Course Contents for Subjects with Code: BSCS

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Course Contents for Subjects with Code: BSCS

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Code Subject Title Cr. Hrs Semester

BSCS‐111 II

BSCS‐211 Mass Communication 3 III

Year Discipline

1 Applied Psychology, English, Social Work 2 Sociology & Sociocultural Studies

Communication

Definitions, types and significance of Communication

Process of Communication: source; message; channel, noise; destination;

encoding; decoding; and feedback

Essentials of effective communication

Role of Mass media in agenda setting

Nature and functions of mass communication (Information, Education, Opinion

Formation, Entertainment and Development.) Media of Mass Communication

Print Media: newspapers, magazines, periodicals, books, pamphlets, etc.

Broadcast media: radio, TV, film.

Comparative study of mass media, their components, functions and effects.

Recommended Readings:

1. Dominick, J. R. (2006). Dynamics of Mass Communication (8th ed.). New York;

McGraw-Hill.

2. Straubhaar, LaRose.(2002). Media Now: Communication Media in the Information

Age (3rd ed.). USA; Wadsworth.

3. Understanding Mass Communication, Defleur Dennis, Houghton Mufflin Co.

Bostan. 2000

4. Introduction to Mass Communication, Edward J. Whetmore, Wadsworth

Publishing Co. California 1995.

5. Journalism for All, Mehdi Hassan and Abdus Salam Khurshid, Aziz Book Depot,

Lahore. 6th ed.; 1997.

6. Iblagh Kay Nazriyat, Muqaddara Shamsuddin, M. (Nation Language Authority,

Islamabad 1990.

7. Dynamics of Mass Communication Roger Dominic 6th ed, McGraw Hill New

York, London 1999.

8. Ta’araf-e-iblagh-e-Amma, Matin-ur-Rehman Murtaza, Department of

Communication, University of Karachi 2000.

9. Introducing Mass Communication Michael W. Gambol, McGraw Hill, 1996.

10. Media of Mass Communication, John Vivian 5th ED. Allyn and Bacon, London,

2000.

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BSCS‐101 Introduction to Mass Communication 3 I Year Discipline

1 Mass Communication Communication

• Definitions, types and significance of communications

• Process of Communication: source; message; channel; noise; destination; encoding; and

feedback

• Barriers in communication

• Essentials of effective communication

• Role of mass media in agenda setting

• Nature and functions of mass communication (Information, Education, Opinion

Formation, Entertainment and Development) Media of Mass Communication

• Print Media: newspapers, magazines periodicals, books, pamphlets, etc.

• Broadcast media: radio, TV, film.

• New Media: (Internet) On-line journalism. Traditional/Folk-Media

• Comparative study of mass media, their components, functions and effects.

Recommended Books:

1. Dominick, J.R (2006). Dynamics of Mass Communication (8th ed.). New York;

McGraw-Hill.

2. Straubhaar, LaRose.(2002). Media Now: Communication Media in the Information Age

(3rd ed.). USA; Wadsworth.

3. Understanding Mass Communication, Defleur Dennis, Houghton Mufflin Co. Bostan.

2000

4. Introduction to Mass Communication, Edward J. Whetmore, Wadsworth Publishing Co.

California 1995.

5. Journalism for All, Mehdi Hassan and Abdus Salam Khurshid, Aziz Book Depot,

Lahore. 6th ed., 1997

6. Iblagh Kay Nazriyat, Muqaddara Shamsuddin, M.(Nation Language Authority,

Islamabad 1990.

7. Dynamics of Mass Communication Roger Dominic 6th ed, McGraw Hill New York,

London 1999.

8. Ta,araf-e-Iblagh-e-Amma, Matin-ur-Rehman Murtaza, Department of Communication,

University of Karachi 2000.

9. Introducing Mass Communication Michael W. Gambol, McGraw Hill, 1996.

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BSCS‐102 Contemporary World Media 3 II

Year Discipline

1 Mass Communication Profile of News Channels

• CNN • BBC • Fox News • Bloomberg • Al-Jazeera • Star News • VOA

Profile of World Elite Press

• The New York Times

• The Washington Post

• The Los Angles Times

• The London Times

• The Guardian • Times • News Week • Economist News Agencies • AP • Reuter • AFP • DPA • APP Media Conglomeration Big Media Giants:

• AOL • Times Warner • Walt Disney • News Corporation • General Electric • Viacom

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Code Subject Title Cr. Hrs Semester BSCS‐201 National and International Affairs 3 III

Year Discipline

2 Mass Communication National Affairs:

• An overview of post independence History of Pakistan.

• Constitutional Development in Pakistan

• Basis of Pakistan’s Foreign Policy and Pakistan’s relations with other countries India,

Afghanistan, Iran, China and US, SAARC, ASEAN,

• Contemporary issues political instability, Governance Issues, Health, Education, Water,

Population, Gender, Human rights, Poverty etc. International Affairs:

• Shift in balance of power: end of bipolar system and its implications.

• The United Nations and its current role in conflict resolution.

• Muslim World, Issue and problems, Role of OIC

• Issue and problems faced by contemporary World:

Geo Political Status of Pakistan;

Regional Arrangements three case studies European Union, ASEAN, and SAARC.

Palestine Israel conflict

Kashmir Dispute

Nuclear Problem

War against terrorism and its different dimensions

WTO and its implication and impact.

1. Safdar Mahmood (2006-2007). International Affairs. 2nd Edition. Jahangir printers,

Lahore, Pakistan.

2. Ken Booth & Time Dunne. (2002). Worlds in Collision Terror and the Future of

Global Order. Palgrave Macmillan.

3. Noam Chomsky (1997). World Orders Old and New. Pluto Press. USA.

4. Aeron Davis. (2007). The Mediation of Power. Routledge Taylor and Francis Group.

5. Saiyyad Muhammad, Saleem Moini. (1995). International Law. Pakistan Writer’s

Co-operation Society Karachi, Lahore.

6. Mehmood, Safdar. (2000). International Affairs. Jang Publishers. Lahore.

7. Inayatullah, (1947). State and Democracy in Pakistan, Vanguard Books Pvt. Ltd.

Lahore

8. Rizvi, Hasan-Askari (2000). Military State and Society in Pakistan, Macmillan Press

Ltd.

9. Saeed, Khawaja Amjad (2007). The Economy of Pakistan, Oxford University Press.

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BSCS‐202 Mass Media in Pakistan 3 IV

Year Discipline

2 Mass Communication Historical Background

• Growth of the Muslim Press in the sub continent

• Role of Sir Syed Ahmed Khan, Moulana Hasrat Mohani, Mulana Muhammad Ali Johar,

Molana Abul Kalam Azad, and Zafar Ali Khan

• Press and the Pakistan Movement

History and Development

• Press since independence.

• Major Development of Press in Pakistan

• Major Problems and prospects of press in Pakistan

Government and Press

• Government Press relations

• The Print Media since 1947 to-date

Electronic Media in Pakistan

• Growth & Expansion of Radio, Television, and Film in Pakistan.

• Growth of Cable television and its Cultural and ethical dimensions.

• Establishment of Pakistan Electronic Media Regulatory Authority (PEMRA).

• Salient features of PEMRA ordinance 2002.

• Electronic Media in Private Sector. FM Radio and Satellite Television.

• Online Journalism: Development and Future prospectus

News Agencies

• Development of News Agencies.

• Expansion, Working, Organizational, Structure and Future perspective in Pakistan

1. Khurshid Abdus Salam, Journalism in Pakistan, United Publishers, Lahore.

2. Lent J. A., Newspapers in Asia.

3. Majeed Nizami, Press in Pakistan, Department of Political Science, University of the

Punjab, Lahore.

4. Hasan Mehdi, Mass Media In Pakistan.

5. French David and Richard Micheal (2000), Television in Contemporary, Asia, SAGE

Publication International, UK.

6. Aziz Yousaf (2003), Cable Television A vision for Future Pakistan.

7. Aziz Yousaf (2003), Prospect & Promotion of Electronic Media in Pakistan.

8. Sh. Mugheesuddin (1981) ABC of Radio Journalism.,

9. Niazi, Zamir, Press in Chains

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12. Ahmad, Shehzad (2005), Journalism and Press. Anmol Publication Pvt. Ltd. New Dehli.

13. Ahmad, Shehzad (2005), Journalism News Coverage. Anmol Publications Pvt. Ltd.

New Dehli.

14. Syed, M.H. (2006), Mass Media in new world order. Anmol Publication.

15. Ahmad, Shehzad (2005), Art of Modern Journalism . Anmol Publication.

16. Hijazi, Miskeen Ali (2004), Mass Communication Theory and Practice. A-One

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Code Subject Title Cr. Hrs Semester BSCS‐301 News Reporting & Writing 3 V

Year Discipline

3 Mass Communication News

Definition and Elements of News

News Determinants and News Values

Sources of News

News Writing Techniques

The Lead/Intro, its components and types,

Inverted Pyramid form and hunting for leads and other formats,

Block paragraphs and special treatment to news.

The Reporter Importance of a reporter Duties of a Reporter Qualities of a Reporter Essentials of Reporting Observation,

Looking for stories,

Background information

Track down relevant sources of information for stories

Reporting Beats Crime Court Political Parliamentary Affairs Culture, Sports, Education,

Economic and Commerce; and others

News Agencies

International

National

Local

1. Anderson David “Investigative Reporting”, Englewood Cliffs, Prentice, Hall, 1964 2. Charnely Mitchell’s “Reporting”, New York Hoet, Rinhart & Winston 1964 3. Hohenberg “The Professional Journalist”

4. Mac Dougall, Curts D. “Interpretative Reporting”, New York, Macnillian 1972 5. Porter and Luxon “The Reporter and the News”

6. William L. Rivers “Finding Facts”, Englewood Cliffs, N.J; Prentice Hall, 1975. 7. Alden Todd, “Finding Facts Fast”, Barclay, Ten Speed Pren, 1979

8. Ken Metzler, “Creative Interviewing”, Englewood Cliffs, N.J; Pren, 1977 9. Hijazi, Miskeen Ali, “Fun-e-Idarat”

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12. Writing and Reporting the Newsby Gerald Lanson, Mitchell Stephens

13. Reporting & Writing: Basics for the 21st Centuryby Christopher Scanlan

14. News in a New Century: Reporting in an Age of Converging Mediaby Jerry Lanson,

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BSCS‐302 Broadcast Journalism 3 V

Year Discipline

3 Mass Communication

Introduction to Radio,

TV, Film and Internet;

Working of Radio and TV stations;

Production of Radio and TV news and programs;

Script writing for radio and TV.

Production of Radio and TV programs.

Radio TV Talk Shows,

Discussions, plays and documentaries;

Qualification and duties of a radio and TV News producers.

Various dimensions of electronic media. (FM Radio, Satellite, Terrestrial and cable TV

etc.)

1. Understand the Media, Andrew Hart, Rontledge, New York. 1991.

2. Inside the Media, Conrad fink, Longman, New York. 1990.

3. Television Culture, John Fiske, Mcthuen, London. 1987

4. Modern Mass Media, John C. Merill, John Lee, Edward Jay

5. Friedlander, Harper & Row, New York. 1990.

6. Power of TV, Conrad Lodziak, Frances Prilie, London. 1986.

7. Mass media: An introduction to Modern Communication, Ray Eldon Hiebert,

8. Donald F. Ungurait. Thomas W. Bohn, Longman, New York. 1982.

9. Media Studies, Stwart Price, Pitman Publishing, London. 1993

10. Media Impact, Shirley Biagi, Wadworth, Belmont, 2nd Edition. 1992.

11. Telecommunication an Introduction to Electronic media, lynne Gross6th ed. Brown and Benchmark, London. 1997

12. Electronic Media, Christopher H. Sterling, Preager London. 1994

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BSCS‐303 Online Journalism 3 V

Year Discipline

Scope and importance of online journalism

Socio-economic, legal, cultural and political issues related to the access of information

through internet.

Scanning and Surfing

Techniques of cyber costing, publishing and marketing Online

editions of newspapers/magazines

Prospects and challenges of Online journalism

Writing for Website

Blogs, Virtual Community

Reporting Online

1. Journalism in the Digital Age, John Herbert, Focal Press Oxford, 2000.

2. Introduction to Mass Communication, Agee, Ault, 12th ed., Longman, 1997.

3. Understanding Mass Communication, Defleur, Dennis, Houghton Muffin, N.Y,

1998.

4. Media Impact, Shirley Biagi, Wadsworth, 1999. 5. Media of Mass Communication, John Vivian, 1999. 6. Dynamics of Mass Communication, Dominic 6th ed.

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BSCS‐304 Media Seminar 3 V

Year Discipline

The purpose of this seminar course is to provide students with opportunity to interact with the experts regarding different communication issues. In the seminar, students will present their papers prepared in consultation with their teachers. Presentation of paper is mandatory. The papers will be followed by the discussions. Seminars will be presided by an expert of the area or the teacher concerned. Teacher can also suggest source material to the students and they can also present a summary/abstract or critique on the book/article in the seminar. Nevertheless, focus will be on important communication issues. Each student will give at least two presentations in the seminars on two different issues.

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BSCS‐305 Theories of Communication‐I 3 V Year Discipline

Mass communication theory – Evolution and Development

Normative theories

Gate-keeping

Two-step flow of communication

Selective exposure, perception and retention

Cognitive Dissonance theory

Social Learning theory

1. Chaffee, Steven H. 2000. Mass Communication Uses and Effects, 3rd ed. MacGraw Hill, New York.

2. Joseph R. Mominick. 2004. The Dynamics of Mass Communication, 5th Ed. Mac Graw

Hill, New York.

3. Werner J. Severin & James W. Tankard, Jr. 2003. Communication Theories:

Origins, and Uses in the Mass Media, 3rd . ed. Longman Group Ltd. London.

4. James Curran, Michael Gurevitch. 2000. Mass Media and Society, 3rd ed. St. Martin

Press. New York.

5. Mac Quill. 2003. Theories of Communication, 2nd ed. Longman Group Ltd. London.

6. Philip Rayner. 2003. Mass Media Studies: An Essential Introduction Rutledge, New York.

7. Defleur Melvin L. 1999. Theories of Mass Communication, 3rd ed. David

McKay Co. NewYork.

8. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadswort Publishing Company,

Belmont, California.

9. Dennis Everett, Marshall John. 2003. Media Debates. 2nd ed. Longman Publisher, New

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Code Subject Title Cr. Hrs Semester BSCS‐306 Sub Editing & Page Designing (Theory &

Practice) 3 VI

Year Discipline

3 Mass Communication Introduction

Nature and scope of Sub-Editing

Sub Editor

Qualities of a Sub-Editor

Responsibilities/Duties of a Sub-Editor

Mechanics of News Editing

Reading creed material

Symbols and their uses

Translation

Structuring and re-writing of news story

Make Up

Make up techniques

Basic principles of page make up

Different kinds of make up

Headlines

Definition

Purpose of Headlines

Qualities of Headlines

Kinds of Headlines

Principles of Headlines making.

Use of Computer

Use of computers in the newspapers

Composing

Computerized Page making techniques

1. The Art of Editing by BrooksEtal

2. News Editing by Matzler Ken, Englewood, Cliffs, Prentice Hall 1979 3. The Art of Editing News, Mc Giffert Renert

4. Design and Make of Newspaper, Sultan A.A

5. Journalism, Trowin Ion’s, London,: David and Cherl, 1975

6. Editing in the Electronic Era, Gibson M. L. published by Gowa State University Press 1979

7. Fun-e-Khabar Naveesi by A. R. Khalid 8. Fun-e-Idarat by Hijazi, Miskeen Ali

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Code Subject Title Cr. Hrs Semester BSCS‐307 Feature, Column & Editorial Writing

(Theory & Practice) 3 VI

Year Discipline

3 Mass Communication The Editorial

Definition of Editorial

Its purpose, importance and forms

Functions of Editorial

The Techniques of Editorial writing

The contents of editorial page

The editorial page in Pakistan and its standard.

Feature Writing

Definition, Concept and Scope of Feature

Types of Feature

Sources for the material

Feature Writing Technique

The importance of Pictorial Display in features.

Column Writing

Definition and Concept

Functions of a Column

Types of Column

Role of Columnist in society.

Practical Column Writing

Reviews

What is review

Difference between review and criticism.

The purpose of Review writing

The techniques of review writing

Practice of reviewing books, Film, Drama, Theatre, Radio and Television Programs etc.

1. Brenneck Clark. Magazine Article Writing New York. 2. Drewry J. E. 1951. Book Reviewing. Bostan Macmillin Co. 3. Hohenberg. J. The Professional Journalist.

4. Reddick. D.C. 1949. Modern Feature Writing. New York.

5. Waldrap. 1955. Editor and Editorial Writing. A.G. Rinhart and Co. 6. Shafiq Jalandari. Feature Nigari.

7. Shafiq Jalandari. Kalam Naweesi 8. Miskeen Ali Hijazi. Idaria Naweesi.

9. Harry W. Stonecipher. 1979. Editorial & Persuasive Writing: Opinion Functions of the News Media: Humanistic Studies in the Communication Arts. Hastings House Publishing.

10. William L. Rivers. 1988. Writing Opinion. Reviews. Iowa State Pr; 1st ed.

11. Bruce Garrison. 2004. Professional Feature Writing: Lea’ Communication series. Lawrence Erlbaum Associates; 4th ed.

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Lawrence Erlbaum Assoc. Inc.

13. Charlotte Digregorio. 1993. You can be a columnist: Writing and Selling your way to prestige. Civetta Press.

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BSCS‐308 Research Methods‐I 3 VI

Year Discipline

Defining Research

Concepts of Research in Mass Communication

Steps in Research Elements of Research o Concepts o Constructs o Variables o Research question o Hypothesis

Measurement Levels and scale

Kinds of scientific research

o Qualitative and Quantitative

o Basic and Applied

o Historical Research

o Observational

o Descriptive Research

o Correlation Research

o Experimental Research

Sampling and its Techniques

Literature Review and its Techniques

Ethics in Research

1. Rabin Kemchand, “Journalism and Human Development”, first Edition 2000, A. S. Saini

for Dominant Publisher and Distinctions, Orient Offset Dehli, 110053.

2. N. C. Pant, “Modern Journalism – Principles and Practices”, first Edition 2002, Kanishka

Publisher, 4697/5-21A, Ansari Road, Darya Ganj, New Dehli-110002.

3. Shearon A. Lowery, Melvinl. De Fleur, “Milestones in Mass Communication Research”,

Second Edition 1988, Longman Inc 95, Chrch Street, White Plains, NY 10601.

4. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadsworth Publishing Company,

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Code Subject Title Cr. Hrs Semester BSCS‐309 Theories of Communication‐II 3 VI

Year Discipline

3 Mass Communication Media Effects Theories

Levels and kinds of effects

Diffusion of innovations model.

Knowledge gap hypothesis

Social realities versus mediated realities

Attitude and persuasion

Opinion formation, spiral of silence

Cultivation effects hypothesis

Agenda setting, framing, priming

1. Chaffee, Steven H. 2000. Mass Communication Uses and Effects, 3ud ed. MacGrow Hill, New York.

2. Joseph R. Mominick. 2004. The Dynamics of Mass Communication, 5th Ed. Mac Graw

Hill, Inc. New York.

3. Werner J. Severin & James W. Tankard, Jr. 2003. Communication Theories: Origins, and

Uses in the Mass Media, 3rd ed. Longman Group Ltd. London.

4. James Curran, Michael Gurevitch. 2000. Mass Media and Society, 3rd . ed. St. Martin

Press Inc. New York.

5. Mac Quill. 2003. Theories of Communication, 2nd ed. Longman Group Ltd. London.

6. Philip Rayner. 2003. Mass Media Studies: An Essential Introduction Rutledge, New York.

7. Defleur Melvin L. 1999. Theories of Mass Communication, 3rd ed. David McKay Co.

New York.

8. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadsworth Publishing Company,

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Code Subject Title Cr. Hrs Semester BSCS‐310 Introduction to Advertising & Public

Relations 3 VI

Year Discipline

3 Mass Communication Advertising

Definition, Purpose and scope

Evolution and Development

Socio – economic role of Advertising

Types of Advertising (Advertising for Electronic and Print Media, Online Advertising)

Advertising Agency; its organizational structure with special reference to Pakistan

Media of advertising – Techniques and Tactics g. Copy writing and message construction

PUBLIC RELATIONS

Definition, Purpose and Scope

Process of Public Relations

Duties of Public Relations Officer

Tools of Public Relations

Comparative Study of Advertising, Propaganda and Publicity

Public Opinion Formation

PR Organizations: Business, Trade & Finance, International and

Diplomatic Public Relations Practical

Preparation of backgrounders

Curtain Raisers

Writing of Press Notes, Handouts and Press releases.

1. “Effective Public Relations” by Centre, H. Allen, Cutlip. M. Scott, New Jersey” Prentice Hall Inc. 1978

2. “Essentials of Advertising”, by Chandan, S. J. et al. New Delhi, Bombay, Oxford & IBH Publishing Co. Pvt. Ltd. 1990

3. “Public Relations for Marketing Management”, by Jefkins, Frank. Long Acre, London: Pitman Publishing 1991.

4. “Advertising: Made Simple”, by Jefkins, Frank, Calcutta; Rupa Co. 1982

5. “Advertising” by Mandell, Maurice I., Englewood Cliffs, N. J: Prentice- Hall, Inc. USA 1974

6. “The Design of Advertising”, by Nelson, Paul Roy, low: WCB, Wm.C, Brown Publishers Dubugue, USA, 1985

7. “Taloqaat-e-Aama”, by S. A. Siraj, Allama Iqbal Open University, 1990

8. “Public Relations: Strategies and Tactics”, by Wilcox, Dennis L., Ault, Phillip H. and Agee, Warren K., New York, Harper Collins Publishers, 1989

9. “Advertising”, by Wright S., John et al., USA, MC-Graw-Hill Series in

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Code BSCS - 4 Year 4 Course C Resea o S o C o C o E o O o P o F o In Data o T o D o N o P Propo Refer Recomm 401 Discipl Comm Contents arch Method urvey Metho Content Anal Case Studyin Experimental Observationa articipant O ocus Group n-depth Inter Analysis an Techniques o Descriptive S Non-Paramet arametric Te osal and Rep rencing mended Book line munication St ds od lysis Method ng Method l Method al Method bservation M rviews nd Applicatio of Data Analy Statistics tric Tests ests port Writing ks Subje Research udies d Method on Statistics ysis ect Title Methods-II C Cr. Hrs Sem 3 V mester VII

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Cod BSCS -Yea 4 Course C The need developm Exten Deve Deve Developm The c Level Sourc The r The C Facto Obsta Redu Diffu Planning Conc Adva Creat Stage Techn Using Selec Prospect Finan Lack Contr Politi Econ Admi Medi Case e - 402 ar Disc Com Contents d for develo ment, as proc nsion Comm elopment Jou elopment Com ment Comm concept of ch l of change ces of chang role of opinio Communicat ors influencin acles to chan ucing resistan usion of inno g Developm cept of campa antages of ca

ting the plan es niques of cam g Slogans cting media a ts and Chall ncial problem of education rol over med ical problem omic Proble inistrative pr ia Sociology Studies: wo Develop cipline mmunication opment com cess & Goal. munication an urnalism and mmunication munication a hange e on leader tion channels ng change nge nce to chang ovations ent Commu

aign i.e. Hea ampaign n mpaign and method lenges of De ms n and trainin dia s ms roblems ork on develo Sub pmental Com n Studies mmunication; Sociology o nd Developm d Developme n and Develo and Social C s ge unication ca alth, Literacy evelopment ng oping a com bject Title mmunication Basic Con of developme ment Commu ent Commun opment Supp Change ampaign y, Sanitation Communica mmunication / Journalism ncept: Promo ent, unication nication port Commu etc. ation in Pak strategy. m otion of dev unication kistan Cr. Hrs 3 velopment: Semester VII

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• Anjaneyulu, Shri K.et.al.1999. Local Radio. making an impact. Agricultural Information Development Bulletin.

• Ascroft ,Joseph.1991. The Profess of Development Support Communication. A.Symposium paper, Ohio. The Ohio State University

• Chen, Peter. 2002 .Visual Communication Materials for Rural Audiences. Re-orienting artists and copywriters. Development Communication Report.

• Hedebro, Goran. 1999.New perspectives on Development: how Communication contribute. Communication and Social Change in Developing Nations: a critical view, Iowa: The Iowa State University Press.

• Jan Servaes, Jacobson, White. 2000. Participatory Communication for Social change, Sage Publication, New Delhi.

• Diffusion of Innovation, E.M. Rogers, Free Press, New York 3rd Ed.1983.

• Perspectives an Development Communication, K. Saudanaudan Nair, Sage Publication, London, 1993

• Communication and the Third World, Geoffrey Reeves, Routledge, London, 1993 • Global Communication in Transition, Hamid Mowlana, Sage publication, London, 1996 • Social Change, Michael Kunczick FES Germany.

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Code BSCS-40 Year 4 Course C Ethics In S Media et N E o S o Is Ethical p E T P Codes of In P or O Media la In E 03 Discipl Comm Contents ntroduction, ources of eth thics

Need and sco Ethics and me ocial respon slamic code problems External and The violation rivacy, corru f Ethics and nternational akistani cod rdinance, 20 Other codes o aws ntroduction, Evolution of p line munication St need and na hics in Pakis ope edia professi nsibility theo of ethics internal pres ns of ethics in uption, perso d Applicatio codes of eth des of ethics 002) of ethics and need and na press laws in Subject Media Ethic udies ature stan society. ion ory ssures on me n Pakistan (d onal interest on hics (Print, el s (ethical co d application ature n sub-contin t Title cs & Laws edia deadline and s, etc.) lectronic and ode of pract n

nent and Pak

d ethics) d web media tice – 17 po istan. Cr. 3 a) oints in pres Hrs Se 3 ss council emester VII

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o Press Council Ordinance

o Press Laws: An overview

o Defamation Ordinance

o Copy Right Act

Recommended Books

• Dr. Ahsan Akhtar Naz, Sahafti Zimadariyan, Muqatdra Qaumi Zaban, (National Language 1998, Islamabad.

• Javed Jabbar Qazi Faiz Isa, Mass Media Laws and Regulation in Pakistan • Dr. Ahsan Akhtar Nar, Sohafti Qawaneen. A.H. Publishers, Urdu Bazar, Lahore • Dr. Naz, Sahafti Ikhlaqiat, Azeem Academi Urdu Bazar, Lahore.

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Code BSCS-40 Year 4 Course C Interpreta investiga laws. Stru Practica 10 interp evaluatio Recomm • News Hill m • News • News Marti • Repo Forth • Interp • The C • Inves • Medi • Publi Evere 04 Discipl Comm Contents ative report; ative story. N ucture of in l: pretative sto on. mended Boo s Writing & m, New York s Reporters & s Reporting in’s Press, N orting for hworth , 5th pretative Rep Computerize stigative Rep ia Credibility ic Affairs R ett E. Denn line munication St concept, ga Need of inve nterpretative, ories. Scrap ks Reporting f k , 3rd, Ed. & News Sou

& Writing, B New York 4th the Print Ed 1993 porting, Cur ed Newspape porting, Cla y, S.K. Agga Reporting: nis, Arnold Subject Advanced R udies athering info estigation, fo , investigativ pbook with for today me 1994 urces, Herbe Brain S. Bro h Ed 1992 Media, F rtis D. MacD er, Paul Will ark R. Moll arwal, Mittal Investigatio H. Ismach, t Title Reporting ormation, spe oreign & dip ve, foreign n clipping o edia, Bruce D rt Strenzt, Pr ook, George Fred Fedle Dougal, Macm laims, Heine lenhoff, Ma l Publication on, Interpret Stephen Ha ecial source plomatic repo news stories. of foreign & D. Itle & Do rentice Hall, Kennedy, D r, Harcour millan, New emann, Lond acmillan, Ne ns, New Delh tation nad artgen, Prent Cr. 3 es of inform orting. Ques & diplomat ouglas A. An , New Delhi Daryl R. Moe rt Brad o w York 8th E don, 1990 ew York. 19 hi, 1989. research, G tice Hall, Ne Hrs Sem 3 V mation, what stions of ethi

tic stories &

nderson, McG , 2nd Ed 199 en, Don Rau

llege Publis Ed. 1982 981. George S. H ew Jersy, 19 mester VII is an ics & their Graw 92 ly, St shers, Hage, 76

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Code BSCS- 40 Year 4 Course C Methods Composin Making, Comparat Recomm • Mark • Mode • Pictu • The C • News • Mode PRA • The s

05 Discip Comm Contents of composin ng, Historic Photo editing tive Features o mended Book keting in Pub ern Newspap ure Editing: a Computerize spaper Desig ern Newspap ACTICAL: students will pline munication S ng and prin al Develop g. History o of Newspaper ks blishing, Patr per Practice, an introducti ed Newspape gn for the Ti per Editing &

l be required

Subjec Newspaper Studies nting, historic ment of P f page Mak r, New Techni rick Forsyth , F.W. Hodg ion, Tom An er, Paul Will imes, Lois S & Production d to produce ct Title Production cal developm Photo Printin king, Layout iques of Print h, Routledge, gson, Focal P ng, Focal Pre liams, Oxfor ilvestein, Va n, F.W. Hod news papers ment from H ng – from w & make-up ting. , London, 19 Press, Oxford ess. Oxford, rd, London, an Nostrand, dgson, Heinn s during the Cr. 3 Hand Composi wood Carving p book editin 997 d, 4th Editio 1996 1990 , New York, neman, Lond semester. Hrs Sem 3 V ing to com to Scanner, ng & Produ on, 1996 , 1990 don. 1987. mester VII mputer. Film uction.

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Code BSCS-40 Year 4 Course C Distinctiv radio. Ra Presentat Characte PRACTI 20 new s Recomm • Intern • Broad • Loca • The R • Craft 1995 • Broad • Radio • Rady

06 Discip Comm Contents ve features adio news w tion. Intervi eristics of rad ICAL: tories, 5 inte mended Book national Rad dcast Journa l Radio Jou Radio Handb ting the New dcast Writin o Journalism yai Sahafat, S Radio N pline munication S of radio n writing; style iewing for dio news rea

erviews of 1 ks dio Journalis alism, Andre urnalism, Pa book, Pete W ws for Electr ng, Roger L W m in Pakista Sajjad Haide

Subjec News Report Studies news. Basic e, drafting ch radio. New ader. 0 minutes ea sm, Tim Cro ew Boyd, Fo aul Chantler Wilby, Routl onic Media Waltern, Mc an, Idrees S er, Muqtadira ct Title ing and Prod

requiremen hoice of wo s commenta ach, submiss ook, Routled cal Press, O r, Sam Harr edge, Londo a, Carl Hausm cGraw Hill, N Siddique, Fe a quomi Zab duction nts. News s ords; compil aries & ana

sion of an au dge, London, xford, 1997 ris, Focal P on, 1996 man, Woods New York, 1 erozson, La ban, Islamab Cr. 3 ources, sele ation of rad alysis. Talks udio cassette , 1988 Press, Oxford sworth publi 1994 ahore, 1990 bad, 1989 Hrs Sem 3 V ction of new dio news bul

s & discuss . d, 1997 ishing Califo mester VII ws for lletin. sions. ornia,

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Code BSCS-407 Year 4 Course C Set up & visuals. U TV news Practica 20 news video cas Recomme • The t • Pre – Oxfo • Train York • Basic • Visua • ENG • Telev 1993 Disciplin Commun Contents & working o Use of visu s. Compilatio al: stories and ssette ended Books television ha – Production rd, 1996 ning With k, 1996 c Television al Editing, H G Television N vision Journa TV News ne nication Stud of news. Du uals. TV new on of bulleti d film comm s andbook, Pat n Planning of Video, St Reporting, I Howard I. Fin News, Charl alism, Shahi Subject T s Reporting a dies uties of new ws film. Ba in. Preparati mentaries, 5 tricia Hollan f Video Film eve R. Ca Ivor York, F nberg and B les F.Creme ida Kazi, Tr Title and Producti ws producer. asics of new on of networ interviews nd, Routledg m and Multim artwright, K Focal Press, L ruce D. LIta r, 3rd Ed. M ranslated by ion Sources of ws film shoo rk bulletin. P of 10 minu e, London, 1 media, Steve Knowledge London, 199 ale, Wadswo McGraw Hil, y Aju-e-Kam Cr. H 3 f TV news, oting & edi Preparation o utes each, su 1997 e R. Cartwri Industry P 90 orth, Belmon New ork, 19 mal, Dynya-Hrs Sem V spoken wor iting. Draftin of special rep ubmission of ight, Focal P Publications, nt, 1990 996 e-Adab, Kar mester VII rds & ng of port. f a Press, New rachi,

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Code BSCS-408 Year 4 Course C Indepth Advertisi Evaluatio Practica Writing Recomm • Adve • Conte 1992 • Publi • Adve • Comm • The P • Do It 8 Disciplin Commun Contents study of va ing. Success on of work. P als at least 20 mended Book ertising Exce emporary A ic Relations ertising Man modity Adve Practice of A t Yourself A ne nication Stud arious Funct sful Adverti Presentation copies for ks ellence, Cour Advertising, Cases, Jerry nagement. Da ertising, Ola Advertising, dvertising, F Subjec Adver dies tions of Ad sing. Guide n of a campai Press Ads. rtland L. Bo Bovee / Wi y A. Hendrix avid A. Aake an D. Forker Norman Har Fred E. Hahn ct Title rtising-I dvertising. M lines for wr ign to the cli

Posters, st ovee, McGra illiam F. Ar x, Wadsworth er, Prentice r, New York, rt, 4th Ed. L n, John Wril Micro and M riting potent ient. tickers and

aw- Hill, Inc rens, Arwin

h, Belmont, Hall, 4th Ed , 1993 London. 1995

ley & Sons, N

Macro Econ t copy along P.O.S. mate c. New York Homwood, 1992 d. India, 1996 5 New York, 1 Cr. Hrs S 3 nomic Impa gwith techni erial. k, 1995 Boston, 4th 6 1993 Semester VII act of iques. h Ed.

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Cod BSCS-Yea 4 Course C Public re Objective employee Practica Writing a Recomm • “Effe Hall I • “Pub Pitma • “Pub • “Talo • “Pub Warr • The P 1992 • The P • Publi Sujrje e -409 ar Disc Com Contents elations. A es, audien es, opinion L al: at least 20 pr mended Book ective Public Inc. 1978 lic Relation an Publishin lic Relation oqaat-e-Aam lic Relations ren K., New Practice of P Practice of P ic Relations eet Publicati cipline mmunication Business W ces, some Leaders. PR ress release s ks c Relations” ns for Mark ng 1991. ns”, by Jefk ma”, by S. A. s: Strategies York, Harpe Public Relat Public Relati ; Principles ions, New D Subj Public R n Studies Way of Lif communi in Sales sup s and handou ” by Centre, keting Mana kins, Frank, . Siraj, Allam s and Tactics er Collins Pu tions, Fraser ons, Sam Bl , Cases and Delhi, 1998. ect Title Relations-I

fe. The cor cation gui pport; marke uts. , H. Allen, agement”, by Long Acre ma Iqbal Ope s”, by Wilco ublishers, 19 r P. Steitel, lack, butter w d Problems. rporate Pers delines; bud eting, adverti Cutlip. M. y Jefkins, F e, London: P en Universit ox, Dennis L 989 Merrill Pub worth Heine H. Frazrie C sonality of a dget allocati

ising and pub

Scott, New Frank. Long Pitman Publ ty, 1990 L., Ault, Phil lishing Com mann, Lond er Moore, F Cr. Hrs Se 3 an Organiza on; the Prog blic relation Jersey” Pre g Acre, Lon lishing, 1991 llip H. and A mpany, Singa don, 1995 Frank B. Ka mester VII ation. gram, s. entice ndon: 1 Agee, apore alupa,

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Cod BSCS-Yea 4 Course C Concept, Function and in Private productio Practica Each stu process i Recomme • Comm • Smal Samo • Organ • Organ • Organ Bass • Comm harpe • Insid York • Organ Lond • Mang York • Telec • Strate Carbo • Elect • Mana • Peros e -410 ar Disc Com Contents , types, ns of manage ntra organiz ownership on, circulatio al: udent will b n an organiz ended Books municating a ll Group ovar and Lin nizational B nizational C nizational A Publishers, munication, er Collins Pu e Organizat k. 1985. nizational C don. 1983. gement –A k, 1994. communicati egic Newsp ondale, 1988 tronic Media aging Media snnel – The M Organiz cipline mmunication structure ers, function zation comm p vs. Pub on and adver be required zation. s at Work, Ro Communica nda Hieznam Behaviour, R Communicati Architecture, San Francisc A. Manag ublishers. 19 tional Com Communicat Global Pre ion Manage paper Man 8. a Mangemen a Organizatio Managemen Subj zations and O n Studies and chara s of organiz munication. B lic ownersh rtising perso to identify onald B. Adle ation Theor man, Brown B Robert P. V ion, Peter K. , David A. N co. 1992. erial Perspe 991. mmunication, tion, Howard espective, 1 ement, Barry agement, C nt, 2nd ed. Pe on, John M. nt of People A ect Title Organization acteristics zations. Grou Barriers. Im hip. Personn onnel, financ & make a er, McGraw ry and Pr Benchmark P Vecchio. Th . Manning, A Nadler, Mar ective Jane , Carul Rens d H. Green 0th ed. We y L. Sherm Conrad C. F eter K. Pring Lavine, Lon At Work, D al Behavior of manag up and interg mproving org nel manage cial administr detailed stu Hill, New Y ractice, Ro Publishers, M e Dryden P Aldine De G rc S. Gerste Whitney G ss and Donn Baun (all eihrich and man, McGraw Fink, Southe gle, Focal Pr ngman, New Dale S. Beach C gement an group comm ganizational ement. Exec ration of the udy of Com York 5th ed obert S. Ca Madison, 19 Press, Fortwa Gruyter, New ein, Robert Gibson, Rich n Silvis (eds) volumes), S Koontz, Mc w Hill, New ern Illinois U ress, London York.1988. h, MacMilla Cr. Hrs Se 3 nd organizat munication. communica cutive, edit e media. mmunication . 1996. atchcart, Larr 96. arth, 3rd. 19 w York. 1992 B. Shaw, Jo hard M. Hod ) Longman, Sage Publica cGraw Hill, w York. 1995 University P n. 1991. an Publishing mester VII tions. Inter ation. torial, ry A. 95. 2. ossey getts, New ation, New 5. Press, g Co.

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Code BSCS-4 Year 4 Course C Formal & Diagonal & Grow Challeng Practica Assignm Recomme • Comm • Smal and • Organ • Organ • Organ Bass • Comm Harp • Insid York • Organ Lond 11 Discip Comm Contents & Informal l Communic wth. Comm ges. Organiz al ments. ended Books municating a ll Group Com Linda Hienm nizational B nizational C nizational A (Publishers) munication, er Collins Pu e Organizat k, 1985. nizational C don. 1983. Busine pline munication S Organizati cation. Dysfu munication zational Con s at Work, Ro mmunication man, Brow Behaviour, R Communicati Architecture, ), San Franci A Manage ublishers, 19 tional Comm Communicati Subje ess & Market Studies ional Comm functional Co Technology flict Manage onald B. Adle n Theory & wn & Benc Robert P. V ion, Peter K. David A. N isco, 1992. erial Perspe 991. munication, ion , Howar ct Title ting Commu munication. ontrols. Mot y. Eliminatin ement. Ethic er, McGraw Practice, Ro chmark Publ Vecchio. Th . Minning, A Nadler, Mar ective Jane Corol Renss rd H. Green nication Work Grou tivation with ng Physical cal questions Hill, New Y obert S. Cat lishers, Madi e Dryden P Aldine De Gr rc S. Gerste Whitney G s and Donn n Baun (all C up Behavior hin Organiz Distance. s. York, 5th ed tchcart, Larry ison, 1996. Press, Fortwa ruyter, New ein, Robert B Gibson, Rich Silvis (eds) volumes), S Cr. Hrs Se 3 r. Horizonta zation. Cha Communic . 1996. y A. Sam arth, 3rd, 19 York, 1992. B. Shaw, To hard M. Hod Longmann, Sage Publica mester VII al and anges cation movar 95. . ossey getts, New ation,

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Code BSCS-4 Year 4 Course C The stude evaluated internship e 400 Disci Com Contents ents are requir

on the basis p program. ipline mmunication S red to comple of internship Subje Inte Studies

ete two month performance ect Title rnship h internship in and report th n the media or hat will be sub

C rganization. T bmitted at the Cr. Hrs Se 6 V The student w e end of the mester VIII will be

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Cod BSCS-Yea 4 Course C The stude submit a r Recomm e -412 Rese ar Disc Com Contents ents will be re research repor mended Book earch Repor cipline mmunication equired to con rt at the end o ks Subj rt n Studies nduct research of the semeste ect Title h on selected er. topic under th C he guidance o Cr. Hrs Se 6 V of their teache mester VIII er and

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Code BSCS-413 Year 4 Course C O P P pr C C M M Recomm • Mana • Mana • Medi • Strate • Ruck Iowa • News • Ruck Disciplin Commun Contents Organization rivate Vs. Pu ersonnel ad roduction Circulation, A Comparison o Media conglo Marketing of mended Book agement a G aging Media ia Managem egic News ker and Will

1958. spaper Organ ker Frank Ne Media ne nication Stud of Mass M ublic owners dministration Advertising a of media wit omerates f media produ ks Global Pers a Organizatio ment , Ardyth paper Man liams News nization and ews Papers C Subject Managemen dies Media in Pak ship n: Types o and Financia th other soci ucts spective, We ons, John La h B. Sohn, L nagement, paper organ d Manageme Circulation. I t Title nt and Mark kistan (Pres of media p al administra ial institution eilrich and avaine, Long Lawrance Erl Conrad C nization and nt, Hervert L Iowa state co keting ss, Radio & personnel: e ation of the m ns and with e Koontz, 9th gman, 1994. lebaum, Lon C. Fink, S d Manageme L. William, ollege press C TV) executive, media each other h ed. McGra ndon,1999. SIUP, Carbon ent-Iowa sta 1994. Iowa. Cr. Hrs Se 3 V editorial aw Hill, 199 ndale, 1999. ate college P mester VIII and 94. . Press.

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C BSC Y Course C Specializ Labour, R these sub The subje Recomme Code CS-414 Year 4 Contents zed Journa Regional M bjects, one ca ects will be ended Books Discipline Communic alism – Hea Media, Media an be opted) offered base s Su Speciali cation Studie alth, Educat a in SAARC ). ed on the ava ubject Title ized Journal s tion, Econom C Countries, ailability of t lism mics, Envir Sports, Rur the teacher a C ronment, W ral Journalis

and the stude

Cr. Hrs Se 3 V Women & M sm etc. (O ent’s strength mester VIII Media, Out of h.

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Code BSCS-4 Year 4 Course C Drafting computer Practica Manual a Recomm • The A • News • The A • Desig • Journ • Editin • Fun-e • Fun-e • Sahaf e 415 r Disci Com Contents news item r, in subbing al: and compute mended Book Art of Editin s Editing by Art of Editin gn and Make nalism, Trow ng in the Ele e-Khabar Na e-Idarat by H fat by Hassa ipline mmunication S ms form h g. Page maki erized subbin ks ng by Brooks Matzler Ken ng News, Mc e of Newspa win Ion’s, Lo ectronic Era, aveesi by A. Hijazi, Miske an Mehdi Subje Advanced Studies handouts a ing, Photo E ng exercises sEtal n, Englewoo c Giffert Ren aper, Sultan A ondon,: Davi , Gibson M. R. Khalid een Ali ect Title Sub-Editing nd press r Editing, and assignm od, Cliffs, Pr nert A.A id and Cherl L. published g releases, tr ments rentice Hall l, 1975 d by Gowa S C ranslation, he 1979 State Univer Cr. Hrs Se 3 V eadlining, U rsity Press 19 mester VIII Use of 979

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Cod BSCS-Yea 4 Course C Q S E C C R P P F L P N Practica The stude Recomme • “Mag • “Phot • “Mag • “Mag • “Mas • “Mas • “Fun • “Jad e -416 ar Disc Com Contents Qualification pecial & Im Editorial Plan Collection of Criteria for se Rewriting & roof reading rinciples and unction and Layout techni ictorial Disp New horizons al: ents will be ended Books gazine Editin tojournalism gazine for M gazine Write ss Communi ss Media-IV” -e-Sahafat” deed Urdu Sa M cipline mmunication of a Magazi mportant Asp nning and re f material for election of m editing mate g d objectives duties of M iques play s of specializ required to p s ng and Produ m: Principles Millions: the S er’s Handboo cation – An ” by Ray Eld by Khurshee ahafat” by M Subj Magazine and n Studies ine Editor ects of Maga sponsibilitie r Magazine material erial of Make up Make up Edito zed magazin produce a ge uction” by C and Practic Story of Spe ok” by Frank introduction don Heibert, ed Abdul Sa Masood Bin M ect Title Book Produ azine Journa es of Editoria / Layout / ti or nes; Business eneral magaz Click, J. W. R es” by Edom ecialized Pub klyu n (fourth Edi , Donald F. U alam Mehmood uction alism al Board itle page s, Science an zine in group Russel N. m, Clifton C. blications” b ition)” by Jo Ungurait, Th C nd Sports jou ps during the . by Ford, Jam ohn R. Bittne homas W. Bo Cr. Hrs Se 3 V urnalism etc e semester. mes L.G. er. ohn. mester VIII c.

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Cod BSCS-Yea 4 Course C W S K D P d C O T Practica Productio Recomm • B O’ Publi • Boyd • Chan • Crook • Hame Indus • Haus Publi • Haide • Jank, • Mcle • Page, Cultu • Qure • Rums • Siddi • Sriva • Sterli • Wilby e -417 ar Disc Com Contents Working of a et up of stud Kinds of micr Duties of radi roduction of ocumentarie Commercial p Outdoor Broa Trends of FM al on of at least mended Book ’Donnel, ishing. d, Andrew. ( ntle, Paul. &

k, Tim. (198 elosky, Wal stry Publishi man, Carl. ishing. er, Sajjad. ( , Hakemulde eash, Robert. , David and ure and Pub

shi, Haseen sey, Faranci ique, Idress. astava, H.O. ing, Christop y, Pete. (199 cipline mmunication a Radio statio dios. rophones. io producer, f different ty es, plays, chi productions adcasts. M Radio in pu t five docum ks Lewis. ( 1997).Broad & Harris, Sa 88).Internatio lter V. (1995 ing. (1995). Cr (1989).Rady er. (1998). (1999). Rad d Crawley, blic Interest n-uddin. (1 is. & McCo . (1990). R (2000). Bro pher H. (199 96).The Rad Subj Radio Progr n Studies on. Program pla ypes of progr ildren’s prog and public s ublic & priv

mentaries, fea 1992).Mode dcast Journal am. (1997), onal Radio J 5).Principles rafting the N yai Sahafat. Radio and dio Producti William. ( . Oxford: O 990). Khabr ormick, Tim adio Journa adcast Techn 94).Electroni io Handbook ect Title ram Product anning and b rams: Talks grams, sport, service broad vate sector in atures or prg ern Radio lism. Oxford , Local Radi Journalism. L s of Media D News for E Islamabad: T.V. Journ on 4th ed.Ox (2001). Sate Oxford Univ rain Sunye. m. (1996). S alism in Pak nology: A R ic Media. Ne k. London: R tion budgeting. and discuss , announcem dcasting. n Pakistan. gorammes of o Product d Focal Press io Journalis London: Rou Developmen Electronic M Muqtadira Q alism. New xford: Focal ellites Over versity Press Karachi:W Sound Reco kistan. Laho Review. New ew York: Pra Routledge. C sions, feature ments. f different ty tion. Lon s. sm. Oxford:F utledge. nt. New Yor Media. Califo Quomi Zaba w Delhi: Arn l Press. South Asi . Wish Publica ording .Oxfo ore: Ferozson w Delhi: Gya aeger. Cr. Hrs Se 3 V es and ypes. don: Wadsw Focal Press. rk: k Knowl fornia:Wadsw an. nolds Publish ia: Broadcas ations. rd Focal Pre n. an Books Pvt mester VIII worth ledge worth hers. sting, ess. t. ltd.

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Cod BSCS-Yea 4 Course C Work Gene Produ show Prepa TV p Out d Cable Ethic Practica Productio Recomm • Anth • Cartw Oxfo • Cartw Publi • Finbe Charl • Holla • Kazi, Duny • Page, Cultu • Sincl Press • Sriva Ltd. e -418 ar Disc Com Contents king of TV s esis of TV pr uction of di ws etc. aration of sp producer: qua door Broadca e Television cal and cultur

al on of at lest mended Book ony, Friedm wright, Ste rd: Focal Pr wright, Stev ications erg, Howard les F. (1996) and, Patricia , Shahida. ya-e-Adab. , David an ure and Pub lair, John. ( s astava, H.O. cipline mmunication station rogram from ifferent type ecial reports alifications a asting. n in Pakistan. ral issues. five docume ks mann. (2001) ve R. (199 ess. ve R. (199 d I and Itale, ). ENG Tele . (1997). Th (1993). Te d Crawley, blic Interest 1996). New (2000). Bro Subj TV Progra n Studies m idea to reco es of TV p s. and duties. . entaries, feat . Writing for 96). Pre-Pro 96). Trainin Bruce D. (1 evision News e Television elevision Jo William. ( . Oxford: O w Patterns in oadcast Tec ect Title am Productio ording; lighti programs. ta tures or prgo r Visual Med oduction Pla ng with V 1990). Visua s 3rd ed. Ne n Handbook. ournalism. (2001). Sate Oxford Univ n Global Tel chnology: A on ing, shooting alks, discus orammes of d dia. Boston: anning of V Video. New al Editing. B ew York: Mc London: Ro Translated ellites over versity Press levision. Ne Review. N C g, editing etc sions, docum different typ Focal Press Video Film York: Kno Belmont: Wa cGraw Hill. outlege. by Auj-e- South Asi . ew York: O New Delhi: G Cr. Hrs Se 3 V c. mentaries, p pes. . and Multim owledge Ind adsworth Cre Kamal. Kar ia: Broadcas Oxford Unive Gyan Books mester VIII plays, media. dustry emer, rachi: sting, ersity s Pvt.

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Cod BSCS Ye 4 Course C Advertisi market commerc sponsore Practica Students Recomm • Adve • Conte 1986 • Cons • “Esse IBH P • “Adv • “Adv • “The Dubu • “Adv de S-419 ar Di Co Contents ing as a too segmentatio cials. Public ed Radio Pr al: will be requ mended Book ertising & Po emporary A . umer Behav entials of A Publishing C vertising: Ma vertising” by e Design of ugue, USA, 1 vertising”, b iscipline ommunicatio ol of market on. Makin c service TV rogrames. A uired to prod ks opular Cultu Advertising, vior, Del. I. H Advertising” Co. Pvt. Ltd. ade Simple”, y Mandell, M Advertising 1985 by Wright S., Sub Adve on Studies ting. Advert ng of eff V spots Rad Advertising re duce advertis

ure, Jib Fowe Courtland L Hawkins, Bu ”, by Chan . 1990 , by Jefkins Maurice I., En g”, by Nelso , John et al., bject Title ertising - II tising and m fective TV dio advertisin esearch. sements in su

els, Sage Lon L. Bovee an usiness Publi dan, S. J. , Frank, Calc nglewood C on, Paul Roy

USA, MC-G marketing mi V commerc ng. Product upervision o ndon, 1996. nd William ication Inc. P et al. New cutta; Rupa liffs, N. J: P y, low: WCB Graw-Hill S C ix. Consume cials. Vario tion of Ra of the teacher F. Arens Irw Plang, Taxes w Delhi, Bo Co. 1982 rentice- Hal B, Wm.C, B eries in Mar Cr. Hrs Se 3 V er behavior us types of adio Spots rs. win, Homew s, 3rd 1986 ombay, Oxfo l, Inc. USA Brown Publi rketing, 1982 mester VIII and f TV and wood, ord & 1974 ishers 2

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Cod BSCS-Yea 4 Course C Media re Advertisi Continge Practica Besides w strategies press con Recomm • The P 1992 • Publi Harp • The P • Publi Surje • Strate Laura de -421 ar Dis Co Contents elations. Med ing. Audio ency Plannin al writing exerc s for variou nference, sem mended Book Practice of P ic Relations, er & Row, L Practice of P ic Relations eet Publicatio egic Comm a Mazur, A scipline mmunication dia conferen visual elect ng. Measurin cises of pres s organizati minar, works ks Public Relat , Writing & London, 199 Public Relati . Principles ons, New De munications M Addision We Subj Public R n Studies ces. Sponsor tronic media ng Results. ss releases an ons. The w shop, exhibit tions, Fraser Media Tech 0.. ons, Sam Bl , Cases and elhi, 1998. Managemen esley Publis ject Title Relations – II rships. Spec a. Research nd handouts will be requi tion etc. r P. Steitel, hniques, De lack , Buter W d Problems. nt: Making shers, Unive I ial events. E . Speaker P , the student ired to mana Merrill Pub ennis L. Wil Worth Heine H. Frazrie Pub lic Ela ersity Press C C Exhibitions a Panels. Prof ts will be req age complet lishing Com lcox and Law

emann, Lond er Moore, F ations Work Cambridge, Cr. Hrs Se 3 V and presentat fessional Gr quired to pla te events suc mpany, Singa wence W. N don, 1995 Frank B. Ka k, Johan W 1995. mester VIII tions. oups. an PR ch as apore Nolte, alupa, Write,

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Cod BSCS-Yea 4 Course C Basic w evaluatio Practica Each stud end of se Recomm • Effec • Busin • Exce 1991 • Busin • Succe e -422 ar Disc Com Contents wring in org on reports, a al: dent will be emester for e mended Book ctive busines ness Commu llence in Bu . ness English essful Busin cipline mmunication ganization: abstracts & required to evaluation. ks ss communic unications, usiness Comm h, Mary Ellen ness Writing Subj Busines n Studies memos, Bu press artic write at leas cation, Harta David Nick munication, n Guttey, Ke g, Marla Tr ect Title ss Writings usiness lett les, newslet st five for ea a A. Murphy son, Made S John V. Thi ent Publishin reece, Allyn ters, instruc tters, Brochu ch of the abo y, 7th E.d Ne Simple Boo ill and Cortl ng, 2nd Ed. 1 n & Bacion

C

ctions, polic ures etc.

ove and sub

ew York, 199 oks, Oxford, land L. Bove 1986. nb Inc. Bosto Cr. Hrs Se 3 V cies, regulat

mit the file a

97. 1996. ee, McGraw on, 1980 mester VIII tions, at the w Hill,

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Cod BSCS-Yea 4 Course C What is Dynamic Managem Practica Interview Recomm • Mana • The S • Mana • Train • Effec New • Organ M. H • Mana York e -423 Man ar Disc Com Contents s manageria cs of Lead ment & the in

al: w with the m mended Book aging Chang Skills of Man aging, John R ning in Inter ctive Writing York, 1988. nizational Hodgetts, Aca aging by Com k, 1982. nagerial Com cipline mmunication al communi dership, Dec nternational manger of a b ks ge, Bemard B nagement, W R. Schermer rpersonal S g for Engine . Communic ademic Pres mmunicatio Subj mmunication n Studies ication? Cha cision mak environmen business orga Bruce, Pitma W. David Re rhorn JrRm, kills, Steph eers, Mang cation: A m s, New York n, Michele T ect Title n aracteristics king. Feedb nt. Media rel anization. an Publishing ess, Routledg James G. Hu en R. Robi gers and Scie

managerial k, 1986. Tolela Myre & various ack for ev lations. g, London, 1 ge, London,

unt and Rich ns, Prentice entists, J.J. T Perspective, s and Gail E C s roles of valuation an 1996. 3rd Ed.1991 hard, N. Osb e Hall, Engl Tichy, John , Jane Whitn E. Myres, M Cr. Hrs Se 3 V communica nd informa 1 born, John. ewood, 1989 Wiley & S ney and Rich cGraw Hill, mester VIII ation,. ation,. 9. Sons, harsd New