Total access to the top plastics
industry decision-makers in
Latin America
Strategic Latin American partners of Informative Branch of Anipac
www.plastico.com/mediakit
@tecplastico
PRODUCT CATALOG 2015
Tecnología del Plástico is the only publication covering the Latin American plastics industry on a pan-regional basis, reaching 20-countries throughout Mexico, Central and South America, and the Spanish-speaking Caribbean. The magazine publishes 6 issues per year and 3 special industry-segments supplements sections.
PERMANENT EDITORIAL FEATURES:
SPECIAL LATIN AMERICAN INDUSTRY REPORTS:
TECHNICAL FOCUS:DIRECTORIES:
SHOW COVERAGE AND/OR BONUS DISTRIBUTION: • • • •
2
• • • • • •PRINT ADVERTISING
30
Years Experience in Latin America!
• irector of istributors
• 6 ource oo / u er s uide
Plastimagen Norte ´15, Monterrey-Mexico NPE 2015, Orlando-USA
Feiplastic ´15, Sao Paulo-Brazil ExpoPack ´15, Mexico City
Autoparts Manufacturing Event, Queretaro-Mexico Andina Pack ´15, Bogota-Colombia
• Film and Sheet Extrusion • Additives, processing aids and compounding
• Injection Molding: Energy Efficiency • Elastomers, TPS and LSR
• Injection molding process integration• Pipe and profile extrusion
• aterial handling equipment • iopol mers
• Technical Polymers
• PC Materials and processing technologies
Latin American Rigid Plastic Packaging Manufacturers
Latin American Sheet & Film Processors
Raw Material: Demand and Trends in Latin America
Latin American Consumer Products Injection Molders
E-MAGAZINE
Top Content & Instant Delivery!
WEB ADVERTISING
ABOUT THE PRODUCT
AVAILABLE ADVERTISING PRODUCTS
Tecnología del Plástico Digital offers the same content available in the print magazine with the added value of an expanded circulation that reaches beyond the subscriber base of the print media. It offers powerful multimedia communication capabilities such as Videos, PowerPoint presentations, Sponsorship banners and Theme Tabs that add life to your commercial messages and trigger immediate communication from potential buyers.ROI METRICS: The New Digital Magazine engine allows real-time reporting of the page-view and click activity generated by users. Activity on the Sponsorships, View Presentation and View Video buttons, as well as activity on the Theme Tabs will be properly accounted and reported by the system. Page-views and clicks on your ad’s URL, email, or any other live link presence will be recorded and reported as well.
Note: Activity related to the PowerPoint presentations will not be tracked by the system, with the exception of the page-views and clicks related to the buttons that trigger these pieces.
Digital Magazine Sponsorship
View Presentations Buttons
Live Links Theme Tabs
MARKETING SERVICES
Contact your Sales Representative at www.plastico.com/mediakit/sales_reps
ONE-TO-ONE MARKETING
Personalized Twin Covers & Inside Front Cover Ad
ONE-TO-ONE MARKETING
Personalized Twin Covers & Inside Front Cover Ad
MARKETING SERVICES
eneral escription
ac age escription
The twin cover* resembles the real cover of the magazine with a catchy and
personali ed headline allusi e to the ad ertiser s name and technolog
and a full-page advertisement in the inside front twin cover that can also include variable data
• • •
ersonali ation ia digital ariable data printing can be applied to both
the cover and the clients own inside front twin cover ad. The twin cover will be glued to the real magazine cover.
The twin co er could be deli ered to the full circulation run or specific
target-groups based on the demographic breakdown of the BPA readership audit.
reati e co ers different from the main co er image could be allowed based on appro al b the maga ine s
editorial team.
Contact your Sales representative at www.plastico.com/mediakit/sales_reps
*
Please refer to BPA Worldwide audit for details of readership size and demographic breakdown for possible selection of target groups.
*Please contact your Sales Representative for detailed prices.
ONE-TO-ONE MARKETING:
Personalized Info-Letters
MARKETING SERVICES
General Description The Info-Letter consists of a 4-color single or doublesided direct mail letter that includes “personalization” via he use of digital printing technology. This “turnkey” project includes production and shipment of the Info-Letter polybagged within one issue of the magazine.
ONE-TO-ONE MARKETING
Industry Segment Report Sponsorship
Contact your Sales representative at www.plastico.com/mediakit/sales_reps
MARKETING SERVICES
SPECIAL REPORT SPONSORSHIP
Industry Segment Report Sponsorship
Contact your Sales representative at www.plastico.com/mediakit/sales_reps
General Description The Special Report sponsorships allow suppliers to be in front of top converting professionals in Latin America, by having a prominent participation in a deep market report that captures the current state of the industry in terms of its performance and business outlook.
MARKETING SERVICES
Package Description The advertising package includes:
Sponsorship mention and logo in the opening page of the report
full page color ad either facing the first page of the report or immediatel following the first page. In either case our ad ertisement will be the first one featured within the report.
• •
MARKETING SERVICES
ONE-TO-ONE MARKETING
Wrap Around
The 1/2 wrap-around consists of a 4-color one sided piece that sits on top of the cover and is glued to the advertiser’s ad within the folio of the magazine. This high impact advertisement captures the attention
of the reader right on the co er and allows this attention to continue to ow to the ad ertiser s ad within
the folio of the magazine. The 1/2 wrap-around could be designed using the power of “personalization” via the use of digital printing processes. This “turn-key” project includes production and shipment of 1/2 wrap-around with one issue of the magazine.
Contact your Sales representative at www.plastico.com/mediakit/sales_reps
MARKETING SERVICES
ONE-TO-ONE MARKETING
Wrap Around
The photos shown here illustrate a / without personali ation printed on gram paper.
Wrap Around
1/2 Wrap Around attached to clients advertisement
PRINT BUYER’S GUIDE
Enhanced Listing Options
Be a part of the most complete Medical International Industry Directory for companies serious about selling in Latin America. Enhance your basic company listings via multiple product-listing ads in the various Product Category Sections of the guide and via special features designed to highlight your company’s Alphabetical Listing. 4 Color logo EQU IV AL EN T T O A ¼ P AG E 4 Color logo 4 Color Photo
Text (max 180 words)
Text (max 180 words)
To register your company in the online Buyer’s Guide, or to review/update your current listings, please log-in to www.plastico.com/buyersguide. We can only guarantee the inclusion in the print issue to advertisers in this edition.
Tel + Fax, E-mail Contact, Web Site, Reader Service
PLATINUM LISTINGS
4 Color logo
Tel + Fax, E-mail Contact, Web Site, Reader Service
SILVER LISTINGS
Contact your Sales representative at www.plastico.com/mediakit/sales_reps
GOLD LISTINGS
ANNUAL BUYER’S GUIDE
EQU IV AL EN T T O A 1 /6 P AG E
11
ΨϰϭϬ ΨϮ͕ϭϲϬ Ψϭ͕ϳϭϬINFO - FILES
ALPHABETICAL LISTINGS
ENHANCED ONLINE BUYERS GUIDE LISTINGS
Logo (*) Videos
escription
esults from u er s uide earches will
display companies with Enhanced Listings
first in alphabetical order including the
company description to increase your company visibility and click-through rate. Links to CALL FREE, Showrooms and Videos are also provided when applicable.
Infofile:
Offer your product literature or showcase a picture of your website, with a color photo and 50 words (we translate them into Spanish free), as well as your company information.
Includes ideo icon in all u er s uide searches
to differentiate companies that have videos from those that do not.
u er s uide
advertisers get extra attention with their directory listings
ANNUAL BUYER’S GUIDE
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Price: $1,040 4-Color logo: I $270 Yellow ighlight I $180 I TI I TI I $5,280 Full yearCALL FREE BUTTON
Connecting Buyers & Suppliers by Phone and
Free of Charge!
VALUE ADDED SERVICE TO MULTIMEDIA ADVERTISERS
This service is available exclusively to Advertisers who invest a minimum of US $13,000 in the current calendar year.
The service will be provided as long as the advertising program is active. If a cancellation that lowers the minimum investment requirement occurs, the Call Free button will be deactivated.
It is highly recommended participating Advertisers allocate a Spanish speaking person to answer the phone calls that will be originated from Latin American buyers.
It is also recommended participating Advertisers provide an automatic answering service with a message in Spanish for calls received outside Latin American countries, as well as between Latin American and North America, Europe and Asia, will require the use of an answering machine with a message for calls
outside office hours.
It is recommended that international suppliers use the phone number of a central office or master
distributor in Miami, or in a major city in Latin America, to improve the opportunities of receiving live calls
during the normal office hours of the people generating the calls. These central offices and/or master
distributors must be advised of this new service and be instructed to route the lead to the appropriate person within the organization.
The Call Free button is featured in the print and digital magazines, as well as in key areas of the portal to facilitate one-to-one conversations between you and your potential buyers:
The Call Free button is a new feature that allows Suppliers that advertise in our print and online media, to receive phone calls from potential buyers in Latin America, free of charge to either party.
Off and online links to www.plastico.com/contactthesupplier
page where an Advertiser’s Index including the live CALL FREE BUTTON is available.
Results from Buyer’s Guide searches Your Buyer’s Guide listing
Your Showroom*
The Advertiser’s Index in the new “Contact the Supplier” section of the portal
In the Supplier News Modules of the Newsletters
*Limited to Showroom advertisers only
• • • • • • • • • • •
SURVEY RESPONSE INCENTIVES & SAMPLE QUALITY CONTROL:
ONLINE MEDIA:
Contact your Sales representative at www.plastico.com/mediakit/sales_reps
The Call Free button is featured in the print and digital magazines, as well as in key areas of the portal to facilitate one-to-one conversations between you and
