Furthering the
finance function
Innovating the finance function and furthering the C in CFO 28 May 2015
“To get ahead and stay ahead in today’s competitive
business arena, it is important to innovate not only
products and services, but the entire business model.
A strategic place to start out is in the finance function.
The CFO is a valuable asset in any organisation - simply
because the CFO has deep insight into the core
struc-tures of the company as well as strategic leadership
experience.”
Dorthe Harding Keilberg
Partner
Take part in Deloitte’s exclusive CFO Agenda 2015 reserved for the CFO’s of the biggest corporations in Denmark. Experience keynote speakers Lene Skole, CEO at Lundbeck Foundation, Henrik Drusebjerg, Chief Strategist at Carnegie Investment Bank, and Matt Locsin, Innovation Director at Doblin, and draw inspiration from session speakers and finance leaders in other major companies.
CFO Agenda 2015 will feature sessions by:
• SE • Chr. Hansen
• Genfour • Welltec
• ISS • Ladbrokes
Join us and gain insight into some of the main challenges of the modern CFO.
Data driven decision-making
Using big data and analytics to develop the company – how to gain actionable insight, reduce uncertainty and enable decision-making.
The performance driven organisation
When strategic leadership takes the whole company for a cultural joyride – the importance of a tight financial follow-up and a solid foundation for overall business management.
License to operate
Explore some of the numerous ways to secure an optimised set-up in your business – with focus on robotics, outsourcing and raising capital to fund the development.
Dorthe Harding Keilberg
Partner
Welcome to CFO Agenda 2015
Henrik Drusebjerg
Party time in the financial markets
Historic! That is the only way to describe what we have witnessed in the financial markets during the first quarter. This is the assessment of Henrik Drusebjerg, Chief Strategist at Carnegie Investment Bank. At CFO Agenda 2015, he will give an account of a financial world which, in his own words, has been turned completely upside-down as a result of:
• A European Central Bank that has launched a historically large monetary issue • An unprecedented pressure on the Danish krone, but the reverse of what
we have previously seen
• High returns, especially on equities and the dollar
• Record–low interest rates, with Denmark even seeing negative interest rates In his position as Chief Strategist in the area of Private Banking, Henrik Drusebjerg constantly has his finger on the pulse of the financial markets. At CFO Agenda 2015, he will present a summary of the most important trends he is seeing in these markets – what exactly is happening there, and how can companies best prepare for and take advantage of these positive develop-ments? Henrik Drusebjerg will also give us his views on what large-scale money printing, deflation and negative interest rates mean for growth and earnings opportunities in companies.
Biography
Henrik Drusebjerg is a popular guest speaker, and he is one of the most quoted economists in the Danish media. Graduating from Copenhagen Business School in 2004 with an HD in Finance, he then went on to become a Strategist and Senior Strategist in Nordea’s Strategic Investment Advice up to the autumn of 2014. This was followed by his appointment at Carnegie Investment Bank as Chief Strategist in the bank’s department of Private Banking.
Lene Skole
How to excel and succeed as CFO –
under-lining the role as a valuable partner in
ope-rational decisions, investment and strategy
execution
Lene Skole certainly has her fair share of experience in the role of CFO – and also the change from CFO to CEO. After many years as CFO for companies including AP Møller-Maersk and Coloplast, she jumped at the chance of taking over the top job as CEO for the Lundbeck Foundation. Her philosophy and experience is based on the belief that people and organisation are decisi-ve factors for the success of the CFO.
It is important that the CFO both understands and works in line with com-pany strategy. The CFO needs to ensure the necessary funding when new opportunities arise – and not least, the CFO needs to be razor sharp at identi-fying and eliminating factors that restrict the company’s potential for growth. At CFO Agenda 2015, Lene Skole will talk about the different roles of the CFO within the company. One of her important observations in this context is that the CFO needs to play an active part in the success of the CEO – and as a result underline their role as an essential asset to the company. The success of the CFO can be measured by the success of the CEO.
Biography
In August 2014, Lene Skole became CEO of the active industrial foundation, Lundbeck Foundation. Prior to that, she was Executive Vice President and CFO at Coloplast, where she began work in 2005 after a long career at AP Møller-Mærsk. In the last five years of her Mærsk career, she was CFO at The Mærsk Company Ltd in England. Lene Skole has a wide-ranging financial education from Copenhagen Business School, London Business School and IMD International in Lausanne, Switzerland. Currently she is a board member at Tryg A/S and deputy chairman for the boards of ALK-Abelló A/S, H. Lund-beck A/S, DONG Energy A/S and Falck.
How to embrace innovation from a finance
point of view − CFOs should say “YES!”
Matt Locsin
“CFOs need to take a strategic role to contribute to innovation of the com-pany.” These are the words of Matt Locsin, Innovation Director at Doblin in London. At this year’s CFO Agenda Conference, he will share his views on how the finance function and, in particular, CFOs can contribute to innovati-on – not innovati-only of the functiinnovati-on itself – but of the entire organisatiinnovati-on. In short; how to cultivate and grow a common culture of innovation. The main idea is that the kind of innovation most companies and sectors need requires total transformation – not only transformation of technologies. However, in order for the total innovative transformation to happen, it is of paramount importance that CFOs begin with themselves. According to Matt Locsin, they ought to be more open-minded, erase the word “no” from the dictionary, evaluate their own expectations of their role as a CFO, and bring themsel-ves into the discussion at the same level as CEOs. The overall message is that companies creating new sources of growth are the ones that integrate multiple innovations. In his presentation, Matt Locsin will describe ten types of innovation by bringing up concrete examples of companies that have pinpointed the patterns for success through innovation.
Biography
Matt Locsin is a Director at Doblin, where he leads the firm’s European prac-tice within innovation, strategy, and innovation effectiveness. He leads client teams in conceiving, developing, and launching “what’s next” and helps organisations to instil their own innovation competencies.
Experience to date spans sectors such as auto manufacturing, consumer elec-tronics, consumer packaged goods, defence, energy, entertainment, financial services, healthcare, media, retail, and telecommunications.
Matt Locsin received a Masters of Design from the Institute of Design, IIT and a BFA from Syracuse University. He holds adjunct faculty positions at The Institute of Design and Northwestern University.
”How do you excel as a CFO? By focusing on data,
strategy, leadership and innovation – and innovation
should always be top of mind for the CFO. The aim
of CFO Agenda 2015 is to open the eyes of CFOs to
innovation - with focus on how they can contribute to
innovating the business model and strengthening their
position as a strategic asset.”
Dorthe Harding Keilberg
Partner
Sessions
Development of a management culture by focusing on change and financial control
The SE Group (former SydEnergi) has been in a state of rapid development over the last 6 years. The company has doubled the revenue and tripled the number of employees. During this period, several new business areas have been intro-duced, including the acquisition of Stofa for DKK1.9 billion, and SE is now a serious competitor in Denmark to TDC. Experience Niels Duedahl and Gert Jørgensen describe how the management culture and internal company culture at SE have provided a breeding ground for the company’s development. Alongside this transformation, SE has created a new financial management concept which focuses on profitability and investment control in all business units. Come and hear more about SE’s challenging journey and gain insight into how you can develop your own agile management culture.
Niels Duedahl, CEO, SE Gert Vinter Jørgensen, CFO, SE
Robotics Process Automation – this decade’s engine of growth?
Is Robotics Process Automation (RPA) going to revolutionise the way we do business? RPA is programmable smart software designed to perform routine tasks at high speeds with great efficiency and accuracy. Experience James Hall from Genfour and Claus Thorne Madsen from Deloitte Consulting expand on how RPA can automate the way businesses perform administrative tasks while simultaneously increasing business agility, reducing salary costs, and even creating new jobs.
Find out which business tasks are likely candidates, and how RPA can increa-se your business efficiency, improve increa-service levels, and eliminate the potential for human error. The session features a live demo of RPA, and case stories on businesses that have successfully automated administrative tasks - freeing up time for employees to perform the tasks that humans do best.
James Hall, Managing Director, Genfour Claus Thorne Madsen, Partner, Deloitte DK
The benefits and limitations of BPO – and how to maximise its potential
ISS has entered into Scandinavia’s largest Business Process Outsourcing (BPO) deal to date within Finance and Accounting. Come hear BPO Director Lars Nordestgaard Nielsen from ISS expand on how to ensure success in a BPO deal and learn why ISS chose to outsource first and harmonise later. You will gain insight into how to apply BPO in an environment with local finance processes, and you will learn more about the consequences of ISS’s BPO deal for the rest of the business.
Additionally, Lars Nordestgaard Nielsen shares insights into ISS’s BPO strategy and sums up the lessons learned throughout the journey. The session illustra-tes how the outsourcing of Finance and Accounting has helped ISS achieve a stronger business case and create a platform for harmonisation – and explains how you can do this too.
Lars Nordestgaard Nielsen, BPO Director, ISS
Big Data in R&D
The core of R&D contains a massive amount of data, but how do you make this work for you? In this presentation Morten Meldgaard will cover topics such as:
• Our Big Data program as a business driven endeavor • Agile program management – autonomous yet accountable • Data Office as the answer to bridging IT and R&D
• Our data vison and Big Data architecture to support this • Example: Using Big Data to share data across the company
Promoting financial flexibility through a proactive funding strategy
In recent years, Welltec has accomplished an ambitious and proactive fun-ding strategy by issuing stocks and bonds – and by optimising the company’s working capital. Come experience Søren Jørgensen, chairman of the board in Welltec, elaborate on how Welltec has financed its massive organic growth during the last decade. You will gain key insights into Welltec’s experiences with different financing strategies and discover the favorable and adverse effects of different funding models.
Søren Jørgensen will expound on how Welltec actively reviews its funding strategy and how the company is continuously searching for both new geographic financing markets and financing sources. You will learn about Welltec’s funding strategy in practice – equipping you with the knowledge and know-how you need in order to adopt a successful funding strategy.
Søren Jørgensen, Chairman of the Board of Directors, Welltec
How data and insight can drive better decision making?
Analytics must be used to be useful. Abstract theory might be interesting, but it won’t solve your business problems unless you theory into practise. Based on experience from companies such as Ladbrokes, Dan Dunleavy offers new perspectives on big data and will be touching the following areas:
• Big data is a fraud • Everyone is an analyst
• Where to begin and how to start
Registration
Date and venue
CFO Agenda 2015 will take place Thursday 28 May 2015 at 12.00-21.00. Registration and lunch from 11.00.
The CFO Agenda 2015 will take place in the home of Carlsberg founder, J.C. Jacobsen. This is an exclusive venue primarily reserved for award ceremonies and royal events.
Carlsberg Akademi Bryggerhesten 3 1799 Copenhagen V
Vacant parking space
Parking is available at the parking lot next to Rema 1000, a 5-minute walk from Carlsberg Academy. Please find driving directions and parking facilities on our website www.cfo.agenda.deloitte.dk.
Registration
You can register at cfoagenda.deloitte.dk. Please feel free to contact us if you have any questions, [email protected].
The fee for the seminar is DKK 2.000 (excl. VAT) per participant.
TIME CONTENT
11.00 - 12.00 Registration and light lunch
12.00 - 12.30 Welcome by Anders Dons and Dorthe Keilberg, Deloitte partners 12.30 - 13.15 Keynote: “Party time in the financial markets” - Henrik
Drusebjerg, Carnegie Investment Bank. 13.15 - 13.45 Break
13.45 -14.30 Keynote: “How to excel and succeed as CFO” - Lene Skole, Lundbeckfonden.
14.35 - 15.20 Session 1: “Management by objectives” (SE)
Session 2: “Robotics Process Automation – this decade’s engine of growth?” UK (Genfour/Deloitte)
15.20 - 15.50 Break
15.50 - 16.35 Session 3: “The benefits and limitations of BPO” (ISS) Session 4: “Big data in R&D” (Chr. Hansen)
16.40 - 17.25 Session 5: “How proactive funding strategies promote financial flexibility” (Welltec)
Session 6: “Informed and smart decision making” UK (Ladbrokes/Deloitte)
17.25 - 18.00 Break
18.00 - 18.45 Keynote: “How to embrace innovation from a finance point of view − CFOs should say “YES!”” UK – Matt Locsin, Doblin. 18.45 - 19.15 Walk and guided tour to the restaurant
19.15 - 21.15 Networking and dinner
Program
Registration
Date and venue
CFO Agenda 2015 will take place Thursday 28 May 2015 at 12.00-21.00. Registration and lunch from 11.00.
The CFO Agenda 2015 will take place in the home of Carlsberg founder, J.C. Jacobsen. This is an exclusive venue primarily reserved for award ceremonies and royal events.
Carlsberg Akademi Bryggerhesten 3 1799 Copenhagen V
Vacant parking space
Parking is available at the parking lot next to Rema 1000, a 5-minute walk from Carlsberg Academy. Please find driving directions and parking facilities on our website www.cfo.agenda.deloitte.dk.
Registration
You can register at cfoagenda.deloitte.dk. Please feel free to contact us if you have any questions, [email protected].
The fee for the seminar is DKK 2.000 (excl. VAT) per participant.
TIME CONTENT
11.00 - 12.00 Registration and light lunch
12.00 - 12.30 Welcome by Anders Dons and Dorthe Keilberg, Deloitte partners 12.30 - 13.15 Keynote: “Party time in the financial markets” - Henrik
Drusebjerg, Carnegie Investment Bank. 13.15 - 13.45 Break
13.45 -14.30 Keynote: “How to excel and succeed as CFO” - Lene Skole, Lundbeckfonden.
14.35 - 15.20 Session 1: “Management by objectives” (SE)
Session 2: “Robotics Process Automation – this decade’s engine of growth?” UK (Genfour/Deloitte)
15.20 - 15.50 Break
15.50 - 16.35 Session 3: “The benefits and limitations of BPO” (ISS) Session 4: “Big data in R&D” (Chr. Hansen)
16.40 - 17.25 Session 5: “How proactive funding strategies promote financial flexibility” (Welltec)
Session 6: “Informed and smart decision making” UK (Ladbrokes/Deloitte)
17.25 - 18.00 Break
18.00 - 18.45 Keynote: “How to embrace innovation from a finance point of view − CFOs should say “YES!”” UK – Matt Locsin, Doblin. 18.45 - 19.15 Walk and guided tour to the restaurant
19.15 - 21.15 Networking and dinner
Program
Deloitte Touche Tohmatsu Limited
Deloitte er en betegnelse for Deloitte Touche Tohmatsu Limited, der er et britisk selskab med begrænset ansvar, og dets net-værk af medlemsfirmaer. Hvert medlemsfirma udgør en separat og uafhængig juridisk enhed. Vi henviser til www.deloitte. com/about for en udførlig beskrivelse af den juridiske struktur i Deloitte Touche Tohmatsu Limited og dets medlemsfirmaer. © 2015 Deloitte Statsautoriseret Revisionspartnerselskab. Medlem af Deloitte Touche Tohmatsu Limited
deloitte.dk
Take part in Deloitte’s exclusive CFO Agenda 2015 reserved for the CFO’s of the biggest corporations in Denmark. The CFO Agenda 2015 will take place in the home of Carlsberg founder, J.C. Jacobsen. This is an exclusive venue primarily reserved for award ceremonies and royal events. Register now at cfoagenda.deloitte.dk
Deloitte Touche Tohmatsu Limited
Deloitte er en betegnelse for Deloitte Touche Tohmatsu Limited, der er et britisk selskab med begrænset ansvar, og dets net-værk af medlemsfirmaer. Hvert medlemsfirma udgør en separat og uafhængig juridisk enhed. Vi henviser til www.deloitte. com/about for en udførlig beskrivelse af den juridiske struktur i Deloitte Touche Tohmatsu Limited og dets medlemsfirmaer. © 2015 Deloitte Statsautoriseret Revisionspartnerselskab. Medlem af Deloitte Touche Tohmatsu Limited
deloitte.dk
Take part in Deloitte’s exclusive CFO Agenda 2015 reserved for the CFO’s of the biggest corporations in Denmark. The CFO Agenda 2015 will take place in the home of Carlsberg founder, J.C. Jacobsen. This is an exclusive venue primarily reserved for award ceremonies and royal events. Register now at cfoagenda.deloitte.dk
