I
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The Datapoint Marketing
Newsletter
"Out-thinking our COli/petition 10 help your Clistolilers out-thillk theirs"
DATASHARE@6 Announcement Does the
"Big Apple"
The OAT ASHARE 6 system with its
powerful AIM™software access method was formally announced at a Sep-tember 17 press conference at Mariott's
Essex House in New York City. The press conference was attended by members of the trade press and
analysts, and included presentations by Jonathan Schmidt, Vice President
for Advanced Product Development, Gerry Cullen, Vice President of
Corporate Communications and Dick Ponton, Director of Sales Support.
Gerry Cullen opened the presen-tation by providing a brief overview on Datapoint Corporation's background, revenue growth, product line and organizational structure. He also extended an invitation to attend the November 14 introduction of another new system, which will also take place at the Essex House in New York City.
The OAT ASHARE 6 system was introduced to the press by Dick Ponton, using a slide presentation format. Dick covered the history of the DATASHARE system, noted a number of its more important user features, and described the enhanced features available with the DATASHARE 6 release. Highligh ted in the slide presentation was AIM software, and
the significant capabilities it provides as a data access method. A number of slides were included which covered practical applications of the AIM access capability and the various
search arguments which can be im-plemented. Dick's presentation was closed with a discussion of the
numerous businesses which can benefit
from the AIM access technique and a description of how the OAT ASHARE 6 system fits into Datapoint's product line.
Jonathan Schmidt, who is responsible for the development of AIM software, followed with a nuts and bolts explanation of how the AIM concept has evolved and developed. Jonathan finished with a detailed question and answer session followed by a demonstration of the 1819 system retrieving data from large data files via DS6/ AIM software. The product was well received and a considerable amount of positive trade press is anticipated.
The cooperation and dedication of several groups helped make this successful announcement possible, but a special thanks should go to those in Software Development, Software Support, Master Order Scheduling, and Customer Service/NYC.
For ill/erna/llse Oll!.\·
September 1980
Ethernet and
ARCTM-What's the Difference?
A Problem in Search of a Solution In companies which have more than
one computer system the problem of
linking them together to exchange data has been troublesome.
The common method has been to pretend they are geographically
separated and let them communicate
over telephone connections using standard modems. In short, if you
Coupler #1
Modem
Telephone System Coupler #2
wanted your system to talk to the system three floors below you'd use the same techniques as if you wanted to talk to the computer in Los Angeles.
That doesn't sound too bad since
most machines can use IBM or
Teletype format data communications,
but the machines are generally limited to 9600 Baud or about 100 charac-ters/second. When the task involves sending 10 million characters, you could be on the phone quite a while.
Some folks realized this was just too
slow and rigged up a direct computer-to-computer link.
These essentially home-brew methods could transfer data fast, but only the technicians could run them, since the interchange software generally was not supported by the manufacturer. Point-to-point was about the limit since adding more users raised the complexity and program-ming ante.
Enter Xerox, DEC and others
The Xerox folks long had considered this lack of a local high speed link
2
bothersome since it made linking up their office machines very clumsy.
Additionally, users didn't like the idea of having to dial up the computer on the other side of the room to ex-change data and the advent of com-municating word processing machines only fueled the fire.
Ethernet Will Breathe - Some Day
Xerox, not wanting to miss such a golden opportunity, decided not only to unite their own gear but also the rest of the world as well. The goal could be considered a short-range high-speed communications channel. When you want to send something you just put it on the bus and away it goes.
Remember the pneumatic mailing tubes department stores used to use to send papers around? Ethernet is an electronic version of that.
Howit Works
control system to prevent the same thing from happening again. Ac-cording to Liddle (David Liddle, vice-president for system development in Xerox's Office Products Division), this scheme is the main reason for Ether-net's high throughput.
"Bits are packetized before being transmitted and each packet contains a 48-bit address field that is large enough to give every receiver a unique identification. The transceiver is programmed to accept only those messages containing specified address codes and to ignore all others.
"The formatting of the packets is performed by a very large-scale in-tegrated VLSI microprocessor-on-a-chip that typically is part of the ter-minal device interfaced to the cable. Since the chip is completely self-contained, it does not have to borrow memory or processing capability from any intelligent terminal to which it may be connected."
Some Translation
Now for the Hard Part
What has not been the subject of much discussion in the press, nor by the people who plan to hook it up, is how you make the computer or the word processing system send and receive the data.
If you look closely you will notice that there is no outlet in the back of your system that says, "Plug Ethernet in here" and there is no software package or communication routine that says, "Ethernet send/receive routines". There is no standard on how Ethernet file data is to be transmitted across the bus. For example how does an HP using ASCII fixed length non-compressed files send data to a Wang EBCDIC compressed file? Who does the compress/recompress routines? How will security be handled? Will the request by Ethernet coming in allow you to access all files? Or just a few?
There really is no answer to all these questions. Like any other
com-Read this text lifted from Computer World 12/17/79. (If you bog down skip it and go to the next section.)
"Ethernet is a passive, coaxial cable-based transmission bus to which a wide variety of smart and dumb terminals can be attached via transceivers. The
t
t
t
~--~ ~---~
~
~
~
Systems to be united " l' l'
system also accomodates digitized The system looks fairly straight-voice transmission. It was designed for forward, except when you consider a single building complex - such as an what it has to do. First, some sort of office or industrial park - containing device has to monitor and control the large numbers of on-line terminal data on the bus, the coax, which is a
devices. complex task in itself. Second, the
"Using baseband digital tran- device that sends and receives the data smission, the Ethernet cable can carry has to be fairly complex and an error up to 10M bit/sec. Through one or checking, buffering and some sort of more 'gateways' the network connects protocol or format conversion will be its users to long-distance telephone necessary.
circuits and other outside networks. At this point it isn't specified "Possibly the most appealing feature whether the Intel-developed of Ethernet, aside from a high bit rate, microprocessor will be part of an is its elimination of the cost and accessory box that users can buy or if complexity of conventional switching. the microprocessor will have to be Instead each terminal contends for a engineered inside the terminal place on the cable. But through use of a equipment which will be used in the patented 'collision recovery' system Ethernet. The problem of who buffers embedded in the transceiver, the effects the incoming data is also left of interference are largely eliminated. unresolved.
"Each transmitted bit must travel to Other problems remain. First, what the receiving station and back again type of data will the actual Ethernet
Customer Supplied Systems
munications discipline, the user will have to write, or have the vendor supply, a resident or part time com-munications package to send or receive Ethernet data just like any other communications port, and provide security, do file conversations and take care of all the housekeeping activities that go along with the package.
One computer user said, "If you walk up to me and hand me a modem, a telephone, an interface, and a minicomputer and tell me, 'We now have the essentials to communicate', I'd reply, 'You have about 10% of what is necessary.' The other 90 % of the work comes from writing good software that doesn't bomb and drive the users crazy." That's the situation Ethernet is in right now.
It's a Long Way from an ARC
within a given time interval. If this smart box interface transmit and As Datapoint has said many times does not happen, it is assumed that a receive? the coax is probably the least collision with another message has An actual specification for the significant part of the ARC system. occurred and the bit is retransmitted. project has yet to be issued. It really During the ARC announcement this "A random delay is programmed isn't clear what the device will send and was probably the most visable and into each terminal's transmission receive or in what manner. most discussed aspect. The press
in-CopyrightC 1980 Datapoint Corporation. Printed in U.S.A. All Rights Reserved. Continued on page 3
terpreted it as the first working computer system that could become the wired office. In that respect the coax is magic.
But the difficult part is not easily understood and that's the real dif-ference between ARC and Ethernet systems.
The really hard part of making a bus
oriented computer system operate comes with the software. Running under DOS each user participating in the ARC system can access common files, and use printing resources, and
communications resources without
having to worry with bus addresses,
physical locations of files, or who is
using those files at the moment.
The ARC system is so complete that,
completely unlike Ethernet, ARC users begin programming at their terminals literally from the moment the system is up and running.
The Marketing Division Credit Department recently celebrated the successful conclusion of an intensive collection campaign which produced
$70.6 million in cash receipts during
the fourth quarter. The most
im-pressive accomplishment of the
campaign was the collection of $30.2
million in July, shattering the previous
monthly collection record of $22 million established in April, 1980.
In a special presentation, William Davis, Regional Manager Gulf Coast
Region, was awarded the Credit
Department's first annual
"Out-standing Receivables Management
Award". Steve Haber, Director Credit and Collections presented the award and Davis accepted on behalf of the entire Gulf Coast Region. This award acknowledges consistent cooperation and contributions by a Field Marketing Organization in the area of Receivables Management. Throughout FY 1980, the employees of the Gulf Coast Region personified the Datapoint ideal of teamwork.
Awards were also presented to the Credit Department's most outstanding achievers. Awards for "Individual Achievement" were presented to Lee
There is no need to worry about
where machines are physically located,
what languages correspond to what file
structures, and security or privacy access structures. Users with ARC
systems have been long accustomed to
adding processors to the bus as their
needs dictate, leaving the rest of the
system completely intact running as fast as it did before additional
processors were added.
An ARC system's beautiful file
handling capability really shows its
strength in complex transaction
processing requirements. Where batch
and transaction processing are
in-termixed, multiple users are opening
and closing and using and modifying
multiple files. The ARC software
handles this all smoothly with never a
deadly embrace and never the
requirement for files to be converted
while operations are performed.
Credit
Department
Presents
Achievement
Awards
McCarty, Nick Dehlinger, and Kathy Gunnell. Richard Dickson, Regional Manager, and his group (Lee McCarty,
Steve Clark, Lou Moncelsi, Sue
Corvelle, Mary Holbrook, Linda
Macias, Jan McNew) were honored for their team achievements.
For illlemailise (Jill.\"
Coupled to this, the full integration of word processing and data processing
means you see the true strength of ARC not as a piece of coax with some transceivers on it but as a completely
unified operational software package
that allows users to get their ARC system up and rolling and producing work, rather than an endless job of trying to create software to send and receive.
In summary, the ARC system is a unified, modular, multi-function computer system. Ethernet is a coax
communication channel.
Gerry
Cullen
The overwhelming success of the
Receivables Management Program
demonstrates the accomplishments
made possible by active cooperation between the various groups within Datapoint.
4
Achievement Club 1980 in Puerto Rico
September 13, 1980 marked the
opening of the long awaited
Achievement Club trip at the fabulous
Cerromar Beach Hotel in Puerto Rico.
In attendance were 118 sales employees
and 25 home office personnel and their
spouses.
The agenda for the trip included:
business meetings; sumptuous dinners;
an exciting "Fiesta Jibaro"; tours of the
El Yunque Rain Forest, San Juan, the El
Commandante Race Track, and (of
course) the Bacardi Distillery; and a
little friendly competition in
volleyball, tennis and golf.
Rich Pape and his wife walked away
with the majority of the tennis
awards-they won the mixed doubles and Rich
won the men's singles. Ladies' doubles
tennis champions were Linda Beckman
and Dee Griffin. In volleyball, awards
were presented to Neil Pietrangeli for
the North Central Region and Mrs.
Loretta Barthel for the North East Region. The golf awards went to Charles Croom and Harry Bonds for Men's Low Gross (they tied with 76) and the ladies' champion was Julia O'Conner.
Excitement culminated in the inevitable Farewell Banquet, complete i
with audio visuals, ice carvings, dance bands and awards presentations.
Awards included; Top DPD Salesperson - Dennis Doonan; Top Office Systems Salesperson - Andrew Waite; Top Branch - San Antonio
-Jack Jones; Top Region Southeast -Charles Croom along with John Thornton; and Rookie of the Year
-Peter Schofield. A surprise award was given by the Customer Service Division to Bob Cowen as Top Professional for 1980.
President's Club Awards were also
presented. First Year members are Richard Durham, Craig Kent, Frank Livni, Edmond McNamara, Don Prifogle, Roger Schauf, and Peter Schofield. Second year members are Charlie Barzilla, Bill Bunce, Robert Beck, Louis-Armond EttedGui, Jim Rowse, Andrew Waite, and Ray Zilka.
hird year members are Robert
For illlerlla/lise Oil/V
Cowen, Robert Crowley, and Duane
---Schmidt on DATASHARE
6
-This is an interview with Jonathan
Schmidt, Vice President for Advanced Product Development. The questions
are presented by an Out- Think
reporter.
Q: DA T ASHARE 6 software is the newest release in the DA T ASHARE
line, and it comprises two
enhan-cements. It makes the DA T ASHARE
system more efficient, and it has a new
data access technique with AIM
software. Why is the DAT ASHARE
system so popular? How has this
release made it better?
A: The OAT ASHARE system has been very popular because it's so easy to use. The user finds it simple and
predictable and knows exactly how he can get his job done. He knows that the OATASHARE system will do the job, and will do it as fast as necessary. Q: How is DA T ASHARE 6 software
different in terms of productivity and
features from the last DA T ASHARE
release?
A: OATASHARE 6 software has been undergoing much tightening up and remodeling of critical software areas, and outside of the AIM feature that's
the biggest factor . OAT ASHARE 6 software incorporates the many
im-provements in the OAT ASHARE system's internal structure that have been made during its ten-year evolution.
Q: Will users see a speed enhancement
with DA T ASHARE 6 software?
A: All of the OATASHARE
im-provements were made independently and added together over the years. OAT ASHARE 3 software had some improved features, OAT ASHARE 4 had some, and OAT ASHARE 5 had some. OATASHARE 6 software is a
reorganization and rethinking of each
of these features. Each one was taken
apart and redone to make it compatible
with every other feature. The memory
management is much faster. The
utilization of larger memory is much
more powerful and much faster, the
searching is defined, the overhead to
search is defined, and the presence of a
desired disk image in the memory
buffers is much more efficient and less
burdensome.
Q: What would you recommend for
users who have 60K 6600 or 120K
machines? Do you recommend they go
to the 256K memory?
A: Yes, they need the speed, but that's
a delightful alternative right now. We
really have turned memory into
power, and the user will notice a jump
in speed in the memory. The cost of the
memory is insignificant compared to
the performance he can get.
Q: Because the machine's memory is
more efficient to manage now, is that
correct?
A: Now we can equate memory with
power and speed. When you get
memory, you get power and speed far
beyond its cost, in proportion.
Q: How does DATABUS®language
differ from other languages?
A: It's easy for the user to do what he
wants to do with the program and the
computer system. OAT ABUS language
gives even the newest user the comfort
to use his computer system as he
wishes, but it protects him from getting
into trouble.
Q: It's difficult to pin sales of a
DA T ASHARE system to anyone
reason, but would you say that the
DA T ASHARE system's simplicity of
use is its hallmark?
A: The OAT ASHARE system will
For illiemu/use Oll/Y
almost guarantee functionality of the
results of trying to program a problem.
For example, we arranged the memory
so that a port always has the memory
he's expecting. And he has the
resources he's expecting. No port can
interfere with another port by
depriving him either of time or of
memory, or interfering with his files.
no port can take another port down.
Q: Would you say that one of the
reasons that the DA T ASHARE system
has been successful is that the user's
chance of success with the system is
better than with any other system? A: I don't know of any other system that compares, even among the largest around. In the more extensive key disk systems, there are larger screens and
more features, and they had the bulk of
sales for the last four or five years. We
compete with these systems very well. We had a customer only last week who
replaced a key to disk system with a
OATASHARE and wrote an emulator
to do exactly that same function. The
OAT ASHARE system predictably
provided and easily handled the key entry rates the customer needed.
Q: There are now an estimated 30,000
DA T ASHARE installations. A lot of languages have been added to the company's capabilities: COBOL, RPG and BASIC. Yet DATABUS seems to persevere. The number of users grows
every year, even though we have
added other languages. Will this trend
persist? With the advent of
multi-language multi-processing systems
besides the DA T ASHARE system that
are capable of running other
languages, what do you think the
DA T ASHARE future is?
A: The future of the OAT ASHARE
system is quite good, and gets even
better with AIM software. With the
AIM feature the complex burden of
Continued on page 12
6
1980 Brand Preference Survey of the data communications market*
Each year Data Communications magazine makes their Brand Preference Survey available to the data communications
marketplace. The purpose of the survey is to determine the companies considered "best" for 45 product categories. For each
product, respondents were asked to name the company they felt was "best" in each of five rating areas: 1.) Prefer to do
Business with; 2.) Best Technology in Product; 3.) Best Price/Performance Ratio; 4.) Best Service Organization; 5.) Most
Informative Literature.
In six of the 45 product categories, several respondents named Datapoint as "best". The product category in which Datapoint made the highest ratings compared to other companies named was 'Terminals, Intelligent (Programmable)". Of the
five rating areas for this product category, Datapoint was rated highest in Best Price/Performance Ratio, and listed among the
top five companies in all of the other rating areas.
1980 Data
Com-munications
Brand
Preference Survey
*Copyright 1980. Data Communications Magazine. McGraw-Hill Inc. All rights reserved.
DDPSystems
Minicom
p
u
t
ers
Word Processors
,
Communicating
Prefer to do Business
w
i
th
Best Technology
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In the product category "Word Processors, Communicating", Oatapoint was again among the top five companies in each of the five rating areas.
Oatapoint also scored high in the "Minicomputers" category, being the fifth most frequently named company in rating areas 1,4, and 5. It ranked seventh in area 3 and ninth in area 2.
For the category "OOP Systems", Oatapoint was the number five company in areas 2 and 5, and in the top 10 for the other rating areas.
Respondents named Oatapoint in the product category 'Terminals, Batch" often enough to make it the number three company in rating area 2 (Best Technology), and in the remaining rating areas, kept it in the top half of the companies named.
Another category in which Oatapoint was named was 'Terminals, Remote Job Entry". Again it remained in the top half of all five rating areas.
This survey was conducted by McGraw-Hili Research for Data Communications magazine. The sample of 4,500 individuals receiving the survey was taken from Data Communications'circulation list. The results are based on a total of 1,254 replies.
Best Price/Performance
Ratio
~ASt u~ 10) t'L '-011.011,\1 fJul.-'MeNI CuHP. T ~x,,\ I·'~ h<U''U rn S
JATA 1.0['11'(4.1 tJRP. HWlt TT-PACI(\IlJ Cu.
Pk l'1t ClJ~t'ufi R INt.
FCUR-Pt-A.Sl ::.VSH'1S [ .... r.
- . CAla,Pl.INI tU-< .... ojAN~ lAIIOR:.1 h<ll:::. INv•
Hll~fY"fLl !f~fU,{, ... rIU'O ~'fSTl""\
'1UI<It,tR'I rLlltu .... S'f::dl"~ Cr.o(p. (fUI<'1IQl'f J.\I.\ IJC AN) ~v(O>!'
)PfIlItV uN 1 VAL
fl fRK ''''-l{ .... b<
TANlllM LU'1"'UI!.t\~
I-Aku I S CLItP.
'WI(I{UU(hS CLl" ....
~ 4::. It 1,1UR CJI<;>. I';I)(lllllH Ul'1PJH-< (,HP. 4 PPl II C (; I i..l I"'l JA T A S 'I ~ IE ~ \
INC.
'Ie>! CUH.P.
11\(,,1( I(~ C H(,J.
~l IV'" J Ch(,.>. IF .\""c~ ICA PfRT/{ CLMl-'oJit .. LU"P. RAY' nl d'~ LJA 1,1 Sv::. 1 r ... ::.
nIHil.
BASE OR 100 I'C T.
LlIGJTAl EJUIPMI;;NT COKP. DATA GENER'\l CORP.
t-EWl ETl-PACI<ARD cu.
'
~ANG lABORAJURIES iNC. IBM CORP.
TEXAS INSTRUMENTS INC.
~ CHAPDINT COI'tP.
(JERK IN-ELMER (FJH./'IERL V
INTERDATAI ;
~ODUlAR COM~uTEK SVSTE""S
BASIC FOUR (ORP.
HONEVWELL iNI-iJ,{I'\I\TION ~~SlE""S PRiME COMPUTER INC. CO,",PUT ER AU I!.JMA r ION
TANDEM COHiJUTERS CADO SV:iTEHS (OttP.
~CR
GENERAL AUro,'4AT 1O,>.j
I-ARR I S (ORP.
ijURKOUGhS COKP.
Bil liNGS CO'4I'UTER Co.:I.P.
INCOTER"I CJk;>.
SPERRY UNIVAC
OThER
RASE OR 100 pc T.
WANC lABORATORiES INC.
IHM CORP.
CIGITAl EQUIPMENT COltp.
DATA GENERAL (uRP. - . . CATAPO IIIIT CU;;!:P.
HATH co. 'HDEC INC.
FOUR-PI-ASE SV$TEI'4S I'OC. RAYTHEON DATA SYSTEMS t-ARR I SCaRP.
:tILLINGS CO"\PUTEII. COftP.
N IXQOR F Co."IPVTf::R CORP. OLIVETTI CORP. Jf AMERICA
PlESSEv PEitlPHf::RAl SVS1EM~ ~vKES OATATRJNICS
CADO SYSTEI'4S CURP.
CGMPUTER DEVICES INC.
lEXITRON CORP. "fGADA T A CORP. AkTEC INTEtl.NATI\J .... AL
CENTRONICS DATA COMPuTER CORP. COMPuGRAPHIC CO~P.
OTHER
Total Purchase
Respondents Decision
Answering Makers
,~') I ')C. J 11
I. 14
"
I I'<'.1
>l.b
1.0 7.J '.4
4. ,
,.1
4. I 4.J
1.8
).,
l.1
l. l
1.2
I.,
1.1 1.1
1.1
1.1
0.4 0 • ..,
c.,
1.1 237 100.0
')5 23.2
29 12.2
21 8.9
15 6. j
13 5.5
11 4. b
11 4. b
3.4
3.0 2.5
2.5 2.1
2.1
2.t 1.7
1.3
t.3 t., 0.8 0.8
C.4 0.4
0.8
159 100.0
39 24.5
24 15.1
13 8.2
9 5.7'
5.0
5.0
4.4
3. d 3.1
2.5
t.3
1.3 t.3
1.3 1.3
0.6 0.6
0.6 0 •• 0.6
0.6
0.6
5.7
1 17 IJ). J 24
o
11 1)
11.'>
4.4
'.l 1.1 4.1
,. H
4.S 4. I 4.4
1.' ).h
I. , 2.? 1.> L. ~
I.'
I.; 1.'
).1 J.'
J.I
18.2 100. J
43 B .b 20 11.0 1') 8.2
11 b.O
3.R 10 5. ')
4.4 4.4 3.3 3.3 3.3 1.7
1.1
2.2
1.6
t ••
1.1
1.1 1.1
0.5
0.5
1.1
116 100.0
25 21.b
17 14.7
12 10.3 7 6.0
5.2
3.4
5.2
0.9
3.4
2 ••
1.7 1.7 0.9 0.9 0.9
0.9 0.9
0.9 0.9
7.8
Best Service Organization
Most Informative
Literature
IP" (I iV.
I-I .. ltTT-PA( ... .\KJ C ;::AI 0, ~E'OI ~.1l C .... n."'. Tt.1;.\S 1',sn ... ",[''If)
H: ... tV\ooLll '';t"O,o(''IATIJ', ('f51i"';,
1L.>! .. OUGhS (,J'<?'
.... :~ ::~~ I ~~ 1 ~;CP. .. A"l" l"3rR,UJt<. [lS I',;".
"AS It FuL ... CJ-til.
rr.v~-pl-'Si:: ::,YSH't~ '·,C.
" 1)( JIJ~ r t",~? J 1 trt C J":'> •
1(,i(/>-1Fo('< Id t;"u"\ ~v::.rF"~ C)o(?
I H1Q<o\lRlYlo\ fA [.;.:: .l .... :J 5v[ :'U ~"I'Ir CJM;>JI::',.l, ! ... L
111 Y I f-<~ (J'.j 1~ r ~ '> V S T ( "\ "> j(k ((;R~.
r.11(1o' IS G.rti>. ! .... C )TER'I (J"'>. :)t.~IEC ((.."I,>uIE::l {. ... -<P. r 11\ H~ Cv":>Jl':R S
't()t1A .. K, SIII\ ::.C It .C L:> ... -<:>.
~ASE OR 100:>( T. fB'4 CORP.
I,;IGITAl E.JUJPMENT CO'{P.
hEwlETT-PACI<.\RtJ co. DATA CENtRAL (ORP.
+-CAUPO INT CORP.
I-DNEV"ELl INFORMATiON ~nTEMS TE-US I"lSTRUMEN TS INC. VCR
t-ARRIS CORP.
PERK ''''-ElMEr< (FURMH<L V
INTEROATA I
r\URROUGI-IS CORP.
ilASIC FOU~ CORP.
;>RI ... E COMPuTER IN(.
SPERRY UNIVAC
.. oJOOULAR [O~PUTE~ SYSTEI"S
T,!iNOEM CO"l?UfERS
~ANG lA3CR4TORIES INC. (ADO SYSTE'1S (O'{P.
caMPUT ER AUTOMA T ION
DT'"'EP
fUSE OR lOu PC T.
IR"! CORP.
.o/AflLG lAdORATOR IES INC.
CIGITAl EQUIPMENT CORP.
CATAPOINT CORP. VYOEC INC.
DATA GENERAL CORP. FOUH-Pt-ASE SYSHMS INC.
I.I.AYTHEON !JArA SYSTEMS t-ARR is CORP.
CENTRONICS OAT.). COMPUTER (ORiJ.
~URROUGHS/II.EI)AC TRON CORP.
'-1(JHAWK DATA SCIENCES CORP.
.~ 1)(0011. F CUH,JuTEK (ORP. Ol iVET T I CORP. OF AMfR iCA PLESSEV PERiPHERAL SYSTEMS
SYKES DATATRUNIC S ARTEe INJERNATIONAl
(O'4PUGRAPHIC CORP.
CATA TERMINALS f.. CO"4MU""ICATlu~S t-EATH CO.
OThER
Total Purchase
Respondents Decision
Answering Makers
I"" I ).)
b4 11.,."
'7 14.':0
1 ~ '0. ,
I., 1.01 2.1
l.l
1.0 1."
l.t,
1.1 1.1
1.1
1.1
1.1 1.1
1.1 1.' 8.<; n. ~
237 100.u
76 ]2.1 53 22.4 28 1 1. R
12 5.1 10 4.2
2.1
2.1
2.1
I.J
1.3
1.3 0.3 0.8
0.8 0.3
O. , O. d
0.4
0.4
0.4
159 100.0
62 39.0 24 1 S. I 12 7.5 3.B
3.8
J.8
J. B
3.1 2.5
1.3
U •• 0.6
0.6
O ••
0.6
0.6 0 •• 0.,
U.6
0.6
1.3
I i f I J,J.v
"':l ~6 • ..,
,'1 16. I
11 "'.J 7 ').1
, .9
1.2
I. ,
1.1
1.4 J.l
f\ll.Sf L,-< IJJ .'t I.
[P'1 C.:IC~.
:J1.:j11,n !JJ''>'''l' ' C ... <fl.
r-l"ll T T ;>4( ... :.-1) (u.
:.H.\ Gf'H;{:'l (U-lP.
.CAT"~L '''' ~ J"t>.
Tfe.s 1'O:;Hu~r-'1I)
HJ'.' (.dLl I',f )-< .... :.110. . . ~'f')F'1\
oj!.'. lA II iOI)-<J( S i· ....
1:",lI" L ";>,Jill(;,
91.f<!u.Ju C"' S ..:) ~ fl • I.'> DRI"l ( ";:>Jln( I"L. l. '> H.,Ju-I'I-:.St ~VSIt '1::' I j(. I.'" t-AIJ .. I S (I k..>.
I • '> r J '" "Y 'J ~, I J' ....
1.'
~ "'''>1 II;:' L: I j J 1,11 I:, J:. ~) ~ r r"::,
I . .., I '~c.
1.1 f '.( 1[1<"\ l.""".
J.l '.1.(J.; .. r CJ'1I-'Jlt-l. (.J,,'>.
j. , ~.\V P'i ;)" oJ:' 1,\ > 1::.1' "\)
1.1 " ... ~ I( f JL-< (dt<,.>. J.' I H l'IJ"t t [', 1.,J,-I..'.
'.7
182 100.0
S<,t 32.4
39 21.4
2 I 11.5
8 4.4 3.8
l.7
2.7
2.2
1.6
1.6
1.1 1.1 1.1 1.1
0.5
0.5
0.5
0.5 O. ,
1 J 6 100.0
43 37.1
14 12.1
12 10.3
5 4.1 4.J
3.4 1.7 4. ,
1.7
0.9
0.9
0.9
0.9 0.9 0.9
J.9
1.7
'II( [',F ~'1AIIJ. ~Y~II'1~ l \C. .) f I'"' I',-IL "lo(
tl vr~'\! 10 ,{ tI .... .J
[A 1.\ )(It',l.!;S ::'.-10 .
1Tr-.f ..
dASE OR 100 PC T.
CIGITAL EJUIP .... ENT CORP.
I-EWlETT-PA(K1RJ co. I e'l CURP.
DArA GE"IERAl CuRP. + CATAPO INT CQtl.P.
'
,.jA/',IG lABGRAJORIES INC. I-'Df'lEv"Ell INFORi"iATIO'O SYSTE'4S
TF)(AS I"lSTRU'1E'HS INC.
PRI'H (OMPUTER IN(.
'-100ULAR CO .... PuTE~ SYSTE"'S
lANDE'" (OMPU1ERS SPEI(RY uNIVAC eAS IC FOUR CORP.
t- ARR I S [OR?
~(k
P[RK IN-El"lER 'FO~"IERl Y
INTEROAIAJ
~HTHEO~ JA fA SVSTHIS
INCl.JTERM CuRP. elJRf{OUGHS CJ~P. CAW SYSTt:"IS (ORP.
GENeRAL AuTOMATION
\J IXDORF CO ... PvTER CO!l. ....
9ASEOR loopcr.
113M CORP.
~ANG lAdURATJRIES IN::'. CIGITAl EQUIPHE"O' (ORP.
~ ~~6~~O ~~~. CORP.
;:AT:. GE'OEkAt CORP. HATH CO.
FOUR-i->I-ASE SVSTE'IS 11l(.
CENTRONICS J.).JA COMPUTER (OItP. t-ARQ.I S (ORP.
(OMPUGRAPHil. COKi'. AM JACQuARD SYSTEM 91LlINGS COMPUTER COR".
fWRROUGHS/R(O .. C TRON C.O~? CADO SVSTE"t$ CORP.
CAlA. TERMiNALS (. CUMMU"'ICATION~ ,{AYTHEON vA TA SYSTEMS
SYKES DATATRO"OICS AIOEC IN TERN,), T ID,'ML
CRDoIN COMHU'II(A T IONS I "Co
PlESSEV PER J?HERAl SV S TE .... S
OTHER
For illierl/a/II.I(, 011/1'
Total Purchase
Respondents Decision
Answering Makers
I ~'. I )0. ) .. i '''.1
~ eo 1 4. I
I'> I I .'!
t •• j .'.,
2. I
1. ,
1.1,
1.1
1.1 1.1
1.1
1.1
1.1
i.1
1.1
1.',
Q. <;
237 10C.O
66 27. 9
40 16. q 13.1 •• 3
5.1 31
"
12
3.0 2.5
1.1
1.3
1.3
1.3
1.3
0.6 0.8 0.8
o. ;
0.3
0.3
0.4 O. ,
0.4 0.4
159 100.0
47 29.b
z; 17.6
9.4
5.7 5.0 15
3. d
3.8 2.5
1.9 1.9
1.3
0 ••
0.6
0.6
O ••
D ••
0 •• 0.6
O. ,
o ••
O ••
I.,
13' 1)0. J ) 1 /4. I
II 1'i.3
II 11.4
'. I
4.R
).9
1.b
2.9
0.7
1.7
l.l
I.'
I.'
I.'
I.'
).1
J.I
J. I
J. ,
J.I
o. I
la 2 1:)0.0
4 I 25.3
34 18.7
23 12.0
10 5.5 10 5.5
1.1
3.3
2.7
1.6
l . t
1.1
1.1
l.t
t.1
lot
1.1
0.5
0.5 O. ,
o. ,
o. ,
116 100.0
31 26.7
17 14.7
13 11. 2
8 6.9
6.0
4.3
1.6
0.9
1.7 1.7
0.9
0.9
8
Terminals, Intelligent
(Programmable)
Terminals, Remote
Job Entry
Terminals, Batch
Prefer to do Business
with
fUSE uR IJJ PC' .
HEwLtTT-;;AC"<\foI.l.l cn.
I f''''1 COItP_
CIGllAl ~J.JIVMb'd (J..(;:>.
TE.(A$ ,'j$HI..)'1E'IIrs 1"lC..
- I C.6'APOP~T (.J.Oo',
T H l TyPE CJ-<p.
oI.'I' .. G lABlJRAflHUlS I'-.!C. ~URqr,UG.,S (U'{P.
,",HI.;( IS (ORP.
(aUF;( enOlP. BEEhivE l"IfEo{ "IAT lu',Al hAlEL T j'lt: CJ..I;>.
Ff':UR-PI'-ASC: SYSr t ' h I'.C.
;-O~EhELl II.II-U,('1AI1U\ ~Y)IE"'5
,I. .... v' ... EOIlO JA r l, ~y STEMS APPL IEr.: t:IGIIAL uATA S'~TE"'S I'K.
'1P1Ullfx (0 ... ,>.
'10 .. ,\1011( JAIA :i.eIL .... C'-!. cr.~P. PER TFC CU"1;>Ult": CO",?
:oP[RR Y ur. 1"':'(
l tIlT ~(
(AIo(TLRF,)Nc C ,'1'4U"jl(ATIC-'S (:l;c;> ,
1~C.(JlER'1 CJ"-'>.
1t.!.(AL-Mll"J Ih).l.'4L,{LY ICC:
'4 ILull I
CU'1~ IN 5-ALL [::.U', LJ,{r>. CAl .\"'EC It. <..UH.P. CELI,\ CA'.\ ';.Y')Tt'45
'HGADA 1,\ ()~"'.
',l( I'F,k,'4:"fjU'< ::.Y::.hlol5 1M:. '.Cl{l~ER'4 H:U:CU'1 ::.YSTE"~ COI>(P.
I h.1,J"'tRl~ J.UA 1.1" Eo Si(r.OIJ o((A ')t:RY ILt <....!.
IE:ltqAY CU./~t )tArtL .... I'OC.
r.'ll ( lPP.
(THEP
BASE OR 100 PC T ~
IBM CORp.
TEXAS INSTRUMENTS
I-ARRIS CORP.
NORTHERN TElECOM SYSJE"'~ CORP~
I fORMERLY DATA 100 &. S'fCORJ
-4 (AlAPOINT CORP.
NCR CORP.
BURROUGHS CORP ..
i-ONEYWELl INFORMATiON ~TSTEHS
TELETYPE CORp.
LEAR SIEGLER IN(.
PERK IN-ELMER PRIME COMPUJER INC.
DATA GENERAL (ORp ..
fOUR-PhASE SySTEMS iNC.
SIEMENS CORp.
XEROX
CGMTEN INC. C:OCUMAT JON INC. INFQTON INC. HE BRAEGEN GORP.
CUBLO SVSJEMS INC.
I-AlELTHH CORP.
ITT COURIER TERMINAL S'f~TEMS
MDrAWl( DATA SGIEN(E$ CCRP.
wESTERN UNION TELEGRAPH CC.
AlURDATA INC.
RACAL-M IlGO I fORHERLV ICC
H JLGO I
·"'£WlETT PACKARD OTHER
i'lASE OR 100 peT.
IS"" (ORP. t-EwLET T-PACIt~I(O CO.
--t [ArAPOI:n COkP.
I-ARR I S CU"-p.
BURl\nuGH~ CJri.P.
I Elt TRC"I I x ! "<C.
'4DRTHERN TELtCOM SYSTE"'S COI(P.
(fOK",£;RLV ;JArA 100 AND SYCCRI FCUR Pf-ASE SYSTEMS INC. WANG LAI\ORATJrl.Ii. S IN:. f-CNl:.h ELl !NFU,{:04ATiON ~'fSTEMS
'40hAWK CAIA ,:>CI(\jCES CCOt;>.
A/II J4C~UARO SYStEMS
APPllEt CI;:;ITAL ")AIA S~~lF'4S
l'jC.
DATA GENERAL CU.-<P.
GAIA PRINTER C.Uk~.
TELETYPE (,JRP.
:)ELTA Co\TA S1STE'''S
T t-[ BRAEGE\j (00(;>. S;E,{~Y UN 1 \I." C
COMTt"" INC.
(OC.,) .... A T IQ~ 1"'4C. INfO;';E x INC.
GE"IIERAl flEe. TKIC CJ. INCOTER'4 (J'<'>.
OLIvETTI CuR". uF A'4tR.ICA I E(f-TRA'j I'4JJ) I-< I E S
JA~rf;L COkP.
C Tf-ER
Total Purchase
Respondents Decision
Best Technology
Answering Makers
lill IJO.O
3l IS.l 31 14. d
2~ 11.4
11 d. I 12 S.l
I I S.l
3.J
,.,
I."
I .•
I.'
I.'
1.4
I.'
I.'
I. u I.,)
1.0
' .0
'.0
'.0
1.0 '.0
'.0
o. ,
n. , o. ,
O. ,
o. ,
c. ')
J.S o. ,
o. ,
J.e
IH IOO.J
22 1 S. a
12 B. b 10 7.2
S.8
'.J
•• J 3.b J.b
J.b
2.0
2.2
2.2 2.2
2
,
...
2I . •
I ••
1.'
1 •• 0.7 0.7 0.7 0.7 0.7 0.7 0.7 0.7
3 2.2
12 BoOb
191 100.0
31l 19.9 21 11. 0 14 1.3 11 S.B 4.7
'.2
J.r
\.7
3.1
,. b
2. I '.1
'.1 2.1
2.1
1.0
1.0
, .0
1.0 1.0
o. ,
o. , o. ,
O. ,
,
.
,
4.2
11B 100.0
2to 14.b 22 12."
I ~ 10. '
I b q.O 10 S.b
I I b.2
2.8
1.2
1.2
1.7
1.7
1.7
1.1 '.b
O.b
1.1 1.1 1.1 1.1 '.1 1.1 0.0 0.0 O ••
0.,
0.0
0 ••
0.0
O.b J.O
O.b
0.,
l.'
15 13.4
1 I 9.8
7.1
b. J
•• s
3A5f: OR lJJ pcr.
f-E.o'lEl T-PACKAKJ cu. CIGlTAL EJvl'>-'4E"4T (tJo(D.
"~:'~A;~~:; CUkP.
TFU5 INsrQU'4ENH I~C.
TELETYPE C'JI<P. WANG L A9UKAT~1r{ II:: SIN;:;. FOUP-?hASE SYSTEMS INC.
BUOl.l(,JUGH~ (Uo(P.
'HGAOA U (JIt!.>.
IHEHIVE INTtH.N,uIUNAL
JEt, A CA 1.1 SY 5tl::l15
(UJ(A: CORP.
KAYTrtEON JAIl S'f::.T!::M,i
SPFQ.::jy Ut.I·'''L
APPl lEC OLd l.lL JAIA S~STE"!S
I/\,(.
t-A.llLTI',E C.UR'>. t-AIol.Iol.I'i LORD.
'1(1f-... 1t CAI.l ::'(It;"<CE5 COQP.
If'IIEC
PEr{TFC (UI1PJI£;R LUri.P. oIA(U-"4ILuli IFuo('4b~LY ICC
'4 IL ~O I
2ILLIN(S C.~'4?JftR C.o~p.
~U~'" C'" R tlMrj
I NL',; , ER'4 (,)"p.
·;oo(, .... Ut·~ TElt(..J'4 SY;)fE"~ (ORP.
uno('1l~lY JAIA toe Eo SYCURI IELfl(AY CIY. /ri.[SEARLrl 1M.. AL A'IT HL::. uA' A (-.J.'4MUN I ( f l II eNS CCIIP.
f-ONt;Y .. ELL l',hJri. .... AI IJ" .. ~'fSIE'4S
BASE OR 100 PCT.
leM CORP.
TEXAS INSTKUMENTS
BURltDUGHS CORP.
,""ARRIS CORP. Dlo\BLO S'YSTEI'IS INC. PRIME COMPUTER INC.
3.6 LEAR SIEGLER INC..
4.5 "40RTHERN THECOM SYSTE"'~ C8R?
".5 I FOR"'ERLY ,)ATA ICC f: SYCORJ 3.b ~AJAPO INT CORP.
2.1 CATA GENERAL CORP.
2.1 I-ONEY"Ell INfOM.I'4ATION ~'yS1EMS
2.7 AlURQA fA INC.
1.8 CUME
1.8 HE 8RAEGI:N CDK;J.
1.8 I-AletTINE COI(P.
l • .q I NCO TERM CORP.
0.9 'lCR CORP.
0.9 SIEMENS (OI'l.P.
.(EROX
0.9 CO .... TEN INC.
0.9 f(UR-¥l-·ASE SVSltM$ Ii'lC. 0.<1 PERK IN-ElI"ER
0.<1 TELETYPE CORP.
0.9 OATAGRAPHCS
0.9 IflFOTON INC.
2 1.8
BEEl1lvE INTE'{NA1IONAL
ITT COUR IER TERM INAL S'f ~TE""S
MCMA .... K DATA SCIE.''lLES CCRP.
RCA SERv ICE
10 B.<1 ·I1EwLETT PACItARD
159 100.0
2'1 la.2
IS 9.4
I I b.9
9 5.1
S.7
OThER
~ASE OR 100 pe T.
IBM CORP.
!"fWl ETT-PA(K,A,IW co.
.. ARR IS CORP_
DATo\ GENERAL cu~p_
rCUR PHASE SY'STE.I(S INC.
2.5 TEKTRONIX INC.
140HAWK DATA SCIENCES COR.P.
4.4 ~OATAPOINT COkP.
3.1 NURTHERN TELECOM SY::.rE/II~ CORP. ).1 I FORMERLY DATA IvO AND SYCQRI
3.1 TELETYPE CORP.
,
.
,
1.9
1.9 1.9 1.9
1.0
1.3
I.J
1.3
O.b
O.b O.b
o .b
O.h
0.'
O.b
.
.
.
SPERRY UN IVAL. BURROUGHS (Of(P.
"'PPL lEe DIGI TAL lJATA S~!TE"'S
INC.
WANG LABORATuRJI::S 1"1(.
I'IONt h HL INFORI'IAIIOI'o SYSTEMS
MFE CORP.
COM r EN INC. DATA PRINTER CORP. (ECISION lJATA (OlolPUTER CORP.
COCJIoIAlION INC.
GENERAL HE(IRlC (0. INeOTERIot CURP. INfOTUN I,"'C. INFORE X INC.
OliVETTI (Oil:P. UF M1ERIO SHES CAlATkuNJCS
OThER
For infernal use Ollly
Total
Respondents Answering
210 100.0
J7 11.0
l4 lb. 2
21 13. d
I d 8. b 1'1 r.1 3.' 3.'
2 •• 2. '
'.9 1.'1 1.4 I .• I.' I.'
1.0 1.0
1.0
1.0
1.0
1.0 1.0 o. , o. ,
o. s
o. ,
u. ,
O. ,
o. ,
1.0
l)q 100.0 26 IE. 7
17 1l.2
fI 5. a
4.3
3. b
3. b
J. b
3.0 2.9 2.9
2.2
2.2
2.2
I .• I ••
I..
I . • 1 •
.:-I..
I . ,
I .•
I..
I..
0.7
C.7
C. r
0.7
0.7
0.7
I . • 5.0
I(H 100.0
)9 20.4 20 10. S II 5. a
IO S.2
10 5.2
•• 2 3.1 J.I
J.I
3.1
2. " 2.1
2.1
2.1
I.b
1.0
o. , c. ,
0.5
O. ,
0.'
O. S
o. s
O. , O. S
O. ,
I) b.8
Purchase Decision Makers
1713 100.0
J ) 113. S
17 1 ").2 2 I II.d
16 <1.0
l4 7.'i '.
,
2.2
1.2
2.2
2.2
lor 1.7 1.1 1.1 1.1 1.1 1.1
1.1
1.1
1.1
O.b J.b
O.b O. b o .b
,).'l
O.b
1.7
III lJO.O
17 15.2
13 11.b
b.3 3.b ,.s
.
.
,
2.7
2.7
J.b
2.7
2.7 La loa
1. ~ , .a
1.8 I.;
1.8
I.a 0.0
0.0 , .0 0.9 0.9
0 ••
I.' 0.3
1')9 100.0
)0 1 d.9
I b 10. 1
10 6.)
'.0
,
.
.
2. S
3.8
J.I
3.1 1.9 3.1 2.'
1.9
1.0
1.9
0.0
O.b O.b O.b
O. b O.b O.b O.b O.b O.b
Best Price/
Performance Ratio
BASE OR 100 PC T.
- . . (ATAPOINT COltP. TEXAS IN $ HW,H:N r S IN::.
OIGJUL EoJUJP"IENT (OKP. HE\ojlEfT-PA~I<..o\Ra cO. IBM CORP. rAlEl TINE CORP.
APPLIED DJ:;ITAl lJATA 5'5TE"'5
INC
BEEHIVE INTEKNAT IONAL
TELETYPE COR".
WANG lABO~AJiJK IES INC.
NORTHERN Tc:lf:CLl,'1 SV$TEI'IS CORP. I FORMERLY JATA 100 to $VCQRI
FOUR-PI-ASE SV STEf'lS INC.
I-AFtR I S CORP.
(DOn CORP.
QATM4EOIA CORP.
LlEL r A CATA SVSTI:"IS
AAYTHEO~ DATA SYSTEMS
dURROUGHS CQxP.
~CHAWK DATA SC fENCES CCRP. hONEYWEl l INFOR"IUION ~YSTE"\S
"I EGAOA T A COR,>.
THERAY OIV.n.ESEAitCH INC. Z ENTEC
Bil l INGS CO,"tPUfER COR? I NCO IE RM (OKP.
CUI1"1INS-ALLISON CORP. ~ E, .... ORE X COK?
PERTEC CQ, .... puTER COKP.
SPERRY UN IVAC EXTEl CORP.
RACU-MILGO IFOK"1CK.LY ICC
M IlGO J
OThER
!!ASE OR 100 PC T.
NORTHERN TELECOM SYSTE"'S CORP. I foR"'ERlY DATA IDa Co SYCOR)
TEXAS INSTRUMENTS
I- ARR I S CaRP. leM CORP. lEAR 5 IE"UR INC.
BuRROUGhS COrlP.
hONEYwELL INFORI'4A T IUN ~YS TEMS
TELETYPE COItP.
~r.zElfiNE CORP.
~(ATAPOINI CORP.
PERK IN-ElM&(
NCR CORP.
FCUR-PHASE SYSTEMS INC.
CAT.&. GENERAL (URP. tTT COURIEtt TER, .... INAl S'f~TE"'S
PRIME COMPuTER INC.
DIABLO SYSTEMS INC. C:OCUMATJON INC. INFOTON INC.
8UI"<IVE INTERNAT IvNAl
"IQHAWK CAlA SCIENCES (CRP.
OUME AZURDATA IN(. COM TEN INC.
RA(Al-"4llGo (FORMERLY ICC "IIlGO)
·I-EWlEfT PA(KAI(,J oIl-ER
eo\sr UR 100 PC r. I P'1 (OI(P.
f-CUR PH ... SI:. SYSrt:MS I~C. HWll " -I-'AL"AI(O CJ.
t-ARRIS cnRP.
'IIGRTI-<EkN TElt.\".UIo4 Sl'Sff .... S CORP. [fOK"I[kl Y UA TA IJO A~J SY(OIU CAlA GE"IERAl (UI(P. TUfTYPE CJ~I'.
APPlllC OI(,ITAl JATA S~~If.'~S [NC.
SPERQ.V UNJ VA ... AURKUUGHS CUK? ~ANG lA901ol..H.)l(llS IN ...
IN"I AR8:lR lfI(HI .... AlS QATA PRINT(R Cor(P.
HONt;V .. Ell l"f:JR-tATIUN SVSll'1S CO"4T (N INC.
0l:CI510"l DATA C~I",pi,Jrt:R CORP. [NCOTERI1 CJ~P.
UlIVflTI CJr(I-'. LJI- AMtltlCA
INf-OH.E l( INC. CfN(RAl (l[C Tlot IL CO.
A~ JACUUARO SYSTE-"tS J;ElTA CATA SYSTEH~ CCCUMAIICN I~C.
Total Purchase
Respondents Decision
Best Service Organization
Answering Makers
210 IJO.O
20
19
i9
i1
13
'.5
9. J
9.0 8.1 b.2
1:J 4. ti 10 4.8 a 3.8
7 3.3
3.J
2.4 2.4
I .•
I.. 1.9
I ••
I ••
1.4 1.4 1.4
1.0 1.0
1.0
1.0
1.0
D. , o. S
0.5
O. S 0.5
0.5
3 ••
12 8. b
II 1.9
10 7.2
9 6. ')
5.6
4.3 4.3
4.3 4.3
2 ••
2 •• 2 ••
2.'
2.2 2.2
2.2
1.4 1.4
1.4
0.7
0.1 0.7
0.1 0.1
0.1
2 1.4
10 7.2
191 1,)0, J I') 7.'1
I ~ b. ,.-j 13 6. >i
II ').:i
4.1 4.l
4.J
4.2
4.1
\.1
3.1
3.1
l.1
l.1
[.1> l.b
1. h 1.0
I.J 1. J
1.0 1.1
1. J
D. ,
O. ,
21 11. J
11a 100.0 BASE OR 100 peT.
"
11 I -14
,
10.1
•• b
7.'
1.0
4.5
IBM CORP.
hEwLHf-PACf(ARJ Cu. DIGITAL [~JIPMENT COptp.
~CATAPOINf CO~P. TELETYPE COR,>. 10 5.6 TEXAS INST~U~E"'TS INC.
5.1
4.5
3.'
2.8
2.7
1.1
2.2
1.1
1.1
1.1
1.1
1.1 1.1
D.b
1.1 1.1 1.1
o .b
o .b
t-.ONEY .... El l INFORMArIU~ ~YSTE"S RURROUGHS CO"-P.
:-40HAIII'K DATA ::.CIENC(S COR.P.
CODex CORP.
'IIOPTHERN TElI:Cu"t SYSTE"~ CORP.
I FORMERLY (JATA 10C [. S't'CUP.I
PAYTI"'EON 0ATA SYSTEMS I-ARf< I S CORP. R(A SERVICE CO.
SPEI\~Y IN IVAC CELT h C.\ TO. S (STEMS FQUr{-PI-AS( SY::.TL~S I'~C. IN(nJfR~ ca~p.
wAN:; lABORATllRIES INC. hPPllEC ClulTAl DATA S~~TE"IS I'lL
SEEt-IvE INJE ... ~AT IlJNAl
..AZ El T I~E CURP.
"U"I\OA TO. Cf)P.P. '1FMOREX CORP. [) ER r EC CO .... PU TER CORP. lJ.b TElfPAY CIV. /kESEARCH I\IC.
J.~ CARJERFOr.E CUI'lMU'IIICATICNS C~RP. O.b RA(Al-~JlGO IFOKIo4E~LY ICC O.b ~llGOJ
'.4
t12 100.0
10 8.9 to 8.9
5.4
6.3 7.1
5.4 4.5
4.5 2.7
3.b 3.b
2.1
1.8
2.1
2.1
1.8 0.'
0.'
0.' 0.'
0.9
0.'
1.6
b.3
I') 'il IJ:.).O l.) '>.3
I I t..Q
1 I b.Q
'.0 '.J
OTHR
BASE OR 100 PC T.
II!M CORP.
TEXAS I~STRUMENTS
~ARR IS CORP.
hoNEYkEll INFottl'4ATloN ~'I'STEI'1S
...,CRThERN TElECUM SySTE .... ~ CORP.
I fORME Rl Y OA TAL 00 C. 5 'fCOR 1 eURRoUGhS COKP.
TELETYPE COKP.
NCR CORP.
DATA GENERAL CokP. RCA SERV ICE
~(AfAPO INT COkP. aUBlG SYSTEMS INC.
... AIEl T I!IIE (ORP.
SIEMENS CORP. COMJEN INC.
fCUR-PI-ASE SYSTEMS INC. 1fT COURIER TERMINAL S~~TEMS
lEAR SIEGLER I~C. RACAl-MilGO (FDRMEKlY ICC M IlGO)
CU"'M INS-All I SUN CORP. C,6TAGRAPt-ICS
'10HA"K DATA SCIEN(ES CORp-"
PERI( IN-El"tER
rlUNDATA CORP.
"ESTERN UNION TElEG!{AP ... cc.
AIURCAfA INC.
BeEHIvE INT!:RNHION~l
COCUMATION I"lC. (NFoTON INC.
·~EWl El l PACKARD OTt-.ER
"ASf UR I .. J Pl. I.
I p. ... (QilV.
Hf"lf:TT-PA(,,<1,.(.,J Cu. ~AW:p{ I 5 CCR).
JATA r.,E'1fIUL tv";)'
T I [( f-<()", J I. [~C..
4.4 T fl f TYPi: CJItI'. Ld :;l\lRAl £LC{.I~Ic' CJ.
3.1 I-'O',t;v .. Ell ['~Fu""AIIJ'; 5~STE"''>
,. I "r,.,A .. " Co. I ... SC It "( t S C cpp,
l.H
.... UI.lHf-R ... ItltUJ"I sY:-,rf"~ C:IIP. [rU~"HJ{l~ [lAIA 1J ... "''oJ SVCQ ... j
3.1 :-,PFI..Oy V.IV!l.L.
).1 APPlltC LI ... IT!l.l J!l.I!I. ::.~~It"~
1. 'i INC.
1.9 :>UR~':;uGI""S ~,J ... "'.
I.) ~CAI!l.PLI·'T ... .(P. I • 3 I '.F'1 ~ f l ['~(. 1.3 CC"T~~ I\C. I. 3 CLJ'1~ [\IS-All; s(n ... Jpo(P. 1.3 :.1T.\ PI<: IId Eo( (0" ... . 1. \ ::"'CJ'1A f If' .... J-'c'.
I. 1 : l I oJ· T ric, J" .... ...1 !I. ~r ~ J \. <1
0.0 ')'1'0(£ S CA TA 1-<..)',1 .. :-.
:at IA C!l.IA )l'::.It'lS
l.b
O.h
\9 11.Q
.. Tt-f"
Total Purchase
Respondents Decision
Most Informative Literature
Answering Makers
210 100.0
56 l6.7
2f 12.9
2"1 12.9
12 5.7
4.3
3.8
3. B
1.9 1.4 1.4
1.4 1.4
1.0
1.0
1.0 1.0
1.0 1.0
1.0
0.5 0.5 0.5 0.5
C.5
o. ,
0.5
D. ,
D. ,
l.'
IH 1'J0.0
40 lB. 8
10 7.2
7 5.0 3.6 3.b
2.' 2.9 2.2
2.2
2.2
1.4 1.4
1.4 1.4 1.4
1.4 1.4 1.4 1.4 0.1 0.1 0.1
0.1 0.1
C. l
0.7
0.1 0.1 0.1
0.1
II 7.9
t<.,j 11J.)
\4.J I I 11."
•• 1
4.1
1.1
l.1 '.0 .'.1 1.1
1.1
1.1
1.1
1.1
I.b
I."
c • .,
J.'
1 I .,. ~
178 100.0 {lA'io( DR 100 PCT. 46 25.d I-EWlEJT-PACKARu CO.
l ) 12.9 CIGITAl [QlJIPIo4Erlr cmp.
21 1[.3 IB'" CGRP.
10 5.6 TEX,'l,S l~snw"'f:1I,i h INC. 5.1 "'CArAPOI~l CORP. 4.5
2.0
1.1 1.1 1.1
1.1 1.1 1.1
1.1
1.1 O.b
O.b O.b
O.b
D. b
O.b
O.b
O.b
O.b o ••
o .b
2.2
112 100.0 11 21.1 e 7.1
5 't.5
5 4.')
4.5
3.b
2.1 2.1
1.8
1.8 I.' 1.8
1.' 1.8
0.'
0.'
0.'
0.'
0.'
U ••
0.' 0.'
0.' 0.9
0.'
I 0.9 10 8.9
I'd [J).0
.. ANe. lAuCRATORIES I'.jC. TELETYPE CORP.
BURROUGHS C)RP. RAYTH(ON JAIA ~YH(MS
I-AZFl T I'if CORP.
I-AR~IS CGRP.
CUDE'.( CJRP.
FCUtl:-PI"'ASE SYSrt.'1S I'4C. ... ONEY .... Ell INFOR~ATiLJ· .. ~'t'STE"IS
~PPlIEC GIGIIAl vAJA S~~TE"I5
INC.
'
<tOHA .. K GAIA ::.C1UKcS CGx".
PERTE( CU"t~vTEiI. (\.JKt'. BEE"'IVE l'IT(R~AfIO·"jAl
CElTA CATA ~YSTi:.~S
5PEkRY i,Jt-.IVAC
'l,A(Al-MllloO iF0k"lE"lY ItC
"IILGO I
(ARTEPFOM C(;M''1J~I(ATICtI.:i cr]~P.
... EGAOA T A CJRP.
'1[MuPEX CORP. I ft. TEC
AlA'dHUS QATA C .... '1'1UNI(ATI:::\S
CURP.
:Uh"'lECIA CJ~P.
EX TEL C::J"P. Ir-.CCTER ... (JR.P.
~oQThER"I TElECJ'" SYSTEf"5 CJRP. [r[;R'1ERlY JATA IOC (. S'fCJRI
IJT I-'ER
eASE OR 10:) PC T. IBM COPp.
TEUS INSTRU"lE~TS I-ARR IS COPP. CATA GENERAL CORP.
8URROUGhS CO~P.
RhCAl-MllGo (foR"IERlY ICC
., IlGO) TELETYPE (UkP. FOUR-P ... ASE SYSTEM::' I"1C. l-ONEY"Ell INFoRMAIIUN ~~STEMS
MOHAWK CAlA SCIENCES CORP.
NCRlhERN TELECUM SnJE"'~ CORP. (FORMERLY DATA luO Co SY(OR) . CATAPOI...,' CORP.
IN(OTER"1 COR?
ITI COURIER TEII.~H~Al S't'~TEMS
PERKIN-ELMER PRI'1E COMPUTER INC.
TAllY CORP.
h'oZEl T I ''IE CORP. NCR CORP.
CCMTE'II INC.
r ... E eRAECEN COR? DIABLO SYSTE"IS PoIC. lEA~ SIEGLER INC.
VARDON Co ASSOCIATES
~ESTERN l.."l10"l JELEGRAPI-< CCo .(EROl(
AZURDATA INC. eEEhlVE INJfRNATlUNAl
CoCUMA T ION I·H:.
I NFDTON INC.
RCA SERV ICE SIE"IENS CORP. • ~EWl ET T PAC'<ARD
OTHER
J"'St CR IGu PC, I. '>3 n .3 11'''1 U.JoI ....
14 1",~ H .. l f"T T-PA(.,,-AIC) I..u. 'i.J 111".1 .. ,; .... J;( 11.(.
J.4 . . . : ... ' ... ;)(;I .... ' l.l,cv.
1." (AT:. Cf'H..c. ... l C. JoIP. '.1
I.? I.'> I. , 2.'
l.' l."
1.1
I.'
], '>
J.h
)
..
J .0 0.0'.1
'.LI' I t-FI<:'j 1FllLJ~ )"':-.1 r .. , (OkP. , HJ;.{"I Rl v l,\ ' A 10"; A', ') SVC')..c.1
,;'>IIooI{V Ur.IV,''''
3Pi'l He LI!.J IoU ';4. I ... S,qt.os
It.C.
... r;! ... '" :;AI" "ClrNt! , {.("IU). ~l..I'\I<.U\JC I"" ~ Cu"'?'
I"f;',t V .. El I l·jh.J ... ATI.J'j ~~~ll ... '>
Illl I YPE (,J~"'. f CUll. PI-... Sf :-. f S' ~ "I S I .... C. .. All ... l A '3C" !I. f J~ I' ~ I'~_.
l r',Ekt.l lltc' I..c. IL (J.
CU"l"1I\i~-t.lll:-,u:, UJ.d'.
:rc r S [0'1 ... 1"\ c'd"1PUlt II CORP. r '. ~ (~f x: r ',c.
C;"'Ir', I";C.
: ... r A P"'I·.Ii." CJ"? U~CJ""A T [C!'. [·Ie. !I,( 'If I R ... ( Jpo(:>.
I',F ITU', ,"" .•
~l I ,~ , I I (..Jk.'. Jf AMl'" I C A
!f(.-TI< A'J !" ... ..J::d ... I t ~
H,' .... PRUII I I,,'" ['j,~l )
For il1lema/lIse only
Total Purchase
Respondents Decision Answering Makers
21 J 110.0
35 16.7
2' 12. q
.2 S I l .j
IS 7. I 11 5.2 3.3
2 .•
2.4
2.4
1.,
I. ,
I.",
1.0 1.<1
I .•
I .•
1.4 I.J 1.0 1.0 1.) 1.) J.'
::;.S
J.S
J. :.
:~. S
I .•
IH 100.0
29 2 O. q 1 J 7.2
4.3
3. b
2 ••
2.9 2.9 2.2 2.2 2.2
2.2 1.4
1.4
1.4
1.4
1.4 1.4 1.4 1.4
1.4
0.1
0.1
0.1
C.7
0.1
0.1 0.1
0.1
0.1
0.1
C.1
0.7
1 0.1
10 7.2
I ~l I JO • .J
40 l C. I 'J lJ.'>
11 ').0 4.1
\.1
J. I \.1 1.6
2. " 2.1 l.1 1.1 l.1
1."
I.J
I.J
1.0 I. Q
I.J
0.5
o. ,
O. ,
D. ,
0.')
O. ,
o. ,
0. S
4.7
17 a DO.'
3J
19 2 )
"
, J
I~. q
to.7 11.2
8.4
5.b
2.'
3.4 1.1 1.1
2.2
l.2
1.1 1.1 1.1 1.1 1.1
1.1
1.1 1.1
1.1
J.b
J., J . , O.b
1.1
112 100.0 2 J 20.5
8.0
3.b 2.1
3.b
2.7 2.1 2.1 2.1 2.1
2.1 1.8
I.'
1.8 1.8I
.'
1.8
0.' 0.'
0.' 0.'
0.'
0.'
0.' D. ,
0.' 1.1
I~~ 100.0 \4 21.4
I b 10.1 4.4
1.A
3. ,~
I.A
1.1
L l
I."
I.Q
1.3
I." O.h I.J
J.b
J.'
o. b O.b 0.0
D.h
O.b
O.b
O.b o .b O.b
4.4