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Ethical consumerism in India : factors influencing Indian consumer's intention to purchase and continue the purchase of ethical clothing

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Figure

Figure 1. The Theory of Planned Behavior (Ajzen,1991)
Figure 2. Proposed model (M1) for Intention to Purchase Ethical Clothing
Figure 3 . Proposed model (M2) for Intention to Continue Purchase Ethical Clothing
Table 1 Demographic Information of Survey Respondents (N=155) Demographics Characteristics Frequency
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