Proposal for Search Engine Optimization (SEO) Services

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www.kjproweb.com | Phone (303) 257-4484 | 1550 Larimer Street Denver, Colorado 80204

Proposal for Search Engine Optimization (SEO) Services

The information provided below is a description of what a KJ Proweb client can expect from our Search Engine Optimization (SEO) services.

All SEO projects, whether large or small will include an upfront, preliminary SEO analysis before ANY work commences.

An initial SEO analysis will include the following:

 URL and IP Address Canonization Testing.

 W3C Validation Testing.

 Individual Page Size and Load Speed Analysis.

Large sites with content driven from a database infrastructure or heavy e-commerce systems - should have line items describing how those issues shall be address by search engine algorithms.

For this reason, KJ Proweb may recommend URL-rewriting, site migration to a web server capable of meeting traffic demands, URL domain management and other require- ments as determined on a case-by-case basis.

 Mobile Optimization Analysis: This includes testing for Google mobile-first-indexing compliance, landing page optimization, lead capture page optimization, API code testing and repair, map integration, social media and video feeds.

 Advanced Issues; Flash, javascript, frames, dynamic URL's and other SEO chal- lenges are addressed before work commences.

 Individual Page Analysis; to evaluate site content relevance, layout, linking structure, H1 through H6 analysis, keyword selection and research.

 Overall Keyword Density Testing.

 User's Search Phrases or Query Study: This refers to keywords and search phrases used by a web surfer.

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Inbound/Outbound Link Analysis

 Link assessment that counts up the total number of authoritative inbound links to that point back to a page or pages on your websites.

 Customer reviews posted on Google My Business™, Yelp, and all relevant third- party platforms.

 Backlinks redirected from social media platforms to your website or an ecom- merce enabled store.

 Identify the following; Wikipedia pages, Press Releases, Articles, Industry News, Link Bait, Authority Content. The same require manual submission to dmoz.org and search engine directories.

Content Optimization: developing new content, updating old content, fixing/replacing duplicate content, improving readability, improving usability, improving relevancy, improving heading tag structure, optimizing content for specific keywords and user searches.

Competitive Intelligence Analysis: research stage, to evaluate what competitive sites in your local area do to achieve search engine rank visibility.

Additional SEO Task: *KJ Proweb will perform client requested SEO services presented via email.

Such requests shall be honored and included as an ‘Addendum’ to this Proposal.

Depending on the complexity involved in completing add-on services and client requested delivery timetables, additional costs may be incurred. KJ Proweb will present a separate invoice with an itemized cost breakdown of each service for client approval prior to the start of new of work.

Proposal Price

KJ Proweb shall invoice the Client/Buyer a total dollar amount of $_________________ to cover all cost related to search engine optimization (SEO) services described above.

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DESCRIPTION OF SEO TASKS

Service Description and Task One

90 MINUTE INITIAL CONSULTATION AND FACT-FINDING ANALYSIS

At the beginning of SEO work to be performed on your digital properties, we audit your complete portfolio of digital assets to get a clear understanding of what has been done in the past and what needs to be done going forward to achieve desired goals.

After we’ve identified your site’s strengths and weaknesses, we develop a roadmap that outlines what work will be done that will lead to organic growth and success.

Service Description and Task Two

Competitive Intelligence Analysis and Report: inclusive of keyword studies and search engine rank position analysis of your top five competitors. (Includes on-page and off- page SEO recommendations). [16 hours]

Service Description and Task Three

Research, analysis and development of individual website page H-1 through H-6 meta- tags. In other words, each individual pags on your website must its own page title, page description, integration of keywords and key-phrases as well as optimized images and multi-media content. Bundled together with SEO tasks covered in this phase of work is retesting for site speed, cross-browser compatibility, and testing for Google ‘mobile-first website indexing compliance. [16 hours]

Service Description and Task Four [24 hours]

KJ Proweb utilizes a plethora of tools and resources to to successfully perform SEO audits, produce SERP reports, competitive intelligence studies, keyword research and manage pay-per-click advertising campaigns. Over 120 specific tools are described on our website here http://kjproweb.x10.bz/search-engine-optimization/seo-toolbox/

The KJ Proweb SEO toolkit includes the following;

6 Different URL & IP Address Canonicalization Testing Tools 4 Different W3C Validation Testing Tools

GetFireBug.com - a full featured code debugger and editing tool to fix HTML, CSS, JavaScript, jQuery and XML code errors in real-time. [Continued on page 4]

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HubSpot's Website Grader

Local Rank Search Engine Visibility Checker 7 different Keyword Density Testing Tools

Service Description and Task Five [24 hours]

Backlink research and analysis: We use several highly effective software programs to research backlinks, find link-building opportunities. and discover potentially damaging links. Our backlinks toolbox includes:

SEMRush Backlink Analyzer, MOZ Pro Research tools, Ahrefs.com, SEO PowerSuite, Backlink Builder, Linkody.com, CognitiveSEO.com, FreshLinkFinder,com,

LongTailPro.com, AuthoritySpy, RankSignals.com and BuzzStream

Service Description and Task Five [8 hours]

LOCAL SEARCH OPTIMIZATION [Emphasis on Google Mobile-first Indexing]

Google + For Business and Google Map (Places) listing Yahoo and MSN Bing Local listing.

Optimization of map listings: inclusive of listing verification via telephone as required by Google]

Selection of appropriate business listing categories Building inbound Links (From Local/City Websites)

Building and Increasing Google reviews and positive ratings Review Site Listings: Yelp.com, Urbanspoon, Zagat

Citation building: Accumulation of lists of top citation directories for various countries and business niches; to include InfoPages, Super Pages, Yellow Pages, eLocal

WhoIs, Merchant Circle, Mojo Pages, Swarm, CitySearch Trip Advisor, Cortana, YaSabe, Four Square

Fixing issues such as Duplicate Listings, Merged Listings, Suspended Listings, etc.

Service Description and Task Six [4 hours]

Proper Use of directories and citations: Dmoz.org, Bing Webmaster Tools, Yahoo Direc- tory, Wikipedia.org, Tumblr and Yelp.com

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PROPOSAL SUMMARY

92 Hours of Work

3 Weeks - Timetable for Completion of SEO tasks described above (*estimate)

$1,680.00 - Monthly Price (inclusive of full scope SEO services and social media advertising campaign management)

*Client will be offered convenient monthly billing spread out over a ninety (90) day period. No obligation month-to-month bill shall continue at the option client/buyer to facili- tate ongoing support services.

No set-up fees or initial start-up costs.

Special Offer: $1,680 per month

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www.kjproweb.com | Phone (303) 257-4484 | 1550 Larimer Street Denver, Colorado 80204

SOCIAL MEDIA MARKETING & AD CAMPAIGN MANAGEMENT

This proposal outlines a coordinated plan crafted with the intent of building your social media presence, primarily including: Twitter, Facebook, Instagram, LinkedIn, YouTube, and Snapchat. The client/buyer may add, remove, or substitute a social media with an alternative of their choice.

By engaging an audience through social media channels, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top line growth.

Of course, the most effective social media marketing happens over time when quality meets consistency.

The following list describes each primary area of on-going focus:

Creating Engaging Social Content Posting Company-Related Updates Promotions & Social Campagnes

Integrate Social Media Activity into Other Marketing Plans Monitoring

Analytics

KJ Proweb™ adheres to social media marketing best-practices in the implimentation of advertising campaigns.

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Creating Engaging SocialContent

Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.

We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking”

posts, staying updated within the industry, and contributing our own unique content to broaden reach.

Posting Company Related Updates

Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market.

Integrate Social Media Activity into Other Marketing Plans

With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaigns via social media are more important than just sharing about give- aways, sales, contests, and/or promotions. We will agree on a schedule for a ser- ies of posts to keep up the exciting momentum for all prospective customers.

Promotions and Social Campaigns

We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself. These campaigns can last as short as a day, or can run up to six months.

KJ Proweb will be able to analyze the results from each campaign, and then we will provide a report of it’s success. Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.

Sustained Monitoring

It is important to regularly maintain marketing activity for maximum growth.

We will continually monitor each channel, and will respond to any ques- tions, comments, and posts within a two hour time period.

Two hours will allow us sufficient time to confirm that accurate information is relayed back to the person making the inquiry.

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Analytics Reporting

KJ Proweb will provide you with:

Daily and Weekly Analytics --- Such as: follower growth, reach, demographics, comments, “likes”, shares, retweets, etc.

Reporting--- Summarizing various results and activities over each quarter.

We will set up a meeting to go over the results, to then tweak our approach ac- cordingly.

Implementation

From our discussion, we’ve agreed to follow a social media marketing strategy to ensure a consistent presence through each important channel.

Here is what we guarantee on a daily/weekly/monthly basis:

Daily Responsibilities Weekly Responsibilities Monthly Responsibilities Four relevant and unique

Articles Shared to each platform

10-12 Engaging Facebook, Twitter & Instagram posts per week

3 YouTube Videos per Month

Respond to any/all en- gagements from follower base

1 up to 3 Instagram and Pin- terest

Uploads

Marketing Reports : traffic studies, conversion

statistics, trends, and KPIs.

5-8 beneficial [actions] on each social media platform Social sharing: will replicate content to company website or blog

Share at least five relevant articles within the industry to demonstrate fur- ther credibility

Facebook Advertising Strategy

*Including a real world sample of work

1. Choose a Facebook 'Campaign Objective' Based on Your Goal. At the campaign level, you choose your objective, which is [the action you want people to take when they see your ads.] Facebook has three objective categories: Awareness, Considera- tion and Conversion.

The objective you select depends on your strategy. For example, suppose you have a content-first strategy.

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Because video content is currently the most effective type of Facebook ad to go with, you could run specific campaigns with a 'Video Views' objective. In other words, the Video is doing the actual selling for you.

If you want to run a "retargeting campaign" to redirect people from Facebook to your website, choose either the Traffic or Conversions objective. This depends on the specific action you want people to take. Never confuse getting traffic with actual conversions!

A killer landing page featuring a strong value proposition and call to action inspires conversions.

2. Video posts are hot traffic generators on social media right now. Get yours in place ASAP. Be sure to use an attention getting caption and include strong calls-to- action. Understand that a call to action works best when adding sense of urgency to buy now. Example, "This offer expires in 24 hours. Click now to buy".

3. Set Up Saved Audiences. Facebook advertising platform and toolkit gives us the ability to identify very specific audiences you want to reach and even geo-target that audience. This is done using Facebook's Business Manager.

Here is an actual example of how KJ Proweb identified target audiences for a global sporting event promotion utilizing Facebook.

4. Retargeting/Remarketing - retargeting enables you to advertise to people who've already visited your website. All you have to do is install Facebook's tracking pixel

on your website, and wait for visitors to roll in. This little known strategy is a powerful method of producing repeat business for our clients.

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5. Add a Call To Action on Your Page - Telling your audience to "click now to buy" is the key to making sales. On your Facebook Business Page, you can add a call to action that sits in the bottom right-hand corner of your cover photo. These buttons make it easy for your fans to get in touch with your business - don't miss out on some ex- tra site traffic.

6. Upload Your Email List - If you have a large email list, you need to upload it to Facebook. Once it's finished loading, you'll be able to advertise to every single email that's associated with a Facebook account.

7. Embed Your Facebook Ad Content On Other Platforms - Cut-and-paste your Face- book content into a blog post (or anywhere else online). Some marketing experts call this Page Post Engagement (PPE) for short. This strategy is excellent for building momentum to an advertising campaign already paid for and underway. More people will see the ad, share it and commenting on the ad so it shows up in their friends newsfeeds.

Actual Client Results: K-1 Global, LTD.

The largest professional kickboxing event promotion in the world.

46,336 viewers purchased a PPV event ticket out of 62,000 total website visitors.

Each ticket sold for $19.95 per each. Total revenue generated: $924,000 in online sales.

See more, click here - http://kjproweb.x10.bz/case-studies/

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SUMMARY: First Week of K-1 Ad Campaign. $2,227.00 ad spend resulting in

$632,295.30 generated in online sales.

SUMMARY: Second week of K-1 Ad Campaign.

$1,340.00 ad spend resulting in $24,452.71 in online sales.

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SAMPLES OF BRANDED FACEBOOK PAGES Developed and managed by KJ Proweb

Visit our client portfolio page here | http://kjproweb.x10.bz/portfolio-2/

Art Blankets | https://www.facebook.com/VisionaryArtBlankets/

ViewSonic Corporation | https://www.facebook.com/ViewSonicCorp/

Ready Wheels & Tires | https://www.facebook.com/ReadyWheelsandTires Clear-Handbags | https://www.facebook.com/clearhandbags

Ray James Mortgage Lending | https://www.facebook.com/rayjamesltd/

Champion’s Martial Arts | www.facebook.com/ctcsavannah

Organo Gold California | https://www.facebook.com/organogoldcali My Dog Clothes | Twitter https://twitter.com/mydogclothes

Kush Hosting | https://www.facebook.com/pg/kushost/

Karat Bars International, LA | https://www.facebook.com/karatbarskingdom/

Terms of Agreement

Prior to a contractual agreement, elements of this proposal may be amended upon collaboration with the client and at the discretion of KJ Proweb.

Acceptance

Your signature below indicates acceptance of this social media marketing proposal and entrance into a contractual agreement with KJ Proweb beginning on the signature date below:

First & Last Name of Buyer/Client First and Last Name of KJ Proweb representative Date:

Signature: Date:

Signature: