative can be scaled to be used as background

background

functionalities can be defined (eg. Video, galleries etc.)

universal creative for all 760x690px creative can be scaled to

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Additional files – laded after users action

Weight of additional files

Video

Gallery

Panorama

Zoom

-above background

different functionalities can be defined (eg. Video, galleries etc.)

Weight of files loaded after users action (tap or swipe).

Smartphone: u Tablet: up to 150kB

Weight of files laded after users action (e.g. video streaming)

Up to 2MB

Maximal / suggested requirements for video materials.

User must stay informed that his action will cause downloading and

displaying video (icon or description)

- 24 fps - up to 30 sec - ratio 16:9

- download only after users action

- video ad or - .mp4

- one video frame can be delivered to

player image

Creative weight is described in ‘Additional files” – loaded after users action’ section.

- .jpg, .png, .gif

- picture cannot be bigger than displaying area - number and weight of pictures is limited by creative total weight It is photos of object taken

from various sides at the same angle (360 °) . More images makes animation look more smooth. Creative weight is described in ‘Additional files – laded after users action’ section.

- minimum of 8 photos (variation of 45

between each shot)

- picture cannot be bigger than displaying area - number and weight pictures is limited by creative total weight Magnifying glass allows to

show additional details of product. On the main picture ‘hot spots’ with zoom function are marked.

- main picture

- additional graphic for “hot spots”

background

different functionalities can be defined (eg. Video, galleries etc.)

Smartphone: up to 100kB Tablet: up to 150kB

up to 30 sec

ownload only after ad or click2wideo

one video frame can be delivered to set default player image

.jpg, .png, .gif

picture cannot be bigger han displaying area

number and weight of pictures is limited by creative total weight

minimum of 8 photos (variation of 45 o angle between each shot)

main picture

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Locate Animated Required buttons Additional Requirements Creative weight is described in ‘Additional files – laded after users action’ section.

- picture cannot be bigger than displaying area - number and weight of pictures is limited by creative total weight

Map features after user agreement for

geolocalization.

- addressees of all places that shall be shown - coordinates

descriptions (for pop - address and coordinates of the place that will be set as center of the map if geolocalization is

Html5 animation of each creative elements. Creative elements: graphics, text layer, fill layer (color, gradient etc.).

- graphic (.jpg, .png, .gif), - scenario (timing, description of e appearance and - filling colour - weight is limited by creative total weight

Advertiser may deliver graphics in separate file.

- close button labeld “CLOSE X” in the top right corner of expanded

creative

- “EXPAND” button on initial creative

- minimal font size on button labels

- button height up to 30px (smartphone), up to 50px (tablet)

- cookie files cannot be save on Onet domains - code have to

quality and safety

addressees of all places that shall be shown

oordinates and

descriptions (for pop-ups) address and coordinates of the place that will be set as center of the map if geolocalization is disable

(.jpg, .png, .gif), scenario (timing,

description of elements appearance and behavior)

filling colour

weight is limited by creative total weight

close button labeld “CLOSE X” in the top right corner of expanded

“EXPAND” button on initial creative

minimal font size on button labels – 11px

button height up to 30px smartphone), up to 50px

cookie files cannot be save on Onet domains

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Emission method Realization time Operating systems Good practice Creative format / Supported browser Expansion type - ad must lead to webpages (compatible mobile technology) - Onet may request providing .psd files

Code on mobile Onet uses asynchronous ad loading

- code is being loaded with onload function

- code cannot contain ‘document write' Days needed for testing

and preparation for emission

7 working days

iOS, Android

Initial creative:

- must have well defined CTA

- entire ad leads to expand action

Expanded creative:

- close button should be visible and placed in top right corner

- closing expanded ad should result in return to initial creative

HTML 5 / Safari, Android Browser

Expanding:

- after users action - automatically (expands for 3 seconds, after

automatic retreat user can expand it again)

-automatically ads require capping

must lead to mobile compatible with mobile technology)

request psd files

code is being loaded with onload function

code cannot contain document write'

7 working days

iOS, Android

Initial creative:

must have well defined entire ad leads to expand

Expanded creative:

close button should be visible and placed in top

closing expanded ad should result in return to initial creative

HTML 5 / Safari, Android

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Cube 3D

Advertisement in form of cuboid

graphic of size not greater than cube wall, but only 4 walls will be shown to user in gap between turns (remaining walls

of each turn can be set that at every time different face is shown, as well that the same side is shown each time. Two of four walls (situated on the opposite sides) can have interactive elements. When user interacts with cube it

Ad type name

Initial creative

Initial files

Additional files – loaded after users action

Weight of additional files

Video

Gallery

cuboid rolling like a dice. On each of face can be

graphic of size not greater than cube wall, but only 4 walls will be shown to user in remaining walls can be semitransparent). Direction and

be set that at every time different face is shown, as well that the same side is shown each time. Two of four walls (situated on the opposite sides) can have interactive elements. When user interacts with cube it stops rolling.

Descryption Details

Cube 3D

Creative appearing after loading of mobile

webpage. Weight is limited by creative total weight

- up to 4 creative’s 300x250px, up t each

Files uploaded during loading of web page (without users action). Weight refers to graphic files and code.

- up to 80kB

Weight of additional files loaded after users action (tap or swipe).

- up to 80kB

Weight of files loaded after users action (e.g. video streaming)

Up to 2MB

Maximal / suggested requirements for video materials.

User must stay informed that his action will cause downloading and

displaying video (icon or description)

- 24 fps - up to 30 sec - ratio 16:9

- download only after users action

- video ad or - .mp4

- optionally one video frame can be delivered to set default video player screen

Pictures requirements.

Creative weight is - .jpg, .png, .gif

rolling like a dice. On each of face can be placed any graphic of size not greater than cube wall, but only 4 walls will be shown to user in ). Direction and duration be set that at every time different face is shown, as well that the same side is shown each time. Two of four walls (situated on the opposite sides) can

stops rolling. Details 4 creative’s 300x250px, up to 30kB up to 80kB up to 80kB up to 30 sec

ownload only after ad or click2video

one video frame can be delivered to

video player

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Locate Required buttons / notifications Additional Requirements Emission metchod Realization time described in ‘Additional files – loaded after users action’ section.

- picture cannot be bigger than displaying area - number and weight of pictures is limited by creative total weight

Map features after user agreement for

geolocalization.

- addressees of all places that shall be shown - coordinates

descriptions (for pop - address and coordinates of the place that will be set as center of the map if geolocalization is Creative must include area

for actions labels (e.g. scroll to view gallery). There have to be option to stop animation / rotate if creative makes it difficult to view the webpage content.

- buttons labeled ANIMATION right corner of

- cookie files cannot be save on Onet domains - code have to

quality and safety - ad must lead to webpages (compatible mobile technology) - Onet may request providing .psd files

Code on mobile Onet uses asynchronous ad loading

- code is being loaded with onload function

- code cannot contain ‘document write’ Days needed for testing

and preparation for 7 working days

addressees of all places that shall be shown

oordinates and

descriptions (for pop-ups) address and coordinates of the place that will be set as center of the map if geolocalization is disable

labeled “STOP X” in the top right corner of creative

cookie files cannot be save on Onet domains

code have to pass Onet and safety check must lead to mobile

compatible with mobile technology)

Onet may request .psd files

code is being loaded with onload function

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Operating systems Creative format / Supported browser

Additional notes

Formats of standard ad products

Ad type

Mobiboard

Mobiboard max

Sponsorship

Rectangle 300x250px

Onet Impact Mobiboard max (Universal creative Video player

branding Advertisement

link Up to 35 characters with optional graphics emission

iOS, Android

HTML 5 / Safari, Android Browser

Advertisement emitted as Rectangle mobile only in 300x250px size

On devices not supporting this format emission will not take place.

Formats of standard ad products

Size and weight

320x50px up to 10kB

216x54px up to 6kB

300x75px / 320x75px up to 10kB 480x75px up to 30kB

750x200px up to 40kB

Mobiboard max + Rectangle

300x250px up to 30kB and 180x150px up to 20kB

Mobiboard max (Universal creative 750x200px up to

530x50 px and 530x100 px up to 40kB

Up to 35 characters with optional graphics (max)60x15px up to 5kB iOS, Android 4+

HTML 5 / Safari, Android

On devices not supporting emission will not take place.

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Mobiboard

1. Size and weight: 320x50px, up to 1

Format: png, jpg

2. Additional notes:

a. Ad must lead to b. No possibility of socio

c. Creative must be placed on Onet servers d. Possibility of plugging

advance,

e. Ads will not be emitted on old

f. Ads are emitted only on smartphones: - on mobile sites on screens width 300 - on selected applications at vertical view refresh interval 60 sec)

Mobilboard max

1. Option 1: Universal creative (scale

Size and weight: 750x200 px, up to 40 kB Format: png, jpg

Font size: min. 30px

2. Option 2: creative for smartphone and tablet

Size and weight: 750x200 px, up to 40 kB and 320x75 px, 10kB Format: png, jpg

a. Ad must lead to b._{No possibility of socio}

c. Creative must be placed on Onet servers, d._{Possibility of plugging}

advance,

e._{In case of universal creative} will be maintained

f._{Ads will not be emitted on old}

g. Option 1: ad will be scaled up to 216px, h. Option 2: ad will

i. Universal creative can be scaled to (Option 1): px, 320x85 px, 216x57 p

320x50px, up to 10kB

must lead to mobile webpage,

No possibility of socio-demographic or geographic targeting, Creative must be placed on Onet servers,

plugging external tracking code need to be Ads will not be emitted on old sites version,

Ads are emitted only on smartphones:

on mobile sites on screens width 300 - 479px

on selected applications at vertical view (as layer, articles detail view, refresh interval 60 sec)

: Universal creative (scaled, static creative) Size and weight: 750x200 px, up to 40 kB

: creative for smartphone and tablet

Size and weight: 750x200 px, up to 40 kB and 320x75 px, 10kB

plugging external tracking code need to be consulted in In case of universal creative minimum font size is required so readability will be maintained,

Ads will not be emitted on old sites version, Option 1: ad will be scaled up to 216px,

Option 2: ad will not be emitted on screens smaller then 320px,

Universal creative can be scaled to (Option 1): 750x200 px, 480x128 px, 320x85 px, 216x57 px.

demographic or geographic targeting,

external tracking code need to be consulted in

(as layer, articles detail view,

Size and weight: 750x200 px, up to 40 kB and 320x75 px, 10kB

external tracking code need to be consulted in is required so readability

not be emitted on screens smaller then 320px,

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List of all accepted dimensions: - 216x54px up to 6kB - 300x75px up to 10kB / 320x75px - 480x75px up to 30kB - 750x200px up to 40kB Or - 216x36px up to 6kB - 300x50px up to 10kB / 320x50px - 480x60px up to 30kB - 728x90px up to 30kB / 750x100px

Onet Impact mobile

1. Universal creative (scale

Size and weight: 750x200 px, up to 40 kB Format: png, jpg

a._{Ad must lead to} b. No possibility of socio

c._{Creative must be placed on Onet servers,} d._{Possibility of plugging}

advance,

e._{In case of universal creative} will be maintained

f._{Universal creative can be scaled to :} 216x57px.

Sponsorship mobile

1._{Simultaneously displayed Mobiboard max and Rectangle mobile,}

2. Mobiboard max in form of top bar and Rectangle in form of bottom bar, 3. Additional notes:

cepted dimensions:

10kB / 320x75px up to 10kB

10kB / 320x50px up to 10kB 30kB / 750x100px up to 40kB

Universal creative (scaled, static creative) Size and weight: 750x200 px, up to 40 kB

plugging external tracking code need to be consulted in In case of universal creative minimum font size is required so readability will be maintained,

Universal creative can be scaled to : 750x200px, 480x128px, 320x85px,

imultaneously displayed Mobiboard max and Rectangle mobile,

Mobiboard max in form of top bar and Rectangle in form of bottom bar, demographic or geographic targeting,

external tracking code need to be consulted in is required so readability 750x200px, 480x128px, 320x85px,

imultaneously displayed Mobiboard max and Rectangle mobile,

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a. Ad must lead to b. No possibility of socio c. Creative must b d. Possibility of plugging advance,

e. Creative elements should be prepped in few different sizes, in order to optimize displaying on different devices,

f. Rectangle mobile is emitted only on articles rectangle),

g. Ads will not be emitted on old

Rectangle Mobile

1. Size and weight: 300x250 px, up to 30 kB

Format: png, jpg Font size: min. 20px Important:

- on Home Page ad will

- on other sites ad will be displayed on screens width above 300px, - ad will not be emitted on mainpages

2._{Additional notes:}

a._{Ad must lead to} b._{No possibility of socio}

c._{Creative must be placed on Onet servers,} d._{Possibility of plugging}

advance,

e._{Ad can be displayed on resolutions smaller then 300px only when} advertiser provide right creative

standard creative with min. font size 20px,

f. Universal creative can be scaled to: 300x250px, 250x208px, g. The list of exceptions

rectangle): comment detail, live broadcast detail and site as repertoire, tv program and weather.

plugging external tracking code need to be consulted in Creative elements should be prepped in few different sizes, in order to

displaying on different devices,

mobile is emitted only on articles detail (right column or s will not be emitted on old sites version.

Size and weight: 300x250 px, up to 30 kB

on Home Page ad will be displayed only on screens width 300

on other sites ad will be displayed on screens width above 300px, emitted on mainpages and old sites version

plugging external tracking code need to be consulted in Ad can be displayed on resolutions smaller then 300px only when advertiser provide right creative (180x150px up to 20px) or provide standard creative with min. font size 20px,

Universal creative can be scaled to: 300x250px, 250x208px,

The list of exceptions where ad is displayed at right column (not as rectangle): comment detail, live broadcast detail and site as repertoire, tv program and weather.

external tracking code need to be consulted in Creative elements should be prepped in few different sizes, in order to right column or as

be displayed only on screens width 300 - 479px, on other sites ad will be displayed on screens width above 300px,

old sites version.

ographic or geographic targeting,

external tracking code need to be consulted in Ad can be displayed on resolutions smaller then 300px only when 80x150px up to 20px) or provide Universal creative can be scaled to: 300x250px, 250x208px,

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Advertisement link mobile

1. Length up to 35 characters including spaces 2. Size and weight of optional graphics:

a. Advertisement link is connected to mobile Onet,

b. Link cannot contain capital letters and grammar must be

c. Ad must lead to d. Graphic is scalable,

e. Graphic can contain only clients logo no white background, f. No possibility of targeting,

g. Creative must be placed on Onet servers.

Advertorial

1. Article: up to 5000 characters including spaces 2. Graphics: 528x211px, up to 40 kB

3. Optional video: up to 30 sec 4. Optional gallery: Lead + 6 pictures 5. Advertisement link: see specification for ‘ 6. Additional notes:

a. Creative must be placed on Onet servers, b. Graphic will be scaled to smaller

c. Possibility of plugging

d._{Page containing article will be}

‘Advertisement – Advertorial. Article provided by…’.

link mobile

ength up to 35 characters including spaces,

Size and weight of optional graphics: (max)60x15px, up to 5kB

Advertisement link is connected to specific section on main page of Link cannot contain capital letters and rules of Polish orthography and grammar must be applied,

must lead to mobile webpage, scalable,

Graphic can contain only clients logo no white background, No possibility of targeting,

Creative must be placed on Onet servers.

Article: up to 5000 characters including spaces Graphics: 528x211px, up to 40 kB

video: up to 30 sec., file in mp4, up to 10MB, ratio 16:9 Optional gallery: Lead + 6 pictures

ment link: see specification for ‘Advertisement link mobile’ Creative must be placed on Onet servers,

Graphic will be scaled to smaller resolutions,

plugging external tracking code need to be consulted in advance, Page containing article will be placed in site template

Advertorial. Article provided by…’.

on main page of rules of Polish orthography and

Graphic can contain only clients logo no white background,

’

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Video player branding mobile

1. Size and weight: top bar 530x50 px (scale to 288x27 px)

bottom bar 530x1

Format: png, jpg (Creative cannot be animated)

a. Ad must lead to b. No possibility of socio

c. Creative must be placed on Onet servers, d. Possibility of plugging

advance,

e. Emission only on sites with video player.

Sponsorship mobile -

On devices with resolution smaller form. On devices with resolution of the form.

Separate creative for both type of device

A. Creative on the bottom of

1. Option 1: Universal creative (scale

Size and weight: 480x60 Format: png, jpg

2._{Option 2: fixed-size creative}

Size and weight: 480x60 px, up to 30 kB, 320x50 up to 6kB

Format: png, jpg

B. Creative on the right side of log 3. Size and weight: 320x320

Format: png, jpg

Video player branding mobile

top bar 530x50 px (scale to 288x27 px)

bottom bar 530x100 px (scale to 288xx54 px), up to 40kB for all (Creative cannot be animated)

plugging external tracking code need to be consulted in Emission only on sites with video player.

login

On devices with resolution smaller than 800px ad will be displayed on bottom of On devices with resolution bigger then 800px ad will be displayed on right side

type of device are required (Creative A and B)

Creative on the bottom of login form

: Universal creative (scaled, static creative) Size and weight: 480x60px, up to 30 kB

creative

ght: 480x60 px, up to 30 kB, 320x50 px up to 10kB and

Creative on the right side of login form

20x320 px up to 30 kB and 600x600px up to 50kB

scale to 288xx54 px), up to 40kB for all

or geographic targeting,

external tracking code need to be consulted in

on bottom of login then 800px ad will be displayed on right side

B).

px up to 10kB and 216x36px

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a. Ad must lead to b. No possibility of

c. Creative must be placed on Onet servers, d. Possibility of plugging

advance,

e. In case of universal creative will be maintained

f. Universal creative can be scaled to (Option 1): 216x27 px,

g. Creative elements should be prepped in few different sizes, in order to optimize displaying on different devices

h. External tracking

Important: In case of Rich Media please contact to sales representative to confirm specification and display rules. Creative must be expanding upward (ad is placed on the bottom of page). It can be expand only after users action.

Additional options

Background: Whole website (including background of

content) can be branded with

coded color e.g. #ffffff (for white). Background is not clickable.

Wallpaper: Image is paced under page content and cut on sides (

resolutions). Creative is anchored on top left corner. Wallpaper is not clickable. Size and weight: max 2050x2050px

File format: .png, .jpg

a. Creative can be

e.g. white or black (rest of additional space will be filled automatically with color)

b. Editorial and advertisement content may ‘move’ within the page due to scaling and can cover different parts of

plugging external tracking code need to be consulted in In case of universal creative minimum font size is required so readability

maintained,

Universal creative can be scaled to (Option 1): 480x60 px, 320x40 px, Creative elements should be prepped in few different sizes, in order to

displaying on different devices

tracking code domain must support SSL (https).

In case of Rich Media please contact to sales representative to confirm specification reative must be expanding upward (ad is placed on the bottom of page). It expand only after users action.

website (including background of editorial and advertisement ) can be branded with color. Guidelines should be submitted

(for white). Background is not clickable.

paced under page content and cut on sides (for

resolutions). Creative is anchored on top left corner. Wallpaper is not clickable. Size and weight: max 2050x2050px, up to 150kB

Creative can be smaller size, in such case it should blend to solid color e.g. white or black (rest of additional space will be filled automatically Editorial and advertisement content may ‘move’ within the page due to scaling and can cover different parts of wallpaper

external tracking code need to be consulted in is required so readability 480x60 px, 320x40 px, Creative elements should be prepped in few different sizes, in order to

).

In case of Rich Media please contact to sales representative to confirm specification reative must be expanding upward (ad is placed on the bottom of page). It

and advertisement in form of hex

for different screen resolutions). Creative is anchored on top left corner. Wallpaper is not clickable.

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S t r o n a

Magazine mobile

1. Size and weight: 450x188 px, up to 4

Format: png, jpg

Description for each graphics: text up to 150 characters (50 characters extended lead, 100 characters content)

a. Magazine may lead to advertorial (each page should lead to advertorials)

b. Ad must lead to

c. No possibility of plugging external code d. Creative must be placed on Onet servers, e. Important: Materials should be

OnetNews application

Splash screen

1. Weight: max 300kB 2. File format: jpg,

3. Max. size for tablets: 1200x1200px;

(can be scaled to 320x480px)

4. Emission time depends

5 seconds or longer,

5. Mandatory emission of Onet logo on creative (

#ffffff, height 76px –

6. Ad is not clickable, 7._Templates:.psd, .png

Logo

1. Size: 310x110px,

2._{Weight: optimal 10kB, max} 3._{Only website partner logo,} 4._{Ad is not clickable,}

5._{Creative is labeled ‘App partner’ in top left corner.}

Size and weight: 450x188 px, up to 40 kB, maximum of 7 graphics

Description for each graphics: text up to 150 characters (50 characters extended lead, 100 characters content)

Magazine may lead to advertorial (each page should lead to must lead to mobile webpage,

No possibility of plugging external code, Creative must be placed on Onet servers,

Important: Materials should be provided working week before emission.

application

size for tablets: 1200x1200px; min. size for smartphones: 400x600px (can be scaled to 320x480px)

depends on device and connection quality - takes an average of Mandatory emission of Onet logo on creative (on brand protected area

details may vary slightly depending on the

.png

Weight: optimal 10kB, max 20kB, Only website partner logo,

Creative is labeled ‘App partner’ in top left corner.

, maximum of 7 graphics

Description for each graphics: text up to 150 characters (50 characters

Magazine may lead to advertorial (each page should lead to different

working week before emission.

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S t r o n a

Icone + popover

1. Icone

a. size: depends on device: 36x36px, 48x48px, 57x57px, 72x72px, 114x114px (separate creative for each sizes),

b. weight: optimal 5kB c. File format: png

2. Popover

a. Window size: min. 320x480px, max. depends on screen size b. Weight: max 30kB,

c. File format: jpg, png + html

Advertorial

Teaser can take two forms

1. Standard – text and graphics:

a. 100x100px miniature and text, b. File type: jpg,

c. Weight: max 10kB

d. Characters including spaces

2. graphics:

e._{size: 310x200px ,} f. File type: jpg, png, g._{Weight: max 2}

The landing page

1._{Max graphics size: 620x260px for tablets, width min. 310px for smartphones,} 2._{Graphics weight: up to 20 kB,}

3._{Graphics file format: jpg, png,}

4._{Article may contain 5000 characters including spaces and one graphics,} 5._{Article page inside application template,}

by…’’

depends on device: 36x36px, 48x48px, 57x57px, 72x72px, 114x114px (separate creative for each sizes),

weight: optimal 5kB, max 10kB, File format: png

: min. 320x480px, max. depends on screen size Weight: max 30kB,

File format: jpg, png + html

text and graphics:

100x100px miniature and text, File type: jpg, png,

Weight: max 10kB

Characters including spaces – max 128 : 310x200px ,

File type: jpg, png, Weight: max 20kB

Max graphics size: 620x260px for tablets, width min. 310px for smartphones, eight: up to 20 kB,

Graphics file format: jpg, png,

Article may contain 5000 characters including spaces and one graphics, Article page inside application template, labeled ‘Advertorial. Article provided

depends on device: 36x36px, 48x48px, 57x57px, 72x72px,

: min. 320x480px, max. depends on screen size

Max graphics size: 620x260px for tablets, width min. 310px for smartphones,