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Consumer Shopping Characteristics Approach and Gender Difference in Pakistan

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Figure

Figure 1: Supplier’s Involvement in the 5 Stages of NPD (Song & Parry, 1997)
Table 1: Supplier Involvement in the NPD Stage
Figure 2: Framework of the Relationship between Supplier Involvement, New  Product Advantage and New Product Performance
Figure 3:  Baron and Kenney’s (1986) Mediation Structure

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