I N N O V A T I O N S S T R A T E G I E N f ü r S m a r t D a t a im E - C o m m e r c e

I N N O V A T I O N S S T R A T E G I E N

f ü r S m a r t D a t a i m E - C o m m e r c e D R . A L E X A N D E R B O R E K T W I T T E R : @ B I G D A T A R I S K 2015 Copyright Blog: executingdigital.com

E m e r g i n g t r e n d o f o r g a n i z a t i o n s c r e a t i n g n e w b u s i n e s s d e s i g n s b y b l u r r i n g t h e p h y s i c a l a n d d i g i t a l w o r l d s . N e x u s o f F o r c e s : S o c i a l M o b i l e B i g D a t a A n a l y t i c s C l o u d I n t e r n e t o f T h i n g s W H A T I S D I G I T A L B U S I N E S S ?

5

s t r a t e g i c p r e d i c t i o n s f o r d i g i t a l c u s t o m e r e x p e r i e n c e

B y 2 0 1 5 , 5 0 % o f c o n s u m e r p r o d u c t i n v e s t m e n t s w i l l b e r e d i r e c t e d t o c u s t o m e r e x p e r i e n c e i n n o v a t i o n s

S T R A T E G I C P R E D I C T I O N S F O R D I G I T A L C U S T O M E R E X P E R I E N C E

B y 2 0 1 5 , m o r e t h a n 5 0 % o f t r a d i t i o n a l c o n s u m e r p r o d u c t s w i l l h a v e n a t i v e d i g i t a l e x t e n s i o n s

S T R A T E G I C P R E D I C T I O N S F O R D I G I T A L C U S T O M E R E X P E R I E N C E

B y 2 0 1 7 , o v e r 2 0 % o f c u s t o m e r - f a c i n g a n a l y t i c d e p l o y m e n t s w i l l p r o v i d e p r o d u c t t r a c k i n g i n f o r m a t i o n l e v e r a g i n g t h e

I n t e r n e t o f T h i n g s

S T R A T E G I C P R E D I C T I O N S F O R D I G I T A L C U S T O M E R E X P E R I E N C E

B y 2 0 1 7 , n e a r l y 2 0 % o f d u r a b l e g o o d s “ e - t a i l e r s ” w i l l u s e 3 D p r i n t i n g t o c r e a t e p e r s o n a l i z e d p r o d u c t o f f e r i n g s

S T R A T E G I C P R E D I C T I O N S F O R D I G I T A L C U S T O M E R E X P E R I E N C E

B y e n d o f 2 0 1 6 , m o r e t h a n $ 2 b i l l i o n i n o n l i n e s h o p p i n g w i l l b e p e r f o r m e d e x c l u s i v e l y b y m o b i l e d i g i t a l a s s i s t a n t s

S T R A T E G I C P R E D I C T I O N S F O R D I G I T A L C U S T O M E R E X P E R I E N C E

T h e d i l e m m a o f m o d e r n

b u s i n e s s

O N C E U P O N A T I M E , E V E R Y T H I N G W A S P E R S O N A L

T O D A Y E V E R Y C U S T O M E R I S O N E I N A M I L L I O N O F O T H E R C U S T O M E R S

H O W C A N Y O U P E R S O N A L I Z E B R A N D E X P E R I E N C E T O T H O U S A N D S O F Y O U R C U S T O M E R S ?

D i g i t i z e e v e r y t o u c h p o i n t w i t h y o u r c u s t o m e r t o c o l l e c t d a t a

G i v e y o u r c u s t o m e r s r e w a r d s a n d

i n c e n t i v e s f o r s h a r i n g d a t a w i t h y o u

L o o k f o r d a t a t h a t e x p l a i n s t h e l o c a l c o n t e x t o f y o u r c u s t o m e r i n t e r a c t i o n s D A T A I S T H E K E Y C U L T U R A L C O N T E X T G E O G R A P H I C A L M A P W H A T I S N E A R B Y ? E C O N O M I C A L S I T U A T I O N W E A T H E R N E W S P R I C E S C O M P E T I T I O N E V E N T S O P I N I O N S & P O L L S P O L I T I C S P R O M O T I O N S S O C I A L M E D I A D A T A S A L E S E C O S Y S T E M

E x a m p l e o f a p r e d i c t i v e m o d e l

T r a n s a c t i o n a l d a t a c o m b i n e d w i t h c u s t o m e r a n d c o n t e x t u a l d a t a i s e x t r e m e l y p o w e r f u l

L E A R N H O W T O P R E D I C T

Week 1, Monday, 2pm: Customer buys tomatoes,

soy milk and cereals

Week 2, Tuesday, 7pm: Customer buys soy milk, toast,

beans and cereals

Week 3, Monday, 10am:

Customer buys soy milk, cereals and a washing machine

Transactions

Customer

Characteristics

Customer moves into a new house

Customer is allergic against lactose Customer has a day off on Monday. Stormy weather on Monday

Beans and toast on promotion

P r e d i c t t h e p s y c h o l o g i c a l p r o f i l e o f y o u r c u s t o m e r s

E v e r y s i n g l e i n t e r a c t i o n

m a t t e r s

R e t h i n k e a c h t o u c h p o i n t b y d e s i g n i n g a c u s t o m e r j o u r n e y

B y 2 0 2 0 , i n f o r m a t i o n w i l l b e u s e d t o r e i n v e n t , d i g i t a l i z e o r e l i m i n a t e 8 0 % o f b u s i n e s s p r o c e s s e s a n d p r o d u c t s f r o m a d e c a d e e a r l i e r

E n g a g e p o s i t i v e l y w i t h y o u r c u s t o m e r t o c o l l e c t m o r e d a t a a n d i n s i g h t s

B y 2 0 1 7 , 7 0 % o f s u c c e s s f u l d i g i t a l b u s i n e s s m o d e l s w i l l r e l y o n d e l i b e r a t e l y u n s t a b l e p r o c e s s e s d e s i g n e d t o s h i f t a s

c u s t o m e r s ´ n e e d s s h i f t

B i m o d a l I T m e a n s h a v i n g t w o m o d e s o f I T t o a d d r e s s d i f f e r e n t i n f o r m a t i o n a n d t e c h n o l o g y g o a l s R E D E S I G N Y O U R B U S I N E S S W I T H S M A R T D A T A M O D E 1 I S T R A D I T I O N A L M O D E 2 I S E X P L O R A T O R Y

D I G I T A L I N N O V A T I O N F A C T O R Y C r e a t e a n i n n o v a t i o n f a c t o r y t o b u i l d s k i l l s a n d p i l o t i d e a s a s a n i n c u b a t o r f o r t h e e n t i r e b u s i n e s s E M B R A C E I N N O V A T I O N 1 F i n d a n d i n t e g r a t e n e w d a t a s o u r c e s 4 T r a n s f o r m t h e u s e r e x p e r i e n c e 3 A p p l y a d v a n c e d a n a l y t i c s 2 I d e n t i f y d i g i t a l & a n a l y t i c s u s e c a s e s P r o c e s s e s P e o p l e & S k i l l s E n a b l i n g T e c h n o l o g i e s I n v e s t m e n t F u n d i n g V i s i o n & M i s s i o n G o a l s & M e t r i c s G o v e r n a n c e O r g a n i z a t i o n a l s t r u c t u r e

R u n i n n o v a t i o n w o r k s h o p s t o c r e a t e i d e a s a n d i n s p i r e c h a n g e i n t h e b u s i n e s s

E M B R A C E I N N O V A T I O N

B e e x p e r i m e n t a l a n d r u n p i l o t p r o j e c t i n v e n t u r e c a p i t a l s t y l e m o d e

E M B R A C E I N N O V A T I O N

B y 2 0 1 7 , 4 5 % o f o r g a n i z a t i o n s w i l l e m p o w e r r e b e l c h a n g e a g e n t s t o i n c i t e r a d i c a l n e w i d e a s r e q u i r e d t o e x c e l a t b i g c h a n g e

K E Y T A K E - A W A Y S

• Data is the key for creating a more compelling digital customer experience

• Learn how to predict what is really interesting to you

• Use digital technologies to rethink every single interaction with your customers

• Drive bottom up innovation and change with a digital innovation factory, innovation workshop with wide

– D A R Y L T R A V I S

“Your brand is not part of the business. It is your business.”

T h a n k y o u !

P L E A S E F E E L F R E E T O A S K Q U E S T I O N S

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