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Temptation in Purchasing Decision: A Quasi Experiment to Validate the Set Betweenness Axiom

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Figure

Table 1. Summary of consistency of pairwise selection among menus and alternatives.
Figure 1. Summary of responses to how often do the respondents feel tempted in pres-ence of lower price option
Table 2. Order of preference for menus.
Table 3. Choice among stores.
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