S T A R 1 0 2 . 5 — T O D A Y ' S B E S T V A R I E T Y ' S
COMBAT
HUNGER
TOOLKIT
As one of the largest food drives in the state of Iowa, Star 102.5’s Combat Hunger has provided millions of meals for Iowans in need of food assistance. Join us as we continue to make a difference for Iowans in need!
Star 102.5 started Combat Hunger over 30 years ago with one mission: help the Food Bank of Iowa provide meals for Iowans experiencing hunger. Since then,
Combat Hunger has generated funds which helps Food Bank of Iowa purchase, deliver, and distribute more
food to our neighbors who need it most.
For more information, visit
www.foodbankiowa.org/events/combat-hunger
Food Bank of Iowa team
COMBAT HUNGER
S T A R 1 0 2 . 5 — T o d a y ' s B e s t V a r i e t y ' s
WHO IS
FOOD BANK OF IOWA?
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Provide food for Iowa children, families and seniors to lead full and active lives, strengthening
the communities where they live.
OUR MISSION:
OUR VISION:
A hunger-free Iowa
175,000 Iowans
in 55 counties across 30,000 square miles in collaboration with 677 partner agencies
WHO WE SERVE:
GATHER FOOD
WHAT DOES
FOOD BANK OF IOWA DO?
We gather food through individual donations, food drives, retail donations, USDA Commodities, wholesalers and more!
FOOD SAFETY
We store the food in our distribution centers. We follow strict food safety regulations to ensure food is safe to eat.
SORT FOOD
Volunteers sort the food that may need to be repackaged, labeled, counted and boxed.
Sometimes our food comes in big quantities!
Our drivers load food onto semi-trucks and deliver it to Partner Agencies such as pantries, meal sites, shelters, daycare, and more.
Our Partner Agencies throughout our 55-county service area distribute food in family-size quantities to Iowans facing food insecurity.
DELIVER FOOD DISTRIBUTE FEED IOWANS
Food insecure children, families and seniors receive food for free to stock their pantries and ensure they can live a healthy life.
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Sign up for a virtual food drive at
www.foodbankiowa.org /events/combat-hunger
Register your own team - your team can be a group of people, or on your own!
Encourage your organization to participate (page 8)
Set a fundraising goal for your team or for yourself.
Ask your friends and family directly to donate to your virtual food drive.
HOW TO PARTICIPATE
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Advertise and promote your virtual food drive (page 7)
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VIRTUAL FOOD DRIVE
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A Virtual Food Drive is a web-based tool allowing individuals and organizations to host a food drive through Food Bank of Iowa’s website. Donations can be made securely online, giving everyone on your team a chance to see the progress in real time. With just a few clicks, anyone can purchase the most- needed items and make a difference in the lives of neighbors in need.
WHAT IS A VIRTUAL FOOD DRIVE?
Your dollar goes further at Food Bank of Iowa through their purchasing power.
Saves time and resources incurred through a physical food drive.
Gives us the ability to purchase our current most-needed food items faster.
Allows us to purchase perishable items like milk and eggs.
WHY USE A VIRTUAL FOOD DRIVE?
Follow the instructions on the next page about how to register!
Make it personal!
Add a photo so your team is more recognizable
Include a description about why you are fundraising to encourage donors to give
Share the link to your team page when asking for donations Set a goal - and keep going!
Be sure to set a goal to keep you and your team motivated If you reach your goal, you can always change it!
TIPS!
Click "Start a Team"
Decide your Team Name Enter the Team Captain info (likely yourself since you are signing up)
Upload a logo or team image Set your team fundraising goal Optional: create your log-in by:
Link to your Facebook account
Create an account with e-mail 1.
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HOW TO START A VIRTUAL FOOD DRIVE
Visit: www.foodbankiowa.org/events/combat-hunger Click "Start a Team":
Your team could be a group from school, work, organization or friends Or you can create a team for yourself
ADVERTISE & PROMOTE
TAG US ON SOCIAL MEDIA!
@Star1025fm
@FoodBankIowa
@Star1025
@Star1025fm
@FoodBankIowa
@FoodBankIowa
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SAMPLE POST #1
During times of need, @Star1025fm — Today's Best Variety's Combat Hunger is here to help. Help support hungry Iowans in need by donating through our virtual food drive at (insert your team's link here)to support @FoodBankIowa efforts!
For Food Bank of Iowa branding guidelines and logos, please visit www.foodbankiowa.org/branding-guidelines
SAMPLE POST #2
Help me Combat Hunger with @Star1025fm — Today's Best Variety's for
Iowans facing hunger. Help @FoodBankIowa fight food insecurity by donating to my virtual food drive. (insert your team's link here)
PROMOTION DO'S & DON'TS
Spread the word to family and friends Start promoting early
Post more than once on social media Make phone calls or send individual e- mails to people you think would
support you
Use the poster at the end of the toolkit to help your promotion efforts
DON'T forget to tag Star 102.5 and Food Bank of Iowa on social media DON'T alter any logos of Star 102.5, Food Bank of Iowa, or sponsors
BRANDING GUIDELINES
DO'S
DON'TS
CELEBRATE A SPECIAL EVENT
Turn your birthday, anniversary, wedding, or any other special event into a fun, rewarding activity to benefit neighbors in need. Start a virtual food drive for your next special event and encourage friends and family to contribute in lieu of gifts.
OFFER A REWARD
Boost donations by entering your participants into a raffle or offering a special prize for the largest virtual donations. Think about offering gift cards, prime parking spots, or tickets to movies or upcoming events.
MAKE IT A CONTEST
Departments, classes, or any other groups can compete against one another. Whoever can donate the most virtually for your food drive wins bragging rights!
Internal Competition
Have a crosstown rival or a nearby frenemy?
Work with us to create a friendly competition with them and drive your virtual food drive contributions through the roof!
External Competition
MOTIVATE YOUR TEAM
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CORPORATE MATCHES
Does your organization offer matching gifts?
Check to see if your organization will match your personal donation to double your impact. Also, if your organization has a virtual food drive team, see if leadership would be willing to match the team's fundraising total.
