Directo a México Conference
December 1-2, Atlanta, USA
Agenda
1.
Background
2.
Objectives of the financial corridors
1. Background
The National Savings and Financial Services Bank (BANSEFI), the
Institute of Mexicans Abroad (IME), Mexican Consulates, Banco de México
and the Federal Reserve Bank of Atlanta work together with US financial
institutions that participate in Directo a México to identify new financial
corridors between cities in the United States and cities in México. The goal
is to promote the Directo a México mechanism as a safe and cheap way to
send money to México.
Through Directo a México, an increasing number of people is going to
have access to financial services.
Financial education and proper information are critical so that people can
1. Background
California
Texas
Illinois
Florida
Arizona
2. Objectives of the financial corridors
Promoting the use of financial services, and in particular the
mechanism of "Directo a México."
Enhancing -through the mechanism of Directo a México-, the
banking of the unbanked on both sides of the border.
•
Since Directo a México requires the individual sending the money to
have a bank account, it inserts them into the formal financial system.
Creating business alliances between financial institutions in the
United States and México, in order to provide financial services on
both sides of the border and improve the living conditions of
communities.
Providing information to Mexican migrants, so they understand the
benefits of inclusion and participation in the financial system on both
sides of the border.
3. Implementation of Financial Corridors
Generally, the process for implementing a financial corridor is divided into five
stages:
1.
Identification of the corridor
: The Mexican Consulate, IME, BANSEFI and
BANXICO do a survey or research project on both sides of the border in order to
identify the largest concentrations of Mexican migrants in the U.S. and their
respective communities in México
.
2.
Identification of the participating financial institutions
: Identify financial
institutions
on
both sides of
the
border
which could participate in the
implementation process. They must meet the following requirements:
Having a specific interest in serving the remittance market to México.
Being located in a high influx of migrants area (or their relatives in the case of the institutions in
México).
Having the technological and operational infrastructure necessary to access the mechanism of
Directo a México.
3.
Participant Financial institutions
: Technical testing and materials production
(brochures, banners, presentations).
4.
Launch
: The Mexican Consulate invites the club or federation and the participant
financial institution to introduce the program, selects a US location accessible to the
Mexican community, logistic details of the event, press releases, and invitations to
the different Hispanic communication media.
5.
Feedback and results
: Draw up a recap of the event to distribute among the
participants, document the event through video, photos, etc. and schedule regular
appointments to monitor the results of the corridor.
USA MÉXICO Institución en EU Institución en México Fecha
St. Paul, MN Tarimbaro, Mich. St. Paul FCU Caja Morelia Valladolid 7 de julio de 2007 Lamont, CA Cerano, Gto. Kern Central FCU Caja Popular Cerano 10 de mayo de 2008 Porterville, CA Puruandiro, Mich. El Futuro FCU Caja Popular Cerano 10 de enero de 2009 Pontiac, MI Luis Moya, Zac. Pontiac Chief FCU Bansefi 28 de febrero de 2009 Los Ángeles, CA Guadalajara, Jal. Cityside FCU Caja Popular Oblatos 28 de marzo de 2009 Chicago, ILL Maravatio, Mich. Mazamitla,
Jal.
MB Financial Caja Morelia Valladolid Caja Popular Oblatos
1 de agosto de 2009 Louisville, KY Jalapa, Ver.
Hidalgo, Mich.
Citizen Union Bank BANSEFI BANSEFI
27 de febrero de 2010 Dallas, TX Celaya,Gto.
San Luis Potosí, SLP.
Unión de Crédito Neighborhood
BANSEFI BANSEFI
9 de abril de 2010 Tyler, TX Jalapa, Zac. Citizens National Bank Caja Popular Oblatos 10 de abril de 2010 Eagle Pass, TX Saltillo, Coah. Tasquillo,
Hgo.
Border FCU BANSEFI Caja Popular Ezequiel
Montes
24 de junio de 2010 Del Río, TX Saltillo, Coah. Tasquillo,
Hgo.
Border FCU BANSEFI Caja Popular Ezequiel
Montes
24 de junio de 2010
Indianápolis, IN Sultepec, Edo México, Finance Center Credit Union BANSEFI 21 de agosto de 2010 Indianápolis, IN Puebla, Puebla Finance Center Credit Union BANSEFI 21 de agosto de 2010
Indianápolis, IN Guadalajara, Jalisco Finance Center Credit Union BANSEFI 21 de agosto de 2010
To date, 14 financial corridors have been implemented:
Pontiac, USA
February 28, 2009
Opening Ceremony
Opening ceremony and presentation
of the program
Guadalajara, Jalisco
March 2
nd
, 2009
Conference
call
between
family
members in the United States and in
México.
Celaya
April, 9, 2010
Celaya
April, 9, 2010
3. Implementation of Financial Corridors
Conference call with the
Consulate of Dallas
Presentation of the Program
Directo a México
Tasquillo, Hidalgo
June, 24, 2010
Q&A
about
the
program
Directo a México
Saltillo, Coahuila
June, 24 2010
For further information and samples of the formats required to
implement a financial corridor, visit the Directo a México
website:
http://directoaMéxico.com/corredores.html
Thank you!
Celia Esteva
Bansefi
(011) 52 55 54 81 35 97
ceesteva@bansefi.gob.mx
Alberto Mendoza
Banco de México
(011) 52 55 52 27 88 52
amendoza@banxico.org.mx
Jorge Jiménez
Federal Reserve Bank of Atlanta
(404) 498 83 17
